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Here's the list of the Top 20 Instagram Influencers in Australia in 2025:
20. Shane Watson
Shane Watson is a former Australian cricketer and mental skills performance coach, focusing on empowering athletes to enhance their mindset. He offers online courses like 'The Winner’s Mindset' and shares insights on cricket, motivation, and performance improvement across various social media platforms. His content often includes predictions and analyses related to cricket matches, particularly the IPL, and he engages with fans through interactive posts and motivational messages.
Instagram Score : 93.8/100 pts
19. Eric Tro
Eric Tro is an adventurous content creator known for exploring extreme and mysterious locations around the world, particularly in Australia and Peru. His social media presence features engaging videos and posts that highlight dangerous tourist destinations, unique natural phenomena, and cultural curiosities. With a focus on thrilling experiences, he captivates audiences with his explorations and insights into places that are often deemed unsafe or extraordinary.
Instagram Score : 94.1/100 pts
18. Kyrie Irving
Kyrie Irving, a Dallas Mavericks point guard, is the founder of A11Even Sports Management Firm. He emphasizes community, spirituality, and personal empowerment through his social media presence. His posts often reflect themes of leadership, perseverance, and collective action, showcasing his commitment to social causes and the importance of family and heritage. He engages with his audience through motivational quotes and personal insights, promoting his brand and lifestyle products.
Instagram Score : 94.1/100 pts
17. Min Woo Lee
Min Woo Lee is a professional golfer from Perth, Australia, known for his engaging social media presence. He shares insights into his golfing career, including tournament highlights and personal experiences, often using the phrase 'Let Him Cook' to express his passion for the sport. His content features a mix of humor and motivation, appealing to golf enthusiasts and aspiring players alike. Lee has a significant following on platforms like Instagram and TikTok, where he showcases his personality and golfing skills.
Instagram Score : 94.4/100 pts
16. Bindi Sue Irwin
Bindi Irwin is a passionate wildlife advocate and conservationist, actively promoting animal welfare through her work at Australia Zoo. She shares personal stories about her health struggles, particularly with endometriosis, aiming to inspire and validate others facing similar challenges. Bindi's content often highlights her family, including her husband and daughter, and her father's legacy in wildlife conservation. She engages her audience with messages of strength, gratitude, and the importance of protecting wildlife.
Instagram Score : 94.5/100 pts
15. Pat Cummins
Pat Cummins is the Australian Cricket Captain, known for his leadership on and off the field. He shares insights into his family life, including being a father, and his passion for cricket. Cummins is also an advocate for climate action, founding Cricket for Climate and supporting various charities like UNICEF Australia. His social media presence features a mix of personal milestones, cricket achievements, and promotional content for brands, reflecting his dual role as an athlete and a public figure committed to social causes.
Instagram Score : 94.8/100 pts
14. Joel Bushby
Joel Bushby is a father and fitness enthusiast who shares his journey of parenthood and personal transformation through engaging TikTok content. He promotes a new fitness app while showcasing his experiences as a dad, emphasizing the importance of connection, love, and support in family life. His posts often reflect on the challenges and joys of fatherhood, as well as the significance of community and mental well-being. Joel's content resonates with a broad audience, particularly those interested in fitness and family dynamics.
Instagram Score : 95/100 pts
13. Charlton Kenneth Jeffrey Howard
The Kid LAROI is an Australian singer and songwriter known for his engaging music videos and relatable social media presence. His content primarily revolves around his music releases, including official videos and audio tracks, often featuring collaborations with other artists. He actively interacts with fans through platforms like TikTok and YouTube, sharing personal moments and updates about his career. His work reflects themes of youth, love, and personal experiences, resonating with a global audience.
Instagram Score : 95.2/100 pts
12. ben.and.zara
Ben is a social media creator known for his engaging family-oriented content, often featuring his daughter Zara. His posts highlight their performances, humorous moments, and personal milestones, such as celebrating follower milestones and sharing heartfelt messages about kindness and family values. He also discusses his journey of sobriety, making him relatable to many. His content is characterized by a mix of fun, nostalgia, and family bonding, appealing to a broad audience.
Instagram Score : 95.2/100 pts
11. Alex Hirschi
Supercar Blondie, a prominent automotive influencer, specializes in showcasing rare and luxury cars through engaging content across multiple platforms. With a focus on car reviews, unboxings, and unique automotive experiences, she reaches a vast audience interested in high-end vehicles and innovative automotive technology. Her content often features collaborations with industry experts and highlights cutting-edge designs and features in the automotive world.
Instagram Score : 95.6/100 pts
10. Deja Clark
Deja Clark is a vibrant social media personality known for her engaging TikTok content, often featuring fashion hauls, lifestyle snippets, and family moments. She promotes brands like White Fox Boutique, showcasing her style and creativity. Her posts resonate with a youthful audience, focusing on fun, relatable experiences, and personal growth. Deja's content is managed by a parent, indicating a family-oriented approach to her online presence.
Instagram Score : 95.9/100 pts
9. Leah Halton
Leah Halton is an Australian content creator known for her engaging TikTok and Instagram posts, often featuring makeup transitions, relatable humor, and personal anecdotes. Her content resonates with a youthful audience, showcasing her lifestyle, summer experiences, and interactions with her followers. Leah's posts frequently include lighthearted themes and personal reflections, contributing to her popularity on social media platforms.
Instagram Score : 96.1/100 pts
8. Sia Kate Isobelle Furler
Sia is an Australian singer-songwriter known for her powerful vocals and emotive songwriting. Her recent album, 'Reasonable Woman,' showcases her musical versatility and features collaborations with notable artists. Sia actively supports animal welfare through her music and partnerships, including a cover of Peter Gabriel's 'Solsbury Hill' for Humane World for Animals. Her social media presence is characterized by engaging content related to her music, collaborations, and advocacy for animal rights.
Instagram Score : 96.2/100 pts
7. Marty and Michael
Marty and Michael are an Australian comedy duo known for their extreme and humorous content, including science experiments and wild stunts. They engage their audience with entertaining videos across platforms like TikTok and YouTube, where they showcase their comedic take on everyday situations. Their content often features relatable themes of friendship and humor, appealing to a broad audience seeking lighthearted entertainment.
Instagram Score : 96.2/100 pts
6. David Warner
David Warner is an Australian cricketer and wellness ambassador, known for his engaging social media presence that highlights family life, sports, and health. He shares personal moments with his wife and daughters, promotes wellness initiatives, and interacts with fans through entertaining content. His posts often reflect a love for cricket, golf, and horse racing, showcasing both his professional achievements and personal interests.
Instagram Score : 96.4/100 pts
5. Rhea Ripley
Rhea Ripley is a prominent WWE wrestler known for her fierce persona and championship titles. As a 2x Women’s World Champion, she engages her audience with a mix of wrestling highlights, personal moments, and playful interactions. Her content often features themes of empowerment and strength, resonating with fans of wrestling and sports entertainment. Rhea's social media presence is characterized by her bold personality and connection with her followers, showcasing both her professional achievements and personal life.
Instagram Score : 96.9/100 pts
4. Travis Head
Travis Head is a professional cricketer and ambassador for various brands, including Arise Solar Australia and Gray Nicolls. He actively engages with his audience through social media, sharing insights about his cricket career, personal life, and brand collaborations. His posts often highlight his experiences on and off the field, showcasing a blend of sportsmanship and lifestyle content. He is known for his positive outlook and connection with fans, particularly in the Australian cricket community.
Instagram Score : 97/100 pts
3. Chris Hemsworth
Chris Hemsworth is an Australian actor and fitness enthusiast known for his roles in blockbuster films like 'Transformers One' and his involvement in fitness ventures such as CentrFit. His social media presence highlights his passion for fitness, outdoor activities, and family moments. He frequently shares content related to his acting projects, fitness routines, and collaborations with brands. Hemsworth's posts often feature behind-the-scenes glimpses and promotional content for his films and fitness brand.
Instagram Score : 97.4/100 pts
2. Robert Irwin
Robert Irwin is a wildlife conservationist and media personality, actively sharing his adventures and conservation efforts on social media. His posts often highlight endangered species, animal rescue, and his family's legacy in wildlife conservation. He engages with his audience through personal stories and promotes events related to Australia Zoo. His content reflects a strong commitment to environmental causes and wildlife protection, resonating with a global audience interested in conservation.
Instagram Score : 98.1/100 pts
1. Oscar Piastri
Oscar Piastri is a professional Formula 1 driver for McLaren, known for his impressive performances and resilience on the track. His social media presence showcases his racing achievements, personal reflections, and interactions with fans, particularly highlighting his Australian heritage. Piastri engages his audience with motivational content and behind-the-scenes glimpses of his racing life, emphasizing his dedication to the sport and connection with supporters.
Instagram Score : 98.4/100 pts
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