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Here’s the list of the Top 20 Product Marketing Influencers in 2025:
20. Andy Lambert
Andy Lambert is a seasoned photographer and business builder, known for his role as the founding team member and Director of Growth at ContentCal, which was acquired by Adobe. He authored the best-selling book 'SOCIAL 3.0', focusing on social media strategies. His LinkedIn presence emphasizes educational content, marketing insights, and community engagement, particularly in B2B contexts. He actively shares updates on social media trends and fosters connections within the marketing community.
Social Media Followers: 21.8K
Favikon Authority Score: 5 989 pts
19. Jason Oakley
Jason Oakley is a product marketing coach and consultant with over 10 years of experience in building product marketing functions from scratch. He shares practical advice, templates, and inspiration for founding product marketers, focusing on effective product launches and collaboration between product managers and marketers. His social media presence emphasizes the importance of internal marketing, coaching, and community support for junior product marketers, while also providing insights into product positioning and messaging strategies.
Social Media Followers: 22K
Favikon Authority Score: 6 066 pts
18. Mat Silva
Mat Silva is a seasoned Product Marketing professional with 11 years of experience across various sectors, including education, cloud services, and digital transformation. He emphasizes the importance of technology in creating positive impacts on businesses and individuals. His posts often critique workplace practices, advocate for employee rights, and discuss generational workplace dynamics, particularly focusing on the needs of Generation Z. Mat also shares personal insights on mental health and family responsibilities, showcasing a commitment to social equity.
Social Media Followers: 56.3K
Favikon Authority Score: 6 069 pts
17. Desyrê Guerrero
Desyrê Guerrero is a Product Marketing Specialist with a focus on B2B marketing, sales enablement, and AI solutions. With over five years of experience in B2B sales and three years in product marketing, she excels in strategic and operational roles, driving significant revenue growth and engagement. Desyrê is a key figure in the 'Elas que Lançam' community, promoting female empowerment in product marketing. Her content often addresses gender equality and challenges in the workplace.
Social Media Followers: 6.1K
Favikon Authority Score: 6 108 pts
16. Saurabh Bajaj
Saurabh Bajaj is an experienced marketing professional with over 20 years in business development, sales, and marketing, currently serving as EVP of Prepaid Marketing at Vodafone Idea. He is the author of 'The Practical Marketer', focusing on bridging marketing theory with practical applications. His expertise spans FMCG and telecom sectors, with a strong emphasis on brand management and consumer insights. Saurabh actively shares insights on leadership, marketing strategies, and personal development through his social media presence.
Social Media Followers: 45.7K
Favikon Authority Score: 6 145 pts
15. Emilia Korczynska
Emilia Korczynska is a VP of Marketing at Userpilot, specializing in SaaS product growth and marketing strategies. She shares insights on product marketing, candidate interviews, and content operations, emphasizing the importance of measurable outcomes in marketing roles. Her posts often discuss the challenges of hiring in tech and the evolving landscape of SEO and content marketing. She advocates for data-driven decision-making and effective team management in marketing.
Social Media Followers: 30.3K
Favikon Authority Score: 6 241 pts
14. Yi Lin Pei
Yi Lin Pei is a Product Marketing Coach and Advisor with a strong background in product marketing leadership. She has transitioned from a civil engineering career to tech marketing, leveraging her experience to help professionals excel in product marketing roles. As the founder of Courageous Careers, she has coached over 150 clients, focusing on career transitions and growth strategies. Her content emphasizes the importance of research, positioning, and go-to-market strategies in product marketing, along with personal anecdotes about overcoming challenges in her career.
Social Media Followers: 27.7K
Favikon Authority Score: 6 570 pts
13. Emma Stratton
Emma Stratton is the founder of Punchy, a consultancy focused on B2B brand messaging and positioning. She hosts 'Adventures in Messaging,' a video series featuring insights from product marketing leaders. Emma's expertise lies in helping tech companies create clear, relatable messaging that resonates with their audience. She recently published a book titled 'Make It Punchy,' which offers practical frameworks for effective messaging. Her content emphasizes the importance of simplicity and accessibility in communication.
Social Media Followers: 00000
Favikon Authority Score: 6 595 pts
12. Phill Agnew
Phill Agnew is the founder and host of the Nudge Podcast, the UK's leading marketing podcast. His content focuses on behavioral science, marketing strategies, and practical advice for entrepreneurs. Each episode features insights from industry experts and explores psychological principles that influence consumer behavior. Agnew's posts often highlight key takeaways from interviews, making complex concepts accessible and actionable for his audience. He engages with listeners through newsletters and social media, fostering a community around marketing and personal development.
Social Media Followers: 40.2K
Favikon Authority Score: 6 662 pts
11. さえぐさ校長
The creator, known as さえぐさ校長, focuses on corporate and social media marketing insights, operating a school aimed at enhancing marketing skills. His TikTok posts cover various marketing strategies, brand analysis, and consumer behavior, often engaging with trending topics and brands. He emphasizes the importance of brand image and effective marketing techniques, appealing to professionals and businesses looking to improve their marketing approaches.
Social Media Followers: 112.2K
Favikon Authority Score: 6 770 pts
10. Olena Bomko
Olena Bomko is a product marketer and go-to-market strategist. She works with tech/SaaS startups. That's how startups work with Olena: fractional roles and advising, one-time projects (sprints and launches), consultation, and brand collaborations. Expertise: go-to-market, positioning, messaging, website homepages, copywriting, launches, LinkedIn, content strategy, personal branding, Product Hunt, building in public, Twitter, customer research.
Social Media Followers: 40.4K
Favikon Authority Score: 6 934 pts
9. Colin Fleming
Colin Fleming is the Chief Marketing Officer at ServiceNow, previously with Salesforce and Red Bull. He has a strong background in B2B marketing, focusing on product marketing and storytelling. His posts highlight his leadership role, AI innovations, and team achievements, showcasing a commitment to transforming enterprise software. He emphasizes the importance of trust in AI and actively engages with his audience through updates on company initiatives and personal reflections on his career journey.
Social Media Followers: 23.2K
Favikon Authority Score: 6 977 pts
8. Hattie the PMM
Hattie the PMM is a Product Marketing Manager and founder of productmarketers.com, a community aimed at empowering PMMs to build personal brands and secure their careers. She shares insights on navigating the job market, personal branding, and the importance of community in professional growth. Hattie emphasizes proactive career management, especially in light of tech layoffs, and offers resources for PMMs to enhance their visibility and impact in the industry.
Social Media Followers: 38.4K
Favikon Authority Score: 6 999 pts
7. Aatir Abdul Rauf
Aatir Abdul Rauf is the VP of Marketing at vFairs, specializing in product management and marketing. He shares insights on product marketing strategies, team collaboration, and the importance of aligning product development with marketing efforts. His content often addresses the challenges faced by product managers and marketers, emphasizing the need for effective communication and understanding between teams. Aatir has a diverse background, having lived in Saudi Arabia, Pakistan, the UAE, and Canada, which enriches his perspective on global marketing practices.
Social Media Followers: 69.6K
Favikon Authority Score: 7 344 pts
6. Bianca Maia
Bianca Maia is a Product Marketing Expert and MSc Researcher at USP, specializing in tech marketing and web analytics. She shares insights on product launches, go-to-market strategies, and data-driven campaigns. Her content focuses on connecting innovative solutions to market needs, optimizing processes, and enhancing team efficiency. Bianca is passionate about transforming insights into actionable strategies and actively engages with her audience on LinkedIn, sharing experiences and reflections on marketing and technology.
Social Media Followers: 23.3K
Favikon Authority Score: 7 426 pts
5. Robert Kaminski
Robert Kaminski is a co-founder and partner at Fletch PMM, specializing in positioning and messaging for B2B startups. He has consulted with over 300 venture-backed startups, focusing on developing effective positioning strategies. His expertise includes creating frameworks for product-market fit and go-to-market strategies. He actively shares insights on B2B messaging, emphasizing clarity and actionable strategies over vague marketing jargon. His content often critiques common industry practices and offers practical advice for startup founders.
Social Media Followers: 57.9K
Favikon Authority Score: 7 664 pts
4. Harvey Lee
Harvey Lee is a prominent figure in product marketing, known for founding the Product Marketing Career Accelerator and being ranked as the #1 PMM creator in the UK. He shares insights on workplace culture, marketing strategies, and personal growth through his posts and newsletter, Below-The-Waterline.com, which has over 40,000 subscribers. Harvey is recognized as a Top 10 Product Marketing Consultant globally and a LinkedIn Top Voice, offering consulting, coaching, and speaking engagements.
Social Media Followers: 39.8K
Favikon Authority Score: 7 706 pts
3. Anthony Pierri
Anthony Pierri is a partner at FletchPMM, specializing in positioning and homepage messaging for B2B startups. His LinkedIn posts focus on product marketing strategies, emphasizing the importance of clear messaging and understanding customer needs. He critiques common pitfalls in SaaS marketing, advocating for a unified messaging approach across teams. His content is educational, aimed at helping founders navigate the complexities of B2B marketing and product-market fit.
Social Media Followers: 64.5K
Favikon Authority Score: 7 787 pts
2. Jack Rowbotham
Jack Rowbotham is the Marketing Lead for Microsoft Copilot Studio, focusing on AI agents and low-code solutions. He has a strong background in digital advertising and global product marketing, with a BA in Business Studies from Sheffield Hallam University. His social media presence highlights significant achievements, including launching Copilot Studio and driving Microsoft's success in AI and cloud computing. He actively shares insights on Microsoft's innovations and personal milestones, such as becoming a father.
Social Media Followers: 75.7K
Favikon Authority Score: 7 992 pts
1. Richard King
Richard King is a seasoned entrepreneur with five startups and three successful exits. He focuses on leadership, growth, and product marketing, sharing insights on building bootstrapped companies, nurturing talent, and operational excellence. His content emphasizes the importance of community and collective learning, aiming to provide actionable strategies for founders and marketers. He advocates for a customer-centric approach in product marketing and highlights the significance of effective communication and understanding market needs.
Social Media Followers: 79.2K
Favikon Authority Score: 8 151 pts
View the full top 200 ranking here:
🏆 Top 50 Creators · Product Marketing · Worldwide
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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