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Top 20 Instagram Influencers in the US in 2025
Here are the top 20 Instagram influencers in the US for 2025, leading trends in politics, fashion, beauty, lifestyle, fitness, sports, comedy, and entertainment with their creativity and influence.
All real-time rankings of all platforms and countries are available here.
Here’s the list of the Top 20 Instagram Influencers in the United States in 2025:
20. Bruno Mars
Bruno Mars is an 11-time Grammy winner and 27-time Grammy nominee renowned for his iconic hits like "24K Magic," "That's What I Like," and "When I Was Your Man," as well as collaborations like "Uptown Funk" with Mark Ronson and "Nothin' on You" with B.o.B. He has released blockbuster albums such as Doo-Wops & Hooligans, Unorthodox Jukebox, and 24K Magic. Bruno is a celebrated singer, songwriter, producer, and musician who continues to redefine music, style, and popular culture, pushing the boundaries of pop, R&B, funk, soul, hip-hop, and dance, and remains as influential as ever.
Instagram Followers: 41.4M
Favikon Authority Score : 9 855 pts
19. Halle Bailey
Halle Bailey is a prominent American singer and actress known for her engaging social media presence. She frequently shares personal moments, including her experiences as a mother, and promotes her music and acting projects. Halle collaborates with brands like Pandora and L'Oréal, showcasing her influence in fashion and beauty. Her content often features behind-the-scenes glimpses of her performances and highlights her role in significant film projects.
Instagram Followers: 9.2M
Favikon Authority Score : 9 729 pts
18. Mary, Secret, & Promise
Mary, Secret, & Promise are a trio of a girl and her two dogs, Secret, the guardian angel, and Promise, the Australian Shepherd. Mary shares heartwarming moments and memories of their life together, including videos of Promise growing up, playing in the snow, and helping with the Christmas tree. She also shares updates on their busy life, including school and midterms, and asks for hugs for Promise after a scary incident with another dog. Mary reflects on her love for Secret, who has passed away, and how she sees her in every place she goes.
Instagram Followers: 2.6M
Favikon Authority Score : 9 738 pts
17. Addie McCracken
Addie McCracken, a dedicated family vlogger and mom, shares heartwarming moments with her sons Rustyn and Brady. Her content captures everyday family life, from car jam sessions to adorable interactions with her children. Addie's TikTok showcases her genuine love for her family, creating wholesome and joyful content for her viewers. With a focus on positivity and family bonds, Addie's videos resonate with many who appreciate her genuine and heartwarming approach to motherhood.dlfknb
Instagram Followers: 6.2M
Favikon Authority Score : 9 656 pts
16. LeBron James
LeBron James, a prominent American basketball player, is known for his significant impact both on and off the court. His social media presence highlights his achievements in the NBA, family life, and philanthropic efforts through the LeBron James Family Foundation. He actively engages with fans, shares personal milestones, and promotes social causes, including voting advocacy. LeBron's posts often feature collaborations with brands and emphasize his influence in sports and culture.
Instagram Followers: 159.6M
Favikon Authority Score : 9 783 pts
15. Hailey Rhode Baldwin Bieber
Hailey Rhode Baldwin Bieber is a model, TV personality, and entrepreneur. She is the founder and creative director of Rhodes Skin, a skincare line focused on creating clean and sustainable beauty products. Hailey has also recently launched her own YouTube channel, where she shares her passions, fashion, and skincare routines with her followers. She has a substantial social media presence and often posts about her personal life, including her marriage to musician Justin Bieber. Additionally, Hailey has been featured in several modeling campaigns and has walked in numerous fashion shows.
Instagram Followers: 54.2M
Favikon Authority Score : 9 867 pts
14. SZA
SZA is a prominent American singer-songwriter known for her unique blend of R&B, hip-hop, and soul music. Her social media presence is characterized by a mix of personal reflections, music promotions, and collaborations with other artists. She frequently engages with her audience through candid and relatable posts, often sharing insights into her creative process and personal life. SZA is also known for her advocacy for mental health and empowerment, as well as her support for fellow artists.
Instagram Followers: 22.1M
Favikon Authority Score : 9 813 pts
13. Billie Eilish
Billie Eilish is an American singer-songwriter known for her unique sound and style. She first gained attention with her debut single "Ocean Eyes" and has since released several successful albums, including "When We All Fall Asleep, Where Do We Go?" and "Happier Than Ever". Eilish has won numerous awards, including multiple Grammy Awards and has become an influential figure in the music industry. She is also known for her distinctive fashion sense and has collaborated with several fashion brands.
Instagram Followers: 121.8M
Favikon Authority Score : 9 880 pts
12. Sabrina Carpenter
Sabrina Carpenter is a multi-talented artist known for her work in music, television, and film. She rose to fame for her role as Maya Hart on the Disney Channel series Girl Meets World and has since released four studio albums, including her latest titled "Emails I Can't Send." Carpenter's music career features a mix of pop and R&B styles, with hits such as "Thumbs," "Sue Me," and "Skin." She has also appeared in several films and TV shows, including Netflix's Tall Girl and the NBC series Law & Order: SVU. Carpenter is known for her positive and empowering messages in her music and social media presence.
Instagram Followers: 44M
Favikon Authority Score : 9 923 pts
11. Ashton Hall
Ashton Hall is a fitness coach and athlete who provides VIP coaching and training sessions for people who want to achieve their fitness goals. He regularly shares workout routines and tips on his social media accounts, particularly on Instagram. His fitness programs involve a combination of exercises that target specific areas of the body, including chest, shoulders, and quads. He also emphasizes the importance of recovery and refueling after each session, including stretching, protein intake, and heat therapy. Ashton is known for his motivational posts and messages, encouraging his followers to push themselves and never make excuses.
Instagram Followers: 4.8M
Favikon Authority Score : 9 729 pts
10. Alix Ashley Earle
Alix Ashley Earle is a social media influencer who shares her life, fashion, and beauty tips with over 160k followers on Instagram. Through her posts, Earle promotes brands such as Forever21, Victoria's Secret, and DraftKings, among others. She is also a Forever21 ambassador and a VS partner. Earle is known for her trendy outfits, bikini shots, and travel photos. She has attended various events such as the Super Bowl and Juicy Couture campaigns, and her posts include behind-the-scenes glimpses of her life. Earle is also active on TikTok, where she shares self-care routines and skincare tips.
Instagram Followers: 3.7M
Favikon Authority Score : 9 620 pts
9. Barack Obama
Barack Obama, also known as a dad, husband, and citizen, is the former President of the United States. He is active on social media platforms like Instagram, YouTube, Twitter, and LinkedIn, sharing insights and updates. Obama advocates for political leaders like Kamala Harris and Tim Walz, highlighting their qualities and the importance of their leadership. He also engages with inspiring individuals and organizations, promoting unity and inclusivity in America. Obama's presence on social media reflects his ongoing commitment to public service and civic engagement.
Instagram Followers: 36.5M
Favikon Authority Score : 9 959 pts
8. Sydney Sweeney
Sydney Sweeney is an American actress and model. She has appeared in several TV series, including "Euphoria," "The Handmaid's Tale," and "Sharp Objects," and films such as "Once Upon a Time in Hollywood" and "Nocturne." She is also a model and has worked with several well-known brands, such as Calvin Klein, Savage X Fenty, and H&M. Sweeney is known for her natural beauty and has shared her skincare routine and favorite beauty products with her followers on social media. Besides acting and modeling, she enjoys working on her vintage Ford Bronco and spending time with her dog.
Instagram Followers: 23.4M
Favikon Authority Score : 9 805 pts
7. Vin Diesel
Vin Diesel is an American actor, director, and producer known for his roles in action films such as The Fast and the Furious franchise, xXx, and The Chronicles of Riddick. He has also directed and produced several films, including Strays and the Fast and Furious franchise. In his social media posts, he shares updates on his current projects and expresses gratitude towards his colleagues and fans. He also promotes his production company, One Race Films, and his philanthropic organization, Reach Out Worldwide.
Instagram Followers: 103.1M
Favikon Authority Score : 9 881 pts
6.Adam Waheed
Adam Waheed is a social media personality popular for his humorous videos on TikTok and Instagram. He has over 10 million subscribers on TikTok and shares relatable content about everyday situations that are often accompanied by comedic skits. In addition to his social media presence, Adam has also appeared in several television shows and movies, including "The Mindy Project" and "American Housewife." He has also collaborated with several brands on sponsored content, including Uber Reserve.
Instagram Followers: 10.8M
Favikon Authority Score : 9 955 pts
5. Dwayne Johnson
Dwayne Johnson, also known as 'The Rock', is an American actor, producer, and former professional wrestler. He is the founder and CEO of #RockTok, the official YouTube channel for Dwayne Johnson & Seven Bucks Digital Studios. Seven Bucks Productions produces original television productions such as NBC’s The Titan Games, HBO’s Ballers, BET’s Finding Justice, Paramount Network’s Rock the Troops, and HBO Documentary Films’ Rock and a Hard Place. In addition, Dwayne Johnson is widely known for his successful acting career, appearing in films such as Disney’s Jungle Cruise, Universal’s Fast & Furious Presents: Hobbs and Shaw, and Sony’s Jumanji: Welcome to the Jungle.
Instagram Followers: 395.4M
Favikon Authority Score : 9 988 pts
4. Anwar Jibawi
Anwar Jibawi is an American social media influencer, comedian, and content creator. He is best known for his comedic videos on platforms such as TikTok, Instagram, and YouTube, where he has amassed a large following. Anwar is part of the Shots Studios family and is famous for his collaborations with other popular influencers. His videos often center around comedy sketches, pranks, and relatable situations that resonate with his audience. Anwar's rise to fame has made him a popular figure in the entertainment industry, where he continues to grow his brand and reach.
Instagram Followers: 17.3M
Favikon Authority Score : 9 922 pts
3. IShowSpeed
IShowSpeed, also known as Darren Watkins, is a prominent social media personality known for his engaging and entertaining content across platforms like TikTok and YouTube. He frequently shares videos related to sports, particularly football, and collaborates with well-known figures such as Cristiano Ronaldo. His content often includes music videos, travel experiences, and interactive challenges. IShowSpeed has a significant following, with millions of likes on his posts, and he actively promotes his merchandise.
Instagram Followers: 28.7M
Favikon Authority Score : 9 988 pts
2. Jimmy Donaldson
Jimmy Donaldson, known as MrBeast, is a prominent YouTuber and philanthropist renowned for his extravagant challenges and charitable initiatives. He has raised millions for environmental and humanitarian causes, including planting 20 million trees and removing 30 million pounds of ocean trash. His content often features large-scale competitions and giveaways, such as Beast Games on Prime Video. MrBeast also ventures into business with companies like Feastables and Viewstats.
Instagram Followers: 350M
Favikon Authority Score : 1 0 050 pts
1. Donald J. Trump
Donald J. Trump, the 45th President of the United States, maintains a robust social media presence across multiple platforms. His content frequently emphasizes themes of American nationalism, economic policies, and critiques of political opponents, particularly the Democratic Party. Trump often highlights his achievements and promotes his political agenda, including tax cuts and border security. His posts are characterized by a strong conservative stance and a focus on American exceptionalism.
Instagram Followers: 31.4M
Favikon Authority Score : 9 981 pts
View the full top 200 ranking here:
🏆 Top 200 Instagram Creators in the United States
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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