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Top Makeup Artist Influencers in 2025
Top makeup artist influencers are creative visionaries who have mastered the art of makeup and use their skills to inspire millions across social media platforms. They showcase innovative techniques, from flawless contouring and bold eyeshadow looks to natural, everyday glam.
All real-time rankings of all platforms and countries are available here.
Here's the list of the Top 20 Makeup Artist Influencers in 2025:
20. Clawdeena
Clawdeena is a life-size "fashion doll" expert who creates content about toys, dolls, and pop culture. She has a YouTube channel and a Clawmunity Cult where she shares her expertise and knowledge with her followers. Clawdeena's content is mainly focused on Monster High dolls and Bratz dolls, as she is an avid collector and fan of these toys. She also creates makeup looks inspired by these dolls and shares her thoughts on TV shows and movies related to toy culture. Clawdeena is a popular figure in the toy community and has a strong following on social media.
Followers on social media: 3.7M
Favikon Authority Score : 9 389 pts
19. Luisa Fernanda W
Luisa Fernanda W is a successful entrepreneur, content creator, and makeup enthusiast. She is the founder of Divva, her own makeup brand, which aims to empower women and break beauty boundaries. With a strong focus on authenticity, Luisa inspires her audience with positive messages while staying true to herself. As a renowned content creator in Colombia, Luisa has gained a large following and has become a role model for many women. Through her social media presence, she shares her love for makeup, travel, and personal growth, continually inspiring her followers.
Followers on social media: 30.6M
Favikon Authority Score : 9 413 pts
18. Tasya Farasya
Tasya Farasya is a popular beauty influencer and content creator known for her makeup tutorials and product reviews. With a large following on social media, she shares her expertise and recommendations on various beauty products. Tasya is also recognized for her vibrant personality and engaging content, often showcasing the latest trends in the beauty industry. She has collaborated with several well-known brands and has gained a loyal fan base. Follow Tasya Farasya for all things beauty and stay updated with her latest makeup tips and recommendations.
Followers on social media: 15.5M
Favikon Authority Score : 9 424 pts
17. Mari Maria
Mari Maria is a popular makeup artist and YouTuber known for her beauty and makeup tutorials. She is the founder of Mari Maria Makeup, a brand that offers a wide range of beauty products. With a focus on providing protection and hydration for the skin, Mari Maria is a beauty expert who promotes the importance of skincare. She also shares her favorite makeup looks, tips, and tricks with her followers. Mari Maria is passionate about creating memories and cherishing moments. She has collaborated with various brands and frequently hosts live events and promotions. As a mother, she is dedicated to ensuring the well-being and development of her children, and she recommends Nutri Fases, a line of nutritious products for kids. Mari Maria's content is a mix of beauty, lifestyle, and personal moments, all delivered with her signature style and charm.
Followers on social media: 48.6M
Favikon Authority Score : 9 544 pts
16. Tuli Acosta
Tuli Acosta is a popular content creator and influencer known for her presence on various social media platforms. With a large following on platforms like TikTok and Instagram, Tuli shares a variety of content, including makeup tutorials, fashion hauls, and daily vlogs. She also runs her own YouTube channel, where she uploads 'Tuli Sessions' with different guests, as well as reactions and summaries of her Twitch streams. Tuli is known for her energetic and engaging personality, and her content often features her vibrant and trendy style. She has collaborated with several brands and is recognized for her influence in the beauty and fashion industry.
Followers on social media: 7.7M
Favikon Authority Score : 9 425 pts
15. Jharna Bhagwani
Jharna Bhagwani is a rising Indonesian-Indian singer and beauty influencer with a growing following on social media. She focuses on makeup and skincare routines, encouraging her followers to step out of their comfort zones and try new things. Jharna's first single, "Tell Me," is out now and available on all platforms. She also promotes various beauty brands on her social media channels, including SK-II and Natur-E White. In addition to her beauty content, she shares her passion for music with her followers and often recreates popular K-pop makeup looks.
Followers on social media: 17M
Favikon Authority Score : 9 439 pts
14. Mirta Miler
Mirta Miler, also known as Mimier Makeup, is a makeup artist and influencer from the Balkan region. On her social media platforms, she posts makeup and hair tutorials, as well as showcasing her favorite products. She has gained popularity for her clean makeup looks and colorful eye makeup. Mimier Makeup is also known for her love of headband curls and wig transformations. Additionally, she frequently collaborates with makeup and beauty brands, and has worked with Samsung and Adidas.
Followers on social media: 20.6M
Favikon Authority Score : 9 440 pts
13. Яночк 彡☆
Яночк 彡☆ is a makeup enthusiast and content creator on social media. With a vibrant and creative style, she shares her makeup looks and transformations on her Instagram account, yano4kaa.a. She often showcases her favorite products and provides tutorials and tips for her followers. Whether it's a cute and colorful look or a spooky Halloween idea, Яночк 彡☆ brings her unique flair to the world of makeup. Her posts often feature engagement with her followers, offering shoutouts and sharing their content on her stories. Join her on her makeup journey and get inspired by her creative and artistic approach.
Followers on social media: 10M
Favikon Authority Score : 9 440 pts
12. Emmy Combs
Emmy Combs is a licensed cosmetologist and professional makeup artist. She shares makeup tutorials and skincare routines on her social media platforms, including Instagram and TikTok. Emmy specializes in eyebrow shaping and sculpting, and she has created several videos explaining her techniques. Emmy has alopecia universalis, a condition that causes her to have no hair, including eyebrows, which inspired her to become a makeup artist. She has also participated in the #BenefitBrowSearch, demonstrating how she achieves a brow look that looks like real hair.
Followers on social media: 20.6M
Favikon Authority Score : 9 457 pts
11. Fernanda Jalil
Fernanda Jalil is a popular content creator and beauty influencer known for her engaging posts and tutorials. With a vibrant and colorful aesthetic, she shares her love for makeup, hair, and fashion with her followers. Fernanda's social media presence is filled with fun and creative content, including makeup looks, hair tutorials, and product recommendations. She is also active in the beauty community, collaborating with brands and fellow influencers. Fernanda's positive energy and passion for beauty make her an inspiration to her followers.
Followers on social media: 10.9M
Favikon Authority Score : 9 514 pts
10. Makeup - Anastasia
Anastasia is a makeup artist and social media influencer with 2.5 million followers on TikTok. She is known for her makeup transitions and tutorials that showcase her expertise in using various makeup products. Anastasia collaborates with different brands and promotes their products through her social media platforms. She has worked with ColourPop, promoting their makeup products through her makeup tutorials. Anastasia's "THE QUALITY" guide is available for purchase, which provides makeup tips and product recommendations.
Followers on social media: 10.1M
Favikon Authority Score : 9 391 pts
9. Mikayla Nogueira
Mikayla Nogueira is a 24-year-old makeup artist based in Massachusetts. She gained popularity on TikTok, where she shares makeup tips and tutorials. Mikayla also has a strong social media presence on Instagram, where she promotes her makeup services to her followers. She has worked with several brands, including Maybelline and Benefit Cosmetics, and has been featured in several publications, including Allure and PopSugar. Additionally, Mikayla hosts giveaways on her social media platforms, including makeup products and designer accessories.
Followers on social media: 19.3M
Favikon Authority Score : 9 545 pts
8. Jeffree Star
Jeffree Star is a self-made entrepreneur, makeup artist, singer, and fashion enthusiast. With over 16 million subscribers on YouTube, Jeffree is known for his makeup tutorials, product reviews, and vlogs. He is the CEO of Jeffree Star Cosmetics, a brand known for their colorful and innovative makeup products. Jeffree is also a Yak rancher and has released his own makeup palettes, Skin Frost palettes, and accessories. He shares his life updates, personal struggles, and mental health issues with his followers on YouTube.
Followers on social media: 42.9M
Favikon Authority Score : 9 641 pts
7. Parul Garg
Parul Garg is an Indian makeup artist, educator, and entrepreneur, known for her exceptional makeup skills and beauty brand. She offers makeup services for weddings, events, and photoshoots and also runs a makeup academy for aspiring makeup artists. Her beauty brand offers a range of makeup and skincare products, including lipsticks, eyeshadows, and face masks. Parul Garg is a former lawyer who pursued her passion for makeup and became one of India's top-rated makeup artists. She has won several awards for her work, including the Best Airbrush Makeup Artist in Delhi at the Ravishing Wedding Awards 2016.
Followers on social media: 14.5M
Favikon Authority Score : 9 671 pts
6. James Charles
James Charles is a popular makeup artist and YouTuber known for his bold and creative makeup looks. He has a large social media following and has worked with major brands in the beauty industry. James frequently posts makeup tutorials, challenges, and vlogs on his YouTube channel, and also shares updates and behind-the-scenes glimpses of his life on social media. Despite some controversies, James remains a prominent figure in the beauty community and continues to inspire his followers with his creativity and passion for makeup.
Followers on social media: 90.3M
Favikon Authority Score : 9 680 pts
5. Franciny Ehlke
Franciny Ehlke is a renowned beauty influencer and content creator known for her expertise in makeup and beauty. With a strong presence on social media, she shares her passion for cosmetics and fashion, providing tips, tutorials, and reviews to her dedicated followers. As a recognized figure in the beauty industry, Franciny has collaborated with numerous brands and has been featured in publications such as Forbes Under 30. Her travels to countries like Japan and South Korea have allowed her to explore unique beauty trends and showcase them to her audience. With a focus on skincare and makeup, Franciny continues to inspire and empower her followers with her creative and innovative content.
Followers on social media: 39.2M
Favikon Authority Score : 9 685 pts
4. Sofia Santino
Sofia Santino is a popular social media influencer known for her fashion and beauty content. With a focus on makeup tutorials, product reviews, and styling tips, she has gained a large following on various platforms. Sofia often shares her personal experiences and recommendations, showcasing her favorite fashion trends and beauty products. Her posts are filled with vibrant photos and engaging captions, providing inspiration for her audience. She also collaborates with brands to promote their products, offering discount codes and special offers to her followers. Follow Sofia for all things fashion and beauty!
Followers on social media: 20M
Favikon Authority Score : 9 688 pts
3. NikkieTutorials
Nikkie de Jager, popularly known as NikkieTutorials, is a Dutch makeup artist, beauty YouTuber, and social media influencer. With over 14 million subscribers on YouTube, she creates makeup tutorials, product reviews, and other beauty-related content. Nikkie has collaborated with several brands like Maybelline, Ofra Cosmetics, and Morphe. She was also named one of Forbes' 2020 30 under 30 in Europe. In 2020, she came out as transgender in a video that went viral, and she has been an advocate for the LGBTQ+ community ever since.
Followers on social media: 44.6M
Favikon Authority Score : 9 691 pts
2. Doris Jocelyn
Doris Jocelyn is a makeup enthusiast who shares her love for makeup and passion for storytelling on social media. She creates engaging content on her channel, where she combines her interests in makeup and horror stories. With a fun and creative approach, Doris aims to entertain and inspire her audience. She also shares snippets of her personal life, including her adventures with her dog Luna and her experiences with entrepreneurship. Doris values her followers and expresses gratitude for their support and belief in her. Follow Doris for brilliant entrepreneurial ideas and captivating makeup tutorials.
Followers on social media: 43.3M
Favikon Authority Score : 9 826 pts
1. Katrina Kaif
Katrina Kaif is an Indian actor, model, and entrepreneur who has established her own beauty brand, Kay Beauty, in 2019. Her brand promotes cruelty-free and vegan products, and has garnered significant attention since its inception. Katrina is also known for her acting career and has won several awards for her performances. She has been recognized as a mogul, boss, and co-founder, and is the first Indian actor to launch her own beauty brand. In addition to her entrepreneurial pursuits, she is also a philanthropist and has supported various causes, including education and disaster relief.
Followers on social media: 81.6M
Favikon Authority Score : 9 878 pts
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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