Here’s the list of the Top 20 HR Influencers in the Netherlands in 2025:
20. Björn Olthof
Björn Olthof is a seasoned Director of Recruitment for EMEA at Hilton, specializing in talent acquisition and leadership development within the hospitality sector. With over 20 years of international experience, he has a strong focus on high-quality recruitment processes and team development. His LinkedIn presence highlights various job opportunities across luxury hotels, showcasing his commitment to enhancing guest experiences and operational excellence. He actively promotes Hilton's career growth initiatives and recruitment programs.
Favikon Authority Score: 4 861 pts
19. Rogier Rouppe van der Voort
Rogier Rouppe van der Voort is the CEO of PCN, specializing in recruitment for the FinTech, SaaS, Cyber, and eCommerce sectors. With over a decade of experience, he has successfully placed over 1000 candidates, maintaining a 92% retention rate. His content focuses on industry insights, talent acquisition strategies, and the evolving landscape of digital payments. He actively engages with the FinTech community through podcasts, webinars, and events, emphasizing the importance of diversity and innovation in hiring practices.
Favikon Authority Score: 4 967 pts
18. Patrick Hull
Patrick Hull is the Global Head of Talent, Culture, and Leadership at Heineken, with over 20 years of experience in Finance, Sales, and HR. He is passionate about leadership development and has a strong focus on creating inclusive work environments. His posts reflect a commitment to employee well-being, diversity, and the future of work, sharing insights from his transition from Unilever to Heineken. He actively engages with his audience, encouraging discussions on career advice and organizational culture.
Favikon Authority Score: 4 997 pts
17. Bas van de Haterd
Bas van de Haterd is a co-founder and Chief Product Officer at Talent Acquisition Audit Institute, focused on recruitment and employer branding. He is an internationally renowned speaker and expert in modern assessment tooling, helping organizations recruit smarter through technology. Bas has authored five books in Dutch on the future of work and actively engages in discussions about bias in recruitment and the impact of AI on hiring practices. His content emphasizes innovative approaches to talent acquisition and the importance of diversity and equity in the workplace.
Favikon Authority Score: 5 036 pts
16. Esmé Valk
Esmé Valk is the Chief Human Resources Officer at Schiphol, focusing on restoring employee engagement and improving working conditions post-COVID. She actively promotes a culture of inclusivity and sustainability within the airport's workforce. Her LinkedIn posts highlight achievements in HR excellence, employee experience, and the importance of technology in enhancing workplace dynamics. Esmé is recognized for her leadership in HR initiatives and her commitment to creating a supportive environment for all employees.
Favikon Authority Score: 5 136 pts
15. Jolie den Boer
Jolie den Boer is a Global Director of Recruitment at Booking.com, specializing in talent acquisition within diverse and technical environments. She emphasizes collaboration, cultural diversity, and employee development, advocating for equality in hiring processes. Jolie is actively involved in initiatives like Women in Tech and the Booking.com Cares program, promoting inclusion and sustainability. Her leadership style focuses on building strong relationships and fostering high-performance teams, aligning talent management with corporate objectives.
Favikon Authority Score: 5 201 pts
14. Lars van Wieren
Lars van Wieren is the founder of Starred.com, a B2B SaaS company focused on enhancing candidate experience in recruitment. He advocates for data-driven hiring practices and emphasizes the importance of candidate feedback to improve hiring processes. His content often highlights the intersection of technology and recruitment, aiming to create a more inclusive hiring environment. Lars actively engages with the SaaS community, sharing insights on recruitment trends and strategies through webinars and social media posts.
Favikon Authority Score: 5 204 pts
13. Dora Wagner
Dora Wagner is a seasoned Talent Acquisition professional with over 7 years of experience in recruitment across various industries, including FinTech and micro-mobility. She has a strong background in executive search and is passionate about connecting people with opportunities. Dora has worked with notable companies like Mollie and WeTransfer, and she is currently a Senior Business Recruiter at Adyen. Her expertise spans multiple regions, including EMEA and APAC, and she actively shares insights on recruitment trends and job opportunities on LinkedIn.
Favikon Authority Score: 5 332 pts
12. Jacco Valkenburg
Jacco Valkenburg is a seasoned recruitment expert with over 25 years of experience, specializing in recruitment strategies and employer branding. He is the author of seven books, including 'Recruitment 4.0', and offers training and consultancy services. His content focuses on innovative recruitment practices, the integration of AI in hiring processes, and the importance of transparency in job postings. He actively engages with his audience on LinkedIn, sharing insights and humor related to the recruitment industry.
Favikon Authority Score: 5 469 pts
11. Adriaan van der Heijden
Adriaan van der Heijden is a Manager of Recruiting at McKinsey & Company, focusing on talent acquisition for the BeNeLux region. He is passionate about recruiting, diversity, and inclusion, and actively shares insights on career opportunities and professional development. Adriaan also engages in endurance sports and technology discussions, showcasing a well-rounded personal and professional identity. His posts highlight recruitment events, personal achievements, and a commitment to fostering a diverse workplace culture.
Favikon Authority Score: 5 498 pts
10. Ana Schmidt
Ana Schmidt is a Senior Global Talent Sourcer and Psychologist based in the Netherlands, with over 11 years of experience in technical recruitment. She specializes in sourcing strategies and has a passion for enhancing candidate experiences through innovative approaches. Ana actively shares insights on career transitions, mental health, and international job opportunities, particularly for Brazilians seeking to relocate to Europe. Her content reflects a commitment to supporting others in their professional journeys.
Favikon Authority Score: 5 579 pts
9. Olfertjan Niemeijer
Olfertjan Niemeijer is a seasoned entrepreneur and founder of the Independent Recruiters Group, specializing in recruitment across various sectors including finance, IT, and hospitality. With over 20 years of experience, he has successfully matched thousands of candidates with job opportunities. His firm emphasizes the integration of technology in recruitment processes, showcasing a commitment to innovation and efficiency. Olfertjan actively engages with industry partners and supports various social causes, reflecting a strong community-oriented approach.
Favikon Authority Score: 5 872 pts
8. Marcel van der Meer
Marcel van der Meer is a seasoned Global Sourcing Trainer with over 15 years of experience in recruitment. He specializes in AI-driven sourcing techniques and training for recruiters, helping them optimize their processes and improve candidate engagement. His content focuses on practical insights into using LinkedIn Recruiter and AI tools effectively. Marcel is also a keynote speaker and has collaborated with numerous organizations to enhance their recruitment strategies. He actively shares resources and tools to empower recruiters in their roles.
Favikon Authority Score: 5 947 pts
7. Machiel Kunst
Machiel Kunst is the founder of a leading SaaS executive search and recruitment firm, Bluebird. With a background in SaaS sales, he focuses on helping companies hire exceptional talent quickly. His posts reflect personal growth, leadership insights, and a commitment to fostering a positive company culture. He shares experiences from his professional journey, including the challenges and successes of building a recruitment agency. His content often emphasizes the importance of hiring the right people and creating a supportive work environment.
Favikon Authority Score: 6 474 pts
6. Laura Hollink
Laura Hollink is an HR expert with over 15 years of experience, specializing in strategic HRM. She coaches HR professionals to enhance their impact and has developed a proven 10-step plan to improve employee satisfaction and reduce turnover. Laura emphasizes the importance of HR's role in management and advocates for proactive HR practices. She shares insights on various HR challenges through engaging LinkedIn posts, aiming to empower others in the field.
Favikon Authority Score: 6 837 pts
5. Rob Maas
Rob Maas is a prominent figure in the recruitment industry, serving as a Senior Recruitment Specialist at IKEA and an ambassador for the IKEA Foundation. He is recognized as the 'Most Influential Corporate Recruiter of the Netherlands 2023'. Rob frequently shares insights on LinkedIn about his work at IKEA, focusing on recruitment, corporate culture, and sustainability initiatives. He is also involved in community service, supporting causes like refugee integration and social impact projects.
Favikon Authority Score: 6 914 pts
4. Erik van Vulpen
Erik van Vulpen is a thought leader in HR upskilling and digital HR, serving as the founder of AIHR Academy. He focuses on making HR future-proof through online education, reaching over 500,000 monthly visitors and serving 325 Fortune 500 firms. His expertise lies in HR innovation, people analytics, and digital HR, combining HR processes with business outcomes using a metrics-driven approach. He shares insights through writing, speaking, and advising, aiming to reshape HR roles with technology.
Favikon Authority Score: 7 384 pts
3. Lesley van Opstal
Lesley van Opstal is a recruiter and LinkedIn trainer focused on making the job market more accessible. He shares insights on employee well-being, workplace culture, and the importance of empathy in leadership. His content emphasizes the value of experience over formal education and advocates for a supportive work environment. Lesley engages with his audience through motivational posts and practical advice, aiming to empower both job seekers and employers.
Favikon Authority Score: 7 739 pts
2. Wouter Durville
Wouter Durville is the CEO and co-founder of TestGorilla, a platform focused on skills-based hiring and unbiased candidate screening. His LinkedIn posts emphasize the importance of HR in shaping company culture, leadership accountability, and employee engagement. He shares resources like HR cheat sheets and free courses, aiming to empower HR professionals with actionable insights. His content often critiques traditional HR practices, advocating for a more people-centric approach in organizations.
Favikon Authority Score: 8 062 pts
1. Jesse Geul
Jesse Geul is a recruitment expert and trainer who shares insights on job applications and employer branding. He emphasizes the importance of transparency in job postings and the evolving expectations of job seekers, particularly from younger generations. His content often includes humor and personal anecdotes, making complex topics accessible. He engages with his audience through regular posts and a newsletter, focusing on practical advice for both job seekers and employers.
Favikon Authority Score: 8 120 pts
View the full top 200 ranking here:
🏆 Top 200 HR Influencers in the Netherlands
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