TOP Rankings
5 min to read

Top 20 Influencers in Melbourne in 2025

Discover Melbourne's leading voices in 2025 with our curated list of top influencers. From fashion to tech, these are the people setting the pace in Australia's cultural capital.

January 31, 2025
Capucine Munuera

All real-time rankings of all platforms and countries are available here.

Here's the list of the Top 20 Influencers in Melbourne in 2025:

20. Reuben Solo

Reuben Solo is a Melbourne-based stand-up and sketch comedian who tours a stand-up comedy show every year. He also creates videos and shorter sketches on Instagram and TikTok. Reuben Solo's comedy style is off-beat and unconventional, with jokes about paradoxes, parachutes, and One Direction. He has won awards for his shows and videos, and his work has been well-received by audiences. Reuben Solo's Australian tour has sold out in many cities, and he has plans to tour in the UK as well.

Followers on Social Media: 835.9K

Favikon Authority Score  8 867 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

19. Tigga Maccormack

Tigga Maccormack, known as Okie Dokie on TikTok, is a cake artist based in Melbourne, Australia. With a substantial following on TikTok and Instagram, Tigga shares cake decorating tutorials and creative content. Collaborating with brands like Sally Hansen Australia, Vida The Vet, and Edible Image Supplies, Tigga showcases her skills in creating visually appealing cakes. Her YouTube channel offers a deeper dive into the world of cake decoration, inviting viewers to join her daily cake adventures.

Followers on Social Media: 3.6M

Favikon Authority Score  8 904 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

18. Mama Soup

Mama Soup, a Melbourne-based food influencer, shares her love of food and cooking with her followers. Her Instagram feed features a mix of food photography, family life, and personal photos. She also runs a podcast where she answers fans' questions and discusses various food-related topics. Mama Soup has collaborated with brands such as Dominos Pizza Pasta and CASETiFY.

Followers on Social Media: 2.8M

Favikon Authority Score  8 950 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

17. Joel Bergs

Joel Bergs is a social media influencer who creates content across various platforms, such as TikTok, YouTube, Instagram, and Facebook. Based in Melbourne, Australia, he has a significant following and engages with his audience through entertaining and engaging videos. In addition, Joel has recently started streaming on Twitch.

Followers on Social Media: 12.1M

Favikon Authority Score  8 992 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

16. Daen Lia Kelly

Daen Lia Kelly is a food blogger and recipe developer based in Melbourne, Australia. She shares various recipes on her website, Daen's Kitchen, including rice pudding, focaccia, and no-bake mango cheesecake. Her recipes are accompanied by appetizing photographs and detailed instructions. She also shares her kitchen collection and equipment recommendations on her website. She has a following of over 2 million on TikTok and celebrates her milestones by sharing her recipes with her followers.

Followers on Social Media: 3.5M

Favikon Authority Score  8 996 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

15. Gurkirat Randhawa

Gurkirat Randhawa is a content creator and social media influencer based in Melbourne. She shares her experiences and moments through photos and videos on various social media platforms. Gurkirat is known for her beauty and fashion content, often showcasing different outfits and jewelry. She also collaborates with brands and promotes their products. With a growing following, Gurkirat's content continues to engage and inspire her audience.

Followers on Social Media: 2.5M

Favikon Authority Score  9 032 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

14. Luke and Sassy Scott

Luke and Sassy Scott are two brothers from Melbourne, Australia who have gained popularity on TikTok with their funny and entertaining videos. They create various types of content such as reaction videos, challenges, pranks, and reviews. They are also known for their involvement in charitable causes, such as raising money for the Royal Children's Hospital. Luke and Sassy have a large following on social media and have attended events such as the MET Gala. They are openly gay and are advocates for the LGBTQIA+ community.

Followers on Social Media: 4.2M

Favikon Authority Score  9 058 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

13. Glenn Maxwell

Glenn Maxwell is an Australian professional cricketer who plays for the Victorian Bushrangers and Melbourne Stars in the Big Bash League, as well as the Royal Challengers Bangalore in the Indian Premier League. He is also an ambassador for BYJU's FutureSchool, an online learning platform focused on coding and math education for children. Maxwell is known for his explosive batting style and is considered one of the most devastating white ball players in the game. He also participates in charitable activities, including promoting oxygen support in India and empowering kids to become creators through BYJU's FutureSchool.

Followers on Social Media: 5.7M

Favikon Authority Score  9 058 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

12. Michael Messineo

Michael Messineo is the CEO of Intercom, a customer messaging platform that enables businesses to communicate with their customers through various channels. In addition to his role at Intercom, Messineo is also a content creator, sharing his thoughts and experiences on his YouTube channel, "Jumping In An Elevator," and various social media platforms. He is based in Melbourne, Australia, and is known for his quirky and humorous style, often incorporating pop culture references and personal anecdotes in his content. Messineo is also a music enthusiast and shares his favorite songs and playlists with his followers.

Followers on Social Media: 2M

Favikon Authority Score  9 078 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

11. Bounce Patrol - Kids Songs & Videos

Bounce Patrol is a group of performers from Melbourne, Australia who create bouncy music and videos for young kids and their families. Led by Jacinta, Jackson, Alyssa, Will, and Rachel, their songs are designed to get kids up and bouncing, while engaging their minds and bodies. With a focus on learning colors, numbers, animals, and the alphabet, Bounce Patrol creates fun and educational content for children. They have a strong presence on YouTube with over 26 million subscribers and also release music on platforms like Spotify, Apple Music, and Amazon Music.

Followers on Social Media: 32.8M

Favikon Authority Score  9 092 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

10. Peter Yan

Peter Yan is a Melbourne-based photographer who specializes in travel, landscape, and cityscape photography. He shares his passion for photography with his followers on Instagram and TikTok under the name 'Yantastic'. Peter has a keen eye for capturing the beauty of iconic landmarks and cityscapes in unique and creative ways. He also sells his prints and Lightroom presets on his website. Peter's work has been featured on various platforms, including Conde Nast Traveller and Lonely Planet. In addition to photography, Peter is also a developer and has experience in web development.

Followers on Social Media: 1.7M

Favikon Authority Score  9 097 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

9. ELLA CHRISTO

Ella Christo, based in Melbourne, Australia, shares her fashion and beauty content on Instagram. Represented by @giant.management and @musetheagency, she posts a variety of content including outfit of the day, makeup tutorials, and stylish reels. Her feed is filled with trendy fashion choices and beauty product recommendations. Ella engages with her audience through interactive reels and shares her personal style effortlessly.

Followers on Social Media: 3.3M

Favikon Authority Score  9 106 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

8. Samuel Weidenhofer

Samuel Weidenhofer is a social media personality and developer based in Melbourne, Australia. He is known on social media as ItsSozer, where he has gained a significant following for his content focused on spreading kindness, love, and positivity. He is a partner in a project called Kindness, which aims to spread kindness through social media and various acts of kindness. Samuel's social media presence often features videos of his interactions with homeless people or those in need, as well as stories of his own experiences with kindness. He encourages his followers to donate to his cause and spread kindness in their own lives.

Followers on Social Media: 10M

Favikon Authority Score  9 129 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

7. Eugene Teo

Eugene Teo is a fitness expert, coach, and problem solver. He offers programs and coaching for training-related issues and shares simple fitness advice to help people achieve their fitness goals. Eugene provides direct access to himself for coaching and technique reviews through his programs on Ganbaru. He also creates occasional vlogs and guitar playing videos for his followers. He shares his favourite exercises, tips, and techniques on his social media accounts. Eugene is based in Victoria, Australia, and accepts deliveries at Suite 759, 204 Bay Street, 3207, Port Melbourne.

Followers on Social Media: 2M

Favikon Authority Score  9 151 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

6. Vincent Ton

Vincent Ton, also known as Vin or PWR Vindooly, is a content creator and gamer based in Melbourne, Australia. He is known for his skits and gaming-related content on various platforms. Vincent shares his real-life experiences and creates comedic videos featuring his Asian dad. With a growing following, Vincent engages with his audience through his unique content and sense of humor. He also collaborates with brands and showcases various products in his videos. As a content creator, Vincent continues to entertain and connect with his viewers through his creativity and relatable content.

Followers on Social Media: 4.4M

Favikon Authority Score  9 185 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

5. Lyanna Kea

Lyanna Kea, also known as Aunty Kea, is a Melbourne-based actor, singer, performer, and content creator. She is known for her humorous content and her love for dim sum. She has appeared in various productions and auditions for acting roles. Lyanna is also active on social media, where she shares her comedy skits and reels, often featuring her Asian culture and family experiences. She welcomes business inquiries, collaborations, and acting auditions. Her content typology is that of an Individual who is focused on creating entertaining content.

Followers on Social Media: 12.1M

Favikon Authority Score  9 191 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

4. Omar Hadi

Omar Hadi, also known as Lanazi, is a popular social media influencer based in Melbourne, Australia. He is active on Instagram with a large following, where he shares his daily life and promotes Rocket, a charitable organization. He invites his fans to donate to Rocket and help support their cause.

Followers on Social Media: 1.6M

Favikon Authority Score  9 257 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

3. Tom Harris Football

Tom Harris Football is a prominent football content creator based in Melbourne, Australia. He has over 3 million followers on TikTok and over 100k subscribers on YouTube. Tom provides daily football content on his social media platforms, covering various aspects of the sport. He also runs a website, which is the home of all football content needs, including weekly football content. Tom Harris Football offers tutorials on skills, goals, and other aspects of the game. He frequently engages with his followers and creates interesting challenges for them. Tom Harris Football also sells merchandise, which includes signed jerseys.

Followers on Social Media: 6.5M

Favikon Authority Score  9 266 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

2. Adam Milardovic

Adam Milardovic is an Australian content creator and TikTok ambassador with over 10 million followers. He creates pranks, vlogs, and other types of content showcasing Melbourne, his hometown. Adam also manages a YouTube channel and is involved in brand partnerships. His content is often humorous and relatable, with videos featuring roasts, pick-up lines, and funny moments. Adam is dedicated to growing his audience and creating entertaining content for his followers.

Followers on Social Media: 15.2M

Favikon Authority Score  9 267 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

1. Darren Levy

Darren Levy is a YouTube creator based in Melbourne, Australia. He is best known for his web series, Funny Uber Rides, where he records himself and his passengers during Uber rides. His videos are focused on delivering entertainment and humor to his viewers through his interactions with passengers. He has a significant following on social media, and his content is popular among young audiences. Darren often collaborates with other creators and brands, and his work has been featured in various media outlets.

Followers on Social Media: 4.8M

Favikon Authority Score  9 291 pts 

‍‍‍‍‍‍‍View the AI Powered Profile

🔎 Find More Influencers in Melbourne

How does Favikon rank influencers?

‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Favikon influence score

Country of author
Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.