Top 20 Marketing Influencers in Germany in 2025

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Here's the list of the Top 20 Marketing Influencers in Germany in 2025:

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20. Britta Behrens

Britta Behrens is a LinkedIn expert specializing in B2B marketing and social selling. She actively shares insights on LinkedIn marketing strategies, corporate influencer programs, and personal branding. As a speaker and author, she engages with her audience through workshops and keynotes, focusing on authentic networking and community building. Her content often critiques algorithm changes and promotes genuine interactions over superficial engagement. She also advocates for social causes, including women's rights and democracy.

Favikon Authority Score: 7 368 pts 

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19. Alexandra Hübschmann

Alexandra Hübschmann, known as Frau Herz, is a leadership and marketing expert focused on empowering individuals through intuitive business practices. She shares insights on personal growth, spirituality, and authentic living, emphasizing the importance of mindset in achieving sustainable success. Her content often revolves around family life, entrepreneurship, and holistic wellness, appealing to a community seeking balance between personal and professional aspirations.

Favikon Authority Score: 7 451 pts 

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18. Robert Heineke

Robert Heineke is a LinkedIn marketing expert and founder of Leaders Media, specializing in building LinkedIn as a lead channel for entrepreneurs and their teams. He has developed a LinkedIn marketing system that has generated significant results, including 20,000+ LinkedIn contacts and 3 million euros in revenue. Robert shares insights on LinkedIn strategies, content creation, and personal development, often highlighting the importance of work-life balance and personal growth.

Favikon Authority Score: 7 475 pts 

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17. Leah Tharin

Leah Tharin is a B2B SaaS product and growth expert with over 20 years of experience. She focuses on product-led growth strategies and operational details for scale-ups. Leah shares insights on metrics, customer success, and the importance of understanding user behavior. Her content often critiques traditional metrics like NPS, advocating for more actionable alternatives. She runs cohorts on product-led growth and offers resources through her website, emphasizing practical, no-nonsense approaches to product management.

Favikon Authority Score: 7 542 pts 

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16. Tim Jaschke

Tim Jaschke is a copywriter and ghostwriter based in Germany, specializing in creating impactful marketing texts for DTC and B2B companies. His work reaches over 200,000 people weekly through various channels, generating significant engagement and conversions. He emphasizes the importance of flexible work arrangements and transparency in recruitment, while also advocating against racism and social inequality. Tim's content often blends personal insights with professional advice, making him a relatable figure in the marketing community.

Favikon Authority Score: 7 557 pts 

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15. Dr. Irène Y. Kilubi

Dr. Irène Y. Kilubi is a corporate influencer and expert in community building and corporate influencer strategy. She is the founder of JOINT GENERATIONS, focusing on bridging generational gaps and promoting age diversity in the workplace. With a background in companies like BMW and Siemens, she has transitioned to the startup scene, advocating for inclusive practices. Irène is also a published author, lecturer, and speaker, recognized as one of Business Insider's 'Future Makers' in 2023 for her contributions to diversity and inclusion.

Favikon Authority Score: 7 565 pts 

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14. Sarah Emmerich

Sarah Emmerich is a business creator and entrepreneur based in Berlin, specializing in influencer marketing and the creator economy. As the founder of Emmerich Relations, she has established the first management agency for business influencers in Germany. Sarah hosts events like the Business Creator Summit, bringing together thought leaders and creators. She shares insights on balancing motherhood with entrepreneurship and advocates for personal branding and corporate influencer strategies. Her work has been recognized in the Business Punk Top 100 for 2024.

Favikon Authority Score: 7 665 pts 

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13. Daniel Korenblum

Daniel Korenblum is a LinkedIn growth expert and personal branding specialist based in Germany. He has rapidly expanded his LinkedIn presence, achieving over 4 million impressions and ranking as a top personal branding figure. Daniel shares insights on leveraging LinkedIn for brand growth, offering strategies for content creation, audience engagement, and personal branding. He provides resources like a Canva Playbook and personalized branding services to help others succeed on the platform.

Favikon Authority Score: 7 720 pts 

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12. Samuel Hess

Samuel Hess is a Co-Founder and Chief Experimentation Officer at DRIP, specializing in Conversion Rate Optimization (CRO) for DTC brands. He has significantly boosted revenue for clients like HelloFresh and SNOCKS, generating over $250 million through A/B testing. His social media presence focuses on sharing valuable CRO resources, insights, and strategies, aiming to educate and empower e-commerce businesses. He emphasizes the importance of data-driven decision-making and continuous learning in the optimization process.

Favikon Authority Score: 7 885 pts 

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11. Anna York

Anna York is a digital marketing specialist with a passion for SEO, Google, and AI Chatbots. With nearly a decade of experience in the field, Anna strives to stay up-to-date with the latest trends in the fast-paced world of digital marketing. She is dedicated to helping others automate repetitive tasks and improve their SEO strategies. Anna shares exclusive tips with her email subscribers and publishes helpful guides on a weekly basis. Her goal is to combine engaging content with strong SEO techniques to achieve optimal website rankings.

Favikon Authority Score: 7 913 pts 

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10. Philipp Klöckner

Philipp Klöckner is a tech analyst, investor, and advisor specializing in digital marketing and organic growth. With a background in SEO and product management, he has extensive experience in eCommerce, comparison search engines, and marketplaces. He is known for his critical analysis of tech industry trends and financial markets, often sharing insights on platforms like LinkedIn and through his podcast, Doppelgänger Tech Talk. Based in Berlin, he also advises ventures globally.

Favikon Authority Score: 8 005 pts 

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09. Felicia Simon

Felicia Simon is a Social Media Marketing Expert specializing in content strategies for platforms like Instagram, TikTok, and YouTube. She provides insights on leveraging algorithms, creating engaging content, and utilizing AI tools for effective marketing. Her posts often include tutorials, tips for increasing reach, and updates on social media trends. Felicia also offers workshops and training for businesses, focusing on practical strategies to enhance online visibility and community engagement.

Favikon Authority Score: 8 127 pts 

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08. Nils Grammerstorf

Nils Grammerstorf is a LinkedIn expert and CEO of Aiment GmbH, specializing in social selling strategies. He has helped over 1,600 companies acquire new customers through LinkedIn. His content focuses on personal development, marketing, and sales, often sharing insights on effective communication and business practices. Nils promotes a modern approach to work-life balance and emphasizes the importance of personal branding and visibility on social media.

Favikon Authority Score: 8 138 pts 

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07. Samira Paula Frassa

Sam is a Social Media Manager based in Düsseldorf, focusing on empowering women and sharing insights about motherhood and spirituality. Her content includes personal development, Islamic themes, and social media management tips. She actively engages her audience with relatable posts about daily life, parenting, and cultural experiences, often incorporating humor and personal anecdotes. Sam promotes her own products, including spiritual cards, and encourages community interaction through questions and feedback.

Favikon Authority Score:  8 193 pts 

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06. Céline Flores Willers

Céline Flores Willers is a prominent LinkedIn influencer and CEO of The People Branding Company, specializing in personal and corporate branding. With over 190,000 followers, she focuses on tech trends and entrepreneurship, advocating for women's empowerment in the workplace. Her content includes insights on remote work, corporate culture, and personal branding strategies. She actively engages her audience with innovative ideas and real-world experiences, aiming to bring authenticity to LinkedIn.

Favikon Authority Score:  8 227 pts 

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05. Frank Heister

Frank Heister is a prominent figure in network marketing, known for his motivational coaching and success in building multiple businesses. He emphasizes personal development and has authored 12 books, sharing insights on achieving financial independence. His social media presence features engaging content about his journey from a truck driver to a multimillionaire, often highlighting the importance of mindset and community in business. He collaborates with various stars and conducts workshops, aiming to inspire others to pursue their entrepreneurial dreams.

Favikon Authority Score:  8 289 pts 

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04. Ann-Katrin Schmitz

Ann-Katrin Schmitz is a prominent social media and influencer marketing expert based in Germany. As the CEO of Baby Got Business and co-founder of NOLES Beauty, she focuses on educating and inspiring others in the digital space. Her content spans social media strategies, influencer partnerships, and personal branding, often featuring insights from her extensive experience in the industry. She also hosts a podcast and organizes conferences, emphasizing community building and innovative marketing approaches.

Favikon Authority Score: 8 322 pts 

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03. Felix Beilharz

Felix Beilharz is a prominent digital marketing expert and keynote speaker based in Germany. With over 120,000 followers across social media platforms, he shares insights on social media marketing, AI in marketing, and online strategies. He has authored 11 books and conducts seminars and coaching sessions internationally. His content often includes practical tips, industry trends, and personal reflections on digital marketing's evolution. He actively engages in discussions about political and societal issues, showcasing a progressive stance.

Favikon Authority Score:  8 366 pts 

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02. Oliver Voss

Oliver Voss is a prominent figure in the advertising industry, known for his creative insights and expertise in marketing strategies. He is the founder of Miami Ad School and leads a top creative agency in Germany. His social media content focuses on effective advertising techniques, marketing tips, and the creative process, often engaging with his audience through thought-provoking questions and discussions. He is recognized for his innovative approach and has received numerous accolades in the advertising field.

Favikon Authority Score:  8 397 pts 

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01. Antonio Maximilian Batinovic

Antonio Batinovic is a Berlin-based CEO and CMO with a strong focus on branding and digital marketing. He has a background in psychology, which informs his understanding of consumer behavior. His social media presence features a mix of personal anecdotes, marketing insights, and reflections on generational differences in the workplace. He actively engages with his audience on LinkedIn, sharing experiences from his career and insights into marketing strategies, particularly in e-commerce and social media.

Favikon Authority Score:  8 501 pts 

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🔎 Find More Marketing Influencers in Germany

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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