Top 20 Retail Influencers in Germany in 2025

Here’s the list of the Top 20 Retail Influencers in Germany in 2025:

20. Torsten Ahlers

Torsten Ahlers is the Managing Director at MediaMarktSaturn Marketing Services, specializing in Retail Media and digital marketing strategies. He has a strong track record in launching new businesses and driving profitability in a global environment. His content focuses on the integration of Retail Media into marketing strategies, emphasizing data-driven decision-making and innovative advertising solutions. Ahlers actively engages with industry partners and shares insights on the future of retail and omnichannel marketing.

Favikon Authority Score: 4 409 pts

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19. Lars Klein

Lars Klein is the CEO of REWE West, driving innovative retail strategies and strengthening customer loyalty within one of Germany’s leading supermarket groups. He focuses on fostering community connections, empowering teams, and adapting retail operations to meet evolving societal needs. His posts highlight initiatives that enhance the in-store experience, promote employee collaboration, and showcase REWE's commitment to sustainable and customer-centric growth. Lars champions a leadership style rooted in adaptability, positivity, and human-centered retail innovation.

Favikon Authority Score: 4 534 pts

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18. Christoph Eltze

Christoph Eltze is the Chief Digital and Technology Officer at REWE Group, focusing on digital transformation and innovation in the retail sector. He emphasizes the importance of technology in enhancing customer experiences and operational efficiency. His posts highlight the launch of autonomous stores, the integration of AI in retail, and the company's commitment to sustainability and customer-centric solutions. Eltze advocates for a proactive approach to digitalization, aiming to position REWE as a leader in the evolving market landscape.

Favikon Authority Score: 4 696 pts

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17. Samuel Deichmann

Samuel Deichmann is a senior executive at Deichmann SE, the leading footwear retailer in Germany and Europe, with over 4,700 stores across over 30 countries. Drawing from his background in management consulting, venture capital, and eCommerce, he drives strategies for retail growth, innovation, and community engagement. His updates often feature major store openings, strategic partnerships, and initiatives that strengthen Deichmann’s corporate culture and social responsibility efforts. Samuel is deeply committed to advancing the future of retail through customer-centric and sustainable practices.

Favikon Authority Score: 4 783 pts

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16. Patrick Schlüter

Patrick Schlüter is a retail executive at GLOBUS Markthallen Koblenz, focusing on innovation and customer satisfaction in the grocery sector. With a passion for food retail since 1999, he bridges theory and practice, emphasizing future research, behavioral economics, and price management. Schlüter is committed to enhancing customer efficiency and loyalty, and he actively shares insights through corporate content creation. He advocates for proactive change in retail, emphasizing the importance of emotional customer engagement.

Favikon Authority Score: 4 831 pts

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15. Michael Schuld

Michael Schuld is the Chief Marketing Officer at MediaMarktSaturn Retail Group, driving customer-centric marketing strategies across 11 countries. With a strong focus on retail innovation, he leads initiatives that blend storytelling, brand partnerships, and data-driven insights to enhance the omnichannel shopping experience. Michael’s leadership is shaping the future of retail branding, earning him recognition such as a nomination for 'CMO of the Year.' His content highlights the evolution of customer engagement, brand identity, and teamwork within the dynamic retail landscape.

Favikon Authority Score: 4 990 pts

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14. Patricia Grundmann

Patricia Grundmann is a prominent figure in the retail media sector, serving as Vice President at OBI First Media Group. She is recognized for her leadership in data-driven marketing and retail media strategies, advocating for female leadership and diversity in the workplace. Patricia has been elected as Vice Chair of the Retail Media Committee at IAB Europe and is actively involved in shaping industry standards. Her social media presence highlights her commitment to innovation in retail media and her passion for empowering women in business.

Favikon Authority Score: 5 009 pts

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13. Stefan Wenzel

Stefan Wenzel is an experienced digital commerce executive with over 25 years shaping the future of retail. As a CEO, advisor, and speaker, he specializes in building actionable growth strategies for brands and retailers navigating digital transformation. His content dives into key topics like evolving consumer behavior, omnichannel innovation, and e-commerce trends. Through his podcast and industry engagements, Stefan shares insights that help retailers stay competitive, while also championing the importance of maintaining balance between professional success and personal well-being.

Favikon Authority Score: 5 027 pts

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12. Stefan Hoppe

Stefan Hoppe is a retail executive with extensive experience in the Kaufland chain, focusing on logistics, innovation, and sustainability. His posts highlight significant milestones, such as store openings and technological advancements in logistics, emphasizing customer experience and regional product sourcing. He actively engages with his team and celebrates achievements, showcasing a commitment to corporate social responsibility and employee welfare. His leadership style promotes collaboration and adaptability in a dynamic retail environment.

Favikon Authority Score: 5 172 pts

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11. Sebastian Rennack

Sebastian Rennack is a Retail Analyst and Consultant with over 20 years of experience in the industry. He specializes in developing growth strategies and providing actionable insights for retailers. His expertise is recognized internationally, as evidenced by his inclusion in RETHINK Retail's Top Analyst list for three consecutive years. Fluent in multiple languages, he shares insights on retail trends, technology, and market dynamics, particularly in Central and Eastern Europe.

Favikon Authority Score: 5 288 pts

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10. Sven Rittau

Sven Rittau is a seasoned eCommerce entrepreneur and co-founder of zooplus AG, a leading online pet supplies retailer in Europe. He serves as CEO of the K5 Future Retail Conference, a premier event for eCommerce leaders. As a podcaster, he hosts 'Cheftreff', sharing insights from industry experts. With over 25 years in digital business, he focuses on retail transformation, investment in growth-stage companies, and fostering female leadership in the industry. His content emphasizes networking and long-term commitment in entrepreneurship.

Favikon Authority Score: 5 363 pts

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9. Dr. Tanja Hacker

Dr. Tanja Hacker is the CEO and Founder of the Premium Leaders Club and Retail Experts Group, with over 19 years of experience in retail management. She focuses on empowering women in leadership roles and offers coaching programs aimed at career advancement. Tanja actively promotes networking and collaboration among business leaders, particularly through initiatives like the Business Female Circle, which supports women in executive positions. Her content often discusses trends in retail, sustainability, and the future of food.

Favikon Authority Score: 5382 pts

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8. Karsten Wildberge

Karsten Wildberger is the CEO of CECONOMY AG and MediaMarktSaturn, focusing on transforming the company into a leading omnichannel service platform. His posts highlight significant achievements in customer satisfaction, financial growth, and innovative retail strategies. He emphasizes teamwork, sustainability, and the importance of adapting to market changes. Wildberger actively engages with employees and industry partners, showcasing a commitment to enhancing customer experiences and leveraging technology in retail.

Favikon Authority Score: 5 464 pts

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7. Stefan Binkowski

Stefan Binkowski is a seasoned SAP VP specializing in Retail & Wholesale Advisory, with a focus on digital transformation in omnichannel environments. He emphasizes the importance of people in successful digitalization, leveraging his 20 years of experience to guide organizations through change management. His posts highlight industry events, innovative retail technologies, and customer-centric strategies, showcasing his expertise in omnichannel order management and retail technology trends.

Favikon Authority Score: 5 530 pts

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6. Prof. Dr. Stephan Rüschen

Prof. Dr. Stephan Rüschen is a professor specializing in food retail at the Duale Hochschule Baden-Württemberg in Heilbronn. His social media presence focuses on innovations in retail, particularly smart stores and technology integration in shopping experiences. He actively engages with students and industry professionals, sharing insights on retail trends, technology, and educational initiatives. His posts often highlight practical applications of technology in retail settings, showcasing his expertise and passion for the field.

Favikon Authority Score: 6 050 pts

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5. Holger Blecker

Holger Blecker is the CEO of Breuninger, a premier multichannel retailer in Europe specializing in fashion and lifestyle. Under his leadership, Breuninger focuses on elevating customer experiences through flagship store innovations and digital expansion across European markets. He regularly shares updates on strategic partnerships with luxury brands, highlights community initiatives, and advocates for diversity and inclusion within the retail workforce. His vision centers on blending premium in-store experiences with cutting-edge online platforms to drive sustainable growth and customer loyalty.

Favikon Authority Score: 6 401 pts

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4. Melanie Kleemann

Melanie Kleemann is a seasoned C-level executive with over 25 years of expertise in driving retail and D2C brand transformations. Known for leading digital turnarounds across industries like fashion, home & living, and consumer goods, she combines strategic vision with operational excellence. Melanie champions customer-centric innovation, seamlessly integrating technology with human touchpoints to create meaningful retail experiences. On LinkedIn, she shares insights on leadership, empathy-driven change, and the future of retail in a digital age. A strong advocate for women in tech and AI innovation, Melanie continuously pushes for inclusive leadership and future-ready business models.

Favikon Authority Score: 6 559 pts

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3. Lionel Souque

Lionel Souque is the CEO of REWE Group, one of Europe’s largest retail and tourism groups. With a strong focus on sustainability, digital innovation, and diversity, he is driving REWE’s transformation in a competitive retail landscape. Through his leadership, REWE champions initiatives such as plant-based supermarkets, modern omnichannel strategies, and inclusive workplace culture. Lionel uses his platform to advocate for social responsibility, supporting local communities, and encouraging open dialogue between business and politics to navigate the challenges shaping the future of retail.

Favikon Authority Score: 6762 pts

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2. Dr. Anna Weber

Dr. Anna Weber is the co-CEO of BabyOne, one of Germany’s leading baby and children's retail chains, with 104 stores and a thriving online shop. As a second-generation entrepreneur, Anna is steering the company’s omnichannel growth while balancing tradition with innovation. Her leadership centers around building a performance- and data-driven retail culture to enhance customer experience, drive digital transformation, and ensure long-term competitiveness. Through her content, she shares insights on leadership in retail, the evolution of family businesses, and how to create sustainable success in a rapidly changing consumer landscape.

Favikon Authority Score: 7 154 pts

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1. Kevin Kublik

Kevin Kublik is a content creator and Deputy Head at Lidl in Germany, known for his humorous takes on retail life. With a significant following on TikTok, Instagram, and YouTube, he shares relatable content about working in retail, often featuring light-hearted anecdotes and engaging with his audience through entertaining videos. His posts frequently highlight the everyday experiences of cashiers and retail workers, making him a relatable figure in the social media landscape.

Favikon Authority Score: 8 961 pts

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