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Top 20 Influencers in Cuba in 2025

Cuba’s top influencers in 2025 are making waves in entertainment, fashion, business, and more. Here’s a look at the 20 most influential voices you should follow.

March 4, 2025
Jeremy Boissinot

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Here's the list of the Top 20 Influencers in Cuba in 2025: 

20. Papito Bro

Papito Bro, known as Papi, is a motivational content creator focusing on fitness and self-improvement. He promotes positivity and self-worth, often encouraging his audience to prioritize personal growth and spirituality. As the CEO of PAPI and owner of Papilation, he collaborates with brands like YoungLA and Ghost Lifestyle, using his platform to share motivational messages and fitness advice. His content is characterized by a mix of humor and inspiration, appealing to a broad audience.

Followers on social media: 1.1M

Favikon Authority Score : 8 510 pts

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19. Renier Izquierdo

Renier Izquierdo is a Cuban television talent based in Ecuador, sharing family-oriented content and personal experiences on social media. His posts often highlight his love for family, parenting, and cultural identity, with a focus on humor and relatable moments. He engages with his audience through lighthearted videos and heartfelt messages, showcasing his journey as a father and his Cuban heritage.

Followers on social media: 1.3M

Favikon Authority Score : 8 541 pts

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18. Camila Arteche

Camila Arteche is a Cuban actress based in Miami, known for her work in television, theater, and film. She is the founder of the organization 'Estamos Juntas,' focusing on women's empowerment and support. Her social media presence features travel content, personal reflections, and promotional posts for various brands, including travel agencies and dental services. She engages with her audience through storytelling and shares insights into her life and career, often highlighting her Cuban heritage.

Followers on social media: 889K

Favikon Authority Score : 8 541 pts

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17. Luis Silva

Luis Silva, known as Pánfilo, is a Cuban comedian and presenter, recognized for his humorous content centered around Cuban culture. His posts often feature relatable scenarios, showcasing everyday life in Cuba with a comedic twist. He engages his audience with lighthearted humor, particularly through his show 'vivirdelcuento'. His content resonates well with followers who appreciate Cuban humor and cultural references.

Followers on social media: 1.2M

Favikon Authority Score : 8 651 pts

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16. Carlos Coronado

Carlos Coronado, known as Charly, is a social media creator focused on music, particularly in the corridos genre. His posts often feature hashtags related to trending topics and music events, showcasing his upcoming concert at WATSCO CENTER. He promotes a humble persona and engages with his audience through relatable content. His TikTok presence is marked by high engagement, with posts receiving thousands of likes, indicating a strong connection with his followers.

Followers on social media: 1.2M

Favikon Authority Score : 8 592 pts

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15. Darwin Santana

Darwin Santana is a Cuban YouTuber and activist focused on political issues in Cuba. He survived a dictatorial regime and now advocates for human rights, democracy, and freedom of expression through his channel 'El mundo de Darwin'. His content often critiques the Cuban government and highlights the struggles of political prisoners. He engages with his audience by promoting community involvement and sharing updates on current events in Cuba.

Followers on social media: 459.9K

Favikon Authority Score : 8 565 pts

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14. Jérémy | _cuban_link

Founder of @cuban.fit and @glowgirlbeauty.official, she shares insights on fitness, beauty, and personal growth. Her posts often highlight her journey, workouts, and beauty routines, engaging a large audience with motivational content. She emphasizes self-improvement and wellness, showcasing her lifestyle and products. Her social media presence reflects a commitment to empowering others, particularly women, through fitness and beauty.

Followers on social media: 1.9M

Favikon Authority Score : 8 646 pts

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13. CARNOTA | carnota_

CARNOTA™ is a Cuban comedian, TV host, and YouTuber based in Miami. He shares humorous content, including phone pranks and personal anecdotes, often featuring popular culture references. His posts reflect a strong connection to sports, particularly soccer, and he engages with his audience through relatable storytelling. He promotes his own business, a car detailing service, and collaborates with various brands, showcasing a blend of entertainment and entrepreneurship.

Followers on social media: 1.1M

Favikon Authority Score : 8 757 pts

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12. Leoni Torres Álvarez

Leoni Torres is a Cuban musician known for his contributions to the salsa genre. He has been nominated for Latin Grammy awards and actively promotes his music through various platforms. His posts often highlight his albums, collaborations, and performances, showcasing a deep connection to Cuban culture and music. He engages with his audience through lively content, including dance and fitness themes, reflecting a vibrant lifestyle. His work emphasizes the joy of music and its ability to unite people.

Followers on social media: 1.6M

Favikon Authority Score : 8 744 pts

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11. Lianet Marti

Lianet Marti is a Cuban entrepreneur and CEO of Iceberg Rolls, based in Miami, Florida. She actively engages her audience on TikTok and Instagram with humorous and relatable content, often featuring her family and personal experiences. Her posts frequently highlight local businesses and promote cosmetic surgery services, showcasing a blend of lifestyle and promotional content. Lianet's vibrant personality and connection with her audience make her a notable figure in the social media landscape.

Followers on social media: 2.8M

Favikon Authority Score : 8 723 pts

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10. Yanela Brooks

Yanela Brooks is an independent artist, orchestra director, pianist, singer, producer, and musical arranger. She is known for her engaging performances and her show, 'The Yanela Brooks Show,' which has a global reach. Based in Europe and the USA, she actively promotes her music through various platforms, including Instagram and YouTube, where she shares her latest singles and concert details. Her content often highlights her collaborations with other artists and her dedication to her craft.

Followers on social media: 1.3M

Favikon Authority Score : 8 691 pts

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9. Barbara Oliva

Barbara is a Cuban-born content creator living in Belgium, focusing on fashion, motherhood, and lifestyle. Her social media presence showcases her vibrant personality through posts about her family, particularly her daughter, and her love for stylish outfits. With a significant following on TikTok and Instagram, she engages her audience with relatable content, including fashion inspiration and personal experiences as a mother. Her posts often feature collaborations with brands, highlighting her influence in the fashion and lifestyle sectors.

Followers on social media: 690.1K

Favikon Authority Score : 8 740 pts

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8. Tiffany Ann Vazquez

Tiffany Ann Vazquez is a Pro Chef and ZUMBA® Instructor Presenter based in Miami. Her social media presence focuses on vibrant dance content, particularly Zumba, showcasing her Cuban heritage and engaging with her audience through energetic posts. She promotes a lively lifestyle, often incorporating cultural elements and local Miami vibes. With a significant following, she emphasizes community engagement and fitness, making her a relatable figure in the wellness and dance space.

Followers on social media: 610.1K

Favikon Authority Score : 8 729 pts

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7. Sheila Salas

Sheila Salas is a Cuban-American bikini model and travel enthusiast, sharing her adventures and lifestyle on Instagram. Her content features a mix of modeling, travel experiences, and promotional posts for various brands, including collaborations with adult entertainment platforms. She engages her audience with vibrant visuals and a playful tone, often highlighting events and personal insights. Her posts reflect a love for exploration and a carefree attitude, appealing to a diverse audience interested in lifestyle and entertainment.

Followers on social media: 10.1M

Favikon Authority Score : 8 853 pts

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6. Charly & Johayron

Charly & Johayron are a Cuban musical duo known for their engaging content on Instagram, where they share updates about their music, performances, and personal moments. Their posts often celebrate their achievements, express gratitude to fans, and highlight their cultural roots. They have gained significant popularity in Cuba and internationally, particularly in the Latin music scene, with a focus on themes of love and community.

Followers on social media: 1.2M

Favikon Authority Score : 8 741 pts

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5. Yusleidy Castañeda Castillo

Yusleidy Castañeda Castillo is a vibrant social media personality known for her dance content, particularly on TikTok and Instagram. Her posts often feature her dancing, sharing joyful moments, and engaging with her audience through questions and humor. She expresses a love for her craft and showcases her authentic self, often incorporating elements of her Cuban and Mexican heritage. Her content resonates with a wide audience, celebrating happiness and movement.

Followers on social media: 2.2M

Favikon Authority Score : 8 889 pts

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4. Mariam Olivera

Mariam Olivera is a vibrant social media personality based in Miami, known for her engaging content across platforms like Instagram and TikTok. Her posts often reflect a fun and carefree lifestyle, with themes of happiness, self-expression, and personal style. She shares moments from her life, including fashion, food, and social outings, while encouraging positivity and self-love. Mariam's content resonates with a youthful audience, and she actively engages with her followers through relatable and lighthearted interactions.

Followers on social media: 4.8M

Favikon Authority Score8 991 pts

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3. Pollito Tropical

A Cuban YouTuber based in Miami, she shares personal insights and promotes her unisex fragrance 'DayMar'. Her content includes reactions to her perfume, lifestyle posts, and collaborations with brands like SHEIN. Engaging with her audience through relatable and humorous content, she emphasizes self-expression and personal growth. Her posts often reflect a vibrant lifestyle and a connection to her Cuban roots.

Followers on social media: 8.8M

Favikon Authority Score : 9 169 pts

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2. Livia Brito Pestana

Livia Brito is a Cuban actress and social media personality based in Mexico. Her content primarily revolves around humor, dance, and personal anecdotes, showcasing her vibrant personality. She engages her audience with relatable posts about daily life, mental health, and fitness, often incorporating humor and positivity. Livia has a significant following on platforms like TikTok and Instagram, where she shares dance videos, comedic skits, and personal reflections, fostering a strong connection with her fans.

Followers on social media: 21.4M

Favikon Authority Score : 9 250 pts

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1. Carlos Alberto Fuentes

Carlos Alberto Fuentes is a prominent social media personality known for his engaging dance content and interactive live sessions. With a significant following on TikTok, he captivates audiences with his energetic performances and collaborations with other creators. His content often features themes of dance, humor, and cultural exchange, particularly highlighting his Cuban heritage. Carlos is recognized for his ability to connect with his audience, creating a vibrant and inclusive online community.

Followers on social media: 17.1M

Favikon Authority Score : 9 755 pts

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How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.