Who's Who on Social Media
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Who is Abi Elizabeth?

Abi Elizabeth is a wellness and fitness advocate based in San Diego, known for her community-driven approach to health, running, and travel. With a strong presence on TikTok and Instagram, she shares her journey through fitness tips, marathon training, and wellness advocacy.

March 12, 2025
Jeremy Boissinot
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Abi Elizabeth: Championing Wellness and Travel Through Community Engagement

Abi Elizabeth is a dedicated advocate for wellness and fitness, based in San Diego. She has cultivated a community of individuals passionate about running and active living. As a content creator, she shares insights on training, health, and mental well-being. Her social media presence is a mix of motivation and practical fitness advice.

Through her running club, Abi fosters a sense of community for individuals pursuing an active lifestyle. She frequently posts about marathon training, self-care, and travel experiences. Her engaging content encourages her followers to embrace movement as part of their daily routine. She also shares personal stories to inspire resilience and determination.

Abi Elizabeth: Embracing Wellness and Adventure in Coastal Living (Source: @abi.cado, Instagram, December 2024)

Abi’s brand partnerships align with her values, promoting health-conscious and active lifestyle products. She collaborates with fitness brands, wellness companies, and outdoor gear retailers. Her ability to blend storytelling with product promotion makes her a credible and influential figure. She ensures her sponsored content remains authentic and engaging.

Beyond social media, Abi is the founder of New Chapter Journal, a platform dedicated to self-growth. She also works as a leader in her local running scene, organizing meetups and training sessions. With a steadily growing audience, Abi continues to inspire through her dedication to movement and wellness. Her mission is to promote balance, mindfulness, and self-care through fitness.

An Influencer Active on Social Media

Abi Elizabeth dominates TikTok and Instagram, where her community-first engagement style allows her to build a strong connection with followers. She frequently posts fitness challenges, motivational reels, and interactive Q&As to maintain audience engagement. Her growth trends indicate a steady increase, especially within the travel and fitness niches.

Abi Elizabeth’s Social Media Strategy Analysis

TikTok: A Hub for Fitness and Travel Inspiration

Abi Elizabeth’s TikTok presence thrives on fitness content, engaging her audience with dynamic videos. With 347.7K followers, she shares running tips, workout routines, and travel adventures. Her community-focused approach has earned her an engagement rate of 0.16%, reinforcing her credibility. She posts 19 videos per week, ensuring consistent visibility.

Her content varies from short clips of marathon training to wellness challenges and lifestyle vlogs. She frequently incorporates fitness motivation, encouraging her followers to stay active. Her most viral videos highlight group runs, showcasing the power of community. The mix of training insights and personal stories keeps her audience engaged.

Abi integrates brand partnerships into her videos, collaborating with fitness companies like Runna and FP Movement. She promotes running gear, hydration essentials, and wellness products through authentic storytelling. By featuring real-life applications, she ensures her sponsored content aligns with her lifestyle. Her sponsorships are seamlessly embedded in her daily content.

With her posting consistency, Abi’s TikTok strategy keeps her audience engaged and inspires active living. She schedules uploads at 7 PM, reaching early risers in the fitness community. By leveraging trending audios, she maximizes her visibility and reach. This platform allows her to grow her fitness-driven brand effectively.

  • Username: @abicado
  • Influence Score: 80.8/100
  • Followers: 347.7K
  • Activity: 19 videos/week
  • Engagement Rate: 0.16%
  • Growth: +0.4% (1.4K new followers in 30 days)
  • Average Engagement: 546 interactions per post
  • Posting Habits: 3 times a day at 7 PM EST

Instagram: A Blend of Travel and Wellness Aesthetics

Abi Elizabeth’s Instagram strategy is a mix of fitness, travel, and wellness inspiration. She has built an engaged audience of 178.9K followers, with a 1.37% engagement rate. Posting 15 times per month, she balances motivational content with personal experiences. Her visual storytelling captures scenic locations and active lifestyles.

She shares high-quality photos and reels that showcase running routines, travel adventures, and mental wellness tips. Abi often includes reflective captions, discussing self-care and the importance of staying active. Her Instagram posts encourage followers to embrace movement while exploring new destinations. Her story updates keep her audience informed.

Brand collaborations play a crucial role in Abi’s Instagram content, with sponsorships from fitness brands like FP Movement. She frequently tags partner brands, ensuring visibility for sponsored posts. Her content strategy seamlessly integrates advertisements into her personal storytelling. This approach helps her maintain authentic engagement.

Abi’s posting habits ensure her content remains fresh while aligning with her audience’s routine. She typically posts at 4 PM, capturing the early-morning fitness crowd. Her consistent uploads drive her follower engagement and attract potential brand partnerships. Her Instagram strategy enhances her digital presence and credibility.

  • Username: @abi.cado
  • Influence Score: 85.3/100
  • Followers: 178.9K
  • Activity: 15 posts/month
  • Engagement Rate: 1.37%
  • Growth: +0.28% (503 new followers in 30 days)
  • Average Engagement: 2.5K interactions per post
  • Posting Habits: Everyday at 4 PM EST

YouTube: A Potential for Growth in Long-Form Content

Abi Elizabeth’s YouTube presence is relatively inactive, with only 2.2K subscribers. She has an engagement rate of 6.59%, though her growth remains stagnant. Posting 0.6 videos per month, her channel lacks consistency. Her most recent video focuses on a Yosemite road trip, showing her potential in travel vlogging.

Her YouTube content primarily consists of long-form travel vlogs and fitness journeys. She shares in-depth experiences, allowing her audience to connect on a deeper level. Her visual storytelling provides a scenic and immersive experience. Despite the potential, her upload frequency limits her channel's growth.

Abi has an opportunity to expand her reach by posting fitness tutorials, wellness talks, and running insights. With her expertise, she could produce training guides and motivational videos. If she increases her activity, she could build a stronger presence on the platform. A structured posting schedule could drive higher engagement.

Currently, her posting habits show only one video per year, making her YouTube audience relatively inactive. To establish growth, she needs to align her content with her Instagram and TikTok strategies. By repurposing existing content, she could enhance her viewership. Consistency will be key in building a loyal subscriber base.

  • Username: Abi Elizabeth
  • Influence Score: 31.5/100
  • Followers: 2.2K
  • Activity: 0.6 videos/month
  • Engagement Rate: 6.59%
  • Growth: 0% (No growth in 30 days)
  • Average Engagement: 143 interactions per post
  • Posting Habits: Once a year at 8 PM EST

Abi Elizabeth’s Social Media Influence Summary

Abi Elizabeth maintains a strong ranking in the fitness and travel influencer space. Her Favikon Authority Score positions her within the top 5% of Instagram influencers in the U.S. and top 3% of travel influencers worldwide.

Learn more about the Favikon Methodology here

Content Strategy: Blending Wellness, Travel, and Community Engagement

Abi Elizabeth’s content strategy focuses on community-driven wellness, combining fitness insights, travel experiences, and personal storytelling to engage her health-conscious audience across multiple platforms.

Reachability & Partnerships

Abi Elizabeth’s reachability makes her a prime candidate for brand collaborations, particularly in the fitness industry. With 347.7K followers on TikTok and 178.9K followers on Instagram, her audience reach is extensive. Her content style is highly brand-safe, with a very safe rating. This makes her an attractive partner for wellness and lifestyle brands.

Her engagement rate of 1.37% on Instagram and 0.16% on TikTok shows a steady connection with her audience. She maintains active partnerships with brands like Runna and FP Movement, aligning with her fitness narrative. Her collaborations include product placements, affiliate marketing, and sponsored posts. These partnerships enhance her authority in the wellness space.

An overview of Abi Elizabeth’s top influential connections across key industries. (Source: Favikon)

Abi’s posting frequency of 15 posts per month on Instagram and 19 videos per week on TikTok allows for consistent promotions. Her content strategy naturally incorporates brand mentions, making ads feel organic. By featuring running gear, supplements, and travel essentials, she keeps her sponsorships relevant. Her high-quality storytelling increases brand credibility.

Her early morning posting habits, with TikTok uploads at 7 PM and Instagram posts at 4 PM, position her content for maximum exposure. These time slots align with fitness enthusiasts, ensuring her sponsored content is seen by an engaged audience. With her well-curated presence, Abi remains a highly valuable partner for fitness and wellness brands.

Conclusion: Influence in the Wellness and Travel Space

Abi Elizabeth is more than just a content creator—she is a community builder, fitness advocate, and wellness mentor. With an engaged audience and authentic storytelling, she continues to inspire through movement, mindfulness, and travel. As she expands her brand collaborations, Abi is set to make an even bigger impact in the wellness industry.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.