Top 20 Santa Marta Influencers in 2025

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Here's the list of the Top 20 Santa Marta Influencers in 2025:

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20. Andres Krichilski

Andres Krichilski is a vibrant social media personality from Colombia, sharing a mix of travel, lifestyle, and personal reflections. His posts often feature themes of love, happiness, and self-acceptance, resonating with a youthful audience. He engages with followers through casual and relatable content, often accompanied by stunning visuals from his travels. His presence on Instagram and Twitter showcases a blend of personal experiences and motivational messages, appealing to those interested in travel and LGBTQ+ themes.

Favikon Authority Score:  7 335 pts 

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19. Alejandra Sandoval

Alejandra Sandoval is a Colombian TikTok creator known for her engaging and lighthearted content. With a focus on humor and relatable themes, her posts often feature playful emojis and expressions of affection. She has a significant following, as evidenced by her high like counts on various posts. Her content resonates with a youthful audience, showcasing her vibrant personality and cultural pride.

Favikon Authority Score:  6 724 pts 

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18. Sindy Claro

Sindy Claro is a certified injector and skincare expert with over 15 years of experience, specializing in aesthetic medicine. Based in Santa Marta, Colombia, she shares insights on skin care, innovative treatments, and wellness. Her content emphasizes the importance of professional guidance in aesthetic procedures and promotes a holistic approach to beauty. With a strong focus on patient satisfaction, she engages her audience through informative posts and personal anecdotes, fostering a community around health and aesthetics.

Favikon Authority Score:  6 698 pts 

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17. Rafael Manjarrez

Rafa Manjarrez is a prominent vallenato singer-songwriter and the president of SAYCO, the Colombian Society of Authors and Composers. His social media presence highlights his contributions to Colombian music, particularly vallenato, and his commitment to cultural preservation. He shares personal stories, tributes to fellow musicians, and expresses gratitude for recognitions received, showcasing his deep connection to his roots and community.

Favikon Authority Score:  6 693 pts 

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16. Ariel Osorio

Ariel Osorio is a Colombian journalist and presenter, known for his role as CEO of Ciclico Agencia and host of the program La Corona TV. His social media presence focuses on entertainment news, celebrity gossip, and exclusive interviews, engaging audiences with lively discussions and updates on the entertainment industry. He actively promotes his YouTube channels and collaborates with various personalities in the entertainment sector, showcasing a vibrant and interactive approach to content creation.

Favikon Authority Score: 6 917 pts 

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15. Laura Mestre

Laura Mestre is a hair care expert dedicated to transforming hair routines into self-love experiences. She shares tutorials, tips, and favorite products for healthy hair, engaging her audience with relatable content about femininity and personal care. Her posts often highlight the importance of self-care and individual hair journeys, resonating with women seeking to enhance their beauty routines.

Favikon Authority Score: 7 281 pts 

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14. Ariel Osorio

Ariel Osorio is a Colombian journalist and presenter, known for his role as CEO of Ciclico Agencia and host of the program La Corona TV. His social media presence focuses on entertainment news, celebrity gossip, and exclusive interviews, engaging audiences with lively discussions and updates on the entertainment industry. He actively promotes his YouTube channels and collaborates with various personalities in the entertainment sector, showcasing a vibrant and interactive approach to content creation.

Favikon Authority Score: 6 917 pts 

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13. Alejo Toro

Alejo Toro is a Colombian politician serving as a representative for Antioquia. He is the president of the Second Commission of the Colombian Chamber of Representatives and is affiliated with the Pacto Histórico party. His social media presence focuses on political commentary, advocating for progressive reforms, and addressing issues related to corruption and social justice. He actively engages in discussions about national policies and the political landscape in Colombia, often criticizing opposition parties and promoting the current government's agenda.

Favikon Authority Score: 7 475 pts 

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12. Rafael Martínez

Rafael Martínez is the Governor of Magdalena for the term 2024-2027, focusing on social transformation and infrastructure development. His posts highlight achievements in education, agriculture, and public health, emphasizing a commitment to reducing poverty and improving living conditions. He actively engages in political discourse, often criticizing previous administrations and advocating for community welfare. His content reflects a strong political stance and dedication to social equity.

Favikon Authority Score: 7 906 pts 

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11. José Alfonso ‘Chiche’ Maestre

José Alfonso 'Chiche' Maestre is a Colombian vallenato artist and composer known for his deep connection to the genre and his impactful lyrics. He gained recognition as a child, winning the Rey Vallenato title at a young age. His music often reflects social issues, and he has collaborated with many prominent artists in the vallenato scene. His social media presence showcases his performances, collaborations, and appreciation from fans and fellow musicians, highlighting his significant role in Colombian folk music.

Favikon Authority Score: 7 613 pts 

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10. Matthew Bohórquez

Matthew Bohórquez is a freelance photographer and a trans man based in Bogotá, Colombia. His social media presence focuses on LGBTQIA+ themes, particularly the experiences of transgender individuals. He shares humorous and relatable content about his transition journey, including personal anecdotes and advocacy for trans rights. Matthew actively engages with his audience through interactive posts and promotes products related to the trans community, showcasing a blend of personal storytelling and humor.

Favikon Authority Score: 8 126 pts 

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09. SUSANA CALA

Susana Cala is a passionate singer-songwriter known for her heartfelt love songs and engaging social media presence. She shares her experiences on tour, her admiration for fellow artists, and her journey in music, often expressing gratitude towards her fans. Her posts reflect a deep connection with her audience, showcasing her excitement for upcoming performances and personal growth through music. Susana's content is vibrant and emotionally resonant, appealing to a diverse audience of music lovers.

Favikon Authority Score: 8 094 pts 

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08. Andrea Garzón

Andrea Garzón is a lifestyle and fitness enthusiast based in Bucaramanga, Colombia. She shares engaging content about her love for CrossFit, her pets, and daily life experiences. Her social media presence includes humorous and relatable posts, often featuring her fitness journey and personal style. Andrea actively promotes brands related to fitness and lifestyle, showcasing her outfits and experiences in a vibrant and approachable manner.

Favikon Authority Score: 8 179 pts 

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07. Carlos Caicedo

Carlos Caicedo is a Colombian politician and former governor of Magdalena, known for his advocacy for social justice, education, and infrastructure development. His posts often address political issues, including critiques of imperialism and support for marginalized communities. He emphasizes the importance of local governance and community empowerment, particularly through initiatives like 'Modistas del Cambio', which supports women's economic empowerment. His political stance is progressive, focusing on social equity and human rights.

Favikon Authority Score: 8 159 pts 

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06. Luisa Fernanda Ramírez

A Colombian UGC creator and dentist, she shares humorous content on TikTok and Instagram, often focusing on relatable experiences and light-hearted commentary. Her posts frequently include themes of friendship, humor, and everyday life, engaging a broad audience with her comedic style. She promotes her dental practice and showcases her personality through entertaining videos, making her a relatable figure in the social media landscape.

Favikon Authority Score: 8 453 pts 

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05. Lina Moraless

Lina Moraless is a Colombian social media personality known for her engaging TikTok and Instagram content. Her posts often feature casual interactions, humor, and lifestyle themes, including celebrations and social gatherings. She promotes brands through sponsored content and engages with her audience through relatable and lighthearted posts. Lina's content reflects a vibrant social life, showcasing her adventures and personal style, appealing to a youthful audience interested in lifestyle and entertainment.

Favikon Authority Score: 8 501 pts 

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04. Laura Goenaga López

Laura Goenaga López is a Colombian beauty and hair care enthusiast based in Bogotá. Her social media presence focuses on hair care tips, beauty routines, and personal lifestyle content, often featuring vibrant visuals and engaging tutorials. She actively interacts with her audience, sharing personal experiences and product recommendations, particularly in the realm of hair care. Laura's content resonates with a youthful demographic interested in beauty and self-care.

Favikon Authority Score: 8 516 pts 

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03. Primo E'Costa

Primo E'Costa is a storyteller and cultural ambassador from Santa Marta, Colombia, focusing on Caribbean narratives and traditional music. He shares engaging stories and promotes local culture through various social media platforms, particularly TikTok and Instagram. His content often highlights the significance of oral traditions and the rich musical heritage of the Caribbean, including vallenato and cumbia. He collaborates with local artists and emphasizes the importance of preserving cultural identity.

Favikon Authority Score: 8 601 pts 

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02. Laura Rodriguez

Laura Rodriguez is a Colombian actress and podcast host known for her humorous content centered around relationships and family life. She engages her audience with relatable anecdotes and light-hearted commentary, often using humor to address everyday situations. Her social media presence includes promotional content for brands, showcasing her versatility as an influencer. Laura's posts reflect a vibrant personality, encouraging self-expression and positivity among her followers.

Favikon Authority Score: 8 919 pts 

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01. Laura Atencia

Laura Atencia is a vibrant TikTok creator based in Santa Marta, Colombia, known for her engaging and affectionate content. Her posts often feature expressions of love and joy, showcasing her personal life and relationships. With a strong focus on emotional connections, her content resonates with a wide audience, particularly those interested in lifestyle and personal experiences. She actively engages with her followers through relatable and heartfelt messages.

Favikon Authority Score: 9 057 pts 

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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