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Top 20 Natal Influencers in 2025

Check out the leading influencers from Natal in 2025, who are captivating audiences with their unique content. These key figures are at the forefront of social media innovation.

March 26, 2025
Sarthak Ahuja

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Here's the list of the Top 20 Natal Influencers in 2025:

20. Natalya Nery

Natalya Nery is a Brazilian lifestyle influencer focusing on dance, fitness, and business. Her social media presence showcases a vibrant lifestyle with a strong emphasis on personal growth and self-care. She engages her audience with motivational content and fitness tips, often sharing her journey towards self-improvement. Her posts reflect a blend of fun and fitness, appealing to a young, energetic demographic interested in lifestyle and wellness.

Favikon Authority Score : 8 658 pts

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19. Natália Paiva

Natália Paiva is a Brazilian singer and lifestyle influencer known for her engaging content on beauty and music. She actively promotes her collaborations with brands like @missbellacabelos and @growthsupplements, showcasing her expertise in beauty and lifestyle. Her posts often reflect her personal life as a single mother, connecting with her audience through relatable experiences and vibrant visuals. Natália is also involved in music projects, including the 'Camping das Minas' EP, highlighting her contributions to the rap, funk, and trap genres.

Favikon Authority Score : 8 830 pts

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18. Natalia Martins

Natalia Beauty is a prominent Brazilian entrepreneur and digital influencer, known for her expertise in beauty and empowerment. As the founder and CEO of Natalia Beauty Group, she has amassed over 11 million followers on Instagram and 15 million likes on TikTok. Her content focuses on beauty procedures, marketing strategies, and personal development, inspiring women to achieve financial independence and success in the beauty industry. Natalia also offers courses and mentorships, emphasizing the importance of self-empowerment and innovative business practices.

Favikon Authority Score : 9 039 pts

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17. Nati Barsa

Nati Barsa is a Brazilian content creator known for her engaging posts focused on beauty, hair care, and lifestyle, particularly aimed at young girls. Her TikTok and Instagram feature a mix of personal experiences, beauty tips, and relatable content, often highlighting her hair care routines and fashion choices. With a significant following, she connects with her audience through casual and friendly interactions, making her a prominent figure in the girly and beauty niche.

Favikon Authority Score : 8 827 pts

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16. Natália Carvalho

Natália Carvalho is a fashion student and content creator known for her engaging TikTok and Instagram posts focused on hair styling, beauty tips, and fashion trends. With a significant following, she shares tutorials, product reviews, and personal experiences, particularly highlighting her vibrant red hair. Her content often features collaborations with beauty brands, showcasing her expertise in hair care and styling. Natália's posts resonate with a youthful audience interested in fashion and beauty, making her a relatable figure in the online fashion community.

Favikon Authority Score : 8 682 pts

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15. Natália Toscano

Natália Toscano is a Brazilian content creator known for her family-oriented lifestyle and fashion insights. She shares personal experiences as a mother and wife, often highlighting her family moments and stylish outfits. Her social media presence includes engaging posts about beauty, health, and personal growth, reflecting a blend of elegance and practicality. Natália also promotes brands through collaborations, showcasing products that align with her lifestyle.

Favikon Authority Score : 8 778 pts

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14. Mamãezona Cléa

Clea is a Brazilian economist and educator, sharing light-hearted and emotional content on Instagram. As a mother of three, she often features family-oriented posts, humor, and fashion, particularly focusing on children's clothing and summer looks. Her content includes promotions for SHEIN, showcasing stylish outfits for kids and herself, while engaging her audience with relatable parenting experiences and emotional reflections.

Favikon Authority Score : 8 233 pts

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13. Elaine Gomes

Elaine Gomes, known as Laine, is a Brazilian travel content creator who documents her adventures across Brazil, particularly focusing on the Northeast region. With a significant following on YouTube and Instagram, she shares her experiences traveling alone by car along the BR-101, showcasing various destinations, local cultures, and travel tips. Her content emphasizes exploration, independence, and the beauty of Brazilian landscapes, making her a relatable figure for travel enthusiasts and aspiring adventurers.

Favikon Authority Score : 8 784 pts

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12. Raíssa Veras

Raíssa Veras is a vibrant social media personality known for her engaging content in humor, fitness, and beauty. She actively promotes growth supplements and shares relatable moments with her audience, often featuring collaborations with other influencers. Her posts reflect a light-hearted approach to life, combining fitness tips with beauty insights, making her a relatable figure for young women interested in lifestyle content.

Favikon Authority Score : 8 798 pts

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11. Junior & Rebeca Santos

Junior and Rebeca Santos run the 'De Bate e Volta' platform, focusing on travel tips, family-friendly destinations, and local experiences in Brazil. Their content includes detailed itineraries, discounts for followers, and personal anecdotes from their adventures. They emphasize eco-conscious travel and promote various attractions, accommodations, and dining options, particularly in São Paulo and surrounding areas. Their posts are visually engaging and informative, appealing to families and travel enthusiasts.

Favikon Authority Score : 8 823 pts

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10. Isabella Cecchi

Isabella Cecchi is a medical student and lifestyle content creator based in Natal, Brazil. She shares her journey through medical school, family life, and travel experiences, often highlighting her role as a mother. Her posts reflect a blend of personal milestones, such as her upcoming graduation, and everyday family moments, showcasing her dedication to both her studies and her family. Isabella also engages with her audience through relatable humor and heartfelt messages.

Favikon Authority Score : 8 719 pts

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09. Linnyke Alves

Linnyke Alves is a Brazilian content creator known for her humorous and engaging posts, often featuring investigative journalism themes. Her social media presence includes a mix of lighthearted commentary and personal anecdotes, with a strong focus on entertainment and local culture. She frequently uses humor in her content, appealing to a broad audience with relatable and entertaining videos. Her posts often receive high engagement, indicating a strong connection with her followers.

Favikon Authority Score : 8 889 pts

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08. Leandro Souza

Leandro Fuxicando is a Brazilian content creator known for his humorous and engaging TikTok videos, often featuring school-related themes and comedic sketches. With over 1.5 million followers across platforms, he emphasizes a light-hearted approach to content creation, often collaborating with friends and promoting his Instagram account. His YouTube channel features medleys and fun music compilations, showcasing his connection to the Brazilian funk scene.

Favikon Authority Score : 8 954 pts

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07. Natália Cangueiro

Natália Cangueiro is a Brazilian fashion and beauty influencer known for her vibrant social media presence. She shares content related to fashion trends, beauty tips, and lifestyle, often incorporating humor and personal anecdotes. Her posts frequently highlight her experiences during events like Carnaval, showcasing her unique style and creativity. Natália engages with her audience through relatable content and promotional partnerships with brands, making her a prominent figure in the fashion and beauty community.

Favikon Authority Score : 8 900 pts

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06. Nathan Queiroz

Nathan Queiroz is a professional vaqueiro (cowboy) based in Natal, RN, Brazil. He shares thrilling moments from vaquejada competitions, showcasing his skills and passion for the sport. His content includes highlights from competitions, personal reflections on perseverance, and promotional material for his brand, Capa Loka. Nathan engages with his audience through dynamic posts and videos, emphasizing teamwork and resilience in the face of challenges.

Favikon Authority Score : 8 842 pts

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05. Natalia Santos

Natalia Santos is a Brazilian stylist known for her vibrant presence on TikTok and Instagram, where she shares insights into fashion, personal style, and her work in the fashion industry. Her posts often highlight her experiences dressing celebrities and participating in fashion events, showcasing her expertise in styling and design. She also engages with her audience through motivational content and personal reflections, emphasizing her family's legacy in the fashion world.

Favikon Authority Score : 8 888 pts

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04. Thayna Mendonça

Thayna Mendonça is a vibrant social media personality known for her engaging content that inspires and entertains. She shares strategies for financial success without the need for a public persona, appealing to a broad audience. Her posts often blend humor with personal insights, showcasing her lively personality and relatable experiences. Thayna's presence spans multiple platforms, where she connects with followers through lighthearted interactions and motivational messages.

Favikon Authority Score : 8 980 pts

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03. Natalya Ericka

Natalya Ericka is a Brazilian content creator known for her humorous and relatable videos across platforms like YouTube and TikTok. She engages her audience with a mix of comedic skits, personal anecdotes, and lifestyle content, often reflecting on her experiences and emotions. Her posts frequently include light-hearted commentary on everyday situations, showcasing her unique personality and creativity. With a significant following, she connects with a young audience through her engaging and entertaining style.

Favikon Authority Score : 9 079 pts

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02. Leandro Pessoa

Leandro Pessoa is a prominent social media figure with over 15 million followers, known for his emotional and uplifting content. His posts often focus on themes of love, family, and personal transformation, encouraging followers to share positivity and support one another. He actively engages his audience with heartfelt messages and calls to action, promoting a sense of community and shared experiences. His content resonates deeply, often evoking strong emotional responses from viewers.

Favikon Authority Score : 9 610 pts

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01. Breno Moura

Breno Moura is a Brazilian content creator known for his humorous videos on platforms like TikTok and YouTube, where he engages audiences with pranks and comedic skits. With over 3 million subscribers on YouTube and a strong presence on TikTok, he focuses on entertaining content that often involves playful interactions with his girlfriend and friends. His posts frequently encourage audience engagement through likes and shares, showcasing a lighthearted approach to storytelling.

Favikon Authority Score : 9 299 pts

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.