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Here's the list of the Top 20 Nail Influencers in 2025:
20. Talita Cardozo
Talita Cardozo is a Brazilian manicure and instructor specializing in nail art and care. She shares tips, tutorials, and personal experiences related to manicures and pedicures across her social media platforms. Her content focuses on empowering women to learn nail techniques that can provide additional income. Talita promotes her online store and courses, fostering a community around nail care and beauty.
Favikon Authority Score : 9 239 pts
19. nailzkatkat
NailzKatKat specializes in high-quality nail supplies, promoting HEMA-free gel polishes and cruelty-free products. The creator shares engaging content focused on nail art, tutorials, and product recommendations, appealing to both beginners and enthusiasts. With a strong presence on TikTok and Instagram, the creator showcases various nail designs and techniques, often featuring discount codes for followers. The content is visually appealing and encourages interaction through hashtags and community engagement.
Favikon Authority Score : 9 231 pts
18. ILYSM Nails
Creative Nail Artist and content creator with a strong presence on TikTok (9M followers) and YouTube (3.7M subscribers). Specializes in unique nail art tutorials and products, featuring a variety of nail designs and hacks. Promotes her own nail products through her website, ilysmNails.com, and has been featured on platforms like Netflix and various magazines. Engages her audience with visually satisfying content and tutorials that highlight her expertise in nail artistry.
Favikon Authority Score : 9 126 pts
17. Vivian Xue Rahey
Vivian Xue Rahey is the CEO of Pamper Nail Gallery, specializing in creating reusable press-on nails and custom nail art. She showcases her artistic skills through vibrant and themed nail designs, often inspired by pop culture, movies, and anime. Her social media presence is characterized by engaging content that highlights her nail artistry, tutorials, and collaborations, particularly with notable figures in the entertainment industry. Vivian also promotes her upcoming classes through 'Pamper Academy'.
Favikon Authority Score : 9 115 pts
16. Pamela López
Pamela López, known as Pam Divina, is a popular content creator focusing on beauty, particularly nail art, and motherhood. With a significant following on YouTube (2.9M) and TikTok (1.3M), she shares engaging tutorials, personal stories, and family moments, often involving her children. Her content is vibrant and relatable, appealing to a young audience interested in beauty hacks and parenting. She promotes her own nail business and actively engages with her followers through interactive content.
Favikon Authority Score : 9 077 pts
15. Abe the Nail Babe
Abe is a full-time nail polish content creator and DIY nail artist based in NYC. He shares satisfying nail art videos across platforms, showcasing innovative techniques and collaborations with various nail brands. His content often includes tutorials, product reviews, and discussions with other nail artists, emphasizing creativity and community within the nail art space. Abe also engages with his audience through tips and hacks, making nail art accessible and enjoyable for everyone.
Favikon Authority Score : 9 070 pts
14. Fram Alves
Fram Alves is a Brazilian nail care expert and online educator, specializing in manicure techniques and nail art. With a strong presence on YouTube and TikTok, she shares tutorials, tips, and product recommendations, aiming to help aspiring manicurists achieve excellence. Her content often features ASMR elements, engaging a wide audience with her approachable style. She also promotes her online courses and personal nail care products, fostering a community of nail enthusiasts.
Favikon Authority Score : 9 051 pts
13. Sarah Haidar
Sarah Haidar is a nail art enthusiast known for her creative and visually appealing nail designs showcased across TikTok and Instagram. Her content features tutorials, product reviews, and inspiration for DIY nail art, often highlighting popular trends like glass nails and cateye polishes. With a significant following, she engages her audience through relatable posts and partnerships with beauty brands, making her a prominent figure in the nail art community.
Favikon Authority Score : 9 040 pts
12. Aistė Haas
Aistė Haas is a nail artist and content creator based in the USA, known for her vibrant and creative nail art tutorials across Instagram and TikTok. She shares DIY nail designs, beauty tips, and jewelry inspirations, often featuring seasonal themes and collaborations with beauty brands. Her engaging content showcases a variety of nail styles, from whimsical to elegant, appealing to a broad audience interested in beauty and self-expression.
Favikon Authority Score : 9 014 pts
11. Devin Strebler
Devin Strebler, known as 'Dev', is a nail artist and owner of Nailz by Dev, specializing in nostalgic 90's and early 2000's nail art. With a strong presence on TikTok and Instagram, she shares vibrant nail designs, tutorials, and product promotions, engaging a large audience with her creative and playful content. Her posts often feature character-themed nails and innovative techniques, appealing to a community of nail art enthusiasts. Dev also emphasizes the importance of self-expression and creativity in her work.
Favikon Authority Score : 9 012 pts
10. niftynails
Noura is a freelance nail artist based in Riyadh, Saudi Arabia, specializing in acrylic and gel nails. She actively engages her audience on TikTok and Instagram, showcasing her nail art creations and tutorials. Her content often features festive themes, such as national holidays and special occasions, and she encourages followers to connect with her for bookings via WhatsApp. Noura's vibrant personality shines through her posts, making her a relatable figure in the beauty and nail art community.
Favikon Authority : 8 933 pts
9. Jenny Bui
Jenny Bui, known as the 'Queen of Bling,' is a celebrated nail artist and the winner of the AIA Nail Artist of the Year award. She specializes in extravagant nail designs featuring crystals and bling, often collaborating with celebrities and showcasing her work on social media. Jenny actively engages her audience with tutorials, product promotions, and personal insights into her life as a nail tech. Her content reflects a vibrant and creative approach to nail artistry, making her a prominent figure in the beauty industry.
Favikon Authority Score : 8 912 pts
8. Larissa Leite Unhas
Larissa Leite is a Brazilian content creator specializing in nail care and beauty tutorials. Her social media presence is vibrant and colorful, focusing on natural nail care, gel applications, and beauty tips. She shares step-by-step guides on nail transformations, product reviews, and lifestyle advice. Larissa engages her audience with interactive content, encouraging them to join her 'colorful world of nail polishes.'
Favikon Authority : 8 911 pts
7. anacrylics
Anacrylics is a nail brand and content creator specializing in high-quality nail products. She shares tutorials, nail art designs, and product promotions across TikTok and YouTube, engaging her audience with interactive content and personal stories. Her posts often highlight her nail products, encouraging followers to shop through her brand's website. Anacrylics also emphasizes international shipping and customer interaction, making her a relatable figure in the beauty and nail industry.
Favikon Authority Score : 8 873 pts
6. Mariyah Oliver
Mariyah, known as Mooyahyah, is a creative content creator from Hawai‘i, currently based in Texas. She showcases her self-taught skills in nails, makeup, and fashion across platforms like TikTok and Instagram. Her engaging posts often feature nail art tutorials, product reviews, and humorous takes on everyday life, appealing to a diverse audience interested in beauty and lifestyle. With a strong presence in the beauty community, she connects with followers through relatable content and vibrant personality.
Favikon Authority Score : 8 859 pts
5. cherry_nails_by_liza
Nail technician and author of the 'Nail Bible', Cherry is the CEO of Cherry Nails Shop. She shares her expertise in nail design and beauty on social media, particularly TikTok and Instagram, where she engages with her audience through tutorials, product reviews, and personal insights. Her content often features collaborations with brands and showcases her passion for nails and beauty, appealing to a community interested in nail art and design.
Favikon Authority Score : 8 851 pts
4. Cristine Rotenberg
Cristine Rotenberg, known as Simply Nailogical, is a Canadian content creator specializing in nail art and beauty. She is the founder of Holo Taco, a nail polish brand that features a wide range of unique shades and finishes. Her social media presence includes engaging tutorials, product reviews, and personal anecdotes, often infused with humor and creativity. Cristine actively interacts with her audience, sharing insights into her business ventures and collaborations, while also advocating for education through her scholarship initiative.
Favikon Authority Score : 8 844 pts
3. Madison McCollough
Maddox is a talented nail artist known for her hand-painted, hyper-realistic nail art. She actively engages her audience on TikTok and Instagram, showcasing intricate designs and tutorials. Her content often features unique themes, including pop culture references and seasonal inspirations. Maddox promotes her own nail art products through her brand, Ballpit Shop, and has built a strong community around her creative nail techniques.
Favikon Authority Score : 8 839 pts
2. Yamile Garcia
Yamile Garcia, known as Yami, is a nail technician based in Tampa, Florida, specializing in gel and acrylic nails. She actively engages her audience with daily content showcasing her work, client interactions, and personal experiences in the beauty industry. As an ambassador for @vbeautypure, she promotes their products and offers discount codes to her followers. Her posts often blend humor with professional insights, creating a relatable and engaging online presence.
Favikon Authority Score : 8 805 pts
1. Becerra Nails
Becerra Nails is a prominent nail artist with a strong presence on TikTok and Instagram, showcasing intricate 3D nail art and tutorials. With a following of 700K on TikTok and 17M likes, she engages her audience with creative designs and product recommendations, often using specific codes for discounts. Her content focuses on acrylic techniques, nail art inspiration, and tutorials, appealing to both beginners and experienced nail enthusiasts. She collaborates with brands like Honey Phan, promoting their products through her posts.
Favikon Authority Score : 8 803 pts
View the full top 200 ranking here:
🏆 Top 200 Nail Influencers
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