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Top 20 Youtubers in Sweden in 2025

Sweden’s YouTube scene is full of energy and fresh content. These 20 creators stand out for their unique style, loyal audiences, and growing influence.

March 22, 2025
Justine Castany

All real-time rankings of all platforms and countries are available here.

Here's the list of the Top 20 Youtubers in Sweden in 2025: 

20. Alicia Uiciq

Auiciq is a Swedish content creator specializing in Roblox gameplay videos. She engages her audience with humorous and entertaining content, often incorporating challenges and collaborations. Her social media presence extends to TikTok and Instagram, where she shares additional content. Auiciq also manages a Roblox group, offering clothing and accessories. Her videos frequently feature themes like language learning and cultural exploration, appealing to a diverse audience.

Youtube Score : 86.7/100 pts

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19. Emil Hansius

Emil Hansius is a Swedish content creator known for his engaging YouTube videos where he reacts to viral TikToks and explores various jobs, including healthcare and military roles. He promotes his merchandise and collaborates with brands like Anyfin and Revolut. His content often features humor and personal anecdotes, appealing to a young audience interested in entertainment and lifestyle.

Youtube Score : 86.7/100 pts

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18. The Swedish Family

The Swedish Family is a family of vloggers consisting of parents Joanna and Axel and their three children, Alma (11), Harry (8), and Laura (2). They live in Lisbon, Portugal, and love to travel and share their daily life through their YouTube channel. Their vlogs showcase their adventures, travel experiences, and moments of family bonding. Follow The Swedish Family to be inspired and entertained by their genuine and relatable content.

Youtube Score : 86.7/100 pts

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17. sabatonofficial

Sabaton is a prominent heavy metal band from Falun, Sweden, known for their powerful music that focuses on historical themes, particularly war. Their electrifying live performances often feature unique elements like a full-sized tank. With multiple platinum albums, they have a strong global following and engage fans through various social media platforms, promoting their music, merchandise, and upcoming tours. Their content includes music videos, album listening parties, and interactive posts that resonate with metal enthusiasts.

Youtube Score : 86.9/100 pts

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16. Erik Grankvist

Erik Grankvist is a log cabin builder and content creator from Sweden, documenting his journey of building a traditional off-grid log cabin using only hand tools and materials sourced from the Swedish wilderness. His YouTube channel features detailed videos of his construction process, showcasing skills in woodworking, self-reliance, and sustainable living. Erik also sells handmade wooden products, emphasizing craftsmanship and environmental consciousness. He engages with his audience through tutorials and personal stories, inspiring others to connect with nature.

Youtube Score : 86.9/100 pts

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15. Dolly Style

Dolly Style is a vibrant Swedish girl group known for their engaging YouTube content that includes music videos, behind-the-scenes footage, and fun challenges. They actively interact with their fans, encouraging participation and ideas for future content. Their posts often feature colorful themes, creativity, and a playful approach to entertainment, appealing to a young audience. The group emphasizes positivity and community, making them a beloved presence in the Swedish pop culture scene.

Youtube Score :87.5/100 pts

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14. Lowe ASMR

Lowe ASMR is a Swedish ASMRtist dedicated to creating relaxing content aimed at helping viewers sleep and experience tingles. His videos often feature various ASMR triggers, including mouth sounds, tapping, and unique sound combinations. With a strong presence on YouTube and Instagram, he engages his audience with personal milestones and updates about his equipment. His content is characterized by a focus on sleep and relaxation, making him a go-to creator in the ASMR community.

Youtube Score : 87.6/100 pts

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13. Wintergatan

Wintergatan is a creative engineering project focused on music and mechanical design, particularly known for the Marble Machine. The creator shares insights into engineering processes, music creation, and innovative designs through engaging videos and social media posts. The content often features behind-the-scenes looks at the development of musical instruments and engineering challenges, appealing to a community of music and engineering enthusiasts.

Youtube Score : 87.9/100 pts

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12. Maher Zain

Maher Zain is a prominent Swedish singer and songwriter of Lebanese descent, known for his contributions to Islamic music. With a significant following across social media platforms, he engages audiences through heartfelt songs that often address themes of faith, love, and social justice, particularly focusing on the Palestinian cause. His music videos have garnered millions of views, and he actively participates in concerts worldwide, promoting messages of peace and unity.

Youtube Score : 88.1/100 pts

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11. Virre CS2

Virre CS2 is a prominent Counter-Strike content creator with a significant following across platforms, including 540k subscribers on YouTube and 400k on TikTok. He specializes in creating frag movies and highlights from competitive CS2 gameplay, showcasing top players and epic moments. His content emphasizes quality and engagement, often featuring business inquiries for collaborations. Virre's posts frequently include promotional links for gaming skins, indicating a monetization strategy aligned with his gaming niche.

Youtube Score : 88.2/100 pts

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10. Familjen Lundell

Familjen Lundell is a Swedish family known for their engaging content on YouTube and Instagram, showcasing their home renovation projects and family life. They share updates on their house building journey, parenting experiences, and lifestyle tips, appealing to a broad audience interested in family dynamics and home improvement. Their content often features collaborations with brands, reflecting a strong presence in the influencer marketing space.

Youtube Score : 88.4/100 pts

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9. Cecilia Blomdahl

Cecilia Blomdahl is a Swedish author and content creator living on Svalbard, known for her engaging videos about life in the Arctic. She shares insights into her daily experiences in the northernmost town, including adventures with her Finnish Lapphund, Grim. Her content often highlights the unique challenges and beauty of living in extreme conditions, such as polar nights and cabin life. Cecilia's book, 'Life on Svalbard,' has achieved New York Times bestseller status, reflecting her influence and connection with her audience.

Youtube Score : 88.5/100 pts

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8. William Löfstedt

William Löfstedt, known as Spoit, is a professional Rainbow Six Siege player and content creator. He actively engages his audience through gameplay videos, live streams, and social media interactions, showcasing his skills and strategies in competitive gaming. His content often features collaborations with other gamers and highlights from tournaments, appealing to a community of gaming enthusiasts. Löfstedt's presence spans multiple platforms, including YouTube and Twitch, where he shares insights and entertainment related to esports.

Youtube Score : 88.6/100 pts

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7. Oliver Nordin

Oliver Nordin is a professional parkour athlete from Sweden, showcasing his skills across various global locations. His social media presence features parkour videos, often filmed in unique settings, emphasizing first-person perspectives. He engages with a large audience through entertaining content, including challenges and collaborations with brands like DJI. His posts reflect a passion for adventure and extreme sports, with a focus on parkour culture and community.

Youtube Score : 89/100 pts

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6. levinho

Levinho is a prominent gaming content creator with over 11.7 million subscribers on YouTube, primarily focusing on PUBG MOBILE gameplay and updates. His posts often include gameplay highlights, game updates, and promotional content for gaming products. He engages his audience with interactive content, encouraging likes and subscriptions. Levinho's social media presence is characterized by a strong emphasis on gaming, particularly in the mobile gaming sector, and he frequently collaborates with brands for sponsorships.

Youtube Score : 89.1/100 pts

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5. Anna Cramling

Anna Cramling is a prominent chess player and content creator known for her engaging videos and streams that showcase her chess skills and experiences. She frequently collaborates with top players, including Magnus Carlsen and Hikaru Nakamura, and shares her journey in chess tournaments. Her content emphasizes positivity and community engagement, making chess accessible and enjoyable for her audience. Anna also promotes her merchandise and actively interacts with her followers across various social media platforms.

Youtube Score : 89.3/100 pts

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4. Anomaly

Anomaly is a prominent Swedish content creator known for his engaging videos centered around gaming, particularly in the CS:GO and CS2 communities. He shares gameplay experiences, unboxings, and humorous commentary, often collaborating with other gamers. His content is characterized by a casual and approachable style, appealing to a wide audience of gaming enthusiasts. Anomaly also promotes various gaming-related products and services through sponsorships, showcasing his influence in the gaming industry.

Youtube Score : 89.5/100 pts

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3. Thebausffs

Thebausffs is a prominent EUW Challenger player specializing in AD Sion gameplay. He actively engages with his audience through Twitch streams, showcasing competitive play and sharing insights on climbing the ranks. His social media presence includes humorous and confident commentary, often referencing his achievements in the gaming community. He is also involved in business inquiries related to gaming, indicating a professional approach to his streaming career.

Youtube Score : 89.9/100 pts

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2. Yeatsbear86

Yeatsbear86 is a content creator primarily focused on horror-themed videos, particularly those related to the 'Life of Luxury' series. The channel features a variety of engaging and spooky narratives, often involving animated characters and scenarios inspired by popular horror themes. The creator actively engages with their audience through likes and comments, showcasing a strong interest in the horror genre and animated storytelling.

Youtube Score : 90.9/100 pts

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1. PewDiePie

PewDiePie, a prominent Swedish content creator, is known for his engaging and humorous videos on YouTube. With a focus on gaming, particularly Minecraft, he shares personal life updates, collaborations, and product endorsements. His content often includes interactive elements, such as live streams and community engagement. PewDiePie also maintains a family newsletter and promotes various products through affiliate links. His social media presence is characterized by a blend of personal anecdotes and professional collaborations.

Youtube Score : 93.4/100 pts

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View the full top 200 ranking here:

🏆 Top 200 Youtubers in Sweden

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.