Who's Who on Social Media
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Who is Adriana Daabub?

Adriana Daabub is a Salvadoran content creator known for her vibrant mix of beauty, humor, and lifestyle content. With a dynamic presence on social media, she seamlessly combines makeup tutorials, personal anecdotes, and comedic takes on everyday situations.

March 17, 2025
Jeremy Boissinot
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Adriana Daabub: Blending Beauty, Humor, and Social Impact into Digital Influence

Adriana Daabub is a Salvadoran content creator known for her dynamic personality and engaging content in the fields of beauty, humor, and lifestyle. She has built a strong presence on social media platforms like TikTok and Instagram, where her unique blend of comedic storytelling and beauty expertise has earned her a dedicated following. Her approach to content creation is rooted in authenticity, relatability, and entertainment, making her one of El Salvador’s most influential digital personalities.

Beyond her viral comedy skits and beauty tutorials, Adriana is a dedicated advocate for self-love and empowerment. She uses her platform not only to entertain but also to inspire confidence in her audience, particularly among young women. Through her makeup tutorials and lifestyle content, she promotes the idea that beauty is about embracing one's uniqueness rather than conforming to traditional standards. Her engaging and vibrant personality has made her a trusted voice in the beauty and entertainment industry.

Adriana Daabub: Celebrating Life with Elegance and Joy (Source: @adhasbun, Instagram, March 2025)

Adriana’s influence extends beyond beauty and humor, as she actively engages with social causes, particularly cancer awareness. She has supported various initiatives that align with her values, using her platform to educate and raise awareness on important issues. Her ability to merge entertainment with advocacy makes her a well-rounded influencer who is not only focused on digital fame but also on creating a positive impact in her community.

Her success has attracted major brand partnerships with well-known companies such as Pandora Jewelry, Coca-Cola El Salvador, and Ésika, further solidifying her position as a sought-after digital creator. With a strong, ever-growing audience and a clear vision for her brand, Adriana continues to expand her reach, proving that she is much more than just an influencer—she is a content powerhouse shaping digital culture in Latin America.

An Influencer Active on Social Media

With a strong following across multiple platforms, Adriana’s digital influence is undeniable. Her most active and engaging platforms are TikTok and Instagram, where she regularly posts viral content that garners high engagement and visibility.

Adriana Daabub's Social Media Strategy Analysis

TikTok: A Platform for Viral Engagement and Comedy-Infused Beauty Content

TikTok serves as Adriana Daabub’s most influential platform, boasting 4.3M followers and an impressive engagement rate of 2.77%. Her TikTok strategy focuses on a blend of humor, beauty, and lifestyle content, making her relatable to a broad audience. She leverages short-form videos that combine comedic skits, beauty tutorials, and everyday moments, ensuring her content remains engaging and fresh. Her posts often incorporate popular trends, challenges, and collaborations to maximize reach and virality.

One of the key strengths of Adriana’s TikTok presence is her consistent posting frequency, averaging 9 videos per week. This level of activity keeps her audience engaged and ensures steady visibility on the platform. She capitalizes on user interaction, frequently responding to comments, engaging in duets, and incorporating audience suggestions into her content. This interactive approach fosters a strong community feel, making her followers feel connected to her brand.

Her TikTok growth is notable, with a 1.77% increase in followers over the past 30 days, adding approximately 75K new followers. This growth indicates a steadily expanding audience, proving that her content strategy is effective in attracting new viewers while maintaining strong retention among existing fans. Additionally, her average engagement per video surpasses 119K interactions, reinforcing her strong connection with her community.

Adriana’s success on TikTok has made her an ideal influencer for brand collaborations, particularly in the beauty, lifestyle, and entertainment niches. Brands like Pandora Jewelry and Coca-Cola El Salvador have partnered with her due to her ability to create organic, engaging, and highly shareable sponsored content. Her ability to seamlessly integrate promotional content with her signature humor and authenticity makes her an influential force on the platform.

  • Username: @adhasbun
  • Influence Score: 94.5/100
  • Followers: 4.3M
  • Activity: 9 videos per week
  • Engagement Rate: 2.77%
  • Growth: +1.77% (+75K new followers in 30 days)
  • Average Engagement: 119.2K
  • Posting Habits: Every day at 8 PM EST

Instagram: A Platform for Beauty, Lifestyle, and Aspirational Content

Instagram plays a crucial role in Adriana Daabub’s multi-platform presence, providing a space for her beauty tutorials, lifestyle posts, and personal moments. With 973.1K followers, she curates an aesthetic yet relatable feed that combines high-quality images, reels, and engaging stories. Her 6.54% engagement rate is significantly higher than industry standards, demonstrating her strong influence over her audience.

A core component of Adriana’s Instagram strategy is her content diversity—she shares a mix of beauty routines, travel snapshots, milestone celebrations, and comedic reels. This variety keeps her content fresh and engaging while allowing her to target multiple demographics, from beauty enthusiasts to comedy lovers. She also leverages Instagram Stories for real-time interactions, providing insights into her daily life, brand partnerships, and upcoming projects.

Her posting frequency of 9 posts per month ensures a steady stream of content without overwhelming her audience. By balancing photo posts, reels, and interactive story features, she maintains a strong presence on the platform. She also frequently engages with her audience through polls, Q&As, and giveaways, fostering an active and loyal community.

Brand collaborations are a key aspect of her Instagram success, with partnerships including Pandora Jewelry, Ésika, and Coca-Cola El Salvador. Her ability to authentically promote products while maintaining engagement makes her an attractive collaborator for brands seeking high conversion rates and brand awareness. As she continues to grow, her Instagram remains a strategic hub for monetization and audience engagement.

  • Username: @adhasbun
  • Influence Score: 92.8/100
  • Followers: 973.1K
  • Activity: 9 posts per month
  • Engagement Rate: 6.54%
  • Growth: +1.17% (+11.2K new followers in 30 days)
  • Average Engagement: 63.7K
  • Posting Habits: Twice a week at 8 PM EST

YouTube: A Dormant Yet Potentially Valuable Platform

While Adriana Daabub’s presence on YouTube (Adriana Hasbún) is not as active, it still holds potential for long-form content and deeper audience engagement. Her channel has 56.2K subscribers, but her activity on the platform has been inactive for two years. Despite this inactivity, YouTube remains a valuable space for her brand, especially if she chooses to pivot toward more in-depth beauty tutorials, vlogs, or lifestyle content.

Her lack of recent uploads means her engagement rate and growth remain stagnant. However, her influence on TikTok and Instagram indicates that she could revive her YouTube presence successfully if she leveraged her existing audience. Given her expertise in beauty and lifestyle, a return to YouTube with tutorials, behind-the-scenes vlogs, or Q&A videos could generate high engagement and attract brand sponsorships.

  • Username: @adrianahasbun3527
  • Influence Score: 18.6/100
  • Subscribers: 56.2K
  • Activity: 0 videos per month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 8 PM EST

Adriana Daabub's Social Media Influence Summary

Adriana is among the top 1% of influencers in El Salvador, ranking #6 on TikTok in the country and #3 in video entertainment. She holds a global rank of #1690 on TikTok worldwide, demonstrating her strong international presence. In the video entertainment category, she ranks #758 worldwide, reinforcing her position as a high-impact creator in her niche.

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Content Strategy: Humor, Beauty, and Empowerment

Adriana’s content strategy revolves around engaging, humorous, and visually appealing content. She blends beauty tutorials, comedy skits, and lifestyle content, ensuring versatility and audience relatability. Whether she’s sharing a makeup hack, a funny skit, or a personal experience, she maintains an authentic and approachable persona.

Reachability and Partnership

Adriana Daabub’s strong digital presence makes her highly reachable for partnerships, collaborations, and audience engagement. With millions of followers across TikTok and Instagram, she has cultivated a dedicated fan base that actively interacts with her content. Her ability to engage in direct conversations through comments, stories, and live sessions ensures a personal connection with her audience, making her a valuable asset for brands looking for authentic engagement.

She is highly responsive to brand collaborations, particularly within the beauty, lifestyle, and fashion industries. Her partnerships with Pandora Jewelry, Coca-Cola El Salvador, and Ésika highlight her ability to seamlessly integrate promotional content without disrupting her usual comedic and beauty-focused approach. This makes her an ideal choice for sponsored content, product placements, and ambassador roles, as brands benefit from her high engagement rates and trust among her audience.

An overview of Adriana Daabub’s top influential connections across key industries. (Source: Favikon)

Adriana’s reach extends beyond just traditional brand partnerships; she also leverages social media trends, challenges, and viral content to maximize visibility. She regularly participates in popular online movements, ensuring that her content remains timely, relevant, and widely shared. Her presence in the Latin American digital space makes her an excellent choice for brands targeting Spanish-speaking markets, particularly in El Salvador and Latin America.

For businesses or individuals looking to collaborate, Adriana’s consistent posting habits and engaged audience ensure that her content reaches a broad yet targeted demographic. Whether through influencer marketing campaigns, social media takeovers, or event appearances, she remains a versatile and approachable influencer. Her ability to blend humor, beauty, and relatability makes her a top-tier creator for brand growth and audience engagement.

Conclusion: A Powerhouse in Digital Influence

Adriana Daabub’s ability to blend humor, beauty, and advocacy makes her a unique and powerful force in social media. With a highly engaged audience, strong brand partnerships, and an ever-growing influence, she continues to shape the digital landscape in Latin America.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.