Sweden boasts a vibrant community of influencers who captivate audiences with their unique perspectives and creativity. These top 20 Swedish influencers span various niches, from fashion and beauty to lifestyle and technology, each bringing a distinct voice to the digital landscape. They are celebrated not only for their engaging content but also for their ability to connect with followers on a personal level. Their influence extends beyond social media, impacting trends and inspiring positive change. Join us in exploring the dynamic world of Sweden's most influential online personalities.
But first, how does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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Explore the Top 20 Swedish Influencers SE
1️⃣PewDiePie
YouTube Personality and Gamer
⭐️6613
PewDiePie is a Swedish YouTube personality and gamer. He has over 108 million subscribers on YouTube and is best known for his Let's Play videos and comedic commentary. He has also released several books, including "This Book Loves You" and has been involved in various controversies throughout his career. PewDiePie is known for his philanthropy work and has raised money for several charities. He often promotes merchandise and sponsors products on his social media platforms.
2️⃣Zlatan Ibrahimović
Professional Footballer and Entrepreneur
⭐️3407
Zlatan Ibrahimović is a professional footballer and entrepreneur known for his impressive skills on the field and his successful ventures off the field. He has played for top football clubs like AC Milan, Paris Saint-Germain, and Manchester United. Zlatan is also known for his business ventures, including his own clothing line, A-Z Sportswear, and investment in tech startup, Challengermode. He is known for his confidence and determination both on and off the field, inspiring many to strive for greatness.
3️⃣Avicii (Tim Bergling)
Musician and Producer
⭐️2059
Avicii was a Swedish DJ, producer, and musician known for his pioneering work in the electronic dance music genre. Although he passed away in 2018, his legacy lives on through his music and the Avicii Experience tribute museum in Stockholm. His foundation, which advocates for mental health and other issues that he was passionate about, also continues to carry on his work. Avicii was known for his innovative approach to music, often incorporating live musicians and other genres into his electronic tracks. His music continues to inspire and entertain fans around the world.
4️⃣Panda
Mobile Gamer
⭐️2054
Panda is a professional mobile gamer who uploads their gameplay of different games such as PUBG mobile. They also make game reviews and provide updates on the latest happenings in the gaming industry. Panda's highest rank in PUBG mobile is conqueror. They post various content on their channel, including trick shots, satisfying videos, and funny animal clips. Panda also engages with their audience through challenges, races, and collaborations with other gamers. They have over 12 million subscribers on their channel, and they are sponsored by EA and Apex Legends.
5️⃣Zara Larsson
Swedish Pop Star
⭐️1967
Zara Larsson is a 25-year-old Swedish pop star signed to record company TEN/Epic Records/SME and published by publishing company TEN. She is managed by London 15. Zara rose to fame with her cover of Celine Dion’s ‘My Heart Will Go On’ and has since gained international recognition with several platinum hits and 7.9 million followers on Instagram. In her latest cover story, she talks about her self-assuredness, Twitter mentions, helicopter flying, and the sanctity of the stage. At present, she is promoting her latest single ‘Can’t Tame Her.’ Zara has also been featured in Maria Nila’s Colour Refresh campaign.
6️⃣Elvir Aljicevic
Model and Actor
⭐️1934
Elvir Aljicevic is a model, actor, and social media influencer known for his TikTok account with 9 million followers. He is also the founder of his own brand and has a strong online presence with his Instagram and Twitter accounts. Elvir is active in promoting his brand and engages with his followers through various social media platforms. He shares his journey and experiences while emphasizing the importance of staying true to oneself. Elvir's content ranges from lifestyle and fashion to travel and personal growth.
7️⃣Greta Thunberg
Autistic Climate Justice Activist and Founder of Fridays For Future
⭐️1920
Greta Thunberg is a Swedish environmental activist best known for starting the Fridays For Future movement. Born in 2003 at 375 ppm, Greta has been a leading voice in the fight against climate change and has been recognized for her activism worldwide. She is also autistic and has been open about how her autism has helped her see the climate crisis in a unique way. Outside of her work with Fridays For Future, Greta has donated book royalties to support indigenous communities fighting against exploitation of their land. She is also known for her direct speeches urging world leaders to take action on climate change.
8️⃣Elli AvrRam
Actor, Dreamer & Achiever
⭐️1811
Elli AvrRam is a Swedish actor, best known for her appearances in Bollywood films. With a childhood dream to become an actor, Elli moved to Mumbai to pursue her passion, and has since made a name for herself in the Indian film industry. In addition to her acting career, Elli is also passionate about photography and traveling. Elli has featured in several magazine covers, shoots and ads, and also appeared on talk shows and reality TV series. Elli is known for her positive attitude and inspiring messages, motivating her followers to believe that anything is possible if you dream it, create it and achieve it.
9️⃣Anomaly - Anomaly
YouTuber and Streamer
⭐️1534
Anomaly, also known as Anomaly or Anomalyxd, is a Swedish YouTuber and streamer. He is known for his gaming content, particularly his videos on Counter-Strike: Global Offensive (CS:GO) and CS:GO skin unboxing. Anomaly has gained a significant following on platforms like YouTube and Twitch, where he entertains his audience with his humorous and energetic personality. He often collaborates with other popular figures in the gaming community and has worked with various brands for sponsorships and promotions. Anomaly is recognized for his unique and comedic style of content creation, making him a beloved figure in the gaming community.
🔟Thebausffs
Challenger AD Sion Player
⭐️1332
Thebausffs is a popular individual known for being a Challenger EUW AD Sion player. He is widely recognized for his expertise in playing Sion with a full AD build. Thebausffs can be found on his Twitch channel, where he streams his gameplay regularly. He also has a presence on Twitter and Discord. Although he refers to himself as the CEO of shilling and the inventor of wpgg, it is unclear what these terms specifically refer to. Overall, Thebausffs is known for his skill in playing Full AD Sion and has gained a considerable following within the gaming community.
11. El Hissy
Fitness Enthusiast & Content Creator
⭐️1171
El Hissy, a social media figure based in Stockholm, Sweden, with a significant following on Instagram and TikTok. Known for fitness-related content, showcasing challenges, weightlifting, and comparisons. His posts often feature impressive physical feats and humorous elements. Engages with a diverse audience through entertaining and engaging videos. Collaborates with brands like Gymshark, Nocco, and more. Resides in Stockholm and shares content primarily on TikTok and YouTube.
12. Iza & Elle Cryssanthander
Social Media Influencers
⭐️1151
Iza & Elle Cryssanthander are social media influencers who gained fame through their Instagram and YouTube accounts. They post videos and pictures related to fashion, travel, and lifestyle. They also have an active presence on other platforms like Snapchat and Musical.ly. They have gained a large following due to their engaging content and their ability to showcase their unique fashion sense. Their videos and pictures are usually accompanied by hashtags that express their views on love, friendship, and happiness. Iza & Elle have also been featured in interviews on Swedish TV channel SVT.
13. Oliver Nordin
Professional Parkour Athlete
⭐️1143
Oliver Nordin is a professional parkour athlete hailing from Sweden. He has over 900K subscribers on YouTube and 2M followers on TikTok. Oliver has been training parkour and freerunning in 30+ different countries since 2007. He frequently posts POV parkour videos on his channels, and also creates content featuring horror and escape themes. Oliver sells his team’s parkour clothing on his website. Follow him on Instagram and TikTok @OliverNordin, and hit subscribe to not miss out on his latest videos.
14. LEMMiNO
Documentary Narrator and YouTuber
⭐️1118
LEMMiNO is a Swedish YouTuber known for his documentaries and list videos. With over 7.5 million subscribers, his content covers a range of topics from unsolved mysteries, conspiracies, and scientific explanations to gaming, history, and pop culture. He uses a calm and neutral tone to narrate his videos, which are often accompanied by animation, graphics, and music. LEMMiNO has been active on YouTube since 2006 and has gained a loyal following for his well-researched and informative content.
15. Jonna Jinton
Swedish Artist, Musician, and Filmmaker
⭐️1113
Jonna Jinton is a Swedish artist, musician, and filmmaker who resides in the serene woods of Northern Sweden. Her YouTube channel showcases her passions, including glimpses of her life, nordic herding calls, painting, ice baths, nature, and inspirational films. She also shares her experiences with the northern lights, which have left her in complete awe. Her videos convey her belief that if there is a dream, there is a way, and encourages her viewers to find joy in the journey towards their passions.
16. Julien Magic
Magician, Father, and Prankster
⭐️1110
With over 10 million followers across different platforms, Julien Magic is a magician, father, and prankster who travels the world performing on stages from the US to Asia. He specializes in street magic and hidden-camera prank magic, where he freaks people out with mind-bending illusions. Julien also runs an online magic school with 12 episodes to teach aspiring magicians. His social media accounts showcase his magic performances and pranks, as well as his personal life and travel experiences. Julien's content is humorous, surreal, and often involves unsuspecting people on the street.
17. Martin - Awesome Restorations
YouTube Restorer with 5M+ Followers
⭐️1067
Martin, also known as Awesome Restorations, is a Swedish influencer and YouTube restorer with a massive following of over 5 million subscribers. Martin specializes in restoring old, broken, and rusty tools, antiques, and war relics. He has a huge network of antique suppliers globally, giving him access to unique-looking items to restore. Besides restorations, Martin also offers product placements in his videos for marketing managers or business owners. In one of his latest videos, he restored a mid-1950s mechanical toy scooter, which he bought from a barn sale in Sweden. Martin disassembled the scooter, sandblasted and painted the parts, and even restored the cute teddy bear that came with it. He also forged an Avatar Na'vi hunting knife out of two old rusty nuts, which he found in a scrap metal container outside his garage. Martin's videos are popular and engaging, with millions of views.
18. Sebastian Fors
Content Creator and Streamer
⭐️1045
Sebastian Fors, also known as Forsen, is a popular content creator and streamer. He is known for his variety streams, where he plays a wide range of games and interacts with his audience. Although his content is often humorous and entertaining, Forsen has faced controversy in the past due to his provocative and sometimes offensive behavior. Despite this, he maintains a dedicated fanbase and continues to produce content regularly.
19. Iskall85
Member of HermitCraft and Minecraft content creator
⭐️1031
Iskall85, also known as Iskall, is a popular Minecraft content creator and a proud member of the HermitCraft server since 2016. He is known for creating videos primarily focused on Minecraft gameplay and has gained a significant following on YouTube. Iskall85 is also the creator of popular Minecraft modpacks such as FoolCraft, FunCraft, and Vault Hunters. In his videos, he showcases various Minecraft mods and features, including the Vault Hunters modpack, which offers unique action RPG-style gameplay alongside classic Minecraft elements. Iskall85 is also active on Twitter and Twitch, where he engages with his audience through live streams and updates on his latest content.
20. Anna Nyström
Fitness and Lifestyle Enthusiast
⭐️928
Anna Nyström is a fitness and lifestyle enthusiast known for her dedication to health and wellness. With a focus on interior design, Anna shares her love for creating beautiful and functional spaces. She also provides fitness inspiration and motivation through her workout routines and healthy lifestyle choices. With a strong presence on social media, Anna engages with her followers by sharing her favorite looks, workout tips, and personal experiences. Through her platform, she aims to inspire others to live a balanced and fulfilling life.
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About the author
Sarthak Ahuja
Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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