Top Swedish Influencers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Swedish Influencers in 2025: 

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20. Saga Stenqvist

Saga Stenqvist, a fashion enthusiast and content creator, shares her stylish and creative posts on Instagram. With a keen eye for design and aesthetics, she curates a feed filled with vibrant colors and trendy outfits. Saga's bio includes her contact information for collaborations and inquiries. Her posts showcase a mix of fashion inspiration and personal style, engaging her followers with a variety of visually appealing content.

Followers on social media: 815K

Favikon Authority Score : 8 945 pts

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19. Alex

Alex, known for sharing dance videos on TikTok and Instagram, collaborates with other creators for entertaining content. Their posts feature various dance styles and challenges, often with @bellissa. Alex engages followers with trendy dances and creative transitions. They showcase a mix of personal and collaborative content, including bachata, kung fu, and dabke dances. With a playful and energetic vibe, Alex's videos aim to entertain and inspire viewers.

Followers on social media: 644.4K

Favikon Authority Score : 9 054 pts

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18. PeterSweden

PeterSweden is a Swedish journalist and political commentator who claims to provide real, independent journalism. He frequently tweets about political issues and advocates for freedom, kindness, and liberty. He has a large following on social media, where he shares news related to government tyranny, censorship, and globalist agendas. He has also been critical of COVID-19 measures, mRNA shots, and climate change policies. Despite some controversies, he has gained a reputation among some as a whistleblower against biased media reporting and government cover-ups.

Followers on social media: 879.4K

Favikon Authority Score :  9 041 pts

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17. Matilda Djerf

Matilda Djerf is a popular Swedish influencer and content creator who shares her passions, fashion, travels, inspiration, and everyday life with her followers. She is known for advocating for safe spaces where customers feel seen and respected. Matilda has a strong online presence, with a blog and an Instagram account with a loyal and loving community. She is also a successful entrepreneur, with her fashion brand, Djerf Avenue, aimed at giving customers a safe space to shop online. Matilda often collaborates with different brands and is a Michael Kors partner. She has been featured in Vogue Scandinavia and was selected for Forbes' 30 under 30 Europe list for retail and e-commerce.

Followers on social media: 4.6M

Favikon Authority Score : 9 007 pts

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16. Jonna Jinton

Jonna Jinton is a Swedish artist, musician, and filmmaker who resides in the serene woods of Northern Sweden. Her YouTube channel showcases her passions, including glimpses of her life, nordic herding calls, painting, ice baths, nature, and inspirational films. She also shares her experiences with the northern lights, which have left her in complete awe. Her videos convey her belief that if there is a dream, there is a way, and encourages her viewers to find joy in the journey towards their passions.

Followers on social media: 6.9M

Favikon Authority Score : 9 058 pts

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15. Desiré Inglander

Desiré Inglander, a fashion and beauty enthusiast based in Stockholm, shares makeup looks, challenges, and travel vlogs on social media. Collaborates with brands like L’Oréal Paris and Intimissimi. Known for her stylish outfits and cute trends. Contact: desire@digitaliconagency.com.

Followers on social media: 1.8M

Favikon Authority Score : 9 062 pts

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14. Iza & Elle Cryssanthander

Iza & Elle Cryssanthander are social media influencers who gained fame through their Instagram and YouTube accounts. They post videos and pictures related to fashion, travel, and lifestyle. They also have an active presence on other platforms like Snapchat and Musical.ly. They have gained a large following due to their engaging content and their ability to showcase their unique fashion sense. Their videos and pictures are usually accompanied by hashtags that express their views on love, friendship, and happiness. Iza & Elle have also been featured in interviews on Swedish TV channel SVT. 

Followers on social media: 8.4M

Favikon Authority Score : 9 140 pts

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13.  Greta Thunberg

Greta Thunberg is a Swedish environmental activist best known for starting the Fridays For Future movement. Born in 2003 at 375 ppm, Greta has been a leading voice in the fight against climate change and has been recognized for her activism worldwide. She is also autistic and has been open about how her autism has helped her see the climate crisis in a unique way. Outside of her work with Fridays For Future, Greta has donated book royalties to support indigenous communities fighting against exploitation of their land. She is also known for her direct speeches urging world leaders to take action on climate change.

Followers on social media: 19.4M

Favikon Authority Score : 9 137 pts

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12. Sevou

Sevou, also known as Spoidermon, is a PUBG Mobile player with over 6.25 million subscribers on YouTube. He is famous for playing in Solo vs. Squad and Duo vs. Squad matches. Sevou's videos are professional and entertaining, and he often highlights funny moments in his videos. On his channel, viewers can watch professional gameplay and get updates on the game. Sevou's recent videos include "Chasing enemy until he stops," "Never inviting Drake again," and "Trolling gone wrong." He also collaborates with other famous PUBG Mobile players like Levinho and Baahubali.

Followers on social media: 7.9M

Favikon Authority Score : 9 140 pts

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11. ABBA

ABBA, consisting of members Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid "Frida" Lyngstad, was one of the most successful pop groups of the 1970s. They burst onto the world stage with their hit song "Waterloo" in 1974 and continued to conquer the pop scene with hits such as "SOS," "Mamma Mia," "Dancing Queen," and "The Winner Takes It All." Disbanding in 1982, they made a comeback in the public consciousness with the success of the 1992 compilation album "ABBA Gold". Their official page provides information on their concerts and products, as well as quizzes and news about the group.

Followers on social media: 10.4M

Favikon Authority Score : 9 175 pts

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10.  Elli AvrRam

Elli AvrRam is a Swedish actor, best known for her appearances in Bollywood films. With a childhood dream to become an actor, Elli moved to Mumbai to pursue her passion, and has since made a name for herself in the Indian film industry. In addition to her acting career, Elli is also passionate about photography and traveling. Elli has featured in several magazine covers, shoots and ads, and also appeared on talk shows and reality TV series. Elli is known for her positive attitude and inspiring messages, motivating her followers to believe that anything is possible if you dream it, create it and achieve it.

Followers on social media: 10.6M

Favikon Authority Score : 9 262 pts

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9. Ludde Blomqvist

Ludde Blomqvist is a social media influencer and content creator known for his travel adventures. With a large following on platforms like TikTok and Instagram, Ludde shares his experiences and provides recommendations for his audience. He has collaborated with brands and has been featured in various advertisements. Ludde's content often showcases breathtaking views from his travels, as well as his personal style and sense of humor.

Followers on social media: 2M

Favikon Authority Score : 8 943 pts

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8. El Hissy

El Hissy, a social media figure based in Stockholm, Sweden, with a significant following on Instagram and TikTok. Known for fitness-related content, showcasing challenges, weightlifting, and comparisons. His posts often feature impressive physical feats and humorous elements. Engages with a diverse audience through entertaining and engaging videos. Collaborates with brands like Gymshark, Nocco, and more. Resides in Stockholm and shares content primarily on TikTok and YouTube.

Followers on social media: 4.4M

Favikon Authority Score : 9 055 pts

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7. Panda

Panda is a professional mobile gamer who uploads their gameplay of different games such as PUBG mobile. They also make game reviews and provide updates on the latest happenings in the gaming industry. Panda's highest rank in PUBG mobile is conqueror. They post various content on their channel, including trick shots, satisfying videos, and funny animal clips. Panda also engages with their audience through challenges, races, and collaborations with other gamers. They have over 12 million subscribers on their channel, and they are sponsored by EA and Apex Legends.

Followers on social media: 18.2M

Favikon Authority Score : 9 256 pts

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6. Levinho

Levinho is a PUBG Mobile YouTuber with over 11 million subscribers. He has been recognized as the first PUBG and PUBG Mobile content creator to reach 1 billion views on YouTube. His videos range from gameplay highlights, tutorials, and weapon reviews to collaborations with other content creators. Levinho's content is engaging and informative, providing his audience with a unique perspective on the game. Beyond his YouTube channel, Levinho is active on various social media platforms, including Instagram and Twitter, where he shares updates on his life and gaming activities. 

Followers on social media: 14.4M

Favikon Authority Score : 9 273 pts

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5. Oliver Nordin

Oliver Nordin is a professional parkour athlete hailing from Sweden. He has over 900K subscribers on YouTube and 2M followers on TikTok. Oliver has been training parkour and freerunning in 30+ different countries since 2007. He frequently posts POV parkour videos on his channels, and also creates content featuring horror and escape themes. Oliver sells his team’s parkour clothing on his website. Follow him on Instagram and TikTok @OliverNordin, and hit subscribe to not miss out on his latest videos.

Followers on social media: 6.6M

Favikon Authority Score : 9 313 pts

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4. Syl Matoshi

Syl Matoshi is a content creator and professional footballer based in Stockholm. With a TikTok following of 1.7 million, Syl shares his passion for football through engaging videos. He has collaborated with football legends such as Lionel Messi, Neymar, Marcelo, and Zlatan Ibrahimovic. Syl also showcases his skills through various trickshot challenges and billiard games. Follow Syl on Instagram at @sylematoshi to stay updated with his content and football journey.

Followers on social media: 2.2M

Favikon Authority Score : 9 411 pts

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3. Zlatan Ibrahimović

Zlatan Ibrahimović is a professional footballer and entrepreneur known for his impressive skills on the field and his successful ventures off the field. He has played for top football clubs like AC Milan, Paris Saint-Germain, and Manchester United. Zlatan is also known for his business ventures, including his own clothing line, A-Z Sportswear, and investment in tech startup, Challengermode. He is known for his confidence and determination both on and off the field, inspiring many to strive for greatness.

Followers on social media: 84.3M

Favikon Authority Score : 9 569 pts

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2. Zara Larsson

Zara Larsson is a Swedish pop star signed to record company TEN/Epic Records/SME and published by publishing company TEN. She is managed by London 15. Zara rose to fame with her cover of Celine Dion’s ‘My Heart Will Go On’ and has since gained international recognition with several platinum hits and 7.9 million followers on Instagram. In her latest cover story, she talks about her self-assuredness, Twitter mentions, helicopter flying, and the sanctity of the stage. At present, she is promoting her latest single ‘Can’t Tame Her.’ Zara has also been featured in Maria Nila’s Colour Refresh campaign. 

Followers on social media: 20M

Favikon Authority Score : 9 619 pts

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1. PewDiePie

PewDiePie is a Swedish YouTube personality and gamer. He has over 108 million subscribers on YouTube and is best known for his Let's Play videos and comedic commentary. He has also released several books, including "This Book Loves You" and has been involved in various controversies throughout his career. PewDiePie is known for his philanthropy work and has raised money for several charities. He often promotes merchandise and sponsors products on his social media platforms.

Followers on social media: 133.1M

Favikon Authority Score : 9 837 pts

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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