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Top 20 Fashion Influencers in Singapore in 2025

Discover the most influential fashion personalities in Singapore for 2025. These trendsetters are making a mark with their bold styles and fashion insights.

April 1, 2025
Josie Renna

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Here's the list of the Top 20 Fashion  Influencers in Singapore in 2025:

20. Tammy Tay

Tammy Tay is a content creator focused on lifestyle, NFTs, and crypto. Her social media presence features personal reflections, humor, and relatable content about relationships and self-care. She engages her audience with playful posts and promotional content, often highlighting products like mattresses and beauty services. Tammy's posts reflect a blend of personal experiences and promotional partnerships, appealing to a young, digital-savvy audience interested in lifestyle and technology.

Favikon Authority Score : 8 182 pts

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19. Krison Sum

Krison Sum is a medical student and fashion enthusiast based in Singapore. He shares insights on balancing his medical career with a passion for fashion, often discussing the contrasts between these two worlds. His content features outfit inspirations, collaborations with brands, and personal reflections on life and purpose. He engages with a community interested in both medicine and style, promoting authenticity and personal growth through his journey.

Favikon Authority Score :8 251 pts

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18. Ka Yan

A vibrant content creator based in Singapore, known for her engaging TikTok and Instagram posts that showcase her love for fashion, art, and lifestyle. She shares outfit inspirations, unboxing experiences, and personal vlogs, often highlighting her unique style and creativity. With a focus on community and interaction, she connects with her audience through relatable content and artistic expressions, making her a prominent figure in the local social media scene.

Favikon Authority Score :8 263 pts

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17. Joan

Joan is a beauty enthusiast based in Singapore, focusing on makeup reviews and aesthetic product showcases. Her content features a variety of beauty products, often highlighting PR gifts and personal purchases. She engages her audience with playful and relatable captions, frequently using hashtags related to beauty and aesthetics. Joan promotes brands like OliveYoung and YesStyle, sharing discount codes and product recommendations, particularly in the realm of K-beauty and makeup collections.

Favikon Authority Score : 8 292 pts

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16. Boonki

Boonki is a vibrant content creator based in Singapore, focusing on beauty, fashion, and lifestyle. Her social media presence showcases her personal experiences, including travel adventures, beauty treatments, and lifestyle tips. She engages her audience with relatable content, often sharing her thoughts on various products and experiences, particularly in the beauty and fashion sectors. Boonki's posts reflect a fun and lighthearted approach to life, making her a relatable figure for her followers.

Favikon Authority Score :8 299 pts

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15. Yang Yan 杨言

Yang Yan 杨言 is a Singaporean actor and singer-songwriter with a passion for the entertainment industry. He showcases his musical talents by playing the piano and guitar, and is known for his participation in the Korean-Chinese reality show 'Starlight Boys'. His social media presence features a mix of personal insights, promotional content for his upcoming music, and collaborations with brands like Chanel and Tom Ford, reflecting his engagement in both the arts and fashion sectors.

Favikon Authority Score :8 299 pts

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14. Silvy Wang

Silvy Wang is a vibrant content creator active on Instagram, TikTok, and YouTube, focusing on lifestyle, beauty, and personal experiences. Her posts often feature giveaways, skincare routines, and festive celebrations, showcasing her engaging personality. Silvy promotes brands like Lancôme and YSL, indicating a strong presence in beauty and fashion. She emphasizes community interaction through giveaways and personal anecdotes, creating a welcoming online environment for her followers.

Favikon Authority Score :8 350 pts

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13. Hannah Cheng-Bradshaw

Hannah Cheng-Bradshaw is a vibrant content creator based in Singapore, focusing on fashion, fitness, beauty, and food. She engages her audience with relatable posts and DIY beauty tutorials, showcasing her personality and lifestyle. Her social media presence is characterized by a mix of inspirational content and practical tips for fellow creators, making her a go-to source for beauty and lifestyle advice.

Favikon Authority Score :8 351 pts

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12. Dewy Choo

Dewy Choo is a co-founder of AIKO, focusing on social media marketing and content creation. She shares insights on beauty, skincare, and personal experiences through engaging TikTok and Instagram posts. Her content often features collaborations with brands like La Roche-Posay and Heroine Make Singapore, showcasing her expertise in beauty and lifestyle. Dewy also emphasizes the importance of strategic content planning and digital marketing, appealing to a youthful audience interested in beauty trends and social media strategies.

Favikon Authority Score :8 375 pts

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11. Tasha Low 刘怡伶 타샤

Tasha Low is a talented actress known for her role in the Netflix series 'Emerald Hill'. She actively engages with her audience through vibrant social media posts showcasing her experiences on set, fashion, and cultural events. Tasha promotes brands like Dior and Chagee, reflecting her involvement in beauty and lifestyle sectors. Her content often highlights her personal journey and collaborations, making her a relatable figure in the entertainment industry.

Favikon Authority Score :8 405 pts

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10. Willabelle Ong

Willabelle Ong is a prominent fashion influencer and founder of OME Living, based in Singapore. With over 1.1 million followers across Instagram and TikTok, she shares content focused on fashion, luxury, lifestyle, and travel. Willabelle has collaborated with high-profile brands like Louis Vuitton and Dior, and has been featured in major publications such as VOGUE and The New York Times. She is also venturing into acting, showcasing her versatility and passion for storytelling.

Favikon Authority Score :8 410 pts

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09.Hailey Teo Xian Wen

Hailey Teo Xian Wen is a lifestyle and fashion content creator based in Singapore, known for her love of capybaras and travel. Her social media presence features a mix of fashion tips, beauty hacks, and travel guides, often highlighting her personal experiences and recommendations. She engages her audience with relatable content and a lighthearted approach, making her a popular figure among young adults interested in lifestyle and fashion.

Favikon Authority Score :8 413 pts

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08. Novita Lam

Novita Lam is a lifestyle influencer based in Singapore, focusing on fashion, active living, and personal style. Her content features daily outfits, fitness motivation, and lifestyle tips, often highlighting local brands and events. She engages her audience with interactive posts, giveaways, and collaborations, showcasing her vibrant lifestyle and love for fashion. Novita's social media presence reflects a blend of personal style and community engagement, making her a relatable figure in the lifestyle niche.

Favikon Authority Score :8 418 pts

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07. Haven Teo

Haven is a rising music artist known for her debut album 'HAVEN', which reflects her personal journey and healing through music. She shares intimate lyrics and engages with her audience through various social media platforms, showcasing her performances and behind-the-scenes moments. With a focus on authenticity and ambition, Haven is carving a niche in the music industry while connecting with fans through relatable content and vibrant visuals.

Favikon Authority Score :8 434 pts

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06.Jamie Chua 蔡欣颖

Jamie Chua is a prominent entrepreneur and social media personality based in Singapore, known for her engaging content on fashion, beauty, and travel. With a significant following across platforms like Instagram and YouTube, she shares her luxurious lifestyle, including closet tours, unboxings of high-end fashion items, and travel vlogs. Her posts often highlight her love for designer handbags and fashion, showcasing her expertise in style and elegance. Jamie's content resonates with a global audience interested in luxury and lifestyle.

Favikon Authority Score :8 446 pts

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05. Gladys Ng

Gladys Ng is a vibrant social media personality based in Singapore, known for her engaging content that blends humor and lifestyle themes. She shares insights into her life, including wedding preparations, beauty products, and local food experiences. Her posts often feature collaborations with brands, showcasing products in a relatable manner. With a strong presence on Instagram and TikTok, she connects with her audience through lighthearted and entertaining content, making her a popular figure among young adults.

Favikon Authority Score :8 596 pts

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04. Turquoise

A vibrant social media presence based in Singapore, showcasing a blend of lifestyle and beauty content. Known for engaging posts about personal style, fitness, and beauty products, particularly from YSL Beauty. The creator emphasizes self-expression through fashion and makeup, often sharing relatable moments and personal anecdotes. With a strong following, her content resonates with a youthful audience interested in beauty trends and lifestyle inspiration.

Favikon Authority Score :8 637 pts

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03. CHAR 薛雯

Charlotte Seet is a 19-year-old beauty, fashion, lifestyle, and dance creator based in Singapore. She actively engages her audience on TikTok and Instagram, showcasing her vibrant personality through dance videos, fashion hauls, and lifestyle content. With a strong following, she promotes brands like SHEIN and shares her experiences in beauty and fashion, making her a relatable figure for young audiences interested in these themes.

Favikon Authority Score :8 654 pts

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02. Yully Teo | Yuuno

Yuuno is a content creator known for her engaging posts on beauty, fashion, and personal experiences. She shares her journey of self-acceptance and body positivity, often highlighting her makeup skills and fashion choices. Her content includes tutorials, personal reflections, and lifestyle updates, resonating with a young audience interested in beauty and self-love. Yuuno's presence on platforms like Instagram and TikTok showcases her creativity and connection with followers, making her a relatable figure in the beauty community.

Favikon Authority Score :8 874 pts

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01. Chloe L.

Chloe L. is a lifestyle content creator known for her engaging TikTok videos showcasing her life as a 'stay-at-home daughter' in Singapore. Her posts often highlight luxury experiences, travel vlogs, and relatable moments, appealing to a young audience interested in affluent lifestyles. With a focus on fashion, beauty, and personal anecdotes, she connects with her followers through humor and authenticity, often using trending hashtags to enhance visibility.

Favikon Authority Score :9 098 pts

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🏆 See the top 200 Fashion Influencers in Singapore 

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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.