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Here’s the list of the Top 20 SEO Experts in the UK in 2025:
20. Jono Alderson
Jono Alderson is an award-winning technical SEO consultant with expertise in digital strategy, SEO, analytics, and web performance. He has worked with major brands to enhance their online presence through structured data and growth strategies. Jono is recognized for his insights into website optimization and has launched a WordPress plugin to improve image speed and markup. He actively engages in discussions about SEO practices and is involved in hosting masterclasses and speaking at industry events.
Favikon Authority Score: 5 499 pts
19. Freddie Chatt
Freddie Chatt is a freelance SEO consultant specializing in ecommerce SEO. He helps brands grow sustainably through organic search, focusing on traffic, conversions, and revenue. His expertise includes SEO audits, content strategies, and international market optimization. Freddie shares valuable insights and checklists for ecommerce SEO on LinkedIn, showcasing his experience with various platforms like Shopify and Magento. He emphasizes the importance of long-term strategies and has a proven track record of driving significant revenue growth for clients.
Favikon Authority Score: 5 637 pts
18. Josh Peacock
Josh Peacock is an SEO recruitment expert and owner of SEO For Hire, specializing in building SEO teams globally. He hosts the 'Diary of an SEO' podcast and shares insights on remote work, employee satisfaction, and effective hiring practices. His LinkedIn presence emphasizes networking, personal branding, and the importance of a healthy workplace culture. He actively engages with the SEO community and promotes continuous learning and development within teams.
Favikon Authority Score: 5 880 pts
17. Zoe Ashbridge
Zoe Ashbridge is an SEO strategist and published writer with a focus on data-driven marketing strategies for B2B leaders. She has a strong presence on LinkedIn, where she shares insights on SEO, PPC, and digital marketing. Zoe emphasizes the importance of collaboration in SEO and has successfully increased traffic and revenue for various clients. She is also an advocate for freelancing, sharing her journey of cycling around the globe while managing her business. Her content is actionable and aimed at helping others succeed in digital marketing.
Favikon Authority Score: 5 909 pts
16. Simon Schnieders
Simon Schnieders is the founder of Blue Array, the UK's largest SEO and generative engine optimization agency. He emphasizes the importance of education in SEO through initiatives like Blue Array Academy, which has over 20,000 students. His posts often reflect on personal growth, recovery from alcoholism, and leadership in the SEO industry. He advocates for employee well-being and diversity in tech, highlighting the need for more women in leadership roles within the SEO field.
Favikon Authority Score: 5 986 pts
15. James Brockbank
James Brockbank is an SEO and digital PR expert with over 15 years of experience. He is the founder of Digitaloft, focusing on strategies that drive revenue through effective SEO and digital PR. His content emphasizes the importance of relevance in link building and the integration of SEO with digital PR. He actively engages with the marketing community, sharing insights and hosting events like the Digital PR Summit. His posts often include practical tips for marketers and discussions on industry trends.
Favikon Authority Score: 6 199 pts
14. Craig Dewart
Craig Dewart is an SEO expert and entrepreneur focused on content marketing and lead generation. He owns My Content Pal, helping agencies and consultants optimize their content strategies for growth. His social media presence emphasizes actionable insights, personal branding, and the importance of networking. He shares experiences from his journey in SEO, offering workshops and resources to enhance content effectiveness. Craig's posts often reflect on the challenges of entrepreneurship and the significance of building a personal brand on platforms like LinkedIn.
Favikon Authority Score: 6 268 pts
13. Samantha North, PhD
Samantha North, PhD, specializes in helping B2B founders leverage AI for automating growth while maintaining authenticity. With a PhD in social data science, she creates tailored AI systems for lead generation, content creation, and proposal writing. Her expertise includes SEO strategies and content marketing, demonstrated through successful collaborations with notable B2B brands. Samantha actively shares insights on LinkedIn, focusing on actionable SEO tips and blogging best practices to empower fellow entrepreneurs.
Favikon Authority Score: 6 302 pts
12. Kirsty Hulse
Kirsty Hulse is a CEO and leadership trainer known for her focus on confidence-building and workplace transformation. She is the founder of Europe's largest confidence conference and has trained over 40,000 individuals globally. Her content emphasizes community, authenticity, and the importance of mental well-being in professional settings. Kirsty also integrates humor into her motivational speaking and has authored a book on workplace communication. She actively engages with her audience through social media, sharing personal insights and strategies for overcoming challenges.
Favikon Authority Score: 6 579 pts
11. Ryan Darani
Ryan Darani is a seasoned SEO consultant with over a decade of experience in the industry. He specializes in growth marketing and AI strategies, focusing on scalable content production and effective SEO practices. His social media presence emphasizes practical insights, transparency in freelancing, and the importance of user-centric content strategies. Ryan actively engages with his audience by sharing detailed methodologies and tools for improving SEO performance, while also addressing mental health in the entrepreneurial space.
Favikon Authority Score: 6 900 pts
10. Sam Dunning
Sam Dunning is the founder of Breaking B2B, specializing in B2B/SaaS SEO strategies that prioritize revenue generation over vanity metrics. He shares actionable marketing tips through his podcast and social media, focusing on website optimization, lead generation, and digital marketing. His content includes insights from industry leaders and practical advice for businesses looking to improve their online presence. Dunning emphasizes a data-driven approach to SEO and marketing, aiming to help clients achieve measurable results.
Favikon Authority Score: 6 766 pts
9. Andrew Holland
Andrew Holland is an SEO Director at JBH, a digital PR agency, with a strong focus on increasing business profits through effective SEO strategies. He has a significant online presence, boasting over 63K LinkedIn followers and 35K newsletter subscribers. His content emphasizes the importance of SEO investment, digital PR, and the evolving landscape of search engines, particularly in the context of AI. He advocates for a shift from traditional SEO practices to more integrated marketing approaches that prioritize revenue generation.
Favikon Authority Score: 7 458 pts
8. Liam Fallen
Liam Fallen is a Technical SEO expert with extensive experience in optimizing websites for better performance and search engine visibility. He specializes in conducting technical audits, creating actionable SEO strategies, and simplifying complex SEO concepts for clients. His social media presence is characterized by humorous insights into marketing and SEO challenges, making him relatable to professionals in the field. He actively engages with the marketing community, sharing tips and industry trends.
Favikon Authority Score: 7 577 pts
7. Charles Floate
Charles Floate is a British SEO entrepreneur and digital marketing consultant specializing in Black Hat SEO. With over a decade of experience, he operates multiple businesses, including CFT, Highrise Links, and SEO.Careers. Known for his expertise in SEO strategies, he has spoken at numerous conferences and published extensively on SEO topics. Charles is a top 1% Gumroad seller and a consultant for Fortune 500 companies, emphasizing innovative SEO techniques and AI integration.
Favikon Authority Score: 7 958 pts
6. Mark Williams-Cook
Mark Williams-Cook is a seasoned SEO expert with over two decades of experience. He is the Director at Candour, an SEO agency, and the founder of AlsoAsked, a search intent research SaaS tool. Mark is known for his insightful SEO tips, experiments, and the 'Search with Candour' podcast. He actively shares SEO updates and tips on LinkedIn, where he has built a substantial following. Mark is also an international speaker and has been featured in major publications like the Wall Street Journal and BBC News.
Favikon Authority Score: 7 928 pts
5. Daniel Foley Carter
Daniel Foley Carter is an established SEO consultant with over two decades of experience in the industry. He specializes in enterprise-level SEO audits, strategy development, and SaaS solutions. His content focuses on technical SEO, data analysis, and practical tips for improving website performance. He actively engages with the SEO community, sharing insights on algorithm changes and best practices. Daniel emphasizes the importance of quality content and user experience in SEO, often critiquing common misconceptions in the field.
Favikon Authority Score: 7 930 pts
4. Fery Kaszoni
Fery Kaszoni is the owner of Search Intelligence Ltd, a leading Digital PR agency based in the UK. With a background in SEO, digital marketing, and technology, he shares insights on SEO strategies, digital PR, and link building. His content often includes case studies, industry updates, and innovative approaches to SEO. Fery is known for his entrepreneurial journey, having grown his agency from humble beginnings to a significant player in the industry, emphasizing employee welfare and client satisfaction.
Favikon Authority Score: 8 051 pts
3. Craig Campbell
Craig Campbell is a seasoned SEO expert and digital marketer based in Glasgow, Scotland, with over 22 years of experience. He offers consultancy, training, and practical tips on SEO and digital marketing through various platforms, including YouTube and LinkedIn. Known for his no-nonsense approach, Craig provides valuable insights into making money online, link building, and optimizing website performance. His content is educational and aimed at both business owners and digital marketing professionals.
Favikon Authority Score: 8 121 pts
2. Julian Goldie
Julian Goldie is an SEO expert specializing in link building and traffic generation. He offers actionable insights and strategies to boost website rankings on Google. With a focus on whitehat techniques like the 'Skyscraper Technique,' Julian has partnered with numerous clients, delivering significant traffic increases. He shares his expertise through YouTube videos, podcasts, and published works, providing free resources and strategy sessions to help businesses grow online.
Favikon Authority Score: 8 295 pts
1. Kate Smoothy
Kate Smoothy is an SEO Specialist and Director at Webhive Digital, focusing on SEO strategies, tools, and quick wins. She shares insights on digital marketing, including AI content creation and website optimization. Her content is educational, aimed at helping businesses improve their online presence through effective SEO practices. Kate actively engages with her audience on TikTok and Instagram, providing practical tips and tutorials for both beginners and experienced marketers.
Favikon Authority Score: 9 406 pts
View the full top 50 ranking here:
🏆 Top 50 SEO Creators in the UK
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