Who is Abbey Fickley?

Abbey Fickley is a sober millennial mom and public speaker who uses her platforms to share her personal journey of sobriety, recovery, and co-parenting. By blending vulnerability with advocacy, she inspires others to rebuild their lives and overcome challenges. Abbey’s content also delves into skincare, education, and lighthearted moments, offering a well-rounded glimpse into her life. Her rapidly growing presence across Instagram, TikTok, and YouTube has solidified her status as a leading voice in addiction recovery.

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Abbey Fickley: A Leading Voice in Sobriety and Addiction Recovery

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Abbey Fickley is a sober millennial mom, public speaker, and content creator who has transformed her personal journey into a platform for empowerment and advocacy. Based in the United States, Abbey openly shares her story of overcoming addiction, rebuilding her life, and embracing recovery. Her content is deeply rooted in authenticity, offering her audience a relatable and hopeful perspective on how to navigate life’s challenges. Through her platforms, she connects with individuals seeking support and encouragement, demonstrating that it is possible to rebuild and thrive after hardship.

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Beyond her role as an advocate, Abbey balances her personal life as a single mom who co-parents her daughter with her ex-partner. She provides an honest glimpse into the realities of co-parenting and life after addiction, fostering a sense of relatability among her followers. Abbey’s content also reflects her passions for skincare, makeup, and education, offering her audience a well-rounded view of her life. Her ability to combine advocacy with lifestyle content showcases her multifaceted personality and strengthens her connection with her audience.

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Abbey’s journey is a testament to the power of resilience and vulnerability. As a bartender, makeup artist, and public figure, she has worn many hats, each contributing to her unique perspective and voice. Through her advocacy, she not only inspires individuals in recovery but also educates her audience about addiction, sobriety, and mental health. Abbey’s content encourages others to embrace their imperfections, celebrate their progress, and pursue their goals with courage and determination. Her growing influence underscores her role as a powerful advocate and relatable figure in the health and wellness space.

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An Influencer active on social media

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Abbey Fickley commands a robust following across Instagram (238.4K), TikTok (650.3K), and YouTube (1.6M). Her ability to seamlessly merge advocacy, personal stories, and lighthearted content resonates with her audience, cementing her place as a top-tier content creator in the addiction and recovery niche.

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YouTube: A Platform for Long-Form Storytelling

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As Abbey’s largest platform with 1.6M followers, YouTube allows her to share more extended and detailed content that explores her journey. Her YouTube Shorts, in particular, highlight her humorous and relatable side, offering followers a deeper connection to her daily life. From heartfelt moments to playful interactions with her daughter, Abbey uses YouTube to provide a holistic view of her experiences.

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Abbey uploads an average of 1.7 videos per month, with her content garnering 54.2K average views and 1.8K average engagements per video. Her ability to create emotionally resonant content ensures a loyal audience, even though her engagement rate is relatively modest at 0.11%. Popular videos like “Decluttering Myla’s Room” and “Please Help Me Convince My Daughter to Take Dance Classes” reflect her knack for blending relatable parenting moments with humor and authenticity.

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YouTube’s long-form format allows Abbey to showcase her versatility as a creator. Whether she’s sharing personal challenges or celebrating achievements, her storytelling resonates deeply with viewers, making it a cornerstone of her content strategy.

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• Username: @abbeyfickley
• Influence Score: 82.5/100
• Followers: 1.6M
• Activity: 1.7 videos/month
• Engagement Rate: 0.11%
• Growth: 0%
• Average Engagement: 1.8K
• Posting Habits: Twice a month at 8 AM

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TikTok: Authenticity and Humor in Recovery Advocacy

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TikTok is Abbey’s second-largest platform, where she shares a mix of advocacy-focused posts, comedic moments, and daily life updates. Her TikTok content combines vulnerability and humor, making complex topics like sobriety and parenting more approachable.

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With a follower count of 650.3K, Abbey’s TikTok posts average 58.3K views and 4.3K engagements per video. Her consistent posting schedule of 11.3 videos per week reflects her dedication to maintaining an active presence. Despite a lower engagement rate of 0.66%, Abbey’s videos, such as her humorous “Alpha on the Shelf” and heartfelt sobriety reflections, showcase her ability to connect with diverse audiences.

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TikTok’s short-form content allows Abbey to maintain relatability while addressing serious topics like recovery. Her balance of lighthearted videos and advocacy-driven posts positions her as a multifaceted creator capable of resonating with a broad demographic.

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• Username: @abbeyfickley
• Influence Score: 87.4/100
• Followers: 650.3K
• Activity: 11.3 videos/week
• Engagement Rate: 0.66%
• Growth: +3.81% (+23.9K followers)
• Average Engagement: 4.3K
• Posting Habits: Twice daily at 4 AM

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Instagram: A Window into Sobriety and Family Life

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Instagram serves as a platform for Abbey to share curated snapshots of her journey, from celebrating recovery milestones to parenting highlights. Her posts often focus on themes of resilience, gratitude, and family.

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Abbey’s Instagram, with 238.4K followers, boasts an engagement rate of 1.75%, averaging 4.2K engagements per post. Her consistent posting schedule of 14 posts/month ensures she remains visible to her audience. Posts such as her celebration of turning 30 or her heartfelt reflections on sobriety not only showcase her authenticity but also inspire her followers to reflect on their own journeys.

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Instagram’s visual nature enables Abbey to combine advocacy with aesthetics, creating posts that are both inspiring and visually appealing. Her use of Instagram Stories further fosters a sense of connection by sharing candid, behind-the-scenes moments.

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• Username: @abbeyfickley
• Influence Score: 87.5/100
• Followers: 238.4K
• Activity: 14 posts/month
• Engagement Rate: 1.75%
• Growth: +3.28% (+7.5K followers)
• Average Engagement: 4.2K
• Posting Habits: Daily at 7 AM

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Abbey's Social Media Influence: Authority and Rankings

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Abbey Fickley’s Favikon Authority Score of 9,052 points ranks her as the #2 influencer in the Addiction & Recovery category in the United States, placing her in the top 1% of influencers in this niche. Her consistent growth and high-quality content underscore her influence in health and wellness advocacy.

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Content Strategy: Advocacy, Humor, and Authenticity

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Abbey’s content strategy is a seamless blend of advocacy, humor, and relatability. By sharing her recovery journey alongside lighthearted parenting moments, she creates content that resonates with a diverse audience. Her ability to balance vulnerability with entertainment allows her to connect deeply with her followers.

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On YouTube, Abbey’s storytelling shines through in longer-form content that provides a more detailed look at her journey. TikTok enables her to engage a broader audience through quick, impactful videos, while Instagram offers a curated yet authentic view of her life.

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Reachability and Partnerships

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Abbey Fickley is classified as “Normal” to reach, with an estimated sponsored post cost of $4.5K. Her profile makes her a strong candidate for partnerships with brands in health, wellness, beauty, and family-oriented niches. Her collaborations with brands like Ulta Beauty and Redken Pro demonstrate her value as an influencer capable of authentically promoting products while maintaining her advocacy-driven voice.

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Abbey Fickley has emerged as a leading figure in addiction recovery advocacy, leveraging her platforms to inspire, educate, and connect with her audience. Her authentic storytelling, consistent engagement, and strategic content approach have positioned her as a powerful voice in the health and wellness space. By exploring opportunities like a newsletter and expanding her partnerships, Abbey is poised to further her impact and continue empowering her followers through her journey.

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