Top 20 Dutch CEOs on Social Media in 2025
Social media continues to transform how leaders connect, inspire, and drive impact. Meet the Top 20 Dutch CEOs on Social Media in 2025, leading the way with authentic engagement, bold thought leadership, and a powerful digital presence across platforms.
Here’s the list of the Top 20 Dutch CEOs on Social Media in 2025:
20. Joost Oorthuizen
Joost Oorthuizen is a seasoned leader in sustainable investment, with over two decades of experience in the private-public sector. His recent role as CEO at Invest International focused on green initiatives and SME financing, managing a portfolio exceeding a billion in assets. He has been instrumental in promoting climate finance and sustainable commodity production, collaborating with various stakeholders to drive impactful investments in emerging markets, particularly in green hydrogen and agriculture.
Favikon Authority Score: 1 326 pts
19. Stephen van Rooyen
Stephen van Rooyen is the CEO of VodafoneZiggo in the Netherlands, previously serving as CEO of Sky UK and Ireland. He has a strong background in leading commercial strategies and product innovations, contributing to significant customer growth and brand development. His posts reflect a commitment to customer service, team collaboration, and industry leadership, with a focus on enhancing digital connectivity and entertainment services. He actively engages with colleagues and the community, emphasizing inclusivity and innovation in the media landscape.
Favikon Authority Score: 1 590 pts
18. Jan-Willem Dockheer
Jan-Willem Dockheer is a seasoned CEO and Managing Director at BMN Nederland with extensive experience across various industries, including retail and construction materials. He has a strong focus on consumer and digital innovation, having successfully led significant growth initiatives in Serbia and the Netherlands. His leadership style emphasizes team empowerment and operational excellence, driving omnichannel retail strategies and e-commerce advancements. Jan-Willem is passionate about building inclusive cultures and fostering local partnerships.
Favikon Authority Score: 1 609 pts
17. Onno Dwars
Onno Dwars is the CEO of Ballast Nedam Development, focusing on creating sustainable living and working environments in urban areas. His posts emphasize climate-positive building practices, nature-inclusive development, and the importance of biodiversity in urban planning. He actively engages with political and societal issues related to housing, sustainability, and environmental impact, advocating for innovative solutions in the construction industry.
Favikon Authority Score: 1 687pts
16. Tanja Dik
Tanja Dik is the CEO of Johan Cruijff ArenA, showcasing her leadership in the aviation, live entertainment, and hospitality sectors. With a strong focus on customer experience and sustainability, she emphasizes collaboration and community engagement through various events. Her posts highlight significant concerts and initiatives aimed at social impact, including support for women's football and local community events. Tanja is recognized for her strategic vision and commitment to creating meaningful experiences for visitors and stakeholders.
Favikon Authority Score: 2 978 pts
15. Annette Mosman
Annette Mosman is the CEO of APG, focusing on enhancing women's financial independence in the Netherlands. She actively engages in social media campaigns to raise awareness about the gender pension gap and advocates for sustainable finance. Her content emphasizes collaboration, leadership, and the importance of financial literacy for women. Annette participates in high-profile discussions, including the World Economic Forum, and promotes initiatives that support women's empowerment in finance.
Favikon Authority Score: 3 931 pts
14. Bas de Reus
Bas de Reus is the CEO of ilionx with over 29 years of experience in the technology sector. He focuses on customer challenges and leads teams at the CxO level, emphasizing strategy and transformation. His leadership style is pragmatic and innovative, aiming to prepare companies for future growth. He actively supports his team and community, particularly in response to the Ukraine crisis, and values employee satisfaction, as evidenced by his company's recognition as a World-Class Workplace.
Favikon Authority Score: 3 938 pts
13. Alex Vassilev
Alex Vassilev is the CEO of Sport Alliance and an investor known for his leadership at WeTransfer, where he has driven significant growth and innovation in creative technology. His posts highlight milestones in the company's journey, including acquisitions and product launches, emphasizing a commitment to supporting the creative community. Vassilev's focus on sustainability and user-centric solutions showcases his dedication to building a thriving platform for creatives. He actively engages with his audience, sharing insights and celebrating team achievements.
Favikon Authority Score: 4 073 pts
12. Seada van den Herik
Seada van den Herik is a prominent leader in the insurance and sports sectors, currently serving as CEO of Onderlinge 's-Gravenhage and President of the Royal Dutch Rowing Federation. With a strong focus on gender equality and diversity, she advocates for women's representation in leadership roles. Her extensive experience includes executive positions in various financial institutions and a commitment to enhancing the rowing community in the Netherlands. Seada combines her expertise in finance with a passion for sports and technology.
Favikon Authority Score: 4 218 pts
11. Rogier Rouppe van der Voort
Rogier Rouppe van der Voort is the CEO of PCN, specializing in recruitment for the FinTech, SaaS, Cyber, and eCommerce sectors. With over a decade of experience, he has successfully placed over 1000 candidates, maintaining a 92% retention rate. His content focuses on industry insights, talent acquisition strategies, and the evolving landscape of digital payments. He actively engages with the FinTech community through podcasts, webinars, and events, emphasizing the importance of diversity and innovation in hiring practices.
Favikon Authority Score: 5 412 pts
10. Arjan Meijer
Arjan Meijer is the President and CEO of Embraer Commercial Aviation, with over 20 years of experience in the aviation industry. His expertise spans MRO, technical management, and fleet development, and he has led global sales and marketing teams. His social media presence focuses on company achievements, aircraft deliveries, and innovations in aviation technology, particularly in sustainability and operational efficiency. He actively engages with industry developments and customer relationships.
Favikon Authority Score: 5 781 pts
9. Peer Swinkels
Peer Swinkels is the CEO of Royal Swinkels, a family-owned brewery known for its innovative approach to alcohol-free beer and sustainability. His posts highlight the importance of family businesses in the economy, advocating for better policies to support them. He emphasizes long-term thinking, sustainability, and innovation in brewing, while also sharing personal reflections on leadership and company culture. Swinkels actively engages in discussions about the future of the brewing industry and the impact of legislation on family-owned enterprises.
Favikon Authority Score: 5 841 pts
8. Roy Jakobs
Roy Jakobs is the CEO of Royal Philips, focusing on improving health and well-being through innovation. His leadership emphasizes people-centered care and sustainable healthcare solutions. He actively engages in discussions about healthcare challenges, AI in medicine, and the importance of diversity in leadership. Jakobs shares insights on the company's innovations and partnerships, aiming to enhance patient care and operational efficiency. His posts reflect a commitment to addressing global health issues and empowering healthcare professionals.
Favikon Authority Score: 5 939 pts
7. Anke den Ouden
Anke den Ouden is the CEO of Microsoft Netherlands, recognized for her leadership in driving diversity and inclusion in the tech industry. She actively promotes STEM education and accessibility initiatives, particularly for underrepresented groups, including refugees. Anke has received multiple awards for her contributions to digital leadership and is a vocal advocate for women's empowerment in technology. Her posts reflect a commitment to social impact, innovation, and collaboration within the tech community.
Favikon Authority Score: 6 043 pts
6. Boris Veldhuijzen van Zanten
Boris Veldhuijzen van Zanten is a tech entrepreneur and founder of The Next Web, where he served as CEO until 2021. He shares insights on technology, entrepreneurship, and personal anecdotes about family life. His social media presence is characterized by humor and a candid approach to both professional and personal topics, including parenting and tech design. He engages with his audience through relatable content and commentary on everyday experiences.
Favikon Authority Score: 6 211 pts
5. Gunay Uslu
Gunay Uslu is the CEO of Corendon and a former Dutch Secretary of Culture and Media. Her LinkedIn posts reflect a strong commitment to cultural heritage, arts, and community engagement. She actively discusses topics such as fair pay for artists, the importance of libraries, and the return of colonial artifacts. Uslu emphasizes diversity and inclusion in the workplace and advocates for the cultural sector's recognition and support. Her content often highlights significant cultural events and initiatives in the Netherlands.
Favikon Authority Score: 6 318 pts
4. Ton van Veen
Ton van Veen is the CEO of Jumbo Supermarkten, focusing on making delicious and responsible food accessible to everyone. He emphasizes sustainability and community engagement, aiming to transform Jumbo into the most beloved supermarket in the Netherlands and Belgium. His leadership style promotes responsibility and connection among colleagues and partners, fostering a positive work environment. He actively participates in initiatives addressing societal issues, such as loneliness and food security, while driving the company's strategic growth and innovation.
Favikon Authority Score: 6 945 pts
3. Sander van 't Noordende
Sander van 't Noordende is the CEO of Randstad, focusing on creating an equitable and specialized talent company. He advocates for workplace equity, particularly for the LGBTQI+ community, and emphasizes the importance of inclusivity in the labor market. His posts reflect a commitment to fostering team success and addressing talent scarcity through innovative partnerships and strategies. He actively engages in discussions about workplace culture and the evolving needs of employees and clients.
Favikon Authority Score: 7 600 pts
2. Ben van Beurden
Ben van Beurden is a seasoned energy executive and Senior Advisor at KKR, previously serving as CEO of Shell. He has been instrumental in driving Shell's transition towards renewable energy and net-zero emissions, advocating for sustainable practices and corporate transparency. His posts reflect a commitment to addressing climate change, supporting humanitarian efforts, and leading innovative energy solutions, including hydrogen production and carbon capture initiatives.
Favikon Authority Score: 7 727 pts
1. Pieter Zwart
Pieter Zwart is the CEO and founder of Coolblue, a leading e-commerce company in the Netherlands. His social media presence focuses on entrepreneurship, technology, and customer satisfaction, often sharing insights about company culture and innovations. He engages with followers through humorous and relatable content, highlighting events and initiatives at Coolblue, including educational programs and new store openings. His posts reflect a commitment to customer service and employee engagement.
Favikon Authority Score: 8 498 pts
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