Top 20 X (Twitter) Influencers in Brazil in 2025

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Here’s the list of the Top 20 X (Twitter) Influencers in Brazil in 2025:

20. Felipe Neto

Felipe Neto is a prominent Brazilian content creator known for his engaging YouTube videos and social media presence. He focuses on literature, promoting his book and a book club, while also discussing societal issues and personal experiences. His posts often highlight his advocacy for mental health and education, as well as his interactions with fans. He has a significant following and is involved in various initiatives, including the Instituto Felipe Neto, aimed at improving youth education and mental health awareness.

X Followers: 17.2M

Favikon Authority Score: 9 611 pts

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19. Danilo Gentili

Danilo Gentili is a Brazilian comedian and television host known for his provocative and often controversial social media presence. His posts frequently criticize political figures, particularly Jair Bolsonaro and Lula, showcasing a strong anti-establishment sentiment. He engages in sharp commentary on political issues, often using humor and sarcasm. Gentili's content reflects a commitment to free speech and a disdain for censorship, making him a polarizing figure in Brazilian media.

X Followers: 17.2M

Favikon Authority Score: 9 141 pts

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18. Vinicios Betiol

Vinicios Betiol is a geopolitics expert with a master's degree from UERJ. He authored 'A arte da guerra online,' focusing on combating far-right narratives online. His Twitter presence features critical commentary on political events, particularly regarding Brazil and the U.S., often addressing issues like misinformation, immigration, and social justice. His posts reflect a strong leftist perspective, engaging with current political controversies and advocating for accountability in governance.

X Followers: 172.5K

Favikon Authority Score: 8 807 pts

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17. Maisa Silva

Maisa Silva is a Brazilian actress and entrepreneur, co-founding brands like @ag.mudah and @ag.moots. She serves as an ambassador for UNICEF Brazil and actively engages with her audience through vibrant social media posts showcasing her artistic journey, personal reflections, and promotional content for various brands, particularly in beauty and lifestyle. Her content often highlights her experiences in the entertainment industry and her entrepreneurial ventures, resonating with a young, dynamic audience.

X Followers: 13M

Favikon Authority Score: 9 698 pts

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16. Lorena Orsi

Lorena Orsi is a Brazilian social media personality known for her heartfelt and emotional posts, often expressing deep affection for loved ones. Her content spans personal reflections, playful interactions, and humorous anecdotes, showcasing a blend of sincerity and lightheartedness. She engages with her audience through relatable experiences and emotional storytelling, particularly on Instagram and Twitter, where she shares moments from her life and thoughts on relationships.

X Followers: 375K

Favikon Authority Score: 9 083 pts

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15. Guilherme Gama

The creator shares humorous and relatable content primarily on Twitter, focusing on Brazilian culture and everyday life. Posts often include memes, funny observations, and light-hearted commentary, engaging a wide audience with relatable humor. The creator also promotes interaction through direct messages for suggestions and advertising inquiries, indicating a professional approach to their social media presence.

X Followers: 544.3K

Favikon Authority Score: 8 789 pts

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14. Erika Hilton

Erika Hilton is a prominent Brazilian politician and activist, known for her leadership in the PSOL party and her historic role as the first trans woman to lead a congressional caucus. She is a Federal Deputy for São Paulo and has been recognized as one of the most influential Black women globally. Her social media presence focuses on advocating for LGBTQIA+ rights, social justice, and human rights, often challenging conservative and far-right ideologies. Hilton is a vocal supporter of marriage equality and trans visibility.

X Followers: 844.9K

Favikon Authority Score: 9 524 pts

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13. Eduardo Bolsonaro

Eduardo Bolsonaro is a Brazilian federal deputy and lawyer, known for being the most voted in Brazil's history. He is the son of former President Jair Bolsonaro and actively engages in political discourse, often addressing issues related to freedom of expression and cultural wars. His posts reflect a strong alignment with right-wing ideologies, criticizing leftist movements and advocating for conservative values. He frequently discusses international relations and has a notable presence in Brazilian politics.

X Followers: 3.1M

Favikon Authority Score: 9 303 pts

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12. Tiago Santineli

Tiago Santineli is a Brazilian content creator known for his provocative and humorous takes on social and political issues. He engages in comedy and commentary, often critiquing various ideologies and public figures. His social media presence includes a mix of personal anecdotes and reactions to current events, showcasing a strong personality that invites both admiration and criticism. He has a significant following on platforms like YouTube and Instagram, where he shares insights and promotes his shows.

X Followers: 413.5K

Favikon Authority Score: 9 069 pts

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11. Whindersson Nunes

Whindersson Nunes is a Brazilian comedian, YouTuber, actor, singer, and entrepreneur, recognized as one of the world's top digital influencers. He began his career at 15, creating humorous videos that quickly gained a massive following. Known for his comedic shows and Netflix specials, Whindersson has expanded into music and acting, appearing in various films and series. He actively engages with his audience across multiple platforms, sharing comedic content and personal insights.

X Followers: 27.8M

Favikon Authority Score: 9 804 pts

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10. Alvaro

Alvaro, known as ALVXARO on social media, is a Brazilian content creator based in Orlando. He shares a mix of humorous and relatable content, often engaging with popular culture and trends. His posts frequently include travel experiences, personal anecdotes, and collaborations with brands like Serasa and Havaianas. Alvaro's content is characterized by its casual and conversational style, appealing to a broad audience with its lighthearted and entertaining nature.

X Followers: 5.1M

Favikon Authority Score: 9 746 pts

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9. Leonardo Lucas

Leonardo Lucas is a journalism student at UFES, sharing humorous and relatable content on Twitter. His posts often reflect a light-hearted take on everyday situations, societal norms, and personal anecdotes, engaging a wide audience with his comedic style. He frequently uses memes and casual language, appealing to a younger demographic. His content showcases a blend of personal experiences and commentary on social issues, making him a relatable figure in the online community.

X Followers: 83.3K

Favikon Authority Score: 8 625 pts

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8. Vinicius Jr.

Vinicius Jr., a prominent Brazilian footballer, is known for his dynamic presence on social media, where he shares his journey as a player for Real Madrid. His content often highlights his achievements, such as winning titles and personal accolades, and his collaborations with major brands like Nike and Pepsi. Vinicius is also an advocate for social causes, notably supporting the Black Lives Matter movement. His posts are a mix of personal insights, football highlights, and brand endorsements.

X Followers: 10.1M

Favikon Authority Score: 9 834 pts

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7. Lucas

Lucas is an active social media personality, particularly on Twitter, where he shares humorous and relatable content. His posts often comment on pop culture, current events, and entertainment, offering a light-hearted and engaging perspective. He interacts with his audience through memes, witty reactions, and trending discussions, showcasing a vibrant and dynamic personality. Lucas also has a strong connection to Brazilian culture and current affairs, frequently incorporating local trends and topics into his content.

X Followers: 7.3M

Favikon Authority Score: 9 067 pts

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6. Rafael Lange

Rafael Lange, known as Cellbit, is a Brazilian content creator and game developer focused on puzzles and narrative-driven experiences. He is the creative director of 'Ordem Paranormal' and engages his audience through interactive storytelling and mystery-solving content across platforms like YouTube and Twitch. His posts often highlight his projects, including the upcoming game 'Enigma of Fear,' and he actively interacts with his followers, sharing insights and updates on his creative endeavors.

X Followers: 6.2M

Favikon Authority Score: 9 440 pts

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5. Rodrygo Goes

Rodrygo Goes is a professional footballer from Brazil, currently playing for Real Madrid and the Brazilian national team. His social media presence is vibrant, showcasing his achievements with Real Madrid, personal milestones, and collaborations with brands like Nike and BioTechUSA. Rodrygo frequently shares content related to football, his faith, and personal life, often expressing gratitude and celebrating his Brazilian heritage. His posts are a mix of personal insights and professional highlights.

X Followers: 4.4M

Favikon Authority Score: 9 767 pts

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4. Anitta

Anitta, a Brazilian popstar, is a prominent figure in the music industry, known for her dynamic performances and hit songs like 'Envolver' and 'Girl From Rio'. She has a significant online presence with millions of followers across platforms, showcasing her music, collaborations, and cultural influence. Anitta is also the CEO of Grupo Rodamoinho and engages in social causes, notably supporting indigenous rights and environmental issues in Brazil. Her content often highlights her musical journey and cultural impact.

X Followers: 19.7M

Favikon Authority Score: 9 767 pts

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3. Luiz Inácio Lula da Silva

Luiz Inácio Lula da Silva, the President of Brazil, emphasizes social justice, democracy, and economic reform. His posts highlight significant infrastructure projects, cultural achievements, and human rights advocacy. Lula's leadership is marked by a commitment to improving the lives of Brazilian citizens, particularly through initiatives like the Bolsa Família program. He actively engages with the public, sharing updates on government actions and celebrating national pride, while also addressing political challenges and historical injustices.

X Followers: 9.4M

Favikon Authority Score: 9 504 pts

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2. Nikolas Ferreira

Nikolas Ferreira is a prominent Brazilian politician, recognized as the most voted congressman in Brazil and in the history of Minas Gerais. His social media presence is characterized by a strong focus on national pride and political engagement, often addressing issues related to governance and public policy. He frequently interacts with his audience through posts that emphasize unity and empowerment, reflecting his commitment to representing the people's interests.

X Followers: 4.7M

Favikon Authority Score: 9 888 pts

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1. Neymar Jr

Neymar Jr is a globally recognized Brazilian footballer, currently playing for Al Hilal and the Brazilian National Team. His social media presence is vibrant, showcasing his life as an athlete, family man, and influencer. Neymar shares moments from his personal life, sports achievements, and collaborations with brands like Puma. He actively promotes his Instituto Neymar Jr., highlighting its impact on education, sports, and social transformation in Brazil. His content often includes playful and humorous elements.

X Followers: 64.1M

Favikon Authority Score: 10 000 pts

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View the full top 200 ranking here:

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🏆 Top 200 X Creators in Brazil

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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