Top Instagram Influencers in Brazil

Brazil is home to some of the most popular and influential voices on Instagram. These influencers cover a wide range of topics such as music, fashion, sports, business, and lifestyle, connecting with millions of followers through their engaging content. From sharing everyday moments to offering tips and insights, they have made a lasting impact on their audiences. Here are the top 20 Instagram influencers driving conversations and trends in Brazil.

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But first, how does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

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Explore the Top 20 Instagram Influencers:

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20. Eliana Michaelichen

TV Presenter and Businesswoman

⭐️Favikon Authority Score: 9542

Eliana Michaelichen is a Brazilian TV presenter and businesswoman. She has been in the industry since 1991 and is known for her work on various TV shows. She is also a mother of two and shares her experiences and insights on social media. Eliana's posts include updates about her TV program, behind-the-scenes footage, news, tips, and tricks. She also shares her personal life and experiences with her followers. With a strong presence on social media, Eliana engages with her audience and keeps them entertained with her content.

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19. Jojo Todynho

Entrepreneur, Singer, and TV Host

⭐️Favikon Authority Score: 9591

Jojo Todynho is a Brazilian entrepreneur, singer, and TV host known for her colorful personality and multiple talents. She has released several hit songs and worked as a presenter for different TV shows. Jojo Todynho is also an entrepreneur, with her own line of hair products and a partnership with a financial institution. She uses her platform to empower women and advocate for social justice causes, such as fighting against domestic violence and child abuse. Jojo Todynho is a social media influencer, with millions of followers on different platforms.

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18. Endrick

Professional Football Player

⭐️Favikon Authority Score: 9615

Endrick is a professional football player who is known for his skills and dedication on the field. He has played for Palmeiras and has been a valuable asset to the team. Endrick is also involved in various charitable activities, such as supporting the Instagraacc hospital and raising awareness for cancer treatment. He is passionate about his sport and is determined to achieve his dreams. With his talent and hard work, Endrick continues to make a name for himself in the football world.

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17. Alvaro

Social Media User

⭐️Favikon Authority Score: 9627

Alvaro, also known as alvxaro, is an active social media user based in Maceió. With a humorous and outgoing personality, Alvaro entertains his followers with funny videos, memes, and stories. He shares his daily life experiences and adventures, from attending vaquejadas to celebrating special occasions like Mother's Day. Alvaro also expresses his love for his family and friends, often sharing moments spent with them. Join Alvaro on his journey and be entertained by his unique content!

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16. Nikolas Ferreira

Federal Deputy of Brazil

⭐️Favikon Authority Score: 9647

Nikolas Ferreira is a Brazilian Federal Deputy who made history in Minas Gerais as the most voted Deputy Federal ever. He is also known for his controversial comments on social media and for defending the rights of women and the LGBTQ+ community. He has been vocal about his opposition to the legalization of abortion and the PL of Fake News, and has been advocating for transparency and accountability in government. Recently, he has been facing criticism for his remarks on trans athletes and his use of public funds.

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15. Carlinhos Maia

Comedian and Social Media Personality

⭐️Favikon Authority Score: 9660

Carlinhos Maia is a Brazilian comedian and social media personality known for his humorous videos and skits. With a large following on Instagram, he entertains his fans with his unique brand of comedy and relatable content. Carlinhos often collaborates with other popular influencers and has gained recognition for his comedic talent and positive energy. His posts and videos showcase his love for his family, friends, and his hometown, spreading joy and laughter to his audience.

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14. IZA

Singer and Songwriter

⭐️Favikon Authority Score: 9670

IZA is a Brazilian singer and songwriter known for her powerful performances and energetic stage presence. With her latest album, 'Afrodhit,' she explores different rhythms and shares her journey of self-discovery. IZA has also been involved in various philanthropic projects, including a collaboration with Gerdau, where she designed a keychain made from recyclable steel to support the revitalization of a favela in São Paulo. She has been featured in magazines and has given interviews where she discusses her career, creative process, and personal life. IZA continues to inspire and entertain her fans with her music and empowering messages.

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13. Lucas Guedez

Blogger and Traveler

⭐️Favikon Authority Score: 9679

Lucas Guedez is a blogger and traveler based in São Paulo, Brazil. Known for his love of carrot cake and cheese lasagna, Lucas shares his daily life and adventures on social media. He often posts about his latest hairstyle transformations and enjoys engaging with his followers through dance videos and humorous captions. Lucas is also a proud father and frequently shares moments with his daughter. Follow Lucas for a glimpse into his fun and vibrant lifestyle.

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12. Gusttavo Lima

Brazilian singer and songwriter

⭐️Favikon Authority Score: 9733

Gusttavo Lima is a Brazilian singer, songwriter, and musician, known for his work in the sertanejo music genre. With numerous hit songs and a loyal fanbase, he has become one of the most popular and successful artists in Brazil.

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11. Júlio Cocielo Estaniecki

Content Creator and Influencer

⭐️Favikon Authority Score: 9751

Júlio Cocielo Estaniecki, also known as Canal Canalha, is a popular content creator and influencer on social media. With a humorous and relatable style, Júlio shares his daily life experiences, including his role as a father of two. He also collaborates with brands, promoting products such as smartwatches and offering discount codes to his followers. Júlio is known for his entertaining and diverse content, including funny videos, aesthetic photos, and vlogs of his travels and experiences. He has a strong presence on Instagram and engages with his audience through captions, hashtags, and interactive stories.

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🔟 Hytalo Santos

Social Media Personality

⭐️Favikon Authority Score: 9755

Hytalo Santos is a social media personality known for sharing his life, routines, and experiences as a dreamer from Paraíba. With a strong following of 10.9 million, he provides glimpses into his imperfect but loving family. He recently welcomed his new daughter and expresses his love for his hometown, Cajazeiras. Hytalo shares moments of joy, fatherhood, and gratitude, often highlighting his faith in God. Through his posts, he aims to inspire and connect with his followers, who he affectionately calls 'carregadinhos.'

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9️⃣ Wueverton Silva

Social Media Personality

⭐️Favikon Authority Score: 9767

Wueverton Silva, also known as Wue Silva or Wᴜᴇ, is a social media personality with a significant presence on TikTok and Instagram. With over 14 million followers on TikTok, Wueverton shares entertaining content and promotes various brands and products. He is also an ambassador for OctaFX, a forex trading platform. Wueverton engages with his followers through stories and encourages them to participate in various activities. He shares personal experiences and thoughts, including his journey through a painful illness. Wueverton also promotes positivity and gratitude, expressing his appreciation for the support from fans, family, and friends. He shares moments of his daily life, including his involvement with a sports team. Wueverton's social media presence reflects his energetic and vibrant personality, as he shares both lighthearted and meaningful content with his followers.

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8️⃣ Deolane Bezerra

Urban São Paulo Ambassador

⭐️Favikon Authority Score: 9767

Deolane Bezerra is an ambassador for Urban São Paulo, a transportation app. She is actively involved in promoting the app and encouraging people to join as passengers or drivers. With thousands of active drivers and a large number of app downloads, Urban São Paulo is revolutionizing the urban mobility market. Deolane is dedicated to providing a safe and credible platform for users and is grateful for the trust placed in their work. She is a strong and courageous woman who believes in rationalizing emotions. Deolane is also known for her work in the aesthetic field, specifically in photomodulation procedures. As a mother, she finds inspiration in her own mother and is grateful for the life lessons she has taught her. Deolane is excited about the growth and success of Urban São Paulo and looks forward to continuing her work as an ambassador.

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7️⃣ Anitta Larissa Machado

Brazilian Singer and Entrepreneur

⭐️Favikon Authority Score: 9780

Anitta Larissa Machado, known simply as Anitta, is a Brazilian singer and entrepreneur. She rose to fame in 2013 with her hit song 'Show das Poderosas' and has since become one of the most popular and influential figures in the Brazilian music industry. Anitta has released several successful albums, including her self-titled debut album and 'Kisses'. She is also known for her collaborations with international artists. In addition to her music career, Anitta has ventured into entrepreneurship, launching her own perfume line and a business course called 'Anitta Prepara'. With millions of followers on social media, Anitta has a strong presence on platforms like YouTube, Instagram, and Twitter.

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6️⃣ Vinicius Jr.

Professional Football Player

⭐️Favikon Authority Score: 9791

Vinicius Jr., also known as Vini Jr., is a professional footballer from Brazil who currently plays as a forward for Real Madrid. He has a strong presence on social media, with over a million followers on Instagram, where he shares videos of his personal life and career highlights with fans. In addition to his passion for football, Vinicius Jr. is an advocate for social justice and environmental protection. He has also partnered with several brands, including Vivo and Pepsi, to promote their products.

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5️⃣ Zé Felipe

Singer and Musician

⭐️Favikon Authority Score: 9859

Zé Felipe, also known as Zé Gueroba, Joseph, or Maria Fifi, is a Brazilian singer and musician. He has released several songs and albums, including "Facilita Ai" and "Vacilão," which have gained popularity in Brazil and other countries. Zé Felipe is known for his sertanejo music style and has collaborated with other famous Brazilian singers such as Wesley Safadão and Gusttavo Lima. He also has an official YouTube channel where he posts videos of his concerts and new songs. Zé Felipe is managed by Talismã Music, which also handles his show bookings.

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4️⃣ Lucas Rangel

Content Creator and Travel Enthusiast

⭐️Favikon Authority Score: 9869

Lucas Rangel is a popular content creator known for his humorous videos and entertaining social media presence. With a focus on comedy and relatable content, he has gained a large following and has become a prominent figure in the online community. Additionally, Lucas has a passion for travel and often shares his adventures and experiences with his followers. His engaging and lighthearted approach to content creation has made him a favorite amongst many social media users.

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3️⃣ Cleyton Spider

YouTube Content Creator

⭐️Favikon Authority Score: 9874

Cleyton Spider, also known as Spider Slack, is a Brazilian YouTube content creator with over 18 million subscribers. His channel features a mix of humorous videos, skits, and challenges, often featuring the famous superhero Spider-Man. He also shares DIY tutorials, including how to make ice cream and clean a phone case. Spider Slack has become popular for his comedic approach and relatable content that resonates with his audience. In addition to his YouTube channel, he has a strong presence on Instagram and TikTok.

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2️⃣ Neymar Jr

Athlete for Al-Hilal Football Club and Brazilian National Team

⭐️Favikon Authority Score: 9885

Neymar Jr is a Brazilian footballer who currently plays as a forward for All-Hilal Football Club and the Brazilian National Team. He is known for his exceptional dribbling skills and ability to score goals, and is considered one of the best players in the world. Neymar Jr is also active on social media, where he often shares updates about his personal life and career. Additionally, he has collaborated with various brands for endorsements and sponsorships, such as Replay, Rolex, PUMA, and Konami.

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1️⃣ Virginia Fonseca Costa

Brazilian YouTuber and influencer

⭐️Favikon Authority Score: 9974

Virginia Fonseca Costa is a Brazilian social media influencer and YouTuber, known for her lifestyle content, fashion, and beauty tips. She has a large following on Instagram and YouTube and has also launched her own clothing line.

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See more 👀 : Top 20 London Influencers

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