Who's Who on Social Media
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Who is Abhinav Kumar?

Abhinav Kumar, Global Chief Marketing Officer of Tata Consultancy Services, has successfully built a $19.2B global brand while leading high-performing teams in 55 countries. Recognized as a thought leader and strategic visionary, he brings expertise in brand trust, global partnerships, and leadership excellence.

December 18, 2024
Jeremy Boissinot
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Abhinav Kumar: Global CMO of TCS and a Leading Voice in Marketing

Abhinav Kumar is a highly accomplished marketing leader with a distinguished career spanning over two decades in strategic communications and brand building. As the Global Chief Marketing Officer (CMO) of Tata Consultancy Services (TCS), he has been instrumental in shaping the company’s global brand, which is now valued at US $19.2 billion. His leadership has successfully driven TCS’s presence across 55 nations, showcasing his expertise in integrated marketing, stakeholder engagement, and cross-cultural team management.

A graduate of the Indian Institute of Management, Calcutta, Abhinav’s academic foundation laid the groundwork for his exceptional problem-solving and strategic decision-making skills. His professional journey has earned him membership in prestigious councils, including the World Economic Forum, Wall Street Journal CMO Council, and United Nations Global Compact CMO Council, solidifying his influence in the global business community. Abhinav’s ability to navigate complex markets has made him a sought-after voice in both the marketing and technology industries.

Abhinav Kumar joined the special 10th edition of the X.Business Meets Government Summit in Budapest, Hungary (Source: @abkumar, LinkedIn, 17/10/2024)

Abhinav is celebrated as a LinkedIn Top Voice, a recognition reserved for professionals who consistently deliver thought leadership and actionable insights to their networks. His inclusion in the Influence100 Global CMOs list further highlights his industry authority and innovative approach to marketing. Abhinav’s achievements are not limited to corporate success; they also reflect his commitment to driving conversations around leadership, trust, and sustainable business growth.

Beyond his corporate achievements, Abhinav Kumar is a leader who inspires trust and excellence. He uses his platform to share TCS milestones, professional reflections, and insights from global events, resonating deeply with his audience. Whether celebrating India’s achievements, announcing global partnerships, or engaging with influential leaders, Abhinav’s approach is authentic and purpose-driven. His ability to connect with professionals worldwide reinforces his standing as one of the most influential voices in global marketing.

A Leader’s Global Digital Footprint


Abhinav Kumar’s social media presence is consolidated on LinkedIn, where he strategically leverages content to showcase TCS milestones, leadership perspectives, and global events.

Social Media Strategy Analysis

LinkedIn: A Platform for Global Influence and Thought Leadership


LinkedIn serves as Abhinav Kumar’s primary social media platform, where he has cultivated a professional audience of 35.5K followers. As the Global CMO of Tata Consultancy Services, Abhinav uses the platform to share insights, highlight TCS’s corporate milestones, and engage with global events that reinforce the company’s leadership. His posts often showcase partnerships, professional achievements, and key industry recognitions, including his listing on the Influence100 Global CMOs and TCS’s participation in prestigious international events like the Farnborough International Airshow.

Abhinav’s content strategy combines professional storytelling with visual impact. High-quality images of leadership moments, corporate events, and team achievements are central to his posts. For example, his updates on global partnerships like the Sydney Marathon sponsorship amplify TCS’s global reach while reflecting his role in fostering these successes. Beyond corporate highlights, Abhinav also shares reflective posts, such as celebrating India’s Independence Day, aligning personal values with organizational achievements.

  • Username: @abkumar
  • Influence Score: 43.8/100
  • Followers: 35.5K
  • Activity: Moderate (last post was a month ago)
  • Engagement Rate: 0% (no measurable engagement in recent months)
  • Growth: +2.95% (+928 followers in 30 days)
  • Average Engagement: 0
  • Posting Habits: Irregular, with posts focusing on major professional milestones

Social Media Influence and Authority Score


Abhinav Kumar has an Authority Score of 2,059 points on Favikon, placing him among notable influencers in India. His LinkedIn ranking in India is #13,543, while his growth score positions him at #154 for LinkedIn Growth.

Content Strategy: Trust, Leadership, and Global Impact


Abhinav Kumar’s content strategy is built on three key pillars: leadership insights, global milestones, and brand trust. His posts are polished and visually engaging, often featuring images of team collaborations, global events, and professional recognitions. By showcasing achievements like TCS’s title partnerships and his inclusion in the Influence100 Global CMOs list, Abhinav reinforces his role as a top-tier industry leader.

Furthermore, Abhinav integrates timely and meaningful content, such as posts tied to significant national or global occasions, creating resonance with his audience. His professional tone, combined with storytelling that bridges corporate achievements and personal reflections, positions him as a relatable and trusted figure in the marketing and technology sectors.

Reachability and Partnerships


Abhinav Kumar is an ideal partner for B2B brands, tech organizations, and leadership-focused initiatives. His “Very Easy” reachability makes him accessible for sponsored collaborations or brand partnerships, especially given his influence in the Marketing & Sales niche. His global recognition ensures a far-reaching impact for campaigns targeting professionals and decision-makers.

Abhinav Kumar’s creator network reflects his deep connections with prominent industry leaders and influential organizations. Notable figures in his network include K Krithivasan, CEO & MD of TCS, and Ashish Babu, Chief Marketing Officer at TCS, showcasing his collaborative leadership within the organization. Beyond Tata Consultancy Services, his connections extend to global platforms such as the World Economic Forum and influential professionals like Arun Sudhaman, CEO of PRovoke Media. This network highlights Abhinav’s integration into key global business and communications circles, reinforcing his role as a thought leader in marketing and strategic growth.

Conclusion: A Global Voice for Leadership and Brand Excellence

Abhinav Kumar exemplifies what it means to be a modern-day marketing leader. Through his influential role as the Global CMO of TCS, he has not only built a globally respected brand but also positioned himself as a trusted thought leader. His strategic presence on LinkedIn, combined with his impressive achievements and affiliations, underscores his authority in the digital and professional landscape.

For organizations and brands looking to partner with an authentic and globally recognized leader, Abhinav Kumar offers unparalleled access to a professional, engaged, and growing network. His journey highlights the power of trust, leadership, and global impact, making him a standout figure in today’s dynamic business world.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.