Top 20 Fragrance Influencers in 2025

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Here's the list of the Top 20 Fragrance Influencers in 2025:‍

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20. Jaqueline Silva

Jaqueline Silva is a Brazilian lifestyle influencer focusing on perfumes, beauty, and personal experiences. Her content features product promotions, particularly in the fragrance sector, and showcases her wedding journey, emphasizing emotional connections and personal stories. She engages her audience with relatable humor and lifestyle tips, often collaborating with brands for sponsored content. Her posts reflect a vibrant personality, celebrating life events and beauty products.

Favikon Authority Score  8 673 pts

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19. Michella

Michella is a fragrance enthusiast and owner of Ryziger Parfums, based in Dubai. She specializes in reviewing men's fragrances, particularly oriental and oud scents, and shares her expertise through engaging content on YouTube and TikTok. With a significant following, she promotes her own fragrance, Attraction Fatale, and offers tips on fragrance application. Her content often includes fragrance comparisons and recommendations, appealing to a diverse audience interested in luxury perfumes.

Favikon Authority Score  8 698 pts

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18. Anggra Dewi

Anggra Dewi is a content creator, model, and consultant based in Jakarta, Indonesia. Her TikTok presence features a mix of personal reflections, light-hearted content, and cultural references, often engaging with themes of love and life lessons. With a significant following, her posts resonate well with her audience, showcasing her personality and creativity.

Favikon Authority Score  8 715 pts

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17. Junior Barreiros

Junior Barreiros is a prominent Brazilian influencer specializing in perfumes, with a significant following on platforms like YouTube and TikTok. He shares reviews, tips, and promotional content related to both national and imported fragrances. His posts often include discount codes and links to purchase products, showcasing a strong commercial focus. Junior engages with his audience through informative and entertaining content, emphasizing the quality and affordability of various perfumes.

Favikon Authority Score  8 744 pts

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16. El Güey de los Perfumes

El Güey de los Perfumes specializes in fragrance reviews and recommendations, focusing on both designer and niche perfumes. With a strong presence on TikTok and Instagram, he engages his audience with tips for selecting scents for various occasions, including formal events and seasonal choices. His content often features comparisons and personal experiences with different fragrances, appealing to both men and women. He actively collaborates with brands and promotes products through engaging posts.

Favikon Authority Score 8 753 pts

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15. Putri Viyant

Putri Viyant is a social media creator based in Banyuwangi, Indonesia, known for her engaging TikTok and Instagram content. She shares a mix of personal anecdotes, humorous takes on daily life, and promotional content for local businesses. Her posts often include cultural references and relatable themes, appealing to a young audience interested in lifestyle and entertainment. She actively engages with her followers through interactive content and endorsements.

Favikon Authority Score  8 788 pts

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14. Matilda Morri

Matilda Morri is a fragrance expert and the founder of her own beauty brand, Matilda Morri Beauty. She shares insights on perfumes, beauty routines, and product reviews across TikTok and Instagram, engaging her audience with personal stories and product launches. Her content often features collaborations with well-known beauty brands and highlights her unique fragrance creations. Matilda's posts reflect a deep passion for olfactory experiences and a commitment to connecting with her followers through her expertise in the beauty industry.

Favikon Authority Score  8 818 pts

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13. Matías Ross

Matías Ross is a leading fragrance reviewer in Latin America, known for his engaging content on TikTok and Instagram. With over 850K followers on TikTok, he specializes in perfume reviews, comparisons, and recommendations, often incorporating humor and interactive questions to engage his audience. His posts frequently highlight various perfumes, including niche and popular brands, and he actively encourages audience participation through polls and discussions about fragrance preferences.

Favikon Authority Score  8 820 pts

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12. Anna Luiza Teixeira Santos

Anna Luiza Teixeira Santos is a Brazilian influencer focused on skincare and perfumes. She shares her expertise through engaging TikTok videos and Instagram posts, often featuring product recommendations and personal experiences. Her content emphasizes fragrance tips, beauty routines, and collaborations with brands, showcasing a vibrant and interactive approach to beauty. She expresses gratitude to God in her bios, indicating a personal belief system that may resonate with her audience.

Favikon Authority Score  8 829 pts

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11. Paul Fino

Paul Fino is a fragrance influencer known for his engaging content on TikTok and Instagram, focusing on perfume reviews, body care routines, and shopping hauls. He collaborates with brands like Ulta Beauty and showcases various fragrance products, particularly gourmand scents. His posts often include product comparisons and recommendations, appealing to fragrance enthusiasts and beauty lovers.

Favikon Authority Score  8 871 pts

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10. Michelle Pfeiffer

Michelle Pfeiffer is a creative director and founder of Henry Rose, a fragrance brand. She actively engages with her audience on Instagram, sharing personal insights, community support initiatives, and brand promotions. Her posts often highlight her commitment to social causes, particularly in response to local disasters, and she expresses gratitude towards first responders. Michelle's content reflects her passion for beauty and wellness, alongside her dedication to community recovery efforts.

Favikon Authority Score  8 882 pts

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09. Andrés Croxatto T.

Andrés Croxatto T. is a leading Spanish-speaking influencer in the fragrance industry, known for his detailed reviews and analyses of perfumes. He shares insights on various colognes, focusing on those that elicit positive reactions, particularly from women. His content spans multiple platforms, including YouTube and Instagram, where he engages with a large audience interested in men's grooming and fragrance trends.

Favikon Authority Score  8 891 pts

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08. Rosendo Duarte Jr.

Rosendo Duarte Jr. is a fragrance reviewer, influencer, and entrepreneur based in Tijuana, Mexico. He has a significant following on TikTok with 1.5 million followers and 460k on Facebook, where he shares humorous content related to perfumes. His posts often engage audiences with questions about fragrance preferences and giveaways, showcasing a lighthearted approach to fragrance marketing. He combines humor with promotional content, making him a relatable figure in the fragrance community.

Favikon Authority Score  8 895 pts

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07. Roman Perfume

Roman Perfume is a TikTok creator focused on the perfume industry, sharing engaging content related to fragrances. The posts often include interactive challenges and questions, inviting audience participation. With a significant number of likes on various posts, the creator showcases a playful and creative approach to promoting perfumes, while also encouraging discussions about different scents and ideas.

Favikon Authority Score  8 898 pts

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06. Pornsawan Phusua

Pornsawan Phusua is a vibrant social media personality known for her engaging content across Instagram, TikTok, and YouTube. She shares a mix of lifestyle, beauty, and personal experiences, often featuring her love for food and fashion. With a playful and relatable approach, she connects with her audience through humor and authenticity. Her posts often highlight her adventures, beauty tips, and collaborations with brands like Sunsilk and SHEIN, showcasing her influence in the beauty and lifestyle sectors.

Favikon Authority Score  8 974 pts

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05. Putthipong Assaratanakul

Putthipong Assaratanakul, known as Billkin, is a prominent Thai singer and entertainer. His social media showcases his music career, including singles and music videos, with a strong engagement from fans. He often collaborates with brands and promotes various products, reflecting his influence in the entertainment industry. His posts feature a mix of personal moments, promotional content, and interactions with fans, highlighting his vibrant presence in the Thai pop culture scene.

Favikon Authority Score  9 103 pts

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04. Mona Kattan

Mona Kattan is a beauty entrepreneur and founder of Kayali Fragrances, known for her engaging social media presence that focuses on self-love, wellness, and beauty tips. Originally from Iraq and now based in Dubai, she shares insights into her entrepreneurial journey, product launches, and personal experiences. Her content often highlights her fragrance line and promotes mental health awareness, including therapy normalization. She actively engages with her audience through various platforms, showcasing her vibrant lifestyle and business acumen.

Favikon Authority Score  9 146 pts

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03. Benyapa J.

Benyapa J. is a prominent figure in the Thai entertainment industry, associated with GMMTV. Her social media presence showcases a blend of personal moments and promotional content, particularly for beauty and lifestyle brands. She engages her audience with relatable posts and collaborations, reflecting her influence in the fashion and beauty sectors. Her content often features popular brands like Dior and L'Oreal, indicating a strong partnership with the beauty industry.

Favikon Authority Score  9 149 pts

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02. Jeremy Fragrance

Jeremy Fragrance is a prominent figure in the fragrance industry, known for his expertise in perfumes and his strong Christian beliefs. He frequently shares content about top fragrances for both men and women, and promotes his own fragrance line through his website. His social media presence is marked by a blend of fragrance reviews and Christian teachings, often referencing Jesus Christ. Jeremy is a well-recognized name in the fragrance community, with a significant following across platforms.

Favikon Authority Score  9 215 pts

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01. Nani

Nani is a prominent figure in the Thai entertainment industry, known for his engaging social media presence. He shares a mix of personal moments, fashion events, and brand collaborations, particularly with luxury brands like Dolce & Gabbana and Shiseido. His posts often highlight his participation in fashion shows and promotional events, showcasing his influence in lifestyle and beauty sectors. Nani's content resonates with a youthful audience, reflecting trends in Thai pop culture.

Favikon Authority Score  9 331 pts

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‍How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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