South Africa is home to a diverse and dynamic group of influencers who have captivated audiences with their unique content and authentic voices. From lifestyle and fashion to travel and technology, these influencers are reshaping the digital landscape with their creativity and engagement. Their ability to connect with followers on a personal level has earned them a loyal and growing fan base. By sharing their experiences, insights, and passions, they not only inspire but also influence trends and conversations across various platforms. Here, we celebrate the top 20 South African influencers making waves in the digital world.
But first, how does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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Explore the Top 20 South African Influencers SA
1️⃣Tyla Seethal
Musician
⭐️2583
Tyla Seethal is a musician known for her song 'Been Thinking'. She has gained popularity on social media with her music videos and performances. Tyla has a vibrant and energetic stage presence, and her music often features catchy beats and relatable lyrics. She has collaborated with other artists on remixes and has a growing fanbase. Tyla's music is available on various platforms, and she frequently engages with her followers on social media. With her unique style and talent, Tyla is making waves in the music industry.
2️⃣William Last KRM
President of Tshasa Nation from Molala Land
⭐️2393
William Last KRM is a popular South African musician and social media personality. He is known for his unique blend of house and hip hop music, and has released several successful albums and singles. In addition to his music career, he is also the President of Tshasa Nation from Molala Land, and often shares his political beliefs on social media. He has a large following on various social media platforms, and regularly posts photos and videos of himself and his daily activities.
3️⃣Wian
TikTok Magician with 16.5 Million followers
⭐️2123
Wian is a popular TikTok magician with 16.5 million followers. He is known for his mind-blowing magic videos, which have garnered over 1 billion views online. Wian's content features various magic tricks, from appearing fries to changing chopsticks into a fork. He has also done magic for Formula E and McLaren FE events. In addition to his magic videos, Wian also posts personal updates and interactions with fans on his social media platforms, including Instagram and TikTok. He regularly thanks his followers for their support and updates them about his latest projects.
4️⃣Noel Deyzel
Bodybuilder and Fitness Coach
⭐️2071
Noel Deyzel is a bodybuilder with 12 years of experience in the fitness industry. He is known for his daily fitness tips, heavyweight IFBB bodybuilder status, and his YouTube channel, which is filled with advice, motivational videos, and vlogs about his lifestyle. His content covers nutrition, training, posing, dieting, and lifestyle aspects of bodybuilding. Noel is also a co-owner of a clothing brand that sells gym, fitness, and bodybuilding wear. He offers coaching services to help his clients reach their fitness goals. He promotes his brand and supplements on his YouTube channel and social media pages.
5️⃣AB de Villiers
Cricketer and FairPlay Brand Ambassador
⭐️2064
AB de Villiers is a former South African cricketer and a brand ambassador for FairPlay, the biggest and most trusted sports and gaming exchange. He is known for his outstanding performances on the field and for his upbeat personality off the field. AB de Villiers is also involved in charity work and will be joining the team for their annual charity fundraising golf day. He encourages fans to join him in supporting the Community Foundation by registering for the event. In his free time, AB de Villiers enjoys playing cricket video games and spending time with his family.
6️⃣Superherointraining
Content Creator and Social Media Star
⭐️2053
Based in the UK, Superherointraining is an award-winning content creator with a massive online following of over 9.9 million on TikTok and 1.7 million on Instagram. Known for their reactions to viral challenges, Superherointraining has become Africa's most viewed content creator and social media star. Their content includes reaction videos to incredible recoveries, impossible trick shots, wild fails, and rising animals. Additionally, Superherointraining promotes Red Bull Tryouts challenge and encourages followers to test their skills.
7️⃣Refiloe Phoolo - R.M Phoolo or Cassper Nyovest
South African Musician and Entrepreneur
⭐️2039
Refiloe Phoolo, popularly known as Cassper Nyovest, is a South African musician and entrepreneur. He is the CEO of Family Tree, a record label that he founded in 2014. He has won multiple awards, including MTV awards and BET nominations. In addition to music, Cassper is also a marketing guru and has been involved in various ventures, such as a sneaker line, concert promotion, and an energy drink. He is also known for his philanthropic work, such as building a school in his hometown of Mahikeng. Cassper is a living legend in South African music and continues to inspire and entertain his fans.
8️⃣Ryan H/D Lombard
Kingdom Builder and Social Media User
⭐️2037
Ryan H/D Lombard is a Kingdom Builder who lives for God, not for man. He shares his faith and love for his family on his social media platforms, Twitter and Instagram. Ryan is also a cousin to two inspiring individuals who have the extraordinary ability to inspire others by simply being present. He believes that children are a blessing from God and that we should not consider them as an inconvenience to our lives. Ryan shares funny and relatable memes about school and family life, showcasing his humorous and lighthearted personality.
9️⃣Trevor Noah
Comedian and Host of The Daily Show
⭐️2024
Trevor Noah is a South African comedian, writer, producer, political commentator, and host of The Daily Show on Comedy Central. He gained international recognition for his stand-up comedy performances and has since become a prominent figure in the entertainment industry. Noah has also hosted various events, including the 63rd Annual Grammy Awards and the 2021 BET Awards. He has authored several books, including the memoir Born a Crime: Stories from a South African Childhood. Noah uses his platform to address social and political issues, often drawing from his personal experiences growing up in apartheid-era South Africa.
🔟Princess Sachiko
Professional Cosplayer and Streamer
⭐️2023
Princess Sachiko, also known as Sachi_hime96, is a professional cosplayer, model, and streamer. With over 16.6 million followers on TikTok, she shares anime-related content, makeup tutorials, and cosplays of various characters. Princess Sachiko is known for her wholesome vibes and her love for all things anime. She also streams her content on other platforms and has an exclusive Instagram account where she shares her cosplay pictures. In addition to her cosplaying career, she is also a developer of original characters. Princess Sachiko is an international personality and is open to collaboration opportunities.
11. Jezelle Catherine
TikTok and YouTube Creator
⭐️1988
Jezelle Catherine is a popular content creator on TikTok and YouTube. She has over 9.3 million followers on TikTok and over 3 million subscribers on YouTube. Her content mostly consists of short videos in which she acts out different scenarios, often using the "point of view" (POV) format. She also shares snippets of her personal life with her followers. Jezelle Catherine is based in Canada and South Africa. She often uses hashtags such as #tiktok #creator #story #reels #instareels #viral #viralpost on her posts.
12. Shandor Larenty
Wildlife Traveler and TikTok Creator
⭐️1962
Shandor Larenty is a wildlife enthusiast and TikTok creator based in Johannesburg, South Africa. He shares his adventures of traveling and getting up close and personal with animals on his social media platforms, including TikTok, where he has a large following. Shandor is often seen with his animal family, which includes lions and cheetahs, and he is known for his close bond with George the lion. He also promotes sustainability and conservation efforts to protect the planet. Shandor frequently collaborates with animal conservation organizations and participates in fundraising activities to support their efforts.
13. Boity Thulo
Musician, Actress, Entrepreneur
⭐️1861
Boitumelo Thulo, better known as Boity, is a South African musician, actress, and entrepreneur from Potchefstroom. She is also an award-winning musician and has been recognized by Forbes Under 30. Boity is the founder of her own brand, #OwnYourThrone, and is known for her unique style and accent. She recently announced a partnership with the RICH MNISI x H&M collection. Boity is also an advocate for self-care and uses Olay's Vitamin C and Niacinamide skincare solution for flawless skin.
14. Bonang Matheba
Media Personality and Founder
⭐️1832
Bonang Matheba, also known as Queen B, is a South African multi-award-winning radio host, TV presenter, and MC who has become a sought-after entertainment personality and an African social media darling, with over 8.58 million combined social media followers. Matheba is the founder of House of BNG, a luxury beverage brand, and has been recognized as one of Forbes Africa’s 50 Most Powerful Women. She has also served as a Global Citizen ambassador and style icon. Matheba started her career as a presenter of “LIVE” on SABC1 and has since become a true icon of the entertainment industry in Africa.
15. The Kiffness
South African Musician and Artist
⭐️1458
The Kiffness is a South African musician and artist known for his collaborations with interesting people and animals from around the world. He has worked with a variety of artists and singers from different genres and backgrounds, including Mahsa Amini, Bongo Chickens, and Punjabi Men. The Kiffness is also popular for his live looping remixes of popular songs and his unique and entertaining music videos. He has a strong presence on social media, where he shares his music, collaborations, and updates with his fans.
16. John-Marc van Wyk
Content Creator and Comedian
⭐️1266
John-Marc van Wyk is a content creator and comedian known for his YouTube channel, where he shares funny and relatable videos. He aims to bring people together and provide relief and laughter through his content. With a focus on unity and relatability, John-Marc's videos appeal to a wide audience. Follow him on Instagram and TikTok for daily doses of humor and entertainment.
17. Michelle Davidson
Spiritual Content Creator and Healer
⭐️1259
Michelle Davidson is a TikTok user who shares content related to spirituality, healing, and energy work. She describes herself as a Medical Medium, Quantum Energy Healer, Reiki Master, Pet Healer, Seer, and Medium. Her posts include hashtags like #fyp, #foryou, #love, #spiritualtiktok, and #healersoftiktok. Michelle invites her followers to participate in intuition tests, energy work, and healing activities. She also offers live sessions to help people connect with their spirit animals. Through her content, Michelle aims to spread positivity and spiritual guidance.
18. Nasty C
South African Hip-Hop Artist
⭐️1195
Nasty C, whose real name is Nsikayesizwe David Ngcobo, is a South African hip-hop artist. Hailing from Durban in the KwaZulu-Natal province, Nasty C began his rap career at the age of nine, influenced by his older brother who was a producer. He gained recognition with his single 'Juice Back' and the remix featuring Davido and Cassper Nyovest. Nasty C has released several mixtapes and albums, including 'Bad Hair' and 'Bad Hair Extensions'. He is known for his critically acclaimed music and collaborations with international artists. Nasty C's new album 'I Love It Here' is set to release soon.
19. Chad Jones
Dancer and Social Media Influencer
⭐️1154
Chad Jones, also known as The Jones's, is a dancer and social media influencer known for his trendy dance videos. He shares entertaining content on his social media platforms, where he teaches popular dances and engages with his followers. Chad has a diverse fan base, with followers from Kenya and Nigeria. He often collaborates with other dancers and creators, showcasing his talent and creativity. With a warm and friendly personality, Chad creates a welcoming space for his audience to learn and enjoy dance. Follow Chad to join the fun and stay updated on the latest dance trends!
20. Black Coffee
Grammy Award Winning Artist and Angel Investor
⭐️1083
Black Coffee is a South African DJ, record producer, and songwriter. He has worked with renowned musicians such as Alicia Keys and David Guetta and has won several awards, including the Best International Act: Africa at the BET Awards. In addition to his music career, Black Coffee is also an angel investor, supporting and investing in various startups. He has also been involved in philanthropy, establishing a foundation that supports education, mentorship, and talent development in South Africa.
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About the author
Sarthak Ahuja
Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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