Top 20 Social Media Experts in 2025

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All real-time rankings of all platforms and countries are available here.

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Here’s the list of the Top 20 Social Media Experts in 2025:

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20. Ann-Katrin Schmitz

Ann-Katrin Schmitz is a social media marketing expert and CEO of Baby Got Business. With over 8 years of experience in targeted communication, she provides consulting services to companies, brands, and media houses on social media strategy and influencer marketing. She offers workshops, masterclasses, and long-term support for building a profitable and sustainable social media presence. Ann-Katrin is also the co-founder of Novalanalove, a successful personal brand with 1.5 million followers on Instagram. She shares valuable insights, contacts, and case studies with her clients. Additionally, she hosts the podcast 'Baby Got Business,' which critically examines the latest developments and trends in the social media industry. Ann-Katrin is passionate about educating companies and creators, promoting legal and mindful practices, and establishing a long-lasting impact in the industry.

Followers on Social Media: 232.8K

Favikon Authority Score : 8 187 pts

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19. Danielle Mimoni

Danielle Mimoni is a social media manager at Klowt, where she manages the company's social media presence and builds personal brands for entrepreneurs and leadership on LinkedIn. She enjoys creating graphics for Instagram, responding to LinkedIn comments, and posting fun TikTok videos. Danielle is also a cat lover and often shares pictures of her cats on social media. She believes in using social media for a purpose and not just aimless scrolling. Recently, she shared tips for creating viral LinkedIn posts and discussed her struggles with motivation on social media.

Followers on Social Media: 106.7K

Favikon Authority Score : 8 188 pts

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18. HolaSoyFelipes

HolaSoyFelipes is a content creator specializing in Capcut tutorials and tricks on social media. Known for sharing valuable insights on video editing and content creation, he offers tips on improving video quality and engaging viewers. With a focus on social media trends and hacks, HolaSoyFelipes provides practical advice for creators looking to enhance their content. His posts cover a range of topics, from viral effects to optimizing video quality, catering to aspiring creators and enthusiasts alike.

Followers on Social Media: 1M

Favikon Authority Score : 8 197 pts

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17. Brendan Cox

Brendan is a marketing professional at Aescape with expertise in social media marketing, community building, and growth hacking. With a strong entrepreneurial ethos, he has led companies to exponential growth through ROI-driven strategies. Brendan shares insights on organic social media, influencer marketing, and driving engagement. His posts offer valuable tips on branding, influencer relationships, and attracting followers naturally. Follow Brendan for insightful marketing content.

Followers on Social Media: 102K

Favikon Authority Score : 8 207 pts

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16. Annie-Mai Hodge

Annie is the founder of Girl Power Marketing, a platform that provides social media updates, memes, and insights. She aims to empower women and girls in the marketing industry, regardless of their education or experience. Annie's focus is on creating a supportive community and offering social media management services. Through her journey of overcoming obstacles like anorexia, she has built a successful business with a large following. Annie prioritizes work-life balance and values contributing to the world over financial success.

Followers on Social Media: 161.7K

Favikon Authority Score : 8 238 pts

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15. Jackie Richards

Jackie Richards, also known as Social Selling Tips, shares insights on creating confident content with a personal touch. She emphasizes the importance of being authentic and allowing oneself to be seen on social media. Jackie offers makeup tutorials and encourages building a community that values connection over perfection. Her posts focus on empowering her audience to embrace their uniqueness and overcome self-doubt in their online presence.

Followers on Social Media: 104.9K

Favikon Authority Score : 8 278 pts

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14. Courtney johnson

Courtney Johnson, based in ATX, is a content creator and personal brand advocate. She shares money transparency insights, emphasizes the impact of influencers on decision-making, and offers tips for content creators to grow their audience. Courtney also provides updates on her Tram House project and shares career advice on topics like burnout, LinkedIn hacks, and side hustle ideas. She collaborates via courtneyjohnsoncollabs@gmail.com.

Followers on Social Media: 424.7K

Favikon Authority Score : 8 293 pts

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13. Sophie Miller

Sophie Miller, a social media coach and director at Pretty Little Marketer, simplifies social media with fluff-free strategies, marketing insights, and community building. She leads the PLM Insiders Club, a membership for marketing enthusiasts to connect and stay updated on trends. Sophie values community engagement and empowers individuals to prioritize progress over perfection in their content creation. Through her coaching and consulting, she aims to make social media more accessible and effective for her audience.

Followers on Social Media: 311.7K

Favikon Authority Score : 8 303 pts

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12. Shannon McKinstrie

Shannon McKinstrie is a social media strategist and speaker with 18 years of experience in media and marketing. With a focus on helping business owners leverage social media effectively, she simplifies strategies for high-achieving individuals. Based in North Carolina, Shannon balances her professional life with being a mom and enjoys date nights with her husband. She emphasizes training, strategy, and data to empower brands in their social media efforts.

Followers on Social Media: 300.5K

Favikon Authority Score : 8 357 pts

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11. Ava Yuergens

Ava Yuergens is a 19-year-old CEO of Personal Brand Launch and a teenage real estate investor. She shares business and investing education on her Instagram, targeting business owners and beginners. Ava discusses business strategies, growth tips, and hacks, along with insights on investing and marketing. Her content aims to empower young entrepreneurs and provide valuable knowledge in the business world.

Followers on Social Media: 359.3K

Favikon Authority Score : 8 396 pts

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10. Mila Holmes

Mila Holmes is a social media manager and occasional educator based in Chicago. With nearly 5 years of experience in marketing, she offers services such as content management, creation, ideation, and community management. Mila is currently looking for a remote freelance assistant to help with project management, content production, and client work. She has worked with clients from various industries and values organization and proficiency in using tools like Notion, video editing software, TikTok, and Instagram. Mila is passionate about her business, which has been running for 4 years, and appreciates the support of her followers on social media.

Followers on Social Media: 732.1K

Favikon Authority Score : 8 432 pts

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09. Jack Appleby

Jack Appleby is a creative strategist and writer, famous for his weekly newsletter, Future Social, about social media and creators. With over 10 years of experience working in agencies, he has led social campaigns for many high-profile brands such as Microsoft, Verizon, and Spotify. Jack is also an avid basketball player and music fan. He often shares his thoughts and insights on LinkedIn, where he breaks down successful social media campaigns and shares helpful tips for those in the industry.

Followers on Social Media: 279.3K

Favikon Authority Score : 8 481 pts

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08. Chris Pavlovski

Chris Pavlovski is the CEO of Rumble, a free expression platform that aims to protect the free and open internet. He is deeply passionate about freedom of expression and believes that Rumble is one of the last lines of defense. With a focus on streaming monetization for creators, Rumble plans to lead the way in transforming the tech world. Chris Pavlovski is dedicated to defending constitutional values and standing up against corporate media. As the CEO of Rumble, he is committed to building a platform where everyone feels safe to express themselves.

Followers on Social Media: 334.9K

Favikon Authority Score : 8 501 pts

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07. Grace Andrews

Grace Andrews is the Head of Content for Steven Bartlett and The Diary of a CEO. Her responsibilities include managing and sourcing content across social platforms, developing and building Bartlett's personal brand and the podcast, creating strategies for rapid growth across eight platforms, managing and curating creative campaigns, often in collaboration with high profile brands, and helping her team of four to develop into the best versions of themselves. Andrews also talks about leadership, team culture, values, and all things social media.

Followers on Social Media: 213.7K

Favikon Authority Score : 8 540 pts

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06. Linda Yaccarino

Linda Yaccarino is the new CEO of Twitter. Before that, she was the Chairman of Global Advertising and Partnerships at NBCUniversal. She oversaw all Global, National, and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, Commerce, and Strategic Initiatives. Yaccarino had a 2,000-member global team that connected emerging and established brands to hundreds of millions of viewers, driving impact across every sector. She generated more than $100 billion in ad sales, expanded the company’s reach globally, forged groundbreaking commercial partnerships, launched the company’s ad-supported streaming service, and made massive investments in data and technology capabilities. Yaccarino reengineered NBCUniversal’s advertising business for the 21st century, and her approach set new standards in the marketplace, as competitors followed her lead.

Followers on Social Media: 711.2K

Favikon Authority Score : 8 612 pts

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05. Rachel Pedersen

Rachel Pedersen is a Social Media Strategist and TikTok Expert who helps individuals build thriving businesses without sacrificing their personal lives. With a background of overcoming challenges, she specializes in sustainable strategies to create profitable businesses. Rachel offers free resources and coaching for agency owners looking to scale their businesses. She shares valuable insights and tips on social media platforms like TikTok, Instagram, and LinkedIn.

Followers on Social Media: 1.7M

Favikon Authority Score : 8 651 pts

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04. Elfried Samba

Elfried Samba, Co-founder and CEO of Butterfly 3ffect, a social-first creative agency specialising in Community Marketing, boosting brand growth through social media, influencer marketing, paid media and real-life activations. Previously, Elfried scaled Gymshark's social following from 1.5 million to 20 million, contributing to its £1.4 billion valuation.

Followers on Social Media: 330.8K

Favikon Authority Score : 8 932 pts

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03. Adam Mosseri

Adam Mosseri is the current Head of Instagram, previously serving as the Head of News Feed and a designer. He is a father of three boys, married, and hails from New York. Mosseri frequently shares Instagram updates and feature releases, including the expansion of Account Status for professional accounts, new safety tools for creators, and hidden gems like being able to organize saved photos into collections. He also discusses his personal experiences, such as seeing the David Hockney exhibit and his 2022 recap. Mosseri focuses on fostering creativity, connection, and discovery through Instagram

Followers on Social Media: 2.9M

Favikon Authority Score : 9 039 pts

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02. Mark Zuckerberg

Mark Zuckerberg is the founder and CEO of Meta, formerly Facebook, and has been instrumental in shaping the social media landscape. He is also a philanthropist who, along with his wife Priscilla Chan, has pledged to donate billions to various causes, such as curing diseases and improving education. In addition, he is involved in the development of new technologies, such as virtual reality and mixed reality, and has launched several products, including the Oculus Quest Pro headset. Zuckerberg is also known for his controversial views on privacy and has testified before Congress on multiple occasions.

Followers on Social Media: 15.9M

Favikon Authority Score : 9 381 pts

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01. Elon Musk

Elon Musk, a South-African born entrepreneur, is best known for being the CEO and founder of Tesla, Inc, and SpaceX, both companies aimed at revolutionizing different industries including electric cars and space travel. He also founded and co-founded several other companies, such as Neuralink, focused on developing implantable brain–machine interfaces and The Boring Company, which aims to construct underground transportation tunnels. Musk's innovative and forward-thinking approach has made him a popular figure in the tech industry and beyond. In 2022, his acquisition of Twitter for $44 billion was completed, and he's been the Twitter CEO ever since.

Followers on Social Media: 213.3M

Favikon Authority Score : 9 935 pts

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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