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Top 20 Marketing Influencers in Spain in 2025

Meet the leading voices in Spanish marketing this year. These 20 influencers are setting the pace with innovative ideas and impactful strategies.

February 20, 2025
Sarthak Ahuja

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Here's the list of the Top 20 Marketing Influencers in Spain in 2025:

20. Elena Cebolla

Elena Cebolla specializes in creative marketing strategies, particularly focusing on impactful Reels for social media. She offers workshops and training sessions that leverage AI tools to enhance content creation. Her posts emphasize the importance of creativity and effective editing techniques, aiming to empower entrepreneurs to improve their online visibility and engagement. Elena actively engages with her audience, encouraging them to share their experiences and challenges in content creation.

Favikon Authority Score: 8 284 pts 

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19. Javi Carnicero

Javi Carnicero is a seasoned copywriter with experience at top advertising agencies like Ogilvy and Publicis. He shares insights on effective marketing strategies, emphasizing the importance of copywriting in driving sales. His Twitter posts focus on practical tips for entrepreneurs, including leveraging AI tools for business, understanding consumer psychology, and crafting compelling narratives. He advocates for simplicity in marketing and encourages consistent content creation to achieve success.

Favikon Authority Score: 7 872 pts 

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18. Paloma Gual

Paloma Gual is a social media expert focused on Instagram growth and monetization. She transitioned from a Community Manager to CEO in six months, offering courses like 'Instagram desde 0' to help others achieve financial freedom. Her content emphasizes self-love, personal branding, and effective social media strategies, often sharing tips on algorithm changes and audience engagement. She promotes a holistic approach to social media, encouraging authenticity and personal connection.

Favikon Authority Score: 8 171 pts 

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17. Bego Romero

Bego Romero is a digital marketing consultant and web designer from Spain, specializing in enhancing online visibility and sales through strategic web design and sales funnels. She is the founder of Aceleradora Digital, a platform aimed at transforming businesses into profitable digital entities. Her content focuses on digital marketing strategies, web design tips, and the use of AI tools to optimize business processes. Bego is recognized as a top LinkedIn creator in Spain.

Favikon Authority Score: 7 922 pts 

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16. Neus Díez

Neus Díez is a strategic marketing consultant and educator with a strong presence on YouTube, where she shares insights on neuromarketing and consumer psychology. With over 218k subscribers, her content focuses on marketing strategies, cognitive biases, and brand analysis, often using popular culture references. She engages her audience through informative videos and interactive social media posts, promoting her services and eBooks. Neus emphasizes the importance of personal branding and effective marketing techniques in various industries.

Favikon Authority Score: 8 078 pts 

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15. Miriam Collado

Miriam Collado is a marketing professional and personal branding expert based in Spain. She has a strong presence on LinkedIn, where she shares insights on personal growth, marketing strategies, and community building. With a focus on empowering others, she has transitioned from a corporate role to entrepreneurship, helping individuals develop their personal brands. Her content often emphasizes the importance of authenticity, resilience, and the value of mentorship. Miriam actively engages with her audience, encouraging them to pursue their goals and share their stories.

Favikon Authority Score: 8 157 pts 

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14. Ana Ivars

Ana Ivars is a CEO and founder of Markétika Business School and Dinamiza Digital, specializing in digital marketing strategies and online sales. She is a serial entrepreneur, consultant, and international speaker, dedicated to empowering entrepreneurs and businesses to create effective sales systems. Her content focuses on marketing, entrepreneurship, and personal development, sharing insights and strategies to help others succeed in their ventures. Ana actively engages her audience with practical advice and motivational content.

Favikon Authority Score: 8 195 pts 

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13. Álvaro Luzón

Álvaro Luzón is a marketing expert and entrepreneur focused on innovation, branding, and content creation. He shares insights on the impact of AI on business and education, emphasizing the importance of storytelling and personal branding. His posts often discuss emerging technologies and their implications for the future, encouraging followers to adapt and thrive in a rapidly changing landscape. He actively engages with his audience through various platforms, promoting a community-driven approach to learning and growth.

Favikon Authority Score: 8 219 pts 

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12. Maïder Tomasena

Maïder Tomasena is a seasoned copywriter and CEO of Agencia FLUO, specializing in impactful communication strategies. With over a decade of experience, she focuses on helping brands articulate their unique voices and connect authentically with audiences. Her content spans various platforms, offering insights into copywriting trends, creativity, and the integration of AI in writing. She emphasizes the importance of authenticity and emotional connection in marketing, often sharing practical tips and resources for aspiring writers.

Favikon Authority Score: 8 237 pts 

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11. Daniela Goicoechea Arraiz

Daniela Goicoechea is a co-founder and CEO of Brandcrops, specializing in brand strategy and digital marketing. She has a strong presence on social media, where she shares insights on marketing trends, entrepreneurship, and personal growth. Daniela is recognized for her contributions to the marketing field, including being named one of the 75 Latinas to follow in 2024 by Forbes. Her content often emphasizes empathy, authenticity, and community engagement, making her a prominent voice in the marketing landscape.

Favikon Authority Score: 8 297 pts 

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10. Pedro Serrano Rivera

Pedro Serrano is a digital marketing expert and CEO of Palo Seco, specializing in SEO, AI, and online business strategies. He shares insights on social media platforms, focusing on marketing techniques, tools for entrepreneurs, and personal branding. As a professor at EAE Business School, he emphasizes practical learning and offers free courses to enhance visibility and authority in the digital space. His content often includes guides on leveraging AI for business growth and effective marketing strategies.

Favikon Authority Score: 8 340 pts 

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09. Romuald Fons

Romuald Fons is a renowned digital marketer and entrepreneur, recognized as a top business influencer by Forbes. He is the founder and CEO of BIGSEO, a leading digital marketing agency, and a Mensa member. With over a decade of experience, he has educated over a million people in digital marketing and SEO, particularly within the Spanish-speaking community. His content focuses on SEO strategies, digital marketing, and leveraging AI for business growth.

Favikon Authority Score: 8 359 pts 

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08. Carmen Pina

Carmen Pina is a businesswoman and social media strategist, helping clients achieve significant revenue through effective social media strategies. She shares motivational content, personal growth insights, and promotes solidarity for children with rare diseases. Her posts often emphasize self-love, teamwork, and the importance of connecting with others. Carmen is represented by Okiko Creatives and engages her audience with practical advice on content creation and marketing.

Favikon Authority Score: 8 365 pts 

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07. Gustavo Entrala

Gustavo Entrala is a digital advisor and innovation expert, specializing in product ideation and brand strategies. He works with brands and startups, advising CEOs and boards on future strategies and conducting workshops on trends and innovation. His content focuses on technology, AI, and digital transformation, with a significant presence on YouTube and LinkedIn. He has collaborated with various global organizations, including the Vatican and NGOs, and is a columnist for Forbes.

Favikon Authority Score: 8 366 pts 

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06. Fátima Martínez López

Fátima Martínez is a marketing specialist and educator with a strong presence in social media. She shares insights on digital marketing, social media strategies, and technology tools. As a speaker and mentor, she collaborates with institutions like Google and has authored three books on influencer marketing and TikTok. Her content focuses on practical tips, online courses, and technology trends, appealing to professionals and businesses looking to enhance their digital presence.

Favikon Authority Score: 8 408 pts 

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05. Itziar Oltra González

Itziar Oltra is a marketing expert and educator based in Spain, with a strong presence on social media platforms like Instagram, TikTok, and LinkedIn. She is the founder of TEM (Todo es Marketing) and MIGA Project, focusing on digital marketing strategies and community building. Itziar shares insights on marketing trends, engages in discussions about advertising ethics, and promotes creativity in marketing. She has a PhD in marketing and teaches at the University of Valladolid, emphasizing the importance of connecting brands with audiences.

Favikon Authority Score: 8 417 pts 

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04. Juan Merodio

Juan Merodio is a digital marketing consultant and speaker specializing in AI and new technologies. He founded TEKDI, a digital business institute, and has authored over 12 books on digital marketing. His social media presence focuses on educating audiences about digital transformation, Web3, and AI applications in business. He engages with a wide audience through informative posts and videos, often discussing the future of technology and its impact on business and society.

Favikon Authority Score: 8 432 pts 

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03. Joel Artigas

Joel Artigas is a personal branding consultant specializing in digital marketing and e-commerce. He offers 1:1 consultations and has a significant online presence, with over 328K followers. His content focuses on empowering individuals and companies to enhance their visibility on LinkedIn, emphasizing the importance of mental health, remote work productivity, and personal development. He has trained over 500 companies and students and is recognized as a top digital marketing expert in Spain.

Favikon Authority Score: 8 464 pts 

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02. Pol Corominas

Pol Corominas is a digital marketing expert focused on social media growth, AI, and entrepreneurship. He runs a TikTok Ads agency and shares insights on monetizing social media platforms. His content includes tips for creators, discussions on digital marketing trends, and the impact of AI on content creation. He engages with a large audience across TikTok and YouTube, emphasizing practical strategies for success in the creator economy.

Favikon Authority Score: 8 556 pts 

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01. Daniela Luque Díaz

Daniela Luque Díaz is a digital marketing specialist focused on personal branding and LinkedIn growth. She empowers professionals to enhance their LinkedIn profiles, increasing visibility and opportunities. Her content blends marketing strategies with psychology, aiming to help individuals thrive in their careers. Daniela emphasizes the importance of authentic leadership and workplace culture, advocating for employee well-being and effective communication. She actively engages her audience through insightful posts and a newsletter.

Favikon Authority Score: 8 655 pts 

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How does Favikon rank influencers?

‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.