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Here’s the list of the Top 15 Social Media Experts in the United States in 2025:
15. Jon-Stephen Stansel
Jon-Stephen Stansel is an award-winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has worked with several brands, including Amazon Prime, Hyper RPG, Better Place Forests, and the University of Central Arkansas, among others. Currently, he is the Director of Social Media at Chaotic Good Studios, co-hosts the Thought Feeder Podcast, teaches courses on social media management, and presents at many national and international conferences.
Favikon Authority Score : 8 102 pts
14. Rachel Karten
Rachel Karten is a social media consultant based in Los Angeles with over ten years of experience in the field. She previously led the social media team at Bon Appétit and Epicurious, winning prestigious awards. Rachel now writes a successful newsletter called "Link in Bio" with over 60,000 subscribers. She consults for brands like CAVA and west elm, and her newsletter is featured in various publications.
Favikon Authority Score : 8 104 pts
13. Brendan Cox
Brendan is a marketing professional at Aescape with expertise in social media marketing, community building, and growth hacking. With a strong entrepreneurial ethos, he has led companies to exponential growth through ROI-driven strategies. Brendan shares insights on organic social media, influencer marketing, and driving engagement. His posts offer valuable tips on branding, influencer relationships, and attracting followers naturally. Follow Brendan for insightful marketing content.
Favikon Authority Score : 8 273 pts
12. Courtney Johnson
Courtney Johnson, based in ATX, is a content creator and personal brand advocate. She shares money transparency insights, emphasizes the impact of influencers on decision-making, and offers tips for content creators to grow their audience. Courtney also provides updates on her Tram House project and shares career advice on topics like burnout, LinkedIn hacks, and side hustle ideas. She collaborates via courtneyjohnsoncollabs@gmail.com.
Favikon Authority Score : 8 277 pts
11. Shannon McKinstrie
Shannon McKinstrie is a social media strategist and speaker with 18 years of experience in media and marketing. With a focus on helping business owners leverage social media effectively, she simplifies strategies for high-achieving individuals. Based in North Carolina, Shannon balances her professional life with being a mom and enjoys date nights with her husband. She emphasizes training, strategy, and data to empower brands in their social media efforts.
Favikon Authority Score : 8 357 pts
10. Ariadna Jacob
With 18 years of experience in the industry, Ariadna Jacob has worked with renowned brands such as MasterCard, Brita, GoDaddy, L'Oreal, Cox Communications, MGM, Wynn Hotels, LIDS, and more. Ariadna is a highly skilled digital marketing expert, leading teams of developers, business consulting, content production, talent acquisition, writing and designing executive presentations, and overall business strategy. She is an innovator and an expert in millennial and GenZ marketing, with a deep understanding of social media, influencers, and tech platforms. Throughout her career, she has successfully bridged the gap between innovative newcomers and seasoned industry veterans, resulting in improved brand recognition, customer engagement, and overall profitability for her clients.
Favikon Authority Score : 8 391 pts
9. Ava Yuergens
Ava Yuergens is a 19-year-old CEO of Personal Brand Launch and a teenage real estate investor. She shares business and investing education on her Instagram, targeting business owners and beginners. Ava discusses business strategies, growth tips, and hacks, along with insights on investing and marketing. Her content aims to empower young entrepreneurs and provide valuable knowledge in the business world.
Favikon Authority Score : 8 396 pts
8. Jack Appleby
Jack Appleby is a creative strategist and writer, famous for his weekly newsletter, Future Social, about social media and creators. With over 10 years of experience working in agencies, he has led social campaigns for many high-profile brands such as Microsoft, Verizon, and Spotify. Jack is also an avid basketball player and music fan. He often shares his thoughts and insights on LinkedIn, where he breaks down successful social media campaigns and shares helpful tips for those in the industry.
Favikon Authority Score : 8 412 pts
7. Mila Holmes
Mila Holmes is a social media manager and occasional educator based in Chicago. With nearly 5 years of experience in marketing, she offers services such as content management, creation, ideation, and community management. Mila is currently looking for a remote freelance assistant to help with project management, content production, and client work. She has worked with clients from various industries and values organization and proficiency in using tools like Notion, video editing software, TikTok, and Instagram. Mila is passionate about her business, which has been running for 4 years, and appreciates the support of her followers on social media.
Favikon Authority Score : 8 432 pts
6. Linda Yaccarino
Linda Yaccarino is the new CEO of Twitter. Before that, she was the Chairman of Global Advertising and Partnerships at NBCUniversal. She oversaw all Global, National, and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, Commerce, and Strategic Initiatives. Yaccarino had a 2,000-member global team that connected emerging and established brands to hundreds of millions of viewers, driving impact across every sector. She generated more than $100 billion in ad sales, expanded the company’s reach globally, forged groundbreaking commercial partnerships, launched the company’s ad-supported streaming service, and made massive investments in data and technology capabilities. Yaccarino reengineered NBCUniversal’s advertising business for the 21st century, and her approach set new standards in the marketplace, as competitors followed her lead.
Favikon Authority Score : 8 612 pts
5. Zaria Parvez
Zaria Parvez, known as the duolingo owl on TikTok, shares content related to her journey of growing her Duolingo account to 11M followers. She posts a variety of videos, from humorous skits to cultural references. Zaria also discusses marketing insights and societal topics on her platform. Join her in exploring the world of language learning and entertainment.
Favikon Authority Score : 8 634 pts
4. Rachel Pedersen
Rachel Pedersen is a Social Media Strategist and TikTok Expert who helps individuals build thriving businesses without sacrificing their personal lives. With a background of overcoming challenges, she specializes in sustainable strategies to create profitable businesses. Rachel offers free resources and coaching for agency owners looking to scale their businesses. She shares valuable insights and tips on social media platforms like TikTok, Instagram, and LinkedIn.
Favikon Authority Score : 8 667 pts
3. Adam Mosseri
Adam Mosseri is the current Head of Instagram, previously serving as the Head of News Feed and a designer. He is a father of three boys, married, and hails from New York. Mosseri frequently shares Instagram updates and feature releases, including the expansion of Account Status for professional accounts, new safety tools for creators, and hidden gems like being able to organize saved photos into collections. He also discusses his personal experiences, such as seeing the David Hockney exhibit and his 2022 recap. Mosseri focuses on fostering creativity, connection, and discovery through Instagram.
Favikon Authority Score : 9 252 pts
2. Mark Zuckerberg
Mark Zuckerberg is the founder and CEO of Meta, formerly Facebook, and has been instrumental in shaping the social media landscape. He is also a philanthropist who, along with his wife Priscilla Chan, has pledged to donate billions to various causes, such as curing diseases and improving education. In addition, he is involved in the development of new technologies, such as virtual reality and mixed reality, and has launched several products, including the Oculus Quest Pro headset. Zuckerberg is also known for his controversial views on privacy and has testified before Congress on multiple occasions.
Favikon Authority Score : 9 443 pts
1. Elon Musk
Elon Musk is a prominent entrepreneur and innovator known for his leadership in technology and space exploration. His social media presence is characterized by a mix of humor, bold statements, and advocacy for free speech. Musk frequently discusses topics related to space travel, technology, and American sovereignty. He is known for his direct communication style and often engages in discussions about political and societal issues, reflecting a libertarian perspective.
Favikon Authority Score : 9 961 pts
View the full top 50 ranking here:
🏆 Top 50 Social Media Creators in the United States
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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