.png)
Top 20 Content Marketers in the UK in 2025
The United Kingdom is home to a thriving content marketing industry, where experts craft compelling strategies that drive engagement and brand growth. Meet the Top 20 Content Marketers in the UK in 2025, leading the field with innovation, storytelling, and digital expertise.
Here’s the list of the Top 20 Content Marketers in the United Kingdom in 2025:
20. Grace Hall
Grace Hall is a freelance copywriter specializing in website and branding copy, offering tone of voice support and content strategy for business owners. Her social media presence is characterized by humor and authenticity, often addressing the challenges of copywriting and marketing. She engages with her audience through relatable anecdotes and critiques of poor copy practices, advocating for clarity and engagement in content. Grace's posts reflect her background in psychology, enhancing her understanding of audience connection.
Favikon Authority Score: 5 796 pts
19. George Smith
George Smith is a creative copywriter and social media strategist known for his humorous and satirical take on workplace culture and job descriptions. He engages his audience with witty posts that critique corporate practices and highlight the absurdities of job hunting. His collaborations include notable brands like Brewdog and Tesco, showcasing his expertise in crafting compelling content and campaigns. George's unique voice resonates with professionals seeking a fresh perspective on the industry.
Favikon Authority Score: 5 947 pts
18. Lulu Godfrey
Lulu Godfrey is a LinkedIn ghostwriter and coach specializing in content strategy and personal branding. She offers services like collaborative posting and ghostwriting, helping clients enhance their LinkedIn presence. Lulu shares insights on building a community, generating leads, and the importance of mindset in business. Her posts often reflect her journey as a digital nomad and her experiences in Australia, emphasizing the balance between work and personal life.
Favikon Authority Score: 5 955 pts
17. Michelle Eshkeri
Michelle Eshkeri is a premium finance ghostwriter specializing in creating SEO content for accountants, financial advisors, and mortgage brokers. With a background as an ex-accountant, she offers services like LinkedIn profile optimization, content creation, and marketing strategy. Her posts often critique industry practices and advocate for better understanding of financial topics. Michelle emphasizes the importance of authentic engagement on LinkedIn and shares insights on effective networking and content marketing.
Favikon Authority Score: 5 990 pts
16. Nadine Heir
Nadine Heir is a marketing professional specializing in content strategy and copywriting, with experience working with international brands like Coca-Cola and Moody's. She is the Marketing Manager at DQS and was previously the Chief Marketer at Write Wiser, a business focused on providing high-quality content and guidance for freelancers. Her social media presence emphasizes personal growth, transparency in business, and the importance of mental health. Nadine shares insights on content marketing, self-promotion, and the challenges of freelancing, often incorporating humor and personal anecdotes.
Favikon Authority Score: 6 162 pts
15. Carolyn McMurray
Carolyn McMurray, a 24-year-old founder of Word Tonic, leads a vibrant community of 1,000 Gen-Z copywriters. Her platform focuses on making copywriting accessible to young creatives, offering masterclasses, networking opportunities, and a supportive environment. Carolyn emphasizes the importance of community and mentorship, aiming to empower young writers to break into the industry without traditional barriers. Her content often critiques outdated educational systems and promotes inclusivity in the creative field.
Favikon Authority Score: 6 231 pts
14. Phil Shorland
Phil Shorland specializes in LinkedIn ghostwriting, storytelling, and brand voice coaching for business owners and freelancers. He offers content coaching, helping clients enhance their personal brands through effective storytelling and engagement strategies. His posts often provide actionable tips and insights on content creation, personal branding, and the importance of authenticity in communication. Phil emphasizes the significance of sharing both successes and failures in building a relatable brand narrative.
Favikon Authority Score: 6 372 pts
13. Fiona Bradley
Fiona Bradley is a dynamic entrepreneur and founder of FB Comms, a content marketing agency based in Leeds. She specializes in social media management, content creation, and PPC advertising, with a focus on eCommerce and tech brands. She was recognized as the Rising Star 2022 - EU Content Awards and Digital Agency Owner of The Year 2023. Her engaging social media presence showcases her expertise in marketing, humor, and personal storytelling, making her a relatable figure in the industry.
Favikon Authority Score: 6 668 pts
12. Chris James
Chris James is a LinkedIn expert, entrepreneur, and content marketing strategist dedicated to helping individuals and businesses generate leads and build strong personal brands. As the founder of Content to Clients Consulting, he specializes in organic content strategies that drive client acquisition and business growth. His content focuses on storytelling, mindset shifts, and marketing strategies, offering free resources, masterclasses, and workshops to support his audience. Through his training sessions and hands-on approach, Chris empowers small business owners to leverage content marketing for long-term success.
Favikon Authority Score: 6 683 pts
11. Jack Gaisford
Jack Gaisford is a content creation expert focused on helping small business owners enhance their marketing strategies. He founded The Content Club, offering workshops, resources, and community support to empower entrepreneurs in producing effective content. His posts often critique the superficiality of social media, emphasizing authenticity and practical advice. Jack's experience includes running a video production agency and transitioning to a mentorship role, where he shares insights on overcoming challenges in content creation.
Favikon Authority Score: 6 912 pts
10. Zsike Peter
Zsike Peter is a UK-based abstract painter and LinkedIn content strategist known for her bold, engaging posts that challenge the over-reliance on AI in writing. She emphasizes the importance of authenticity and critical thinking in content creation, advocating for a return to human-centric communication. Her work combines creative writing with authority marketing, helping clients build strong online presences. Zsike's unique persona blends humor with a vampiric theme, making her content both entertaining and thought-provoking.
Favikon Authority Score: 7 034 pts
9. Janet Murray
Janet Murray is a strategic marketing consultant and the creator of Campaignomics, specializing in lead generation and authority building through content marketing. With a background as a podcaster and former journalist, she is known for her authentic and bold approach to marketing while advocating for women's rights and addressing complex topics around gender identity. She helps businesses craft high-impact content campaigns, offering services in product launches, whitepapers, books/eBooks, newsletters, podcasts, and email marketing. Her expertise lies in developing content strategies that not only drive engagement but also establish brands as industry leaders. Through her work, Janet promotes authentic storytelling and meaningful conversations, ensuring her clients' voices are heard in a crowded digital space.
Favikon Authority Score: 7 259 pts
8. Dan Knowlton
Dan Knowlton is a co-founder of Knowlton, a video production and social media marketing agency that focuses on delivering trackable ROI for clients. He emphasizes creativity in marketing, often using humor and relatable content to engage audiences. Dan co-hosts 'The Business Anchors' podcast and writes a weekly newsletter, 'The Friday Club.' His agency has worked with notable brands like BBC and Sunny D, generating millions in revenue. He is passionate about improving marketing practices and supporting local businesses.
Favikon Authority Score: 7 448 pts
7. Valbona Shehaj
Valbona Shehaj is the founder of 20Three Media, focusing on innovative marketing solutions in content creation and lead generation. Her social media presence features relatable content, humor, and personal milestones, including her journey into entrepreneurship and marathon training. She engages her audience with fitness tips, relatable memes, and personal anecdotes, fostering a sense of community among her followers.
Favikon Authority Score: 7 621 pts
6. Karla McNeilage
Karla McNeilage is a dynamic content marketer and personal branding expert based in Glasgow. With over eight years of experience, she specializes in LinkedIn personal branding and ghostwriting for B2B founders and CEOs. Karla is passionate about storytelling, mental health advocacy, and wellness, often sharing her journey with ADHD and sobriety. Her content reaches millions, and she has successfully grown communities and businesses through strategic marketing campaigns. Karla is also a wellness advocate, focusing on mental health and personal growth.
Favikon Authority Score: 7 648 pts
5. Joe Emery
Joe Emery is a seasoned copywriter and content writer with a focus on driving traffic, building brands, and increasing revenue through effective communication. He shares personal experiences related to job loss and mental health, advocating for support for job seekers. His posts often reflect on societal issues, including the challenges of the job market and the stigma surrounding unemployment. Joe engages with his audience through candid discussions about vulnerability and the importance of mental well-being.
Favikon Authority Score: 7 678 pts
4. Dave Harland
Dave Harland is a copywriter at The Word Man and the co-founder of Copy Or Die, known for his humorous and engaging content on LinkedIn. He specializes in writing that captivates audiences, often using wit and sarcasm to critique common marketing practices. His posts frequently address themes of creativity, productivity, and the absurdities of the digital marketing landscape. He also offers a video course titled 'Write The Funny' and runs a newsletter called 'The Word'.
Favikon Authority Score: 8 018 pts
3. Sam Bearfoot
Sam Bearfoot is a social media content expert known for her candid and humorous approach to content creation. With over 300 million views, she specializes in helping online businesses grow and sell through engaging content strategies. Her outspoken style and no-nonsense attitude resonate with her audience, making her a relatable figure in the digital marketing space. Sam emphasizes the importance of personality in content and offers practical advice for navigating the complexities of social media marketing.
Favikon Authority Score: 8 162 pts
2. Jake Ward
Jake Ward is a 26-year-old entrepreneur and SEO expert who founded an SEO agency in 2019, generating $20M annually for clients. He emphasizes self-education over traditional schooling and has built multiple businesses, including Byword, an AI content generation tool. His social media presence focuses on SEO strategies, content marketing, and leveraging AI for business growth. He shares insights on optimizing websites and creating effective content strategies, aiming to help others achieve similar success.
Favikon Authority Score: 8 233 pts
1. Matt Barker
Matt Barker is a successful solopreneur and founder of The Digital Copywriter, specializing in social copywriting and personal growth. He has driven over £2M+ for businesses and built a multi-6-figure one-person business. Matt shares insights on copywriting, solopreneurship, and attracting clients through organic social content. He offers a free daily newsletter and a copywriting course, 'The Digital Copywriter.' His content focuses on practical strategies for LinkedIn growth and client acquisition.
Favikon Authority Score: 8 336 pts
View the full top 200 ranking here:
🏆 Top 200 Content Marketing & Copywriting in the UK
Also See 👀
How does Favikon rank influencers
Favikon Tool to Find 5M+ Influencers on Social Media
Related Articles
See all the articles
Favikon is an influencer marketing sofware. We are not affiliated, associated, endorsed by, or in any way officially connected with the Tiktok, Youtube, LinkedIn or Instagram brand, or any ot ifts subsidiaries or its affliates. The names "Tiktok", "Youtube", "LinkedIn" and "Instagram" as well as related names, marks, emblems and images are registered trademarks of their respective owners.
Copyright © 2025 Favikon | All Rights Reserved
