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Top 20 Influencers in Sydney in 2025

Meet Sydney's top 20 influencers who are shaping trends and sharing creative ideas in lifestyle, fashion, and beyond. Check out their incredible impact.

January 28, 2025
Jeremy Boissinot

All real-time rankings of all platforms and countries are available here.

Here's the list of the Top 20 Influencers in Sydney in 2025:

20. YDE

YDE is a musician and performer known for their EP "Send Help" and their unique style. They have released several singles and music videos, including "Old Her (Live)" and "People Can Change." YDE's music explores themes of change, hope, and the human experience. They have a dedicated following on social media platforms like Instagram, TikTok, Twitter, Facebook, and Spotify. Their live performances are highly anticipated, and they have performed at venues such as El Cid. YDE's music is a blend of different genres, creating a unique and captivating sound.

Followers on Social Media: 4.9M

Favikon Authority Score : 8 559 pts

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19. Crayator

Crayator is a popular YouTuber and content creator known for his humorous and entertaining videos. He collaborates with his friends and posts videos regularly on his YouTube channel, which has a large following. Crayator's content is often light-hearted and fun, with a focus on gaming and online trends. Despite his success, he remains grounded and optimistic, with a good sense of humor.

Followers on Social Media: 3.4M

Favikon Authority Score : 8 599 pts

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18. Kris Fade

Kris Fade is a renowned Radio & TV Presenter, known for his work at Virgin, Kiis, and Netflix. He is the founder of #FadeFit, a brand focused on providing healthier snack options. Kris has received several awards for his work, including Best Music Personality and Best Urban Radio Show. He is recognized for his successful morning show in the UAE and has been voted as one of the top international Radio Presenters. Kris Fade emphasizes the importance of community unity, personal growth, and work-life balance in his posts.

Followers on Social Media: 1.2M

Favikon Authority Score : 8 732 pts

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17. Nathaniel Buzolic

Nathaniel Buzolic is a Christian Bible tour leader and public figure. He is known for leading tours through the land of the Bible, and for being a follower of Jesus. He shares Bible verses and teachings on his Instagram page, and encourages his followers to seek a relationship with God. He also speaks about the Israeli-Palestinian conflict and encourages understanding and compassion for both sides.

Followers on Social Media: 4.7M

Favikon Authority Score : 8 855 pts

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16. Jessie Renée Wynter

Jessie Renée Wynter is a popular TikTok influencer and model with a large following on social media. Her content mainly consists of her personal life experiences, such as her travels to various countries, her relationship with her boyfriend Will, and her fashion choices. She has recently signed an exclusive contract with a talent agency and has been featured in various brand advertisements. Jessie has also expressed gratitude towards her followers for being supportive and spreading positivity her way.

Followers on Social Media: 2M

Favikon Authority Score : 8 893 pts

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15. Miranda Kerr

Miranda Kerr is an Australian entrepreneur and former Victoria's Secret Angel who is the founder and CEO of Miranda Kerr Home, a furniture company that provides pieces to create a nurturing atmosphere in the home. Kerr is also a speaker and a model who has worked with various fashion brands, including Victoria's Secret and Swarovski. She is known for promoting certified organic and natural skincare products through her brand KORA Organics. Kerr is actively engaged in philanthropic work, and she supports various charities, including The Royal Children's Hospital Foundation and The Koala Hospital.

Followers on Social Media: 19.3M

Favikon Authority Score : 8 935 pts

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14. Pat Cummins

Pat Cummins, the Australian Cricket Captain, is passionate about business, sport, and philanthropy. He founded Cricket for Climate and is an ambassador for various charities like Unicef Australia. Co-founder of Treeswift, aiming to unlock value for companies. Engages in impactful partnerships and initiatives, such as promoting sugar-free alternatives for sports performance and wellness. Committed to social causes, including supporting children in crisis and environmental sustainability.

Followers on Social Media: 3.7M

Favikon Authority Score : 8 953 pts

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13. Lina Fanene

Lina Fanene, also known as Nia Jax, is a former WWE superstar who walked away from the wrestling industry in 2021. She is known for her strong personality, self-confidence, and her iconic performances in the ring. Fanene is also an advocate for body positivity and self-love. She shares her journey on social media and continues to inspire her fans. In addition to her wrestling career, Fanene enjoys spending time with her family, gardening, and advocating for natural remedies.

Followers on Social Media: 3.3M

Favikon Authority Score : 8 968 pts

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12. Sarah's Day

Sarah's Day is a popular YouTuber with 1.5 million subscribers who focuses on wellness, fitness, and lifestyle. She is also a mother and founder of her own brand. Her videos cover a range of topics, including balance in fitness, entrepreneurship, and motherhood. Sarah shares free workouts, healthy recipes, and tips on managing a business. She has also launched her own activewear collection called Fitness Club. Sarah is candid about her life, often sharing personal anecdotes and BTS moments. Recently, she has also spoken about the dark side of being a social media star.

Followers on Social Media: 3M

Favikon Authority Score : 8 999 pts

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11. Alycia Debnam-Carey

Best known for playing the role of Alicia Clark in the AMC series "Fear the Walking Dead," Alycia Debnam-Carey is an Australian actress who has appeared in numerous TV shows and films over the years. Besides acting, she has also tried her hand at directing. In 2021, she announced her departure from "Fear the Walking Dead," a show she had been a part of for seven years and 100 episodes. Alycia is also an advocate for social justice and environmental causes and has been vocal about her political beliefs.

Followers on Social Media: 3.3M

Favikon Authority Score : 9 041 pts

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10. HowToBasic

HowToBasic is a popular YouTube personality and comedian who has gained fame for his absurd and often grotesque "how-to" videos. With over 15 million subscribers, he has become known for his unique style of comedy and unpredictable content, which often involves smashing eggs and other objects. He has also released merchandise, including shirts and egg plushies. Despite his massive following, HowToBasic has managed to keep his real identity secret, adding to the mystery and intrigue surrounding his channel.

Followers on Social Media: 23.7M

Favikon Authority Score : 9 053 pts

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9. Nick | Im_niick

Nick, a social media personality, shares snippets of his travel adventures and relationship experiences. With a significant following on platforms like Instagram and TikTok, Nick engages his audience with heartwarming moments, comedic sketches, and cultural explorations. He often showcases his travels to various destinations, humorous relationship dynamics, and cultural exchanges, inviting viewers to join him on his journey. Through his posts, Nick offers a blend of entertainment, insight, and relatability to his diverse audience.

Followers on Social Media: 1M

Favikon Authority Score : 9 065 pts

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8. Calum Hood

Calum Hood is an Australian musician and bassist for the pop-rock band 5 Seconds of Summer (5SOS). The band has released five albums, including Youngblood and CALM, and has toured the world extensively. In addition to playing bass, Hood also contributes to the band's songwriting and has co-written several of their hit songs. Outside of music, he is an animal lover and often shares photos of his pets on social media. Hood is an active advocate for social justice and has used his platform to support Black Lives Matter and other causes.

Followers on Social Media: 7.6M

Favikon Authority Score : 9 104 pts

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7. Natalie Tran

Natalie Tran is an Australian YouTuber and content creator who rose to fame with her YouTube channel 'communitychannel' where she posts humorous videos that focus on the everyday aspects of life. She has been creating online content for many years and has amassed a large following on various social media platforms. In addition to her YouTube channel, Natalie also has an official website and merchandise store. She encourages her fans to subscribe to her channel for new videos, which she posts on an unpredictable schedule. Natalie also engages with her fans on Twitter and Facebook.

Followers on Social Media: 4M

Favikon Authority Score : 9 146 pts

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6. Indy Clinton

Indy Clinton is a social media influencer and content creator known for her posts on TikTok. She shares glimpses into her chaotic life as a mother of two, with another child on the way. Indy also promotes family-friendly meals and offers giveaways to her followers. She recently underwent a smile transformation, which has boosted her confidence. She frequently shares updates on her children and family vacations. Follow Indy for relatable content and a peek into the life of a busy mom.

Followers on Social Media: 2.6M

Favikon Authority Score : 9 187 pts

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5. Rebel Wilson

Rebel Wilson is an Australian actress, writer, and producer. She is best known for her comedic roles in films such as Pitch Perfect, Bridesmaids, and Isn't It Romantic. In addition to acting, Rebel is also a writer and producer, having worked on a number of projects including producing the film The Hustle. She is also the creator of the dating app FLUID. Rebel often shares updates on her personal life on social media, including her recent engagement and the birth of her first child.

Followers on Social Media: 13.9M

Favikon Authority Score : 9 251 pts

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4. Luke Hemmings

Luke Hemmings is an Australian musician and songwriter best known as the lead vocalist of the pop rock band 5 Seconds of Summer. He released his debut solo album, "When Facing the Things We Turn Away From," in 2021. Hemmings has also collaborated with other artists and songwriters and has written songs for other musicians. He is active on social media and often shares updates on his music and personal life with his fans.

Followers on Social Media: 18.7M

Favikon Authority Score : 9 425 pts

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3. Michael Clifford

Michael Clifford is a musician and the guitarist for the Australian pop-rock band 5 Seconds of Summer. With the band, he has released several successful albums and singles, including "Youngblood" and "Amnesia." In addition to his music career, he has also been active on social media, often sharing updates about his personal life and interests with his fans. He has been involved in various philanthropic efforts, including working with the JED Foundation to raise awareness about mental health issues.

Followers on Social Media: 18.5M

Favikon Authority Score : 9 453 pts

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2. Dean Lewis

Dean Lewis is a Sydney-based musician and singer-songwriter. He has toured extensively in the USA, Canada, UK, and Europe, promoting his music and interacting with fans on social media. His debut album, "A Place We Knew" was released in 2019 and was followed up by several singles. Lewis is known for his emotional and heartfelt lyrics and has garnered a loyal following of fans who connect with his music. He frequently updates his followers on his upcoming tours and releases via social media.

Followers on Social Media: 7.7M

Favikon Authority Score : 9 511 pts

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1. Hugh Jackman

Hugh Jackman is an Australian actor, producer, and a singer. He is best known for his role as Wolverine in the X-Men film series. Apart from this, he has appeared in several other films and plays, including The Prestige, Les Misérables, and The Boy from Oz, for which he won a Tony Award. Jackman is actively involved in several charitable organizations and has been recognized for his philanthropic work. He is married to Deborra-Lee Furness and has two children.

Followers on Social Media: 49.3M

Favikon Authority Score : 9 566 pts

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How does Favikon rank influencers?

‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.