Top 20 Sofia Influencers in 2025

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Here's the list of the Top 20 Sofia Influencers in 2025:

20. Sofia Neycheva

Sofia Neycheva is a Bulgarian content creator focused on parenting, lifestyle, and beauty. She shares personal experiences as a mother of two, offering practical advice and insights into family life. Her social media presence includes engaging posts about daily routines, health tips, and product promotions, often featuring collaborations with brands. Sofia emphasizes the importance of community and support among parents, making her content relatable and informative for her audience.

Favikon Authority Score: 7 810 pts 

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19. Tsvetelin Popov

Tsvetelin Popov, known as heaveNBUL, is a full-time content creator from Sofia, Bulgaria, active since 2014. He engages his audience through live streams and various social media platforms, focusing on gaming, product reviews, and humorous content. His posts often promote merchandise and affiliate products, showcasing a blend of entertainment and marketing. He has a significant following on TikTok and YouTube, where he shares interactive and engaging content, including challenges and collaborations.

Favikon Authority Score: 7 897 pts 

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18. Kalina Kuzmanova

Kalina Kuzmanova is a Bulgarian actress known for her engaging social media presence, where she shares personal moments with her family and promotes love and positivity. Her posts often highlight her relationships, family life, and experiences, including her advocacy for premature children and parenting challenges. She actively engages with her audience through heartfelt messages and relatable content, showcasing her life as a mother and actress.

Favikon Authority Score: 8 163 pts 

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17. Aylin Bobeva

Aylin is a beauty and lifestyle influencer based in Sofia, Bulgaria, showcasing her love for makeup, fashion, and wellness. Her Instagram features vibrant posts about beauty products, cozy moments, and personal style, often highlighting collaborations with brands like Lilly Drogerie and Revlon. Aylin engages her audience with tutorials, product recommendations, and glimpses into her daily life, creating a relatable and aspirational online presence.

Favikon Authority Score: 8 010 pts 

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16. Мария Илиева | Maria Ilieva

Maria Ilieva is a prominent Bulgarian singer and producer known for her engaging performances and heartfelt music. She actively shares her experiences as a mother and artist on social media, showcasing her concerts, collaborations, and behind-the-scenes moments. Her content often highlights her passion for music and connection with her audience, as well as her involvement in various artistic projects. Maria's posts reflect her vibrant personality and dedication to her craft, making her a beloved figure in the Bulgarian music scene.

Favikon Authority Score: 7 975 pts 

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15. Bilyana Yotovska

Bilyana Yotovska is a bikini fitness champion and top model with 20 years of experience in fitness and nutrition. She is the owner of her own label and cosmetics line, actively engaging her audience through giveaways and fitness challenges. Her content focuses on health, wellness, and lifestyle, showcasing her expertise in fitness and nutrition while promoting her products. Bilyana also shares personal moments and motivational messages, connecting with her followers on a personal level.

Favikon Authority Score: 8 003 pts 

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14. Blagoy Georgiev

Blagoy Georgiev is a prominent figure in the Bulgarian podcasting scene, known for his engaging discussions on various topics, including pop culture and cryptocurrency. His content often features humor and relatable anecdotes, appealing to a youthful audience. He actively promotes his podcast, Mach.bg, and engages with followers through interactive posts. His social media presence reflects a blend of entertainment and informative content, making him a notable influencer in the Bulgarian digital landscape.

Favikon Authority Score: 8 008 pts 

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13. Maggie Vasileva

Maggie Vasileva, known as Magi San, is a Bulgarian content creator focusing on lifestyle, motherhood, and holistic health. She shares insights on parenting, mental health, and personal growth through engaging vlogs and social media posts. Her content often features her family, including her daughter Divna and their cat, Prascho. Maggie emphasizes the importance of self-care and conscious living, aiming to inspire her audience with practical advice and relatable experiences. She also collaborates with brands in the health and wellness sector.

Favikon Authority Score: 8 078 pts 

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12. Miroslav Kostadinov

MIRO is a prominent Bulgarian pop artist known for his heartfelt music and engaging performances. His social media presence showcases his musical journey, including album releases and concert tours. He expresses gratitude towards his fans and often shares personal reflections and behind-the-scenes content. His posts highlight themes of love, faith, and community, resonating deeply with his audience. MIRO's work is characterized by a blend of emotional lyrics and contemporary pop sounds, making him a significant figure in the Bulgarian music scene.

Favikon Authority Score: 8 152 pts 

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11. Alexandra Andreeva

Alexandra Andreeva is a 26-year-old content creator based in Sofia, Bulgaria. Her TikTok features a mix of personal vlogs, travel experiences, and lifestyle content, often highlighting her adventures in various locations, including Turkey and Paris. She engages her audience with relatable humor and interactive posts, frequently promoting brands and products through affiliate links. Her content resonates well with a younger audience interested in travel, lifestyle, and personal experiences.

Favikon Authority Score: 8 162 pts 

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10. Милиони Христов | Milioni

Milioni is a prominent figure in the Bulgarian hip-hop scene, associated with Kartela Records. His content primarily features music videos, behind-the-scenes footage, and updates related to hip-hop and trap music. He actively engages with his audience through social media, promoting new releases and collaborations. His posts often highlight his artistic journey and the impact of his music on fans, showcasing a strong connection to the local music culture.

Favikon Authority Score: 8 240 pts 

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09. Vaneslav Tonchev

Vaneslav Tonchev, a 19-year-old content creator from Sofia, Bulgaria, has gained significant popularity on YouTube and TikTok, focusing on gaming and sports challenges. He shares his journey of growth, emphasizing hard work and dedication. His content includes football challenges, gaming pack openings, and collaborations with brands like Decathlon. With a strong engagement rate, he connects with a youthful audience interested in gaming and sports.

Favikon Authority Score: 8 252 pts 

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08. Неля Вениаминовна | Venka

Venka, also known as Неля, focuses on curly hair care and promotions. Her social media presence includes collaborations with brands like Eucerin and Footshop, showcasing skincare routines and product discounts. She engages her audience with relatable content about beauty and self-care, often using humor and casual language. Her TikTok and Instagram posts highlight personal experiences and product recommendations, appealing to a youthful demographic interested in beauty and lifestyle.

Favikon Authority Score: 8 314 pts 

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07. Cat Art

Acrylic painter based in Sofia, Bulgaria, with a strong social media presence, particularly on TikTok and Instagram. She shares her artistic process, custom paintings, and personal stories, often engaging with her audience through relatable content. Her posts reflect a blend of humor and creativity, showcasing her work and experiences as a woman artist. She has a significant following, indicating a strong connection with her audience, particularly in the art community.

Favikon Authority Score: 8 337 pts 

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06. Presiana Spasova

Presiana Spasova is a vibrant content creator known for her engaging TikTok videos and YouTube tutorials. With a focus on body positivity and artistic expression, she shares her creative journey through drawing and acting. Her social media presence is characterized by relatable content, humor, and a strong connection with her audience, as evidenced by her significant like counts. She actively encourages collaboration and interaction, making her a dynamic figure in the online community.

Favikon Authority Score: 8 614 pts 

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05. Paloma Miteva

Paloma Miteva is a model and singer based in Dubai and Sofia, known for her engaging social media presence. She shares a mix of humorous content, family moments, and fashion insights, often featuring her experiences as a mother. Her posts include comedic videos, personal reflections, and collaborations with brands like Fashion Nova. Paloma's content resonates with a youthful audience, showcasing her vibrant lifestyle and relatable humor.

Favikon Authority Score: 8 364 pts 

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04. Christofer White

Christofer White is a singer-songwriter based in Sofia, Bulgaria, known for his engaging music content across platforms like TikTok and YouTube. He often shares humorous and relatable posts, showcasing his musical journey and personal experiences. His content includes music performances, vlogs, and interactive challenges, appealing to a youthful audience. He actively engages with fans through comments and encourages participation in trends, making him a relatable figure in the Bulgarian music scene.

Favikon Authority Score: 8 440 pts 

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03. Lyubomir Zhechev

Lyubomir Zhechev is a Bulgarian content creator focused on historical narratives, particularly related to organized crime and political events in Bulgaria. His YouTube channel features in-depth discussions and analyses of notorious figures and events, often accompanied by merchandise promotions. He engages with his audience through various platforms, including TikTok and Instagram, where he shares snippets and updates. His content is characterized by a blend of entertainment and education, appealing to viewers interested in Bulgarian history and current affairs.

Favikon Authority Score: 8 496 pts 

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02. Konstantin

Konstantin is a Bulgarian singer known for his engaging social media presence, where he shares updates about his music and personal life. His posts often feature collaborations with other artists and promotional content for cosmetics. He has a playful and approachable style, connecting with fans through relatable content and humor. His music and collaborations, particularly with Sofi Marinova, are central to his brand.

Favikon Authority Score: 8 593 pts 

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01. Софи Маринова | Sofi Marinova

Sofi Marinova is a prominent Bulgarian singer and events manager known for her vibrant social media presence. She actively engages with her audience through posts about her music, upcoming concerts, and personal milestones. Her content often features collaborations with other artists and promotional events, showcasing her influence in the Bulgarian music scene. With a focus on live performances and fan interactions, she cultivates a strong community around her music and events.

Favikon Authority Score: 8 644 pts 

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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