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Top 20 Fashion Influencers in Finland in 2025

Finland's fashion scene is thriving, and these 20 influencers are leading the charge. From street style to seasonal looks, they bring daily inspiration.

March 22, 2025
Justine Castany

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Here's the list of the Top 20 Fashion Influencers in Finland in 2025: 

20. Sofy Maria

The creator, known as CaribbeanPrince$$, is based in Helsinki and focuses on beauty content, particularly eyelash extensions. Her TikTok posts often express casual sentiments and showcase her personality, while her Instagram highlights her work as a lash artist with vibrant visuals and hashtags related to beauty. She engages her audience with relatable content and beauty tips, appealing to a demographic interested in aesthetics and self-care.

Favikon Authority Score : 7 938 pts

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19. Janita Autio

Janita Autio is a vibrant photographer and content creator known for her colorful aesthetic and engaging social media presence. She has been recognized as the 'Vuoden värikkäin' and 'Vuoden Instagram -vaikuttaja', showcasing her influence in the creative community. Her content often features interior design, personal experiences, and collaborations with brands, reflecting her passion for visual storytelling and lifestyle. Janita actively engages with her audience through relatable posts and creative projects.

Favikon Authority Score : 8 029 pts

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18. Maiju Voutilainen

Maiju Voutilainen is a media student and content creator based in Finland, focusing on film and photography. Her social media presence showcases her artistic journey, self-care, and educational experiences at Metropolia University of Applied Sciences. She engages her audience with personal reflections, creative projects, and advocacy for environmental awareness, particularly through events like Earth Hour. Maiju's content is visually appealing and often features her explorations in nature and media production.

Favikon Authority Score : 8 132 pts

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17. Rosanna Kulju

Rosanna Kulju is a Finnish content creator and podcast host known for her engaging social media presence. She shares insights about her life, fitness journey, and personal experiences, often discussing topics like health, beauty, and self-acceptance. With a background in competitive dance and a history of participating in beauty pageants, she combines her passion for fitness with lifestyle content. Rosanna also runs a business offering staffing services for events, showcasing her entrepreneurial spirit.

Favikon Authority Score : 8 133 pts

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16. Alina Rolling

Alina is a fashion designer based in Helsinki, Finland, who shares her creative office outfits and personal style on social media. She emphasizes self-expression through fashion, often discussing the balance between work attire and personal comfort. Alina engages her audience with relatable content about the challenges of dressing for the office and the joy of creating her own clothing. Her posts reflect a blend of fashion inspiration and practical advice for smart shopping, encouraging sustainable choices.

Favikon Authority Score : 8 154 pts

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15. Sabina Särkkä

Sabina Särkkä is a Finnish digital creator and yoga teacher known for her engaging content on hair tutorials, beauty tips, and healthy recipes. She frequently collaborates with brands like Kérastase and Dyson, showcasing hair care techniques and makeup tutorials. Her social media presence emphasizes wellness, beauty, and lifestyle, appealing to a diverse audience interested in personal grooming and fitness.

Favikon Authority Score : 8 190 pts

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14. Ilona Ylikorpi

Ilona Ylikorpi is a content creator based in Helsinki, Finland, focusing on lifestyle, beauty, and wellness. Her social media presence features collaborations with brands like L'Oréal Paris and Vichy, showcasing beauty tips, personal reflections, and product promotions. She engages her audience with relatable content about daily life, self-care routines, and fashion choices, often highlighting her journey towards embracing her natural hair color. Ilona's posts resonate with a community interested in beauty, health, and personal growth.

Favikon Authority Score : 8 238 pts

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13. Sini Papananaama

Sini, known as Papananaama, is a Finnish radio host and content creator focusing on lifestyle, beauty, and pop culture. She engages her audience with humorous takes on current events, celebrity fashion critiques, and personal anecdotes. Her content spans various platforms, including YouTube, Instagram, and TikTok, where she shares insights into her life, beauty routines, and social commentary. Sini's vibrant personality and relatable content resonate with a diverse audience, particularly in the Finnish-speaking community.

Favikon Authority Score : 8 281 pts

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12. Sara Sieppi

Sara Sieppi is a Finnish content creator known for her candid discussions on personal experiences, including her journey through multiple miscarriages. She shares insights into her life, home, and wellness, often blending personal anecdotes with lifestyle content. Her posts reflect a focus on mental health, self-empowerment, and the importance of community support. Sara also engages in brand collaborations, particularly in the wellness and beauty sectors, showcasing products that resonate with her audience.

Favikon Authority Score : 8 358 pts

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11. Jenna Gullsten

Jenna Gullsten is a Finnish content creator known for her engaging posts about lifestyle, beauty, and family. She actively promotes various brands through collaborations, showcasing products related to hair care, cosmetics, and family life. Her social media presence includes announcements for events and tours, reflecting her involvement in the entertainment industry. Jenna's content often features personal experiences, making her relatable to her audience, particularly in the context of motherhood and beauty.

Favikon Authority : 8 372 pts

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10. Netta Eleonoora Oikkonen

Netta Eleonoora Oikkonen is a Finnish content creator known for her engaging lifestyle vlogs and dance videos on TikTok and YouTube. She shares snippets of her daily life, fashion, and travel experiences, often collaborating with brands. Her content features a mix of humor and personal anecdotes, appealing to a young audience interested in lifestyle and entertainment.

Favikon Authority Score : 8 375 pts

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9. Aino Rossi

Aino Rossi is a Finnish mom and content creator who shares her life experiences, fashion, and family moments on Instagram. She emphasizes female empowerment and the importance of community, often celebrating the women in her life. Aino engages her audience with personal anecdotes, lifestyle tips, and product recommendations, showcasing her love for fashion and family activities. Her posts reflect a vibrant and positive outlook, resonating with a community of women and mothers.

Favikon Authority : 8 383 pts

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8. Iiris Lusa

Iiris Lusa is a Finnish content creator known for her engaging TikTok and Instagram posts, focusing on beauty, fashion, and lifestyle. She frequently collaborates with brands, offering discount codes to her followers. Her content includes makeup tutorials, fashion hauls, and personal reflections, showcasing her vibrant personality and style. With a significant following, she effectively engages her audience through relatable content and promotions.

Favikon Authority Score : 8 417 pts

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7. Rosa-Maria Ryyti

Rosa Ryyti is a Finnish social media personality known for her vibrant content focused on fashion, fitness, beauty, and travel. As a Miss Universe Finland 2015 contestant, she promotes brands like Fashion Nova and Bella Barnett through engaging posts showcasing her stylish outfits and fitness journey. Her audience is captivated by her lifestyle, which includes workout programs and travel experiences, making her a relatable figure in the fashion and fitness communities.

Favikon Authority Score : 8 418 pts

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6. Bakari Diarra

The creator, known as BAKA®, is a Finnish social media personality with a strong presence on TikTok and Instagram. His content primarily revolves around fashion drops, music events, and lifestyle updates, often featuring collaborations with other influencers. He engages his audience with interactive posts and promotional content, showcasing a mix of humor and casual style. His posts frequently highlight product launches and personal appearances, indicating a focus on brand partnerships and event promotion.

Favikon Authority Score : 8 423 pts

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5. Susanne Aalto

Susanne Aalto, known as Pahalapsi, is a Finnish content creator focusing on alternative fashion, lifestyle, and cooking. Her social media presence includes YouTube and TikTok, where she shares personal stories, fashion transformations, and cooking tutorials. She promotes a unique blend of goth and pin-up styles, engaging her audience with vibrant visuals and relatable content. Susanne also emphasizes mental well-being and self-acceptance through her creative expressions.

Favikon Authority Score : 8 426 pts

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4. Sarah Eveliina

Sarah Eveliina is a Finnish social media personality known for her fashion and lifestyle content, primarily on Instagram. Her posts often feature stylish outfits, beauty looks, and personal reflections, showcasing a classy and feminine aesthetic. With a significant following, she engages her audience through visually appealing photography and relatable captions, often highlighting her love for fashion and personal style. Her content resonates with women interested in fashion trends and lifestyle inspiration.

Favikon Authority Score : 8 475 pts

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3. ibe1999

Ibe is a Finnish artist known for his engaging music and vibrant social media presence. He promotes his work, particularly the project 'MASIINA', through various platforms, showcasing a blend of creativity and personal expression. His posts often feature music releases, merchandise promotions, and glimpses into his artistic journey, resonating with a youthful audience. Ibe's content is characterized by a casual style, appealing to fans of contemporary music and culture.

Favikon Authority Score : 8 611 pts

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2. Derya Dincer

Derya Dincer is a Finnish content creator and expectant mother, sharing her journey through pregnancy and family life on platforms like TikTok and YouTube. Her posts often feature personal milestones, baby-related content, and collaborations with brands. Derya engages her audience with relatable and heartfelt moments, showcasing her life as a wife and mom-to-be. She actively promotes products and engages in giveaways, creating a community around her experiences.

Favikon Authority Score : 8 696 pts

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1. Sara Manner

Sara Manner is a Finnish entrepreneur and founder of SeeB Activewear, focusing on empowering women through activewear that promotes confidence and comfort. Her social media presence showcases her journey in building her brand, fitness lifestyle, and personal style, with a strong emphasis on body positivity and self-love. She engages her audience with relatable content, including workout tips and fashion inspiration, while actively promoting her brand's upcoming launches.

Favikon Authority Score : 8 798 pts

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View the full top 200 ranking here:

🏆 Top 200 Fashion Influencers in Finland

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.