Who is Aida Domenech aka Dulceida?

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Aida Domenech: Redefining Fashion & Lifestyle with Authenticity

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Aida Domenech, widely recognized as Dulceida, is one of Spain's most influential digital creators, blending fashion, lifestyle, and personal storytelling into a seamless online presence. Born and raised in Barcelona, Spain, she initially gained prominence through her blogging career, where she shared fashion inspiration, personal experiences, and styling tips. Over time, her brand expanded beyond traditional blogging, making her one of the most-followed fashion influencers in the Spanish-speaking world. With her signature blend of elegance, authenticity, and relatability, Aida has built a thriving community of loyal followers across multiple platforms.

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Her content is a reflection of modern, aspirational fashion with a personal touch, as she takes her audience through her daily life, travels, and beauty routines. Unlike many influencers who focus solely on trends, Aida combines high fashion with everyday wear, offering styling tips that cater to both luxury and accessible fashion. Beyond her digital influence, she has launched successful brand collaborations, including her work with ghd Spain and IN Management Agency, further solidifying her credibility in the industry. Her ability to seamlessly integrate personal narratives into fashion content has made her one of the most respected influencers in Spain.

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Apart from her success in fashion, Aida has used her platform to advocate for mental health awareness, self-love, and LGBTQ+ representation. She has openly shared her personal experiences and struggles, making her more than just a style influencer—she is a role model for authenticity and empowerment. Her openness about personal milestones, including her relationships and major life transitions, resonates deeply with her audience, fostering an intimate connection with her followers. This combination of glamour and vulnerability makes her one of the most engaging and relatable figures in the digital world.

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Today, Aida continues to expand her influence beyond social media, working on entrepreneurial ventures, creative projects, and philanthropy. Whether through YouTube vlogs, Instagram photoshoots, or TikTok trends, she remains at the forefront of digital content creation. With an ever-evolving brand that embraces fashion, self-expression, and community, Aida Domenech is not just a content creator—she is a cultural force in the modern fashion landscape.

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An Influencer Active on Social Media

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With 3.5M Instagram followers, 2.1M YouTube subscribers, and 968K TikTok followers, Aida Domenech dominates the fashion and lifestyle space with high engagement and compelling storytelling.

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Dulceida's Social Media Strategy Analysis

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Instagram: Aesthetic Storytelling and Personal Expression

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Aida Domenech’s Instagram is her most dominant platform, boasting 3.5 million followers who engage with her curated mix of fashion, beauty, and lifestyle content. With an average of 12 posts per month, she maintains a steady presence, blending high-fashion aesthetics with personal moments. Her content ranges from glamorous outfit showcases to heartfelt reflections, making her feed both aspirational and relatable. She successfully balances polished professional shots with raw, behind-the-scenes glimpses into her daily life.

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Her engagement rate of 1.06% and 37.2K average interactions per post demonstrate a loyal audience that interacts actively with her updates. Some of her most popular posts include emotional moments with family, travel diaries, and milestone celebrations. Her Reels, which generate millions of views, emphasize personal milestones, such as pregnancy updates and life-changing events, making her storytelling deeply personal. This ability to connect emotionally while maintaining a luxury appeal makes her stand out.

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Despite a minor decrease in follower growth (-0.2%), Aida remains highly influential in Spain’s fashion and lifestyle industry. Her content partnerships with brands like ghd Spain align seamlessly with her brand identity, reinforcing her credibility in beauty and fashion. Her consistent posting schedule at 3 PM three times a week ensures that her content reaches a broad audience, maximizing visibility and engagement.

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Her Instagram strategy thrives on a combination of stunning visuals, intimate life updates, and strategic brand collaborations. By maintaining a perfect mix of authenticity and aspirational aesthetics, she continues to grow as a trusted fashion and lifestyle influencer.

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• Username: @dulceida
• Influence Score: 84.1/100
• Followers: 3.5M
• Activity: 12 posts/month
• Engagement Rate: 1.06%
• Growth: -0.2%
• Average Engagement: 37.2K per post
• Posting Habits: 3 times a week at 3 PM EST

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YouTube: Long-Form Content and Personal Insights

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Aida’s YouTube channel (2.1M subscribers) is a space where she shares more in-depth content, including fashion lookbooks, travel vlogs, and personal reflections. Unlike the fast-paced nature of TikTok, YouTube allows her to dive deeper into storytelling, making it a hub for personal connection and lifestyle inspiration. Her Q&A sessions, behind-the-scenes glimpses, and brand collaborations provide a more intimate look at her life.

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With an engagement rate of 0.37%, her audience remains highly interactive, even though she posts 13.7 videos per month. One of her most popular recent videos, a Q&A about motherhood and future plans, gained 106.4K views and 7.6K interactions, highlighting the interest in her personal journey. Her content balances high-end production with raw, emotional storytelling, making her one of the most influential YouTubers in Spain.

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Her YouTube growth has remained stable (0%), but her ability to keep audiences engaged speaks to her strong presence in the digital space. Posting three times a week at 8 PM, she follows a structured content plan, ensuring consistent visibility and audience retention. Collaborations with well-known brands, lifestyle influencers, and industry experts also strengthen her authority.

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Her YouTube strategy thrives on authenticity and depth, allowing her to connect with audiences on a more emotional level. Whether sharing fashion tips or heartfelt life updates, she remains a key figure in the Spanish digital creator space.

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• Username: @dulceida
• Influence Score: 73.8/100
• Subscribers: 2.1M
• Activity: 13.7 videos/month
• Engagement Rate: 0.37%
• Growth: 0%
• Average Engagement: 7.9K per video
• Posting Habits: 3 times a week at 8 PM EST

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TikTok: High-Energy Fashion and Lifestyle Content

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Dulceida’s TikTok presence is growing, with 968K followers engaging in her fun and dynamic content that blends fashion, travel, and lifestyle moments. She posts 1.9 videos per week, focusing on entertaining and trendy content that resonates with her youthful audience. From fashion hauls and beauty routines to lighthearted moments with friends and family, she keeps her TikTok fresh and engaging. The mix of high-energy videos and intimate storytelling allows her to connect with followers in a way that feels authentic and approachable.

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Her engagement rate of 2.08% is significantly higher than on Instagram, with an average of 20.1K interactions per post. Videos showcasing personal experiences, such as family trips and skiing adventures, have gone viral, reaching over 800K views. Her ability to capture authentic moments in short-form videos keeps her audience entertained while reinforcing her brand as a leading lifestyle influencer.

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Despite a slight increase in follower growth (+0.03%), Aida’s TikTok strategy remains effective by tapping into trends and leveraging her personality to engage viewers. She frequently participates in challenges, uses trending sounds, and collaborates with other influencers to maintain relevance. Posting twice a week at 7 AM, she ensures optimal visibility and engagement from her audience.

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Her TikTok strategy focuses on relatability, humor, and a casual approach to lifestyle content. By maintaining a fun, engaging, and visually appealing presence, she strengthens her reach beyond traditional fashion blogging into the realm of digital entertainment.

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• Username: @dulceida
• Influence Score: 88/100
• Followers: 968K
• Activity: 1.9 videos/week
• Engagement Rate: 2.08%
• Growth: +0.03%
• Average Engagement: 20.1K per video
• Posting Habits: Twice a week at 7 AM EST

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Dulceida's Social Media Influence Summary

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Aida Domenech’s influence extends across platforms, ranking in the top 1% for “Outfits & Styling” in Spain and top 3% for TikTok creators worldwide. Her authority score of 9,105 points solidifies her as a key digital figure in the fashion and lifestyle industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Fashion with Personal Narratives

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Aida’s content strategy revolves around fashion, lifestyle, and emotional storytelling, making her one of the most versatile influencers in the Spanish digital space. She balances aesthetic visuals, personal reflections, and professional collaborations, ensuring her audience stays connected across different platforms.

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Reachability & Partnerships

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Aida Domenech, known as Dulceida, has established herself as a highly reachable influencer, engaging actively with brands, followers, and fellow content creators. Her digital presence spans across multiple platforms, allowing brands to connect with her through Instagram, TikTok, and YouTube. Her 3.5M Instagram followers and 2.1M YouTube subscribers provide her with a strong foundation for brand visibility, making her an ideal partner for fashion, beauty, and lifestyle collaborations. Her consistent posting schedule ensures that her audience remains engaged, making her content a prime space for partnerships.

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As a trusted fashion and lifestyle figure, Aida collaborates with some of the industry’s most recognized brands, including ghd Spain. Her endorsements feel authentic and seamlessly integrated into her content, whether she’s promoting a beauty product, styling an outfit, or sharing a personal moment. With her cheerful and minimal political tone, she remains a brand-safe choice, appealing to a broad audience while maintaining credibility. Her ability to blend high-end fashion with everyday relatability makes her an effective ambassador for both luxury and mainstream brands.

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Aida’s reachability extends beyond traditional social media partnerships—she has built her own personal brands, such as Premios Ídolo and IN Management Agency. These ventures position her as not just an influencer, but a businesswoman and industry leader. Her presence in digital media, combined with her entrepreneurial mindset, makes her an ideal collaborator for brands looking to expand their market presence through influencer marketing. She is particularly open to collaborations that align with her values, ensuring genuine and long-term partnerships.

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With an estimated sponsorship rate between $30K and $60K per post, Aida is among Spain’s most valuable influencers in the fashion and lifestyle industry. Her ability to connect deeply with her audience while maintaining high engagement rates makes her a prime choice for brand partnerships. Whether through exclusive product launches, influencer campaigns, or long-term brand ambassadorships, Aida Domenech remains one of the most impactful digital figures in Spain, bridging the gap between brands and engaged audiences worldwide.

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Conclusion: A Digital Powerhouse in the Fashion Industry

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Aida Domenech continues to redefine digital fashion influence by merging authenticity with high-quality content. Whether through Instagram, TikTok, or YouTube, her ability to connect with millions while staying true to her personal brand makes her an unparalleled force in the digital world.

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View the AI-powered profile

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