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Here's the list of the Top 20 Fashion Influencers in Pakistan in 2025:

20. Areeba Habib
Areeba Habib is a Pakistani actress, model, and entrepreneur known for her vibrant social media presence. She shares insights into her modeling career, beauty tips, and personal style, often collaborating with various brands in the fashion and beauty industry. Her content features makeup tutorials, fashion looks, and lifestyle moments, appealing to a diverse audience interested in beauty and fashion trends. Areeba actively engages with her followers, showcasing her professional journey and personal experiences.
Favikon Authority Score : 8 959 pts

19. Manahyl Salman
Manahyl Salman is a vibrant social media personality known for her engaging TikTok and Instagram content. Her posts often feature heartfelt expressions of love and gratitude, particularly towards her partner, Salman. With a focus on personal moments, celebrations, and lifestyle, she connects with her audience through relatable and emotional content. Her presence is marked by a strong sense of community and positivity, making her a beloved figure among her followers.
Favikon Authority Score : 8 964 pts

18. Merub Ali
Merub Ali is a vibrant social media personality known for her engaging content on Instagram and TikTok. She shares a mix of lifestyle, fashion, and cultural insights, often highlighting her experiences during Ramadan and Eid celebrations. Her posts reflect a playful and relatable approach, resonating with a Gen Z audience. Merub collaborates with brands like Lipton and Xiaomi, showcasing products in a fun and creative manner. She also participates in telefilms, adding to her diverse content portfolio.
Favikon Authority Score : 8 984 pts

17. Nimra Khan
Nimra Khan is a prominent figure in the entertainment industry, known for her work as a manager and musician. She actively engages with her audience through social media, sharing personal moments, collaborations, and promoting various brands. Her content often highlights her artistic collaborations, personal experiences, and festive celebrations, showcasing her vibrant personality and connection to her cultural roots. Nimra's posts reflect a blend of music, fashion, and lifestyle, resonating with a diverse audience.
Favikon Authority Score : 8 998 pts

16. Malika Nisar
Malika Nisar is a fashion and lifestyle enthusiast known for her engaging content on Instagram and TikTok. She shares inspiring style tips, everyday moments, and collaborates with brands for paid partnerships. Her posts often reflect relatable humor and personal anecdotes, resonating with a young audience. With a significant following, she effectively engages her audience through casual and relatable content, making her a prominent figure in the fashion and lifestyle niche.
Favikon Authority Score : 9 004 pts

15. Mishal Niazi
Mishal Niazi is a prominent social media personality based in Islamabad, Pakistan, known for her engaging TikTok and Instagram content. With a focus on fashion, beauty, and lifestyle, she has amassed a significant following, particularly for her vibrant personality and relatable posts. As the owner of a beauty-related business, she often shares insights into her personal style and cultural inspirations, appealing to a young audience interested in trends and self-expression.
Favikon Authority Score : 9 042 pts

14. Maimoona Shah
Maimoona Shah is a Pakistani artist and social media personality known for her engaging TikTok and Instagram content. She shares personal experiences, including her engagement and memorable life events like skydiving in Dubai. Her posts often feature fashion, beauty, and lifestyle themes, showcasing collaborations with brands. Maimoona's content resonates with a youthful audience, reflecting her vibrant personality and artistic flair.
Favikon Authority Score : 9 062 pts

13. Nausheen Saeed
Nausheen Saeed, known as Dolly, is a prominent social media personality and fashion icon from Pakistan. She manages multiple brands, including her own signature salon and a fashion line. Her TikTok and Instagram content features lifestyle themes, beauty tips, and personal anecdotes, often engaging with her audience through trending challenges and relatable humor. With millions of likes on her posts, she has established a strong online presence, particularly in the beauty and fashion sectors.
Favikon Authority Score : 9 073 pts

12. Ramsha Khan
Ramsha Khan is a prominent Pakistani actress known for her captivating performances in various television dramas. With a strong social media presence, she shares insights into her personal life, fashion choices, and festive celebrations, often collaborating with brands in the fashion industry. Her posts reflect a blend of elegance and cultural pride, showcasing her roles in popular series and her journey in the entertainment industry. Ramsha engages her audience with heartfelt messages and gratitude, making her a relatable figure in the realm of Pakistani entertainment.
Favikon Authority Score : 9 079 pts

11. Umer Fayyaz Butt
Umer Fayyaz Butt is a prominent social media personality known for his engaging TikTok and Instagram content, often featuring humor, relatable memes, and lifestyle themes. His posts frequently include expressions of gratitude and camaraderie with friends, showcasing a vibrant community around the #ufbfam hashtag. Umer's content resonates with a youthful audience, primarily in Pakistan and India, and he often collaborates with brands, reflecting a strong presence in the entertainment and lifestyle sectors.
Favikon Authority : 9 143 pts

10. Ali Raza
Ali Raza is a Pakistani model and actor known for his engaging social media presence across platforms like Instagram and TikTok. He shares insights into his life, fashion, and projects, often collaborating with brands in the fashion and entertainment sectors. His content includes behind-the-scenes looks at his work, personal experiences, and promotional posts for various products and events. Ali's posts reflect a blend of lifestyle, fashion, and entertainment, appealing to a diverse audience interested in contemporary culture.
Favikon Authority : 9 151 pts

9. Kubra Gohar Khan
Kubra Gohar Khan is a vibrant social media personality known for her artistic flair, love for KPOP, and gaming enthusiasm. She shares personal moments, wedding celebrations, and heartfelt messages about social issues, particularly focusing on women's empowerment and humanitarian crises. Her posts often reflect a blend of cultural pride and emotional depth, resonating with a diverse audience. Kubra actively engages in discussions about Palestine, showcasing her commitment to social justice and community support.
Favikon Authority : 9 204 pts

8. Adnan Zafar
Adnan Zafar, known as the 'Ken Doll of Pakistan', is a prominent influencer based in Dubai, focusing on beauty, fashion, and lifestyle content. He celebrates culture and positivity through his posts, showcasing his grooming tips, fashion choices, and experiences in the UAE. His social media presence includes engaging content on TikTok and Instagram, where he promotes various brands and events, particularly in the fashion industry. Adnan's vibrant personality and connection with his audience make him a notable figure in the influencer space.
Favikon Authority Score : 9 220 pts

7. Minal Ahsan
Minal Ahsan is a prominent figure in the beauty and lifestyle sector, serving as the founder of Skin Recipe and managing her brand's social media presence. Her content primarily revolves around family moments, festive celebrations, and beauty tips, showcasing her personal life and professional endeavors. Minal engages her audience with relatable posts about motherhood and beauty routines, often featuring collaborations with various brands. Her vibrant personality and connection with her followers make her a notable influencer in the Pakistani market.
Favikon Authority Score : 9 283 pts

6. Ayesha Khan
Ayesha Khan is a prominent social media personality known for her engaging content on Instagram, where she shares fashion, beauty, and lifestyle posts. With a significant following, she showcases her style through collaborations with various designers and photographers. Her posts often include personal reflections and moments from her life, resonating with her audience. Ayesha also promotes her work in the entertainment industry, hinting at upcoming projects and collaborations.
Favikon Authority Score : 9 331 pts

5. Minahil Malik
Minahil Malik is a prominent social media personality and brand ambassador for Farah Beauty Salon. Her content primarily revolves around beauty, fashion, and lifestyle, showcasing her experiences and endorsements through engaging posts on TikTok and Instagram. With a significant following, she shares trending beauty looks and promotes various beauty products and services, reflecting her influence in the beauty industry.
Favikon Authority Score : 9 341 pts

4. Alishbah Anjum
Alishbah Anjum is a Pakistani content creator active on TikTok and Instagram, known for her engaging posts that often include the hashtag #Alishbahanjum. Her content primarily features personal moments and relatable themes, appealing to a youthful audience. She promotes her collaborations and has a presence in the beauty and lifestyle sectors, as indicated by her Instagram bio mentioning work collaborations. Her TikTok videos have garnered significant likes, showcasing her popularity.
Favikon Authority Score : 9 362 pts

3. Rabeeca Khan
Rabeeca Khan is a vibrant social media personality known for her engaging content in beauty, fashion, and lifestyle. She shares tutorials, product reviews, and personal experiences, often infused with humor and authenticity. Her posts frequently highlight her modeling work and collaborations with brands, showcasing her dynamic presence across platforms like TikTok and Instagram. Rabeeca's content resonates with a youthful audience, reflecting her passion for creativity and connection.
Favikon Authority Score : 9 444 pts

2. Durefishan Saleem
Durefishan Saleem is a prominent figure in the fashion and lifestyle space, sharing her love for traditional attire and modern styles. Her Instagram showcases a blend of personal moments, fashion insights, and cultural celebrations, often featuring collaborations with various brands. With a focus on elegance and festive wear, she engages her audience through vibrant visuals and relatable content, reflecting her passion for fashion and lifestyle.
Favikon Authority Score : 9 473 pts

1. Dananeer Mobeen
Dananeer is a prominent content creator known for her engaging posts on Instagram and TikTok, where she shares personal experiences, fashion insights, and cultural reflections. Her content often highlights her work in the entertainment industry, including upcoming dramas, and she expresses strong support for social causes, particularly regarding Palestine. With a vibrant and youthful aesthetic, she connects with her audience through relatable storytelling and visually appealing content.
Favikon Authority Score : 9 509 pts
View the full top 200 ranking here:
🏆 Top 200 Fashion Influencers in Pakistan
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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