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Here’s the list of the Top 20 Instagram Influencers in Brazil in 2025:
20. Buzeira
Buzeira is a Brazilian influencer and content creator known for his unique perspective and creative content. His Instagram bio highlights his individuality and emphasizes being a trendsetter rather than a follower. Buzeira's posts showcase a mix of humor, personal anecdotes, and aspirations, reflecting his journey and experiences. He engages with his audience by sharing relatable moments and entertaining challenges. Buzeira's content embodies a sense of authenticity and ambition, resonating with followers. Through his posts, he invites interaction and connection, fostering a sense of community and inspiration.
Instagram Score : 98.8/100
Favikon Authority Score : 9 565 pts
19. Kleyton Tralha
Kleyton Tralha is a popular content creator and entertainer known for his TikTok videos and live shows. With over 1.5 million followers, he captivates his audience with his talent and charm. Based in Recife, Brazil, Kleyton creates a variety of content, including funny skits, dance videos, and lip-syncs. He has gained a loyal fan base and is loved for his charismatic personality and relatable content. Kleyton is also a musician, sharing previews of his new songs and engaging with his audience. With his growing popularity, he continues to entertain and bring joy to his followers.
Instagram Score : 98.9/100
Favikon Authority Score : 9 570 pts
18. Gabriel Barbosa
Gabriel Barbosa, also known as Gabigol, is a Brazilian professional footballer who plays as a forward for Flamengo and the Brazilian national team. He is considered one of the top young talents in Brazilian football and has won numerous titles with his club, including the Copa Libertadores and the Brazilian Championship. Gabigol is known for his speed, technical skills, and goal-scoring ability, and has been praised for his ability to perform under pressure.
Instagram Score : 98.9/100
Favikon Authority Score : 9 617 pts
17. Endrick
Endrick is a professional football player who is known for his skills and dedication on the field. He has played for Palmeiras and has been a valuable asset to the team. Endrick is also involved in various charitable activities, such as supporting the Instagraacc hospital and raising awareness for cancer treatment. He is passionate about his sport and is determined to achieve his dreams. With his talent and hard work, Endrick continues to make a name for himself in the football world.
Instagram Score : 98.9/100
Favikon Authority Score : 9 636 pts
16. Luan Santana
Luan Santana is a Brazilian singer and composer known for his unique blend of sertanejo and pop music. He has released several successful albums and singles, including "Meteoro," "Acordando o Prédio," and "Sofazinho," and has won numerous awards for his music. In addition to his music career, Luan has also appeared on several Brazilian TV shows and has performed in concerts all over the world. He is currently promoting his upcoming event, Luan City 2.0, a music festival that will take place in March 2023. Luan is also hosting a cruise in March 2023 featuring several other well-known Brazilian musicians.
Instagram Score : 92.1/100
Favikon Authority Score : 8 359 pts
15. Lucas Guimarães
Lucas Guimarães is a podcast host and social media influencer known for sharing his life experiences and promoting positive messages. He is passionate about making a difference and uses his platform to raise awareness for important causes. Lucas is also a loving brother, friend, and supporter of his favorite artists. With a strong following, Lucas engages with his audience through his podcast episodes and social media posts, creating a sense of community and sharing his unique perspective on various topics.
Instagram Score : 99.1/100
Favikon Authority Score : 9 536 pts
14. Larissa Manoela
Larissa Manoela is a Brazilian actress, singer, and social media influencer, known for her work in television, film, and music. With a large following on social media, she has also become a popular figure in Brazilian digital culture.
Instagram Score : 99.1/100
Favikon Authority Score : 9 772 pts
13. Kamylinha Santos
Kamylinha Santos is a popular social media personality and content creator. With over 7 million followers on Instagram, she has gained a significant following for her entertaining and relatable content. Her posts often feature music, funny moments, and glimpses into her daily life. Kamylinha is known for her positive attitude and her dedication to her fans. She frequently expresses gratitude for her followers and enjoys engaging with them through comments and stories. As a young influencer, she has already made a name for herself in the digital space and continues to grow her presence on social media.
Instagram Score : 99.1/100
Favikon Authority Score : 9 589 pts
12. MC Hariel
MC Hariel is a Brazilian musician and rapper known for his contribution to the conscious funk movement. He has released several successful albums and singles and has collaborated with other artists in the industry. His music reflects his life experiences and has helped him achieve his dreams. MC Hariel has also participated in events and interviews where he shared his beliefs on culture and music. He is grateful for his fans' support and has used his success to provide for his family and give back to his community.
Instagram Score : 99.1/100
Favikon Authority Score : 9 614 pts
11. Débora Paixão
Débora Paixão is a popular social media personality known for her creative content and influence. She is a mother to two daughters and shares her journey of motherhood with her followers. With a strong belief in God, Débora often incorporates her faith into her posts. She is also passionate about supporting her community, regularly donating and advocating for those in need. Whether it's sharing her personal experiences or spreading positivity, Débora has built a loyal following who appreciate her authenticity and relatability.
Instagram Score : 99.2/100
Favikon Authority Score : 9 630 pts
10. Emily Garcia
Emily Garcia is a Brazilian model and digital influencer known for her stunning photos and travel experiences. With a strong presence on social media, she shares her adventures and promotes various brands and products. Emily is also a proud mother to her son Miguel and often shares heartwarming moments of their bond. She is passionate about beauty and skincare, often promoting natural products that enhance her natural beauty. Emily's followers appreciate her genuine and down-to-earth personality, making her a relatable figure in the influencer community.
Instagram Score : 99.3/100
Favikon Authority Score : 9 623 pts
9. Rodrygo Goes
Rodrygo Goes, also known as RG, is a Brazilian professional football player who plays for both Real Madrid and the Brazilian National Team. He began his career with Santos FC and was later signed by Real Madrid in 2019. Rodrygo has won various accolades, including the FIFA Club World Cup and La Liga. He is known for his speed, technical skills, and scoring ability. Off the field, Rodrygo is involved in various social causes and has shown his support for those affected by natural disasters like floods.
Instagram Score : 99.5/100
Favikon Authority Score : 9 804 pts
8. Alvaro
Alvaro, also known as alvxaro, is an active social media user based in Maceió. With a humorous and outgoing personality, Alvaro entertains his followers with funny videos, memes, and stories. He shares his daily life experiences and adventures, from attending vaquejadas to celebrating special occasions like Mother's Day. Alvaro also expresses his love for his family and friends, often sharing moments spent with them. Join Alvaro on his journey and be entertained by his unique content!
Instagram Score : 93/100
Favikon Authority Score : 8 869 pts
7. Bruna Biancardi
Bruna Biancardi is a content creator and influencer known for her social media presence. She shares her experiences, adventures, and recommendations with her followers, ranging from beauty and fashion to travel and lifestyle. Bruna also collaborates with brands and promotes products, often showcasing her daily routines and sharing her thoughts on various topics. With a focus on positivity and authenticity, she aims to inspire and connect with her audience through her content.
Instagram Score : 99.6/100
Favikon Authority Score : 9 726 pts
6. Vinicius Jr.
Vinicius Jr., a prominent Brazilian footballer, is known for his dynamic presence on social media, where he shares insights into his life as a professional athlete. He plays for Real Madrid and frequently posts about his achievements, including winning titles and personal accolades. His content often features collaborations with major brands like Nike and Pepsi, showcasing his influence in sports and marketing. Vinicius is also an advocate for social causes, notably supporting the Black Lives Matter movement.
Instagram Score : 99.6/100
Favikon Authority Score : 10 000 pts
5. Neymar Jr.
Neymar Jr. is a Brazilian footballer who currently plays as a forward for All-Hilal Football Club and the Brazilian National Team. He is known for his exceptional dribbling skills and ability to score goals, and is considered one of the best players in the world. Neymar Jr is also active on social media, where he often shares updates about his personal life and career. Additionally, he has collaborated with various brands for endorsements and sponsorships, such as Replay, Rolex, PUMA, and Konami.
Instagram Score : 99.7/100
Favikon Authority Score : 10 000 pts
4. Hytalo Santos
Hytalo Santos is a social media personality known for sharing his life, routines, and experiences as a dreamer from Paraíba. With a strong following of 10.9 million, he provides glimpses into his imperfect but loving family. He recently welcomed his new daughter and expresses his love for his hometown, Cajazeiras. Hytalo shares moments of joy, fatherhood, and gratitude, often highlighting his faith in God. Through his posts, he aims to inspire and connect with his followers, who he affectionately calls 'carregadinhos.'
Instagram Score : 99.8/100
Favikon Authority Score : 9 823 pts
3. Zé Felipe
Zé Felipe, also known as Zé Gueroba, Joseph, or Maria Fifi, is a Brazilian singer and musician. He has released several songs and albums, including "Facilita Ai" and "Vacilão," which have gained popularity in Brazil and other countries. Zé Felipe is known for his sertanejo music style and has collaborated with other famous Brazilian singers such as Wesley Safadão and Gusttavo Lima. He also has an official YouTube channel where he posts videos of his concerts and new songs. Zé Felipe is managed by Talismã Music, which also handles his show bookings.
Instagram Score : 100/100
Favikon Authority Score : 9 930 pts
2. Virginia Fonseca Costa
Virginia Fonseca Costa is a Brazilian social media influencer and YouTuber, known for her lifestyle content, fashion, and beauty tips. She has a large following on Instagram and YouTube and has also launched her own clothing line.
Instagram Score : 100/100
Favikon Authority Score : 10 000 pts
1. Carlinhos Maia
Carlinhos Maia is a Brazilian comedian and social media personality known for his humorous videos and skits. With a large following on Instagram, he entertains his fans with his unique brand of comedy and relatable content. Carlinhos often collaborates with other popular influencers and has gained recognition for his comedic talent and positive energy. His posts and videos showcase his love for his family, friends, and his hometown, spreading joy and laughter to his audience.
Instagram Score : 100/100
Favikon Authority Score : 9 769 pts
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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