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Top 20 Argentina Influencers

Argentina's top 20 influencers are reshaping social media by setting trends, sparking conversations, and inspiring millions across diverse niches like fashion, beauty, technology, and travel. Their unique content, authentic personalities, and engaging storytelling create deep connections with their audiences, making a significant impact on the country's social media scene.

January 21, 2025
Capucine Munuera


All real-time rankings of all platforms and countries are available here.

Here's the list of the Top 20 Argentina Influencers in 2025: 

20. Lucas Varela

Lucas Varela is a content creator known for his humorous videos on TikTok and YouTube. With millions of followers on TikTok and hundreds of thousands of subscribers on YouTube, Lucas entertains his audience with everyday humor that many can relate to. His videos aim to bring a smile to people's faces and create a sense of identification and laughter. Lucas Varela has gained a loyal following who appreciate his humor and positivity, and he looks forward to making them laugh for years to come.

Followers on social media: 18.1M

Favikon Authority Score : 9 562 pts

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19. BigChungus

BigChungus is an environmental activist and philanthropist who embraces the responsibility of improving our common home, Earth. With a TikTok following, BigChungus has been involved in various projects such as transforming abandoned houses into better living spaces and cleaning up dirty neighborhoods and rivers. They have also built houses for homeless individuals and provided assistance to those in need. BigChungus' dedication to making a positive impact on the world is evident through their hard work and commitment to creating a better future for all.

Followers on social media: 40.5M

Favikon Authority Score9 619 pts

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18. SnipeZ🧪

SnipeZ🧪, also known as LIT killah, is a popular trap and freestyle artist. He has gained a significant following on social media platforms, particularly in Argentina. SnipeZ🧪 has released several successful singles and albums, including "Los del Espacio" and "Mi culpa." He is known for his energetic performances and catchy lyrics. SnipeZ🧪 has collaborated with other artists in the music industry, including Los Piojos and Duki. He is currently on tour, performing in different countries such as Mexico, Bolivia, and Spain.

Followers on social media: 21.8M

Favikon Authority Score : 9 620 pts


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17. Trueno

Trueno, also known as Trueno Oficial or TR1 ⛈, is a prominent figure in the regional rap scene. He gained recognition by competing in freestyle battles, ultimately becoming the champion of Red Bull Batalla de los Gallos and Freestyle Master Series in 2019. Alongside his success in battles, Trueno has performed live shows in various cities across Latin America and Spain. He recently collaborated with Planet Hemp on the song "MEU BARRIO" and released his own album, "BIEN O MAL." Trueno is known for his unique vision in rap and his energetic performances.

Followers on social media: 26.9M

Favikon Authority Score : 9 662 pts

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16.  Alma Berezowski

Alma Berezowski is a musician and social media personality known for her music and entertaining content. She regularly uploads videos on YouTube and TikTok, showcasing her music and sense of humor. With a growing following on social media, Alma shares updates about her music, including her latest song 'Una Copa'. She also engages with her audience through collaborations and funny TikTok videos. Follow Alma on Instagram and TikTok for more music and entertaining content.

Followers on social media: 18.2M

Favikon Authority Score : 9 663 pts

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15. Alejo Igoa

Alejo Igoa is a popular YouTuber and social media personality known for comedic videos, challenges, and vlogs. With over 9 million subscribers on YouTube, he posts content ranging from funny videos to challenges, slime videos, and 24-hour challenges. He is quite active on social media platforms including Instagram, Twitter, Facebook, and TikTok. He is known for his humorous and engaging personality that has earned him a loyal following among his fans worldwide. With his online success, Alejo has become a leading voice in the world of social media influencing.

Followers on social media: 78.6M

Favikon Authority Score : 9 670 pts

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14.  Augusto Gimenez

Augusto Gimenez is a comedian and content creator known for his humorous videos and sketches. With a variety of content on his channel, he aims to bring smiles and laughter to his audience. He also shares personal moments with his family, including his journey as a father. Augusto is active on social media, engaging with his followers and sharing updates about his life and upcoming projects. He is known for his creativity and comedic talent, and his content is enjoyed by a wide range of viewers.

Followers on social media: 26M

Favikon Authority Score : 9 865 pts

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13. Duki

Duki, also known as SuperSangreJoven, is a prominent Latin trap artist and influencer. With a strong following on social media, he uses his platforms to promote his music and connect with fans. Duki has released several successful singles and collaborations, gaining recognition in the music industry. Known for his energetic performances and catchy beats, he has become a popular figure in the Latin music scene. Duki continues to release new music and engage with his fan base, solidifying his position as a rising star in the industry.

Followers on social media: 25.6M

Favikon Authority Score : 8 744 pts

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12. Cazzu

Cazzu, also known as ♡ 𝖓𝖊𝖓𝖆 ᴛʀᴀᴍᴘᴀ, is an Argentinian reggaeton artist. She is known for her unique style and powerful lyrics. Cazzu has released several mixtapes, including Maldade$ Mixtape, Una Niña Inútil, and Error 93. Her music videos and songs have gained popularity, and she has a dedicated fan base. Cazzu is currently on her NENA TRAMPA TOUR, performing in various cities in Argentina and Mexico. She continues to make a name for herself in the reggaeton industry with her talent and artistic vision.

Followers on social media: 32M

Favikon Authority Score : 9 750 pts

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11.  Maria Becerra

Maria Becerra is an Argentinian singer and songwriter who gained popularity through her YouTube channel, where she started creating content at the age of 15. She has since released several successful albums, including "Animal" and "La Nena de Argentina," with hit songs like "Automático." Maria's music has garnered millions of views on YouTube and streams on Spotify, earning her a spot among the top 105 global artists on Spotify. She has performed at major events like Lollapalooza and continues to attract a dedicated fan base. Maria's talent and success have solidified her position as one of Argentina's rising stars in the music industry.

Followers on social media: 36.2M

Favikon Authority Score : 9 460 pts

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10. Ian Lucas

Ian Lucas is a popular YouTube content creator with a subscriber base of 11.9 million. He has been sharing his life and creating content on YouTube for over 7 years, and continues to feel fulfilled in his career. Ian expresses gratitude towards his followers and considers them as part of his family. He is known for his energetic and entertaining videos, and frequently engages with his audience through social media platforms like TikTok. Ian is loved by his fans in both Argentina and Mexico, and he plans to continue producing content for them.

Followers on social media: 56.3M

Favikon Authority Score : 9 762 pts

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9. Emilia Mernes

Emilia Mernes is a rising star in the Latin American music industry, having gained international recognition since May 2019 with hits such as "Recalienta," "No Soy Yo," and "Billion." She has collaborated with renowned artists like Darell, Alex Rose, and Duki. In addition to her music career, Emilia is set to make her acting debut in the Disney+ series Entrelazados. She is also a model and has partnered with brands like Nike, Benetton Perfumes, and Fashion Nova. Emilia has been nominated for Best New Artist at several award ceremonies, including the Premios Juventud and Premio Lo Nuestro.

Followers on social media: 23.7M

Favikon Authority Score : 9 765 pts

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8. Mauro Icardi

Mauro Icardi is an Argentine professional football player who currently plays as a striker for Paris Saint-Germain and the Argentina national team. He started his professional career with Sampdoria in 2012 and has since played for several clubs, including Inter Milan and Paris Saint-Germain. Icardi has won several titles and awards during his career, including the Serie A title and the Capocannoniere award for being the league's top scorer in the 2014-15 season. He is known for his scoring ability, physicality, and leadership skills on the field. Off the field, he is active on social media and frequently shares updates about his personal and professional life.

Followers on social media: 15.4M

Favikon Authority Score : 9 772 pts

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7. Naiki

Naiki is a musician and performer known for their energetic stage presence and catchy pop songs. They recently released their latest album and have been sharing snippets of their studio sessions on social media. Naiki has a dedicated fan base and has been performing sold-out shows in Argentina and Chile. They are also active on YouTube, where they recently released a documentary. Naiki's music is a blend of different genres, and their lyrics often touch on personal experiences and relationships. They have a unique style and are known for their vibrant and expressive performances.

Followers on social media: 44.2M

Favikon Authority Score : 9 812 pts

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6. Gerooo Arias

Gerooo Arias, known as @geroooo_ariass366 on TikTok, shares a variety of content including live streams and challenges. Collaborating with @Gianpiero Fusco, Gerooo engages with his audience through interactive sessions. He showcases his personality through playful and engaging videos, often involving challenges and humor. Gerooo also promotes merchandise from THE366CLUB on his platform. With a focus on entertainment and interaction, Gerooo Arias keeps his followers engaged with his dynamic content.

Followers on social media: 14.7M

Favikon Authority Score : 9 840 pts

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5. Antonela Roccuzzo

Antonela Roccuzzo is a model and the wife of Argentine professional footballer Lionel Messi. She is a mother of three children, Thiago, Mateo, and Ciro, and is known for her love for her family and country. She often shares updates about her personal life, including family moments, birthdays, and celebrations on her Instagram account with millions of followers. She also promotes brands and products on her page and advocates for important social issues such as mental health awareness and organ donation.

Followers on social media: 40.1M

Favikon Authority Score : 9 846 pts

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4. Paulo Dybala

Paulo Dybala is an Argentinian footballer who currently plays for AS Roma and the Argentinian national team. He has previously played for Juventus F.C., U.S. Citta Di Palermo, and Instituto de Córdoba. Dybala is known for his versatility on the field, playing as both a forward and a midfielder. He has a large social media following, often sharing updates about his personal life and career with his fans. Dybala has also partnered with brands, including OneFootball and Ludo Labs, to create digital collectibles and NFTs for his fans.

Followers on social media: 70.7M

Favikon Authority Score : 9 855 pts

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3. Bizarrap

Bizarrap is a prominent Argentine music producer known for his 'BZRP Music Sessions,' where he collaborates with various artists to create viral music tracks. His sessions feature a mix of Latin and urban music genres, showcasing his expertise in beat production and music mixing. Bizarrap has gained significant popularity on platforms like YouTube and Instagram, with millions of followers and likes. He is recognized for his innovative approach to music production and his ability to bring together diverse musical talents.

Followers on social media: 60.8M

Favikon Authority Score : 9 856 pts


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2. LaTripleT

LaTripleT is a YouTube channel owned by TINI, an Argentine singer and actress. On her channel, TINI shares videos about her travels, movies, music, tours, and her daily life with friends and family. She encourages viewers to like, comment, share, and subscribe to her channel. TINI is known for her energetic and vibrant personality, and her videos provide a glimpse into her life as a performer and artist. She also promotes her official website and social media accounts on Twitter, Facebook, and Instagram.

Followers on social media: 46.5M

Favikon Authority Score : 9 904 pts

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1. Leo Messi

Leo Messi is a world-renowned Argentine professional footballer and currently plays as a forward for Inter Miami and the Argentine national team. He is considered one of the greatest football players of all time, having won numerous awards and titles throughout his career. Messi is also a Mastercard Ambassador and has been involved in various social initiatives to promote the sport and help disadvantaged communities. He frequently shares updates and insights on his life and career on his official social media accounts.

Followers on social media: 509M

Favikon Authority Score : 10 000 pts

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How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.