Top 20 Fragrance Tiktokers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Fragrance Tiktokers in 2025: 

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20. Borom V

Borom V is a fragrance enthusiast and lifestyle content creator, sharing his passion for fragrances, grooming, and motorcycle culture, particularly with Harley-Davidson. His social media presence includes engaging fragrance reviews and lifestyle tips, often featuring collaborations with beauty brands. He actively participates in events related to motorcycles and fragrances, showcasing a blend of interests that appeal to a diverse audience.

Tiktok Score : 87.4/100 pts

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19. curlyfragrance

Michella is a fragrance enthusiast and owner of Ryziger Parfums, based in Dubai. She specializes in reviewing men's fragrances, particularly oriental and oud scents, and shares her expertise through engaging content on YouTube and TikTok. With a significant following, she promotes her own fragrance, Attraction Fatale, and offers tips on fragrance application. Her content often includes fragrance comparisons and recommendations, appealing to a diverse audience interested in luxury perfumes.

Tiktok Score : 87.6/100 pts

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18. Ikram Parfums

Ikram Parfums is a Paris-based beauty expert specializing in perfumes and skincare. With a strong social media presence, she shares insights on fragrance categories, beauty tips, and exclusive events, often collaborating with renowned brands like Huda Beauty and Roja Dove. Her content is engaging and informative, focusing on the art of perfumery and personal beauty experiences, appealing to fragrance enthusiasts and beauty lovers alike.

Tiktok Score : 87.6//100 pts

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17. Yousef Hadi | يوسف هادي

Yousef Hadi is a businessman and fragrance expert who shares insights and opinions on perfumes. His TikTok presence features engaging content related to various fragrances, showcasing his expertise and passion for the industry. He interacts with followers through responses and discussions about perfumes, emphasizing his role as a consultant in the field.

Tiktok Score : 87.6/100 pts

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16. Olivia VanDerMillen

Olivia VanDerMillen, known as Olivia Olfactory, is a fragrance enthusiast and content creator specializing in perfumes. Her social media presence focuses on budget-friendly and niche fragrances, offering tips and reviews. She engages her audience with playful content about scent layering and beauty products, often featuring collaborations with various brands. Olivia promotes a vibrant community around fragrance exploration, encouraging followers to discover their unique scent stories.

Tiktok Score : 87.7/100 pts

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15. El Güey de los Perfumes

El Güey de los Perfumes specializes in fragrance reviews and recommendations, focusing on both designer and niche perfumes. With a strong presence on TikTok and Instagram, he engages his audience with tips for selecting scents for various occasions, including formal events and seasonal choices. His content often features comparisons and personal experiences with different fragrances, appealing to both men and women. He actively collaborates with brands and promotes products through engaging posts.

Tiktok Score : 87.8/100 pts

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14. Paul Fino

Paul Fino is a fragrance influencer known for his engaging content on TikTok and Instagram, focusing on perfume reviews, body care routines, and shopping hauls. He collaborates with brands like Ulta Beauty and showcases various fragrance products, particularly gourmand scents. His posts often include product comparisons and recommendations, appealing to fragrance enthusiasts and beauty lovers.

Tiktok Score : 88.4/100 pts

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13. Erik Wang

Erik Wang is a prominent figure in the perfume industry, focusing on personal development and fragrance reviews. With a significant following on TikTok and Instagram, he engages audiences through entertaining content that includes evaluations of men's perfumes and discussions on fragrance trends. His posts often feature collaborations and promotional discounts for his fragrance-related ventures, showcasing his expertise in the field.

Tiktok Score : 88.5/100 pts

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12. Érica Vaz

Érica Vaz is a perfume enthusiast and educator, sharing insights and recommendations about fragrances on platforms like TikTok and Instagram. Her content focuses on perfume reviews, tips for selecting scents, and promotional collaborations with brands like Lancôme and YSL. She engages her audience with interactive posts and informative videos, making her a go-to source for fragrance lovers. Érica also promotes her own hair mist product, showcasing her entrepreneurial spirit in the beauty industry.

Tiktok Score : 88.8/100 pts

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11. Rashad Little

Rashad Little is a Los Angeles-based content creator focusing on fashion, fragrance, and lifestyle. He shares engaging posts about men's fashion essentials, home decor, and lifestyle tips across platforms like Instagram and TikTok. With a significant following, he promotes brands through sponsored content, showcasing products that enhance everyday living. His content often includes practical advice, product reviews, and personal insights into his stylish lifestyle.

Tiktok Score : 88.8/100 pts

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10. Melissa Nacional

Melissa Nacional is a fragrance enthusiast with a strong presence on TikTok and YouTube, where she shares insights on luxury perfumes and fragrance sales. With 400k followers on TikTok and 100k on YouTube, her content often includes discount codes and affiliate links for various fragrance brands. She engages with her audience through humor and personal anecdotes, particularly focusing on women's fragrances and LGBTQIA+ themes.

Tiktok Score : 89/100 pts

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9. mj0ciek

A passionate fragrance enthusiast sharing insights on Arabic perfumes. His TikTok content focuses on reviews, comparisons, and recommendations for affordable and long-lasting scents. He engages with his audience through informative posts about popular fragrances, their longevity, and alternatives to high-end brands. His expertise in the perfume industry is evident, making him a go-to source for fragrance lovers seeking budget-friendly options.

Tiktok Score : 89/100 pts

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8. Matilda Morri

Matilda Morri is a fragrance expert and the founder of her own beauty brand, Matilda Morri Beauty. She shares insights on perfumes, beauty routines, and product reviews across TikTok and Instagram, engaging her audience with personal stories and product launches. Her content often features collaborations with well-known beauty brands and highlights her unique fragrance creations. Matilda's posts reflect a deep passion for olfactory experiences and a commitment to connecting with her followers through her expertise in the beauty industry.

Tiktok Score : 89.5/100 pts

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7. Evan Hall

Evan Hall, known as FragranceKnowledge, is a fragrance enthusiast and CEO of Cologne, focusing on men's fragrances. His social media presence includes reviews, recommendations, and deals on colognes, primarily targeting a male audience. He emphasizes self-improvement and gratitude for his journey in fragrance content creation. His posts often highlight affordable options and trending products in the fragrance market.

Tiktok Score : 89.6/100 pts

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6. its_selfcareee

Mindy is a lifestyle content creator focusing on beauty, body care, and fragrance. With a strong presence on TikTok and Instagram, she engages her audience through product hauls, self-care routines, and shopping vlogs. Her content often features popular brands like Coach and Victoria's Secret, showcasing her favorite products and personal style. Mindy promotes a girly aesthetic and emphasizes self-care, making her a relatable figure for her followers.

Tiktok Score : 89.8/100 pts

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5. Вадим Лапай

Vadim Lapay is a TikTok creator based in Minsk, Belarus, focusing on perfume recommendations and sales through his store VMSTORE.BY. His content features various perfumes, often highlighting their qualities and encouraging viewers to try them. With a significant number of likes on his posts, he engages an audience interested in fragrance and beauty products.

Tiktok Score : 89.9/100 pts

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4. Elegance Emiratie

Elegance Emiratie focuses on affordable luxury perfumes, sharing insights and tips on fragrance selection. The creator engages with a community passionate about scents, utilizing platforms like TikTok and YouTube to showcase product recommendations and personal experiences. Content includes ASMR elements and interactive discussions about perfume trends, appealing to fragrance enthusiasts and casual buyers alike.

Tiktok Score : 90.6/100 pts

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3. Matías Ross

Matías Ross is a leading fragrance reviewer in Latin America, known for his engaging content on TikTok and Instagram. With over 850K followers on TikTok, he specializes in perfume reviews, comparisons, and recommendations, often incorporating humor and interactive questions to engage his audience. His posts frequently highlight various perfumes, including niche and popular brands, and he actively encourages audience participation through polls and discussions about fragrance preferences.

Tiktok Score : 90.8/100 pts

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2. Mona Kattan

Mona Kattan is a beauty entrepreneur and founder of Kayali Fragrances, known for her engaging social media presence that focuses on self-love, wellness, and beauty tips. Originally from Iraq and now based in Dubai, she shares insights into her entrepreneurial journey, product launches, and personal experiences. Her content often highlights her fragrance line and promotes mental health awareness, including therapy normalization. She actively engages with her audience through various platforms, showcasing her vibrant lifestyle and business acumen.

Tiktok Score : 90.9/100 pts

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1. Jeremy Fragrance

Jeremy Fragrance is a prominent figure in the fragrance industry, known for his expertise in perfumes and his strong Christian beliefs. He frequently shares content about top fragrances for both men and women, and promotes his own fragrance line through his website. His social media presence is marked by a blend of fragrance reviews and Christian teachings, often referencing Jesus Christ. Jeremy is a well-recognized name in the fragrance community, with a significant following across platforms.

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View the full top 200 ranking here:

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🏆 Top 200 Fragrance Tiktokers

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