Top 20 Makeup Influencers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Makeup Influencers in 2025: 

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20. Jeffree Star

Jeffree Star is a prominent makeup mogul and cosmetics creator, known for his brand Jeffree Star Cosmetics. He is also a singer, songwriter, and fashion enthusiast. Based in Wyoming, Jeffree has expanded his ventures to include a yak ranch, showcasing a diverse lifestyle. His social media presence is characterized by makeup reviews, product launches, and personal updates, often featuring collaborations with other artists. Jeffree is recognized for his bold and innovative approach to beauty and fashion.

Favikon Authority Score : 9 387 pts

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19. Aliona Abweny

Aliona is a founder of a cosmetics brand, showcasing her expertise in beauty and lifestyle. With a background in political science and psychology, she shares personal moments, parenting experiences, and beauty tips on her social media. Her posts often highlight family life, including her children, and she engages her audience with makeup tutorials and product promotions. Aliona's content reflects a blend of personal and professional insights, appealing to a diverse audience interested in beauty and motherhood.

Favikon Authority Score : 9 398 pts

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18. Febby Rastanty

Febby Rastanty is a prominent Indonesian social media personality known for her engaging content on Instagram and TikTok. She shares a mix of lifestyle, beauty, and personal experiences, often highlighting her love for makeup and fashion. Her posts reflect a vibrant personality, showcasing her participation in events and her journey in the entertainment industry. Febby also promotes various beauty products and brands, making her a relatable figure for her audience, particularly in Indonesia.

Favikon Authority Score : 9 400 pts

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17. Alifhia Fitri

Alifhia Fitri is a brand ambassador and influencer known for her engaging content on TikTok and Instagram. She shares personal milestones, including the birth of her daughter, and promotes various brands, particularly in the fashion and travel sectors. Her posts often reflect her cultural background and personal experiences, resonating with a broad audience interested in lifestyle and family themes

Favikon Authority Score : 9 428 pts

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16. Maryna Molchanova

Maryna Molchanova is a prominent beauty content creator with a strong presence on YouTube and TikTok, showcasing makeup tutorials, trends, and ASMR content. With millions of followers, she engages her audience through creative makeup transformations and tutorials, often inspired by popular trends. Her content emphasizes beauty techniques and product reviews, appealing to makeup enthusiasts and aspiring artists. She actively interacts with her followers, expressing gratitude for their support and encouraging engagement.

Favikon Authority Score : 9 476 pts

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15. Jasmine Chiswell

Jasmine Chiswell is a prominent social media creator known for her engaging content on platforms like TikTok and YouTube. She focuses on lifestyle themes, particularly around pregnancy and motherhood, sharing personal experiences and insights. Her posts often include humorous takes on historical trends and relatable moments, attracting millions of likes. Jasmine's content is characterized by a warm, approachable style, and she actively engages with her audience, fostering a sense of community.

Favikon Authority Score : 9 507 pts

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14. Nikkie de Jager

NikkieTutorials, a prominent Dutch beauty influencer, is renowned for her expertise in makeup artistry and her vibrant online presence. She is the founder of the beauty brand Nimya and hosts the podcast Lightless Lounge. Her content spans makeup tutorials, product reviews, and collaborations with celebrities. Nikkie is celebrated for her creativity and innovation in the beauty industry, often engaging her audience with interactive challenges and viral trends.

Favikon Authority Score : 9 524 pts

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13. Theulyn Reis

Theulyn Reis is a Brazilian beauty and lifestyle influencer with a strong social media presence, boasting over 19 million followers. She shares engaging content about her home construction project, including a personal beach, and promotes beauty products. Her posts often highlight her vibrant personality and connection to her roots, particularly through fashion and cultural representation. Theulyn actively engages her audience with updates and personal anecdotes, creating a relatable and aspirational online persona.

Favikon Authority Score : 9 541 pts

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12. Tasya Farasya

Tasya Farasya is a prominent beauty and lifestyle content creator from Indonesia, known for her engaging makeup tutorials, product reviews, and personal vlogs. She actively promotes her beauty brand, MOP Beauty, and shares insights on skincare and makeup trends. Her content often features collaborations and challenges, appealing to a young audience interested in beauty and lifestyle. Tasya's posts reflect a vibrant and trendy aesthetic, resonating well with her followers across platforms like Instagram and TikTok.

Favikon Authority Score : 9 549 pts

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11. Mirta Miler

Mirta Miler is a vibrant content creator specializing in Latina makeup tutorials and beauty hacks. Her social media presence is characterized by engaging posts showcasing makeup techniques, transformations, and personal reflections. With a strong following, she connects with her audience through relatable content and interactive trends. Her posts often highlight beauty products and techniques, appealing to a youthful demographic interested in makeup and lifestyle.

Favikon Authority : 9 557 pts

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10. Amy Jackson Westwick

Amy Jackson Westwick is a British actress and advocate, known for her vibrant social media presence that highlights her life as a mother and her cultural roots. She shares personal moments with her family, promotes sustainable fashion, and engages in charitable causes, particularly those supporting displaced communities. Her content often reflects her experiences in motherhood, fashion, and lifestyle, resonating with a diverse audience. She also collaborates with brands that align with her values, such as sustainability and empowerment.

Favikon Authority : 9 577 pts

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9. Holly Murray

Holly Murray is a self-taught makeup artist based in the UK, specializing in creative and horror-themed makeup looks. Her social media presence is characterized by engaging tutorials, character recreations, and collaborations with brands like NYX Cosmetics. With a strong following on TikTok and Instagram, she showcases her unique style through vibrant and often whimsical content, appealing to makeup enthusiasts and horror fans alike. Holly actively engages her audience by asking for suggestions on future looks.

Favikon Authority : 9 582 pts

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8. Doris Jocelyn

Doris Jocelyn is a Mexican content creator known for her engaging makeup tutorials and storytelling, particularly in the horror genre. She actively promotes her work through TikTok and YouTube, where she shares vibrant makeup looks and personal anecdotes. Her content often reflects her pride in her Mexican heritage and includes themes of resilience and creativity. Doris collaborates with brands, showcasing products in a fun and relatable manner, appealing to a young, diverse audience interested in beauty and lifestyle.

Favikon Authority Score : 9 598 pts

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7. Emmy Combs

Emmy Combs is a licensed cosmetologist and professional makeup artist based in Los Angeles, specializing in beauty and fashion content. She openly shares her journey with alopecia universalis, aiming to highlight beauty in diversity. Her social media presence includes makeup tutorials, beauty hacks, and personal stories, often featuring collaborations with brands like Benefit Cosmetics and Urban Decay. Emmy engages her audience with relatable content, focusing on makeup techniques and lifestyle experiences.

Favikon Authority Score : 9 601 pts

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6. Mikayla Nogueira

Mikayla Nogueira is a makeup artist and social media personality based in Massachusetts. She shares beauty tutorials, get-ready-with-me content, and personal reflections on her life and career. With a strong following on TikTok and Instagram, she engages her audience through relatable posts and giveaways. Her content often features collaborations with beauty brands, showcasing new products and trends. Mikayla emphasizes gratitude towards her community and frequently expresses her love for makeup and beauty.

Favikon Authority Score : 9 609 pts

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5. Fernanda Jalil

Fernanda Jalil is a vibrant content creator known for her engaging TikTok and YouTube videos, focusing on makeup tutorials, humorous challenges, and behind-the-scenes glimpses with her best friend. With a significant following, she combines beauty and entertainment, often incorporating ASMR elements and interactive content. Her posts reflect a strong connection with her audience, showcasing creativity and a playful approach to beauty and lifestyle themes.

Favikon Authority Score : 9 623 pts

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4. Parul Garg

Parul Garg is a renowned makeup artist and entrepreneur based in Gurgaon, India. She is the founder of Parul Garg Beauty, offering a range of beauty products and services. Her social media presence is marked by detailed makeup tutorials, product promotions, and engagement with her audience through giveaways. Parul is recognized for her expertise in bridal and occasion makeup, and she actively shares her work and achievements, including awards and collaborations with celebrities.

Favikon Authority Score : 9 690 pts

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3. Katrina Kaif

Katrina Kaif is a prominent Bollywood actress and beauty entrepreneur, known for her vibrant social media presence. She is the founder of Kay Beauty, a cosmetics brand that emphasizes inclusivity and self-expression. Her Instagram showcases a mix of personal moments, beauty product launches, and collaborations with global brands like Rado and Xiaomi. Katrina's content often highlights her passion for makeup and fashion, while her TikTok features dance and Bollywood-related content.

Favikon Authority Score : 9 720 pts

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2. Franciny Ehlke

Franciny Ehlke is a Brazilian content creator known for her vibrant presence on social media, particularly in the beauty and lifestyle sectors. She shares makeup tutorials, product reviews, and personal life updates, often engaging her audience with giveaways and interactive content. Her posts frequently highlight her love for travel, personal growth, and her entrepreneurial ventures, such as her LipHoney product line. Franciny's content is characterized by a casual and approachable style.

Favikon Authority Score : 9 809 pts

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1. James Charles

James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.

Favikon Authority Score : 9 901 pts

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