Who is Adam Goyette? | B2B Influencer

Adam Goyette is a dynamic force in the B2B SaaS marketing space, leveraging his expertise to empower companies to scale with speed and efficiency. As the founder of Growth Union, Adam brings an innovative approach to marketing and customer acquisition strategies. His social media presence, particularly on LinkedIn and X, reflects his passion for sharing actionable insights and fostering community engagement. With a professional journey rooted in leading roles at companies like G2 and Help Scout, Adam's content resonates with marketing professionals and entrepreneurs alike.

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Adam Goyette: A Growth-Oriented Leader in B2B SaaS Marketing

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Adam Goyette is not just a marketing expert but a transformative leader whose influence extends widely across the SaaS landscape. With over a decade of experience in global growth marketing, Adam has developed an unmatched ability to craft and implement strategies that accelerate lead generation, foster customer engagement, and drive revenue growth. His career has been defined by key roles at some of the industry’s most prominent organizations, including Help Scout and G2, where he served as a senior marketing executive. During his tenure, Adam led groundbreaking campaigns that not only boosted performance metrics but also set new standards for marketing excellence. He worked tirelessly to innovate within the traditional confines of marketing, positioning these companies as leaders in their respective markets. These experiences gave him an in-depth understanding of the challenges SaaS companies face, further fueling his desire to innovate and improve the industry’s marketing landscape.

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With a relentless focus on innovation and adaptability, Adam recognized a pressing need for more personalized approaches to B2B SaaS marketing. Traditional marketing methodologies often fell short of addressing the unique challenges that companies face in the SaaS space. This realization became the foundation for Adam’s entrepreneurial venture, Growth Union, a company dedicated to helping SaaS businesses scale effectively while maintaining efficiency. Growth Union operates on the principle that one-size-fits-all marketing solutions are obsolete, emphasizing tailored strategies that address the specific goals and pain points of each client. By combining data-driven decision-making with creative and scalable solutions, Adam has built a platform that empowers SaaS companies to achieve measurable results. Under his leadership, Growth Union has transformed how businesses approach pipeline efficiency, conversion optimization, and customer retention, helping them unlock their full growth potential.

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Beyond his entrepreneurial success, Adam has established himself as a thought leader and educator in the world of SaaS marketing. His passion for sharing insights and driving meaningful conversations is evident in his active presence on LinkedIn and X (formerly Twitter), where he connects with marketing professionals, entrepreneurs, and executives from all over the globe. Adam frequently dives into critical topics such as inbound and outbound marketing strategies, the evolution of sales funnels, and the importance of leveraging data analytics to refine campaigns. His content stands out for its mix of actionable advice, personal anecdotes, and sharp observations about the marketing industry. By engaging his audience with these thoughtful and often humorous reflections, Adam has cultivated a loyal and growing community of followers who value his expertise and relatable approach. His ability to balance professional insights with human connection has made him a trusted voice in an increasingly crowded digital space, helping countless marketers navigate the complexities of modern SaaS growth.

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Social Coverage: A Platform-by-Platform Breakdown

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Adam Goyette's online influence is concentrated on LinkedIn, where his strategic content garners the most engagement. While X (formerly Twitter) serves as a secondary platform, LinkedIn remains the cornerstone of his online presence, establishing him as a trusted voice in SaaS marketing.

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Adam Goyette's Social Media Strategy

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LinkedIn: The Hub of Adam’s Thought Leadership

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Adam Goyette’s LinkedIn profile is his most influential social media platform, serving as the cornerstone of his professional presence. With 19.2K followers, this platform allows Adam to share his thought leadership, foster industry conversations, and connect with professionals in the B2B SaaS space. His LinkedIn content reflects his expertise in marketing strategies, focusing on topics such as lead generation, inbound marketing, and sales enablement. Adam’s posts range from in-depth reflections on the challenges of SaaS marketing to engaging anecdotes about his own journey as the founder of Growth Union. This blend of actionable advice and personal storytelling helps Adam resonate with his audience, which includes marketers, entrepreneurs, and executives. One of the most notable aspects of Adam’s LinkedIn strategy is his ability to drive engagement through meaningful discussions. With an engagement rate of 0.38%, Adam’s posts receive an average of 72 interactions per post, including likes, comments, and shares. While this rate might seem modest, it is significant for a platform like LinkedIn, where engagement is typically lower than on other social platforms. Adam’s activity—three posts per month—is carefully planned to maintain visibility without overwhelming his audience. He prioritizes quality over quantity, ensuring that every post adds value. For example, his reflections on the pitfalls of outbound marketing or how companies can improve their lead generation tactics consistently spark conversations among his followers.

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Adam’s posting schedule, which peaks around 9 PM, capitalizes on optimal engagement times for his audience. Additionally, his use of images and text-based posts enhances the visual appeal of his content while reinforcing his authority on the topics he discusses. LinkedIn remains the platform where Adam is most likely to educate, engage, and inspire his audience, solidifying his position as a thought leader in SaaS marketing.

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• Username: @adam-goyette
• Influence Score: 77.1/100
• Followers: 19.2K
• Activity: 3 posts/month
• Engagement Rate: 0.38%
• Growth: +0.76% in 30 days
• Average Engagement: 72
• Posting Habits: Once a week at 9 PM

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X (Twitter): A Platform for Quick Takes and Observations

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While X (formerly Twitter) serves as a secondary platform for Adam, it plays an important role in showcasing his lighthearted and relatable side. With 1.1K followers, Adam uses X to share quick takes on industry trends, observational humor, and personal updates about his life and career. Unlike LinkedIn, where the content is more structured and professional, Adam’s Twitter posts are casual and often witty, reflecting his personality. Tweets like his commentary on corporate culture, LinkedIn trends, and even his appreciation for the Northern Lights offer his audience a glimpse into his day-to-day experiences.

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Adam’s engagement rate on X is 0.19%, with tweets averaging 2 interactions. While this may seem low, the platform’s nature and Adam’s niche audience mean that his content focuses more on maintaining visibility and connection rather than driving high engagement. His activity level of 0.8 tweets per week demonstrates a low but steady presence, ensuring he remains active without overcommitting. His content often features GIFs, humor, and cultural commentary, making it appealing to a broader audience while still aligning with his professional brand. Adam’s strategy for X revolves around accessibility and relatability, offering a break from the more formal tone of LinkedIn. By tweeting about personal observations and industry quirks, Adam effectively humanizes his brand, creating a balance that resonates with followers who value authenticity. While X is not his primary platform, it complements his LinkedIn strategy by allowing him to connect with his audience on a more informal level.

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• Username: @adamcgoyette
• Influence Score: 51/100
• Followers: 1.1K
• Activity: 0.8 tweets/week
• Engagement Rate: 0.19%
• Growth: 0% in 30 days
• Average Engagement: 2
• Posting Habits: Once a week at 5 AM

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Newsletter Potential: A Channel for Deeper Engagement

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While Adam does not currently operate a newsletter, there is significant potential for him to leverage this medium. A Growth Union newsletter could serve as a deep dive into his marketing strategies, featuring case studies, industry trends, and exclusive insights. This format would allow Adam to build stronger connections with his audience by delivering value directly to their inboxes.

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The newsletter could include:

• Exclusive Marketing Tips: Strategies tailored for SaaS companies.
• Case Studies: Real-world applications of Growth Union’s methodologies.
• Industry Trends: Updates on the latest tools and techniques in B2B marketing.

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By integrating a newsletter into his content strategy, Adam could enhance his influence while driving traffic to Growth Union’s services.

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Adam Goyette's Social Media Influence Summary

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Adam’s Favikon authority score of 4,784 places him among the top 12% of SaaS influencers in the United States. His LinkedIn ranking at #5592 in the U.S. highlights his strong position in the professional marketing sphere. Adam’s ability to balance engagement with consistency ensures his content resonates with a highly targeted audience.

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Content Strategy: A Focus on Value and Engagement

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Adam’s content strategy is rooted in providing actionable insights for B2B marketers. On LinkedIn, he focuses on posts that inspire engagement and discussion, often sharing personal anecdotes to humanize his professional expertise. On X, his strategy is more lighthearted, offering quick commentary that appeals to a broader audience. This dual-platform approach allows Adam to balance thought leadership with relatability.

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Reachability and Partnerships

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Adam’s reachability is classified as “Very Easy,” with an estimated sponsored post cost of $75. His approachable nature makes him an excellent candidate for collaborations with SaaS companies looking to tap into his engaged LinkedIn audience. By partnering with brands that align with his values, Adam could further expand his influence in the marketing industry.

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Adam Goyette exemplifies the power of authenticity and expertise in building a personal brand. Through his thought leadership on LinkedIn and his accessible presence on X, Adam has cultivated a loyal following of marketing professionals and entrepreneurs. As he continues to expand his influence through Growth Union, Adam remains a valuable voice in the SaaS marketing landscape, poised for even greater impact.

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