Top 20 LinkedIn Influencers in Brazil in 2025

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Here’s the list of the Top 20 LinkedIn Influencers in Brazil in 2025:

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20. Joselito Henriques

Joselito Henriques is the Vice-president of R&D and Innovation at Akaer, leading the innovation strategy and portfolio of the AKAER Group in the Aeronautics, Space, and Defense sectors. With over 10 years of experience, he focuses on developing partnerships and projects to enhance competitiveness. Passionate about fostering innovation and collaboration, he applies analytical and strategic thinking to address complex challenges. Fluent in English, German, and Portuguese, Joselito has a cross-cultural background, having worked in Brazil and Germany.

‍LinkedIn Score : 91.9/100

Favikon Authority Score : 8 261 pts

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19. Rossandro Klinjey

Rossandro Klinjey is a renowned psychologist, writer, and speaker, known for his TEDx talks and insightful columns. With a focus on self-love and respect, he encourages individuals to reflect on their past and make positive choices for a better future. Through his writings and speeches, Rossandro aims to address societal issues, promote emotional education, and advocate for responsible behavior. His work emphasizes the need for empathy, personal growth, and the transformation of harmful attitudes. Follow him on Instagram for more inspiring content.

‍LinkedIn Score : 91.9/100

Favikon Authority Score : 8 922 pts

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18. Léo Kaufmann

Léo Kaufmann is the CEO of the largest hybrid HR event in Latin America and a LinkedIn Top Voice. With a diverse background in the army and contact center management, Léo is passionate about themes that involve people. They are a curious and proud professional, representing their flag wherever they go. Léo believes in the power of connections and relationships, which have shaped their career and life.

‍LinkedIn Score : 91.9/100

Favikon Authority Score : 8 560 pts

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17. Eslen Delanogare

Eslen Delanogare is a psychologist, neuroscientist, and founder of various platforms such as Clinica Behealth, Reservatorio de Dopamina, Viver de Psicologia, and Eslen Podcast. He shares knowledge on psychology, neuroscience, and lifestyle through his social media posts, podcast episodes, and YouTube videos. With a background in neurosciences and psychology, Eslen aims to improve performance and well-being using evidence-based tools. He is also a successful entrepreneur, being the founder of the Reservatorio de Dopamina community and the Behealth clinic. As a doctoral candidate in neurosciences, Eslen conducts research on the protective effects of metformin on metabolic, behavioral, and neurochemical alterations induced by a high-fat diet in mice. Through his mentorship program, he aims to promote neurosciences, evidence-based psychology, and behavioral practices to enhance the quality of life and mental health of society.

‍LinkedIn Score : 92/100

Favikon Authority Score : 9 048 pts

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16. Priscila Mendes

Priscila Mendes is a LinkedIn strategist with 108K followers, focusing on optimizing profiles for opportunities. She also works as a financial manager at @employerbranding_experience. She offers group immersion sessions to enhance LinkedIn presence and personal branding. Priscila emphasizes self-care and constructive feedback for personal and professional growth.

‍LinkedIn Score : 92.1/100

Favikon Authority Score : 8 359 pts

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15. Luciano Santos

Luciano Santos is an executive with over 24 years of experience in renowned technology companies such as UOL, Google, and Meta (Facebook), where he held various positions before becoming the Director of Sales at Meta. He left the company in 06/2022 to fully dedicate himself to his work in corporate education. As an author of the best-selling book 'Seja Egoísta com sua Carreira' and a mentor to over 1000 individuals, Luciano's mission is to help people find satisfaction and happiness in the corporate world. He shares his knowledge through writing, mentoring, content production, and speaking engagements. Luciano has received recognition as a LinkedIn Top Voice and has been nominated for the iBest Awards in the categories of HR professional and influencer. He is available for speaking engagements, workshops, and partnerships.

‍LinkedIn Score : 92.2/100

Favikon Authority Score : 8 741 pts

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14. Ester Morgan

Ester Morgan is a Headhunter, Palestrante, Docente, and Youtuber. She is the founder of Excelência RH Consultoria de VAREJO, the first specialized HR company in Luxury Retail in Brazil. With over 20 years of experience as an executive in major retail brands like Hugo Boss, Christian Dior, and Emporio Armani, Ester provides Recruitment and Selection services exclusively in São Paulo, with a database of over 15,000 candidates for all retail areas. She also offers tailored Training and Capacitação for store teams, sellers, and managers, as well as workshops and lectures for shopping centers and companies in various sectors. Ester's YouTube channels include COFFEEBREAK NO VAREJO and ESTER MORGAN.

‍LinkedIn Score : 92.4/100

Favikon Authority Score : 8 398 pts

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13. Juliana Asperti

Juliana Asperti, a career psychologist and content creator, specializes in strategic career development, mentorship, and promoting well-being in the corporate world. With a background in psychology and extensive experience in recruitment and selection, Juliana aims to provide insights and support individuals in their career journeys. Through her content, she addresses the challenges of the job market and advocates for a balance between career and mental health. Follow Juliana for valuable career advice and personal development insights.

‍LinkedIn Score : 92.4/100

Favikon Authority Score : 8 446 pts

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12. Vania Paula de Freitas

Vania Paula de Freitas is an English teacher and language coach specializing in simplifying English learning. She is passionate about helping her students feel confident and secure when speaking English, quickly and efficiently. With a post-graduate degree in Neurosciences and Project Management, as well as expertise in coaching and neuro-linguistic programming, Vania has developed a unique methodology that enables professionals to enhance their careers by mastering a second language. Through individual lessons, coaching, online courses, conversation meetups, and study materials, Vania provides efficient and effective results in a short period of time. Connect with Vania on YouTube, Facebook, Instagram, and LinkedIn.

‍LinkedIn Score : 92.6/100

Favikon Authority Score : 8 573 pts

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11. Andre Santos

Andre Santos is a LinkedIn Top Voice with 390,000 followers. He is recognized as the #1 Personal Branding Influencer and the only Brazilian in the Top 30 Global Influencers. With over 20 years of experience, he has trained 20,000 individuals in Sales (Social Selling), LinkedIn, and Employer Branding. Andre has worked with a wide range of clients across 13 countries, offering mentoring, talks, and training sessions.

‍LinkedIn Score : 92.8/100

Favikon Authority Score : 8 737 pts

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10. Geraldo Rufino

Geraldo Rufino is a Brazilian entrepreneur and author, known for his inspiring story of overcoming challenges and achieving success. Growing up in a favela, he started working at a young age to support his family. Despite facing financial setbacks, he never gave up and eventually founded JR Diesel, the largest automotive recycling company in Latin America. Geraldo has written two bestselling books and is a motivational speaker, sharing his journey and encouraging others to pursue their dreams with passion and determination. Through his content on social media, he aims to impact and inspire people to believe in themselves and change their realities. With a positive and empathetic approach, Geraldo believes that entrepreneurship is a powerful tool for transforming lives and can be applied in all aspects of daily life.

‍LinkedIn Score : 92.9/100

Favikon Authority Score : 9 120 pts

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9. Nathália Rodrigues

Nathália Rodrigues, also known as Nath Finanças, is a financial advisor and administrator. She is on a mission to teach financial education in an easy and practical way for those who have never studied or understood the subject. She primarily engages with a low-income audience, including students, interns, unemployed individuals, and workers earning minimum wage. Her goal is to help all her followers get out of debt and use their money wisely while maintaining mental and financial health. Nathália has been recognized as one of the 500 most influential people in Latin America for three consecutive years. She is passionate about empowering people to achieve financial stability and independence. Nathália is the CEO and founder of Nath Finanças and Queen Laces, and she has a strong presence on social media, where she shares her knowledge and experiences in finance.

‍LinkedIn Score : 93/100

Favikon Authority Score : 8 869 pts

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8. Felipe dos Anjos Almeida Kaufmann

Felipe dos Anjos Almeida Kaufmann is recognized as one of the top 20 influential individuals on LinkedIn Brazil and a TOP 100 HR Influencer. Serving as the Head of Influence Marketing at Divercidade Hub, he shares content on various topics, from personal reflections to music appreciation. His achievements include reaching over 400,000 followers on LinkedIn, becoming the most followed SAP user globally, and being ranked alongside Bill Gates and Barack Obama for social impact. Felipe actively engages in public speaking, event participation, podcasts, and interviews, contributing to his significant online presence.

‍LinkedIn Score : 93/100

Favikon Authority Score : 8 777 pts

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7. Verônica Freire

Verônica Freire is a dedicated career consultant specializing in resume and LinkedIn revamping, recruitment, mentoring, and professional guidance. She focuses on remote and hybrid work opportunities, aiding professionals in their career development and success. Offering personalized services in Career Placement, Career Guidance, Career Mentoring, and more, Verônica strives to match candidates with suitable companies, provide outplacement services, deliver personalized talks, and offer strategic resume and LinkedIn overhauls. For inquiries on events, job postings, partnerships, and corporate training, contact her via email or WhatsApp.

‍LinkedIn Score : 93.5/100

Favikon Authority Score : 8 539 pts

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6. Richard Uchoa

Richard Uchoa is an entrepreneur and CEO of Revvo, the largest edtech company in Brazil focused on digital corporate education. He is also a co-founder of Antiescola, a business school for entrepreneurs, offering immersive experiences, mentorship, and networking. With a background in technology and a passion for education and entrepreneurship, Richard aims to revolutionize learning and improve people's lives. He has previously worked in the education sector, including at Estácio, one of the largest universities in Brazil, and has experience in the language learning industry. Richard believes in the importance of valuing employees and creating a healthy work environment for business success.

‍LinkedIn Score : 93/100

Favikon Authority Score : 8 639 pts

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5. Luciano Hang

Luciano Hang is a Brazilian entrepreneur and the founder of Havan, the largest department store chain in Brazil. Born in Brusque, Santa Catarina in 1962, Hang started his career as a factory worker and later became a successful entrepreneur. With a strong business acumen, he purchased a struggling towel factory at the age of 21 and turned it into a thriving business. In 1986, he opened Havan, which began as a small wholesale fabric store and has now expanded to 172 megastores across the country. Hang is known for his patriotic stance and his efforts to support the country's economy. He shares videos on YouTube about entrepreneurship, motivation, political opinions, and hosts live sessions. He is also involved in philanthropic activities and sponsors athletes, such as the boxer Esquiva Falcão. Hang's success story and dedication to his business have made him a prominent figure in the Brazilian business landscape.

‍LinkedIn Score : 94/100

Favikon Authority Score : 9 170 pts

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4. Joel Jota

Joel Jota is a high performance coach, entrepreneur, and best-selling author. With a background as a professional swimmer and national champion, Joel has dedicated his career to training athletes and helping them reach their full potential. As the former general coordinator of the Neymar Jr. Institute, he has also made significant contributions to the business world, benefiting over 500,000 entrepreneurs and impacting millions of people through his trainings. With a strong presence on social media, Joel connects with over 30 million people, sharing knowledge and experiences. He is also a successful author of best-selling books and a speaker. Joel is committed to inspiring and empowering others to achieve their maximum potential.

‍LinkedIn Score : 94.4/100

Favikon Authority Score : 9 371 pts

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3. Mario Sergio Cortella

Mario Sergio Cortella is a philosopher, writer, and professor known for his expertise in education. He has served as a professor at PUC-SP and a guest professor at Fundação Dom Cabral. Cortella has also held positions in education, including Secretary of Education in São Paulo. He is a prolific author with over 40 books to his name. Cortella's presence in the media as a commentator and debater has made him a well-known figure. He is affiliated with MSCortella Consultoria and his official profile is managed by Agência Sophya.

‍LinkedIn Score : 94.9/100

Favikon Authority Score : 9 121 pts

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2. Carolina Martins

Carolina Martins is a renowned career specialist, LinkedIn expert, and psychologist. With extensive knowledge in human resources, recruitment, and career development, she provides valuable guidance and strategies for job seekers. Her content covers topics such as resume building, LinkedIn usage, career transitions, and interview preparation. Through her training programs, Carolina helps individuals find their dream job and achieve professional growth. Join her on LinkedIn and Instagram for the latest tips and strategies to land your ideal job and succeed in your career.

‍LinkedIn Score : 95.9/100

Favikon Authority Score : 8 990 pts

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1. Ricardo Amorim

Ricardo Amorim is a renowned economist and entrepreneur. He is widely recognized as Brazil's most influential economist, as acknowledged by Forbes magazine. With a strong presence on social media, Ricardo is a LinkedIn influencer in Latin America and has been since 2016. He is also a keynote speaker, known for his insightful and engaging talks on economics and business. In addition to his accomplishments in the field of economics, Ricardo is a co-founder of Smartrips, AAA Inovação, and Mentoria Ricardo Amorim. He currently serves as the CEO of Ricam Consultoria and is a board member and ambassador for 2W Ecobank. With fluency in English, Spanish, Portuguese, and French, Ricardo is a global influencer and a respected voice in the world of economics.

‍LinkedIn Score : 96.6/100

Favikon Authority Score : 9 258 pts

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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