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Here’s the list of the Top 20 Fitness Influencers in Japan in 2025:
20. たた
The creator, known as TaTa, is a fitness enthusiast and LGBTQ advocate who shares his journey from weighing 120 kg to 57 kg. He aims to challenge societal norms in Japan regarding gender and body image. His content primarily focuses on fitness, diet tips, and personal transformation, often encouraging others to embrace their true selves. TaTa's posts reflect a commitment to raising awareness about LGBTQ issues and promoting a healthier lifestyle through engaging fitness videos and motivational messages.
Favikon Authority Score: 8 585 pts
19. Shun Kaneko
Shun Kaneko is an IFBB Men's Physique Pro and Olympian, known for his fitness expertise and gym ownership at Kanekin Fitness Gym. He actively shares his journey towards competitions, including the Tokyo Pro and other events, while promoting fitness apparel and nutrition. His content focuses on bodybuilding, training tips, and personal growth, often highlighting the importance of hard work and perseverance. Kaneko engages with his audience through motivational posts and updates on his competitive progress.
Favikon Authority Score: 8 620 pts
18. 山本義徳
Yoshinori Yamamoto is a renowned bodybuilder and fitness expert, known for his YouTube channel 'VALX Yamamoto Yoshinori Muscle Training University' which provides valuable information on muscle training, dieting, and nutrition. He has coached numerous famous athletes, including major league players, and emphasizes the importance of protein intake and effective workout strategies. His content is tailored for beginners and professionals alike, focusing on practical advice and scientific insights into fitness and health.
Favikon Authority Score: 8 641 pts
17. なーすけ
Naasuke is a fitness enthusiast and content creator focused on bodybuilding and healthy living. He shares workout routines, nutrition tips, and personal fitness journeys across platforms like TikTok and YouTube. His content often includes product endorsements related to fitness and health, showcasing his role as an ambassador for various brands. Naasuke emphasizes the importance of enjoying life while pursuing fitness goals, making his content relatable and engaging for a wide audience interested in health and wellness.
Favikon Authority Score: 8 645 pts
16. トレぴな
TorePina is a certified personal trainer and diet coach who shares engaging content focused on enjoyable and effective weight loss strategies. With a successful personal journey of losing 9kg, she emphasizes the importance of self-acceptance and motivation in fitness. Her YouTube channel features a variety of workout routines, diet tips, and personal anecdotes, fostering a supportive community for her followers. She also promotes her book, '5-Minute Super Intensive Diet', available in bookstores and online.
Favikon Authority Score: 8 658 pts
15. サイヤマングレート
A prominent fitness YouTuber and influencer known for his muscle training content and bodybuilding tips. He promotes his own apparel brand, Over Work, and collaborates with various fitness-related sponsors. His posts often include workout routines, product promotions, and personal anecdotes about fitness and lifestyle. He engages with his audience through humor and motivational content, focusing on weight loss and bodybuilding techniques.
Favikon Authority Score: 8 660 pts
14. Naru
Naru, known as なるねぇ, is a popular fitness and diet content creator on platforms like YouTube and TikTok, focusing on weight loss and body transformation. With a following of over 2 million on YouTube, she shares engaging workout routines, diet tips, and personal anecdotes, often emphasizing positivity and self-improvement. Her content includes humorous takes on dieting, relatable struggles, and motivational messages aimed at women looking to enhance their fitness journey.
Favikon Authority Score: 8 680 pts
13. Yuki Fukai
Yuki Fukai is a stretching instructor and CEO of Smart Protein, known for promoting lazy stretching routines that can be done while lying down. He has a significant following on YouTube, where he shares diet tips and stretching exercises aimed primarily at women around 40 years old. His content emphasizes making exercise accessible and enjoyable, encouraging viewers to incorporate stretching into their daily routines. Fukai has also authored manga books explaining stretching techniques and has appeared on various Japanese television programs.
Favikon Authority Score: 8 688 pts
12. 芳賀セブン
Haga Seven is a prominent bodybuilder and social media personality from Japan, known for his engaging content on platforms like TikTok and YouTube. With over 1.45 million YouTube subscribers and 3 million TikTok followers, he shares fitness tips, humorous videos, and personal insights into his life as a gay man and bodybuilder. His posts often encourage interaction, asking followers to like and comment, and he promotes various fitness products and services through affiliate links.
Favikon Authority Score: 8 706 pts
11. Hazu
A 28-year-old mother and healthy sweets producer, she shares her journey of postpartum weight loss and healthy eating. With a focus on low-carb, delicious recipes, she promotes her brand &Mel, which offers guilt-free sweets. Her content resonates with mothers seeking balance between parenting and personal health, providing motivation and relatable experiences. She emphasizes the importance of mental well-being during weight loss and encourages others to enjoy food while maintaining a healthy lifestyle.
Favikon Authority Score: 8 727 pts
10. 今古賀 翔
Jérémy is a fitness expert and owner of EVERLIFT, a gym in Fukuoka, Japan. He shares scientifically-backed training and nutrition information across social media platforms, including YouTube and Instagram, where he has a significant following. His content focuses on muscle building, workout programs, and dietary advice, appealing to both beginners and advanced fitness enthusiasts. He is also an author, promoting his book on optimizing muscle hypertrophy.
Favikon Authority Score: 8 727 pts
9. 魔裟斗
Masato is a prominent figure in the martial arts community, known for his engaging YouTube channel where he shares insights on kickboxing, training, and personal experiences. His content often features collaborations with other fighters and discussions about martial arts events. He also promotes fitness and healthy living, showcasing his lifestyle through various social media platforms. Masato's posts reflect a strong connection to the martial arts culture and community, making him a relatable figure for fans and aspiring athletes alike.
Favikon Authority Score: 8 737 pts
8. めと/ METT
A body designer based in Tokyo, with a significant social media following of 1.5 million across platforms. He promotes health and fitness, focusing on body aesthetics and muscle development. His content includes workout tips, personal fitness journeys, and lifestyle insights, often featuring his physique in various outfits. He also engages with his audience through motivational messages about self-acceptance and body positivity.
Favikon Authority Score: 8 746 pts
7. 竹脇まりな
Marina Takewaki is a prominent fitness instructor and director of the wellness brand Mariness, focusing on promoting health and self-love through fitness. With over 5 million followers across social media, she shares accessible home workout programs that cater to various fitness levels. Her content emphasizes the importance of mental and physical well-being, particularly for postpartum women. Marina's approach combines exercise with a positive mindset, encouraging her audience to embrace their unique journeys towards health.
Favikon Authority Score: 8 864 pts
6. Jérémy
Jérémy, known as 'ぷろたん', is a 26-year-old content creator focused on fitness and humor. He shares his journey of self-discovery through unique challenges, including cross-dressing and engaging with various experiences. His YouTube channel features entertaining videos that aim to inspire and bring smiles to viewers. He also promotes original protein products and collaborates with brands for health-related campaigns, showcasing a blend of lifestyle and fitness content.
Favikon Authority Score: 8 889 pts
5. 片倉岳人
Gakuto Katakura is a fitness and diet influencer associated with BitStar, focusing on weight loss and healthy eating. He shares tips, product recommendations, and personal experiences related to dieting and fitness through engaging content on platforms like YouTube and TikTok. His posts often include humorous takes on food choices and dieting challenges, appealing to a broad audience interested in health and wellness.
Favikon Authority Score: 8 912 pts
4. 伊田さん
A PhD candidate at the University of Tokyo specializing in muscle and body design. He is the founder of the diet app OWN., aiming to help people achieve their ideal physique. His social media content focuses on fitness motivation, mental well-being, and personal development, often encouraging followers to prioritize their happiness and health. He shares insights on overcoming negativity and emphasizes the importance of self-care and pursuing one's passions.
Favikon Authority Score: 8 959 pts
3. Hironori Nakajima
Hironori Nakajima is a physical trainer specializing in enhancing explosive power, particularly for soccer players. He holds certifications in various training methodologies and leads a gym focused on athletic performance. His social media content features diverse workout routines, including home exercises and specific training techniques, aimed at improving strength and agility. He actively engages with his audience through instructional posts and challenges, showcasing his expertise in physical training.
Favikon Authority Score: 8 969 pts
2. ハルク君
ハルク君, the founder of the Hulk Foundation, is a popular social media personality in Japan with a focus on social contributions, animal welfare, and humanitarian efforts. He has amassed over 2.2 million followers across various platforms, sharing content that promotes kindness and courage. His posts often highlight charitable activities, including food distribution to the needy and rescuing animals from abusive situations. He aims to create a society where everyone can live happily through his foundation's initiatives.
Favikon Authority Score: 9 023 pts
1. Hinata Kato
Hinata Kato, known as ひなちゃんねる, is a prominent fitness influencer and YouTuber from Japan, specializing in home workouts and weight loss. She has successfully lost 20kg and shares her journey through engaging content that motivates her audience to pursue fitness and wellness. With over 2.81 million subscribers on YouTube, her posts often include workout routines, diet tips, and personal anecdotes, fostering a supportive community focused on health and positivity.
Favikon Authority Score: 9 109 pts
View the full top 200 ranking here:
🏆 Top 200 Fitness Creators in Japan
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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