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Top 20 Fashion Influencers in 2025

Fashion in 2025 is all about bold choices and strong digital influence. These 20 fashion influencers are leading the charge with standout looks and viral content.

March 28, 2025
Justine Castany

All real-time rankings of all platforms and countries are available here.

Here's the list of the Top 20 Fashion Influencers in 2025: 

20. i.2.n.8

I.N is a member of Stray Kids, known for her strong presence in the fashion industry as a brand ambassador for Bottega Veneta. Her social media showcases a blend of personal moments and high-fashion collaborations, reflecting her passion for artistry and self-expression. With a significant following, she engages her audience through visually appealing content and partnerships with luxury brands, highlighting her influence in both music and fashion.

Favikon Authority Score : 9 663 pts

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19. 한소희 | Han So-hee

The creator is a prominent figure on Instagram, showcasing a strong affinity for luxury brands like Dior and L'Oréal Paris. Her posts often feature beauty products and fashion, garnering significant engagement with millions of likes. The content reflects a lifestyle centered around high-end fashion and beauty, appealing to a fashion-conscious audience. There is a personal touch in her posts, indicating a connection with her followers through relatable themes and aesthetics.

Favikon Authority Score : 9 665 pts

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18. Sunday Kalogeras

Sunday Kalogeras is a prominent social media personality known for her engaging content on TikTok and YouTube. She frequently collaborates with her sisters, Eliana and Demitra Kalogeras, creating entertaining videos that resonate with a large audience. Sunday has a significant following, with millions of likes on her TikTok posts and a substantial YouTube subscriber base. She also engages in brand collaborations, notably with Noyz Fragrance and Ulta Beauty, showcasing her influence in the beauty and lifestyle sectors.

Favikon Authority Score : 9 669 pts

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17. imwinter

Winter is a prominent figure on Instagram, known for her association with the K-pop group aespa. Her social media presence is characterized by visually engaging posts that often feature seasonal themes, playful emojis, and collaborations with brands like Mamonde. Winter's content resonates with a large audience, as evidenced by her high engagement rates. She frequently shares snippets of her daily life and interests, maintaining a strong connection with her followers.

Favikon Authority Score : 9 678 pts

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16. Ivana Alawi

Ivana Alawi is a popular actress and vlogger based in the Philippines, known for her engaging content on platforms like YouTube and TikTok. She has a diverse background, being half Moroccan and half Filipina, and her posts often feature lifestyle themes, pranks, and personal experiences. With millions of followers, she actively interacts with her audience and promotes various brands through entertaining videos and collaborations.

Favikon Authority Score : 9 694 pts

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15. Demitra Mia Kalogeras

Demitra Mia Kalogeras is a prominent social media personality known for her engaging content on TikTok and Instagram. She frequently collaborates with her sisters, Eliana and Sunday Kalogeras, creating relatable and entertaining videos that resonate with a wide audience. Her content often features lifestyle themes, including fashion, beauty, and family moments. Demitra's social media presence is characterized by her ability to connect with followers through humor and relatable experiences.

Favikon Authority Score : 9 698 pts

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14. Haley Kalil

Haley Kalil is a content creator based in New York, known for her humorous and relatable posts across TikTok and YouTube. Her content often revolves around pop culture, personal anecdotes, and lighthearted commentary, particularly about events like the Grammys. She engages her audience with a casual style, showcasing her personality through various formats, including skits and vlogs. Haley expresses a desire to connect with her followers and often shares her experiences in the entertainment industry.

Favikon Authority Score : 9 728 pts

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13. Gigi Hadid

Gigi Hadid is a prominent model and entrepreneur, known for her role as a creative director at Guest in Residence. She shares personal moments, including motherhood, and promotes her fashion collections through engaging posts. Her content often features collaborations with major brands like Victoria's Secret and Maybelline, showcasing her influence in the fashion industry. Gigi's social media presence reflects her passion for creativity, family, and fashion, resonating with a broad audience.

Favikon Authority Score : 9 731 pts

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12. Freen Sarocha

Freen is a prominent Thai influencer known for her fashion and lifestyle content, showcasing luxury brands and events. She actively engages with her audience through vibrant posts featuring high-profile collaborations, particularly in the fashion industry. Her social media presence highlights her participation in major fashion shows and brand promotions, reflecting a strong connection to the luxury market. Freen's content often includes travel and beauty themes, appealing to a diverse audience interested in contemporary trends.

Favikon Authority Score : 9 734 pts

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11. Tatiana Kaer

Tatiana Kaer is a prominent social media personality known for her engaging content on platforms like TikTok and Instagram. She frequently collaborates with other creators and brands, showcasing her expertise in beauty and fashion. Tatiana's posts often feature makeup tutorials, fashion tips, and personal moments, resonating with a large audience. Her content is characterized by a casual and conversational style, making her relatable to her followers.

Favikon Authority : 9 744 pts

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10. samantharuthprabhuoffl

Samantha is a prominent figure on Instagram, known for her engaging content that blends fashion, wellness, and lifestyle themes. She shares personal insights and experiences, often focusing on gratitude and mindfulness practices. Her posts frequently highlight her love for fashion as a form of storytelling and her commitment to wellness through aromatherapy. Samantha also collaborates with brands like ICICI Bank, showcasing her influence in both lifestyle and commercial spaces.

Favikon Authority Score : 9 746 pts

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9. Bruna Biancardi

Bruna Biancardi is a Brazilian digital influencer known for sharing personal and family moments, often highlighting her experiences and collaborations with various brands. Her content frequently features lifestyle themes, including family life, travel, and fashion. She engages her audience with a mix of personal anecdotes and promotional content, often collaborating with well-known brands. Her posts reflect a positive and family-oriented lifestyle.

Favikon Authority : 9 754 pts

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8. hynjinnnn

Hyunjin is a prominent figure in the fashion and music industry, known for his role as a member of the K-pop group Stray Kids. He frequently collaborates with high-end brands like Versace, showcasing his style and artistic talent through visually striking posts. His content often features fashion events, personal reflections, and interactions with fans, highlighting his influence in both music and fashion.

Favikon Authority Score : 9 777 pts

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7. MinGyu Kim

MinGyu Kim is a prominent figure on Instagram, known for his engaging posts that often feature fashion and lifestyle themes. His content includes collaborations with luxury brands like Dior and L'Occitane, showcasing his influence in the fashion industry. He connects with his audience through personal reflections and vibrant imagery, often highlighting his experiences at events and performances. His posts receive millions of likes, indicating a strong engagement with his followers.

Favikon Authority Score : 9 801 pts

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6. Adriana Lima

Adriana Lima is a renowned supermodel and the first Global Fan Ambassador for FIFA, celebrated for her extensive career in fashion and beauty. She actively engages with her audience through various platforms, sharing insights into her life, beauty tips, and fashion collaborations. Her posts often highlight her work with major brands and her involvement in charitable causes, particularly in sports and women's empowerment. With a strong presence on Instagram and TikTok, she connects with millions of followers worldwide.

Favikon Authority Score : 9 881 pts

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5. Antonela Roccuzzo

Antonela Roccuzzo is a prominent social media personality and entrepreneur, known for her engaging presence on Instagram. She frequently collaborates with high-profile brands like Adidas, Revolve, Tiffany & Co., and Lancôme, showcasing fashion, beauty, and lifestyle content. As a mother of three, she shares glimpses of her family life and celebrates significant milestones, such as her husband's achievements. Antonela's posts often highlight her style and partnerships, making her a sought-after influencer in the fashion and beauty industry.

Favikon Authority Score : 9 815 pts

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4. Kendall Jenner

Kendall Jenner is a prominent figure in the fashion and beauty industry, offering her audience exclusive access to her life through her official app. She shares curated content ranging from fashion and beauty tips to lifestyle and travel experiences. Kendall is known for her collaborations with major brands like Calvin Klein and Givenchy, and she actively promotes her tequila brand, 818. Her social media presence is characterized by personal insights, style advice, and interactive experiences.

Favikon Authority Score : 9 851 pts

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3. Bella Hadid

Bella Hadid is a prominent model and entrepreneur, known for her Palestinian and Dutch heritage. She is the co-founder of Kin Euphorics and founder/CCO of Ôrəbella, a brand focused on alchemy-inspired products. Bella actively uses her platform to advocate for Palestinian rights and shares her personal experiences with Lyme disease. Her social media presence is a blend of personal insights, professional achievements, and advocacy, making her a multifaceted influencer in fashion, beauty, and social causes.

Favikon Authority Score : 9 859 pts

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2. Kim Kardashian

Kim Kardashian is a prominent American media personality and entrepreneur known for her influential presence in the fashion and beauty industries. She is the founder of SKIMS, a successful shapewear brand, and SKKN, a skincare line. Her social media content often features behind-the-scenes glimpses, beauty tutorials, and family moments. Kim is also involved in philanthropic efforts, such as supporting breast cancer awareness. Her posts reflect a blend of personal and professional life, with a focus on fashion and family.

Favikon Authority Score : 9 889 pts

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1. Hailey Rhode Bieber

Hailey Rhode Bieber is a prominent figure in the fashion and beauty industry, known for her role as the founder and creative director of the skincare brand Rhode. Her social media presence is characterized by a mix of personal lifestyle content, beauty tips, and promotional posts for her brand. She frequently collaborates with other influencers and celebrities, sharing insights into her skincare routines and fashion choices. Hailey is also involved in philanthropic efforts, notably supporting wildfire relief in Los Angeles.

Favikon Authority Score : 9 935 pts

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View the full top 200 ranking here:

🏆 Top 200 Fashion Influencers 

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.