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Top 20 YouTubers in Uruguay in 2025

Uruguay's YouTube scene in 2025 is full of rising stars and popular creators. This list highlights 20 of the biggest names gaining attention across the country.

April 22, 2025
Justine Castany

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Here’s the list of the Top 20 YouTubers in Uruguay in 2025:

20. Federico Rojas

Fede Rojas is a prominent Uruguayan musician known for his engaging social media presence, where he shares updates about his music and personal life. His posts often express gratitude towards his fans and highlight new music releases, showcasing a strong connection with his audience. Rojas's content primarily revolves around his music career, including song promotions and performances, reflecting a vibrant and interactive approach to engaging with followers.

YouTube Score: 71.6/100

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19. Ponti

La Ponti is a vibrant content creator who shares a variety of videos filled with creativity and enthusiasm. Her social media presence is characterized by a welcoming tone, inviting viewers into her world of fun and excitement. She encourages engagement through subscriptions, comments, and likes, fostering a community around her content. The themes of her videos are diverse, appealing to a broad audience looking for entertainment and connection.

YouTube Score: 72/100

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18. Alex Fernandez

Alex is a prominent Twitch streamer and content creator known for his engaging gameplay in Project Zomboid. He actively shares his streaming sessions on YouTube and Twitter, where he interacts with his audience and promotes his gaming content. His posts often highlight his gaming experiences, community events, and personal insights, making him a relatable figure in the gaming community.

YouTube Score: 72.5/100

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17. Rodrigo Álvarez

Rodrigo Álvarez, known as Rorro, is a financial educator and author based in Uruguay. He focuses on personal finance, helping individuals improve their relationship with money through practical advice and tools. His content includes insights on economic trends, investment strategies, and financial well-being, often shared through his podcast 'Neurona Financiera' and various social media platforms. He emphasizes the importance of financial education and self-care, aiming to alleviate financial stress for his audience.

YouTube Score: 72.7/100

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16. Agustín Zeballos

Zeballos is a prominent Uruguayan musician and content creator known for his engaging music videos and collaborations. His social media presence highlights his journey in the music industry, showcasing releases, live performances, and behind-the-scenes content. He actively interacts with fans, expressing gratitude for their support and sharing insights into his creative process. His work often features collaborations with other artists, reflecting a strong community within the Latin music scene.

YouTube Score: 73.7/100

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15. Johnny Tecuento

Johnny Tecuento is a content creator from Uruguay known for his engaging food-related videos across platforms like TikTok and Instagram. He reacts to popular culture, particularly the reality show Gran Hermano, and has garnered a significant following for his unique takes on various sandwiches and culinary experiences. His content often features humor and creativity, appealing to a broad audience interested in food and entertainment.

YouTube Score: 75/100

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14. Carolina Abuchalja

Carolina Abuchalja is a Doctor in Education and a member of the Rectorate at UDE. She serves as the General Director of Eduschool, focusing on leadership, communication, and the importance of soft skills in the modern workplace. Her content primarily revolves around non-verbal communication, leadership strategies, and the impact of technology on education. She actively engages in discussions about the role of women in leadership and the challenges of contemporary work environments.

YouTube Score: 75.5/100

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13. Martín, Portadores de Hip-Hop

Martín, known as the 'Politólogo del Rap', is a Uruguayan hip-hop artist and political commentator. He has been active in the hip-hop scene since 2001 and leads the group 'Portadores de Hip-Hop'. His content often blends rap with political themes, showcasing a unique approach to music that challenges mainstream norms. He engages with a wide audience through TikTok and Instagram, where he shares performances, commentary, and collaborations, often using humor and cultural references.

YouTube Score: 76.9/100

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12. Lira Música

Lira Música is a music group known for their catchy cumbia and reggaeton tracks, often collaborating with various artists. Their social media presence features vibrant music videos and engaging content that resonates with a youthful audience. They actively promote their music through platforms like TikTok and YouTube, showcasing their latest releases and remixes. The group emphasizes a fun and lively atmosphere in their music, appealing to fans of Latin urban genres.

YouTube Score: 76.9/100

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11. No Te Va Gustar

No Te Va Gustar (NTVG) is a prominent Uruguayan band formed in 1994, known for their diverse musical style blending rock, ska, and reggae. The band has released multiple albums, including their latest live album 'Cómo Me Gusta Verte Reír'. They actively engage with fans through social media, sharing concert updates, behind-the-scenes content, and new music releases. Their posts often highlight their live performances and collaborations with other artists, showcasing their significant presence in the Latin American music scene.

YouTube Score: 77.2/100

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10. Marichula

Marichula is a Uruguayan content creator known for her engaging YouTube videos that focus on reactions to various cultural topics, particularly Mexican humor and traditions. She actively promotes her social media presence across platforms like Twitch and Instagram, where she connects with her audience through casual and friendly interactions. Her content often includes humor and commentary on current events, showcasing her love for Mexico and Latin American culture.

YouTube Score: 77.2/100

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9. El Reja

El Reja is a prominent Uruguayan musician known for his engaging music videos and collaborations with various artists. His content primarily revolves around urban and reggaeton music, showcasing vibrant performances and catchy lyrics. He actively promotes his music on platforms like YouTube and TikTok, where he engages with fans through entertaining posts and behind-the-scenes glimpses. His work often reflects themes of love, partying, and the summer lifestyle, resonating with a youthful audience.

YouTube Score: 78.1/100

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8. Pablo

Pablo, a prominent Uruguayan YouTuber, specializes in FIFA and soccer content, boasting over 500,000 subscribers on YouTube and 250,000 on TikTok. His videos feature unique challenges, gameplay experiments, and engaging commentary, showcasing his personality and passion for soccer. He often explores various soccer scenarios, including team management and player challenges, while connecting with his audience through humor and creativity.

YouTube Score: 78.5/100

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7. Matías Valdez

Matías Valdez is a Uruguayan singer and composer known for his engaging music and heartfelt lyrics. He actively promotes his work across platforms like TikTok and Instagram, where he shares updates about new releases and connects with fans. His content often features themes of love and personal experiences, resonating with audiences in Argentina, Chile, and beyond. Valdez's energetic performances and collaborations highlight his commitment to his craft and his growing presence in the Latin music scene.

YouTube Score: 81.2/100

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6. Knak

Knak is a Uruguayan artist known for his engaging music content on platforms like YouTube and Instagram. He frequently collaborates with other artists and showcases his work through remixes and original tracks. His posts often highlight his performances, music releases, and behind-the-scenes insights into his creative process. Knak's content reflects a vibrant connection with his audience, emphasizing positivity and excitement about upcoming shows and music projects.

YouTube Score: 82.3/100

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5. Alaska

Alaska is a Uruguayan content creator who shares her passion for football, travel, and music across various social media platforms. Her posts often highlight her experiences at football matches, her travels, and her music releases, particularly her song 'Gol de Corea.' She engages with her audience through relatable content and humor, showcasing her vibrant personality and love for her country. Alaska's content resonates with fans of football and travel, making her a prominent figure in these niches.

YouTube Score: 84/100

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4. The La Planta

The La Planta is a prominent figure in the cumbia music scene, actively engaging with fans through vibrant social media posts. As the CEO of La Casa de la Cumbia, they showcase new music releases and performances, particularly in Argentina, Uruguay, and Bolivia. Their content often features collaborations with other artists and highlights their journey in the music industry, emphasizing community and cultural pride.

YouTube Score: 85.5/100

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3. Javo Machado

Javo Machado is a Uruguayan comedian and impersonator known for his humorous takes on football and sports personalities. His content primarily revolves around football parodies, imitations of famous players like Messi and Suárez, and comedic sketches related to the sport. With a strong presence on TikTok and YouTube, he engages a large audience through relatable and entertaining football-themed content, often incorporating current events and player antics.

YouTube Score: 87.4/100

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2. Emir Abdul Gani

Emir Abdul Gani is a dynamic dance and music creator known for his engaging choreography and vibrant performances. He shares his passion for dance through various social media platforms, showcasing original content and collaborations with other artists. His posts often highlight behind-the-scenes moments, dance challenges, and community engagement, particularly with his Ayman Crew. Emir's content is characterized by a blend of cultural rhythms and styles, appealing to a diverse audience interested in dance and music.

YouTube Score: 87.5/100

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1. Federico Vigevani

Federico Vigevani is a prominent content creator known for his humorous and engaging videos on platforms like YouTube and TikTok. Based in Mexico but originally from Uruguay, he creates a variety of content, including comedic sketches, music videos, and collaborations with other influencers. His social media presence is marked by a playful and interactive style, often involving themes of mystery and adventure. Federico is also involved in music production and merchandise sales through his brand, Club Misterio.

YouTube Score: 98.3/100

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.