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Top 20 Portuguese Influencers in 2025

Portuguese influencers continue to gain attention with fresh content and strong engagement. Here are 20 leading names to watch in 2025.

February 19, 2025
Jeremy Boissinot

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Here's the list of the Top 20 Portuguese Influencers in 2025: 

20. Luis Nani

Luis Nani is a retired professional footballer from Portugal, known for his achievements with clubs like Manchester United and the Portuguese national team. His social media presence highlights his career milestones, personal life, and philanthropic efforts, including the establishment of the Nani Football Academy. He engages with fans through behind-the-scenes content, training insights, and family moments, showcasing his passion for football and community involvement.

Favikon Authority Score : 8 956 pts

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19. António Guterres

António Guterres is the Secretary-General of the United Nations, focusing on global issues such as climate change, gender equality, and sustainable development. His social media presence highlights his commitment to peace, human rights, and humanitarian efforts. Guterres frequently addresses global crises, advocates for climate action, and supports international cooperation. His posts reflect a dedication to improving global conditions and fostering unity among nations.

Favikon Authority Score : 8 980 pts

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18. Vítor Ferreira

Vítor Ferreira, known as Vitinha, is a professional football player for Paris Saint-Germain and the Portugal national team. His social media presence showcases his football achievements, personal moments, and endorsements, particularly with Nike. He engages with fans through casual posts and highlights his journey in football, emphasizing hard work and resilience. His content often features match highlights, personal milestones, and interactions with teammates and fans.

Favikon Authority Score : 8 983 pts

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17. Miguel Mota

Miguel Mota is a digital content creator known for his engaging posts on TikTok and Instagram, often featuring humor and interactions with friends. His content includes comedic sketches, personal anecdotes, and promotional collaborations, particularly in the entertainment sector. He actively engages with his audience through relatable content and humor, showcasing a vibrant online presence. His posts often include tags and mentions of other creators, indicating a collaborative approach to content creation.

Favikon Authority Score : 9 029 pts

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16. Ricardo Quaresma

Ricardo Quaresma is a prominent Portuguese footballer known for his exceptional skills and creativity on the field. His social media presence showcases his love for football, family, and personal achievements, often sharing moments from his life and career. He engages with fans through motivational posts and highlights from his matches, emphasizing his dedication to the sport. Quaresma's content reflects a blend of personal insights and professional updates, appealing to both football enthusiasts and general audiences.

Favikon Authority Score : 9 073 pts

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15. Padre Guilherme

Padre Guilherme is a Catholic priest and military chaplain based in Portugal, actively engaging in electronic music as a DJ. He combines his faith with music, often performing at events that promote peace and community. His social media presence highlights his performances at various festivals, including international locations like Brazil and Mexico, and emphasizes themes of spirituality, compassion, and cultural heritage through melodic techno music.

Favikon Authority Score : 9 035 pts

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14. Margarida Corceir

Margarida Corceiro is a Portuguese actress and digital marketing professional, co-owner of Missus Swimsuits. Her social media presence showcases a blend of personal moments, travel, and fashion, often featuring collaborations with brands like Alo Yoga and Kerastase. She engages her audience with vibrant visuals and lifestyle content, reflecting her interests in beauty and travel. Her posts often highlight her experiences and partnerships, making her a relatable figure in the fashion and beauty industry.

Favikon Authority Score : 9 040 pts

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13. Raquel & Miguel

Raquel & Miguel are a couple focused on lifestyle and travel content, sharing their experiences as they explore the world. They promote their hotel and offer free classes related to content creation and business strategies. Their posts often reflect personal milestones, such as pregnancy and marriage, while encouraging gratitude and self-improvement. They engage with their audience through relatable anecdotes and motivational messages, emphasizing the importance of cherishing moments and pursuing dreams.

Favikon Authority Score : 9 051 pts

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12. João Cancelo

João Cancelo is a professional footballer currently playing for Al Hilal and is associated with Nike Football. His social media presence features a mix of personal reflections, football highlights, and promotional content, showcasing his journey and achievements in the sport. He often shares motivational quotes and engages with fans through interactive posts, emphasizing themes of dreams, faith, and gratitude.

Favikon Authority Score : 9 059 pts

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11.  Rúben Dias

Rúben Dias is a professional football player for Manchester City and the Portugal national team. His social media presence highlights his athletic achievements, training routines, and advocacy against bullying. He engages with fans through motivational posts and shares insights into his life as an athlete. Dias also promotes respect and leadership, making him a role model for young people. His content often features collaborations with brands like Nike and Emporio Armani, showcasing his influence in sports and fashion.

Favikon Authority Score : 9 104 pts

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10. Maria Dolores

Maria Dolores is a proud mother and grandmother, sharing her family-oriented lifestyle on Instagram. Her posts often reflect her love for her grandchildren and her support for her favorite football club, Sporting CP. She promotes food-related content, particularly through partnerships with brands like Pingo Doce, emphasizing home-cooked meals and festive preparations. Her social media presence is characterized by warmth and familial themes, resonating with a broad audience interested in family, food, and community.

Favikon Authority Score : 9 126 pts

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9. Diogo Dalot

Diogo Dalot is a professional footballer playing for Manchester United and the Portugal national team. His social media presence highlights his athletic achievements, community involvement, and brand partnerships, particularly with Puma. He shares personal milestones, team updates, and expresses gratitude towards fans and supporters. His posts often reflect a strong connection to his heritage and team spirit, showcasing both his professional and personal life.

Favikon Authority Score : 9 135 pts

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8. Kika Cerqueira Gomes

Kika Cerqueira Gomes is a prominent model and social media personality, affiliated with various modeling agencies including Central Models and Elite Model World. Her Instagram features a mix of personal reflections, fashion collaborations, and lifestyle content, often showcasing her travels and experiences. She engages with brands like YSL Beauty and Alo Yoga, promoting beauty and wellness products. Kika's posts reflect a vibrant lifestyle, with a focus on fashion, beauty, and personal milestones.

Favikon Authority Score : 9 155 pts

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7. Pepe

Pepe is a prominent Portuguese footballer known for his contributions to the sport and his philanthropic efforts. His social media presence highlights his achievements on the pitch, gratitude towards fans, and initiatives supporting health and youth research. He engages with followers through personal anecdotes and motivational messages, often celebrating Portuguese culture and sportsmanship. His posts reflect a strong connection to his roots and a commitment to social causes, particularly in health and youth development.

Favikon Authority Score : 9 164 pts

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6. Rafael Leão

Rafael Leão is a prominent figure in the football community, known for his dynamic presence on social media platforms like Instagram, TikTok, and YouTube. His content primarily revolves around football, showcasing his skills, personal experiences, and collaborations with brands like Adidas. He engages with fans through motivational posts and behind-the-scenes glimpses of his life as a professional athlete. Leão also advocates for gender equality in sports, highlighting both male and female football.

Favikon Authority Score : 9 350 pts

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5. Bruno Fernandes

Bruno Fernandes is a professional footballer playing for Manchester United and the Portugal national team. His social media presence showcases his athletic achievements, team spirit, and personal moments, often highlighting his connection with fans and teammates. He shares motivational content and engages with followers through match updates and personal reflections, emphasizing unity and resilience.

Favikon Authority Score : 9 362 pts

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4. Luis Mariz

Luis Mariz is a Brazilian content creator known for his humorous and engaging posts across platforms like TikTok and YouTube. His content often features memes, relatable situations, and light-hearted commentary, appealing to a young audience. He actively engages with followers through interactive content and collaborations with other influencers. His social media presence is characterized by a casual and approachable style, often incorporating humor and personal anecdotes.

Favikon Authority Score : 9 424 pts

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3. Jose Mourinho

Jose Mourinho is a prominent football manager known for his strategic insights and engaging social media presence. His posts often highlight his experiences in football, including team achievements and personal reflections. He shares humorous anecdotes, congratulates teams, and expresses support for players, showcasing a blend of professionalism and personal connection. His content resonates with football fans and aspiring coaches alike, reflecting his expertise in the sport.

Favikon Authority Score : 9 437 pts

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2. João Félix

João Félix is a professional football player currently associated with AC Milan and the Portugal national team. His social media presence showcases his athletic prowess, lifestyle, and personal moments, often featuring collaborations with brands like Adidas. He engages with fans through posts about training, matches, and behind-the-scenes content, reflecting a vibrant and dynamic lifestyle. His content is primarily focused on football, fitness, and personal experiences, appealing to sports enthusiasts and young audiences.

Favikon Authority Score : 9 596 pts

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1. Cristiano Ronaldo

Cristiano Ronaldo, a globally renowned footballer, uses his social media platforms to engage with fans through personal updates, family moments, and professional achievements. His content often highlights his athletic endeavors, collaborations with other influencers like MrBeast, and promotional activities for brands such as Herbalife. Ronaldo also shares insights into his recovery routines and supports events like the Saudi Pro League. His posts are a mix of personal, professional, and promotional content.

Favikon Authority Score : 10 000 pts

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🔎See the Top 200 Portuguese Influencers

How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.