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Top 20 Content Marketers in Brazil in 2025

Brazil is home to a thriving content marketing industry, where experts craft compelling strategies that drive engagement and brand growth. Meet the Top 20 Content Marketers in Brazil in 2025, leading the field with innovation, storytelling, and digital expertise.

March 22, 2025
Jeremy Boissinot

Here’s the list of the Top 20 Content Marketers in Brazil in 2025:

20. Laíze Damasceno

Laíze Damasceno is a Brazilian writer, journalist, and speaker specializing in humanized content marketing. As the founder of Marketing de Gentileza, she emphasizes the importance of empathy and kindness in business communications. Recognized as a LinkedIn Top Voice, she engages audiences through workshops and mentorship, advocating for a gentler approach to marketing. Her work focuses on building trust and positive relationships in the digital space, aiming to inspire and empower individuals and organizations alike.

Favikon Authority Score: 6 857 pts

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19. Wezeck Nogueira

Wezeck Nogueira is a marketing head and content strategist with a strong focus on creativity and communication. He has experience in content creation and marketing strategies across various sectors in Brazil, particularly in Fortaleza, Rio de Janeiro, and São Paulo. His posts often share insights on branding, creativity, and the importance of authenticity in marketing. He actively engages with his audience by providing valuable resources and tools for content creators.

Favikon Authority Score: 6 915 pts

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18. Marcelo Braggion

Marcelo Braggion is a Brazilian copywriter and entrepreneur focused on transforming communication into persuasive sales tools. He shares insights on copywriting, marketing strategies, and personal growth, emphasizing the importance of understanding one's audience and emotional triggers in sales. His journey includes experiences as a metalworker and a Franciscan, which inform his approach to business and life. Marcelo engages his audience with practical advice and motivational content aimed at improving their sales techniques and personal development.

Favikon Authority Score: 6 976 pts

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17. Ketyanne Silva

Ketyanne Silva is a content strategist and influencer focused on digital marketing and brand strategies. As a mother and a woman of color, she emphasizes the importance of inclusivity and representation in her work. Her posts often explore the intersection of creativity and strategy, sharing insights on user-generated content and the evolving landscape of beauty marketing. Ketyanne advocates for authenticity and engagement in brand communication, making her a valuable voice in the marketing community.

Favikon Authority Score: 6 977 pts

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16. Sophia Spadão

Sophia Spadão is a personal branding strategist and founder of Effi Studios, specializing in helping individuals enhance their online presence, particularly on LinkedIn. She emphasizes authentic storytelling and effective communication to build authority and engagement. Her content focuses on personal development, marketing strategies, and the importance of connection over mere visibility. Sophia has achieved significant growth in her online following and engagement through her unique approach to content creation.

Favikon Authority Score: 7 043 pts

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15. André Cia

André Cia is a digital marketing expert focused on copywriting and artificial intelligence applications. He shares insights on leveraging AI tools for marketing, emphasizing the importance of creativity and effective communication. His posts often include practical tips, tutorials, and discussions about the latest AI technologies, aiming to educate and engage his audience in the digital space.

Favikon Authority Score: 7 093 pts

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14. Vinícius Caires

Vinícius Caires is a design and marketing expert, founder of Papo AI, and educator with over 20,000 students. Specializing in content marketing, he shares insights on branding, visual identity, and marketing strategies, helping businesses create compelling content that resonates with their audience. His posts, often infused with humor and creativity, provide practical design tips and strategies for effective brand communication. Through engaging content on TikTok and Instagram, he actively promotes his training programs, emphasizing the power of visual storytelling in digital marketing.

Favikon Authority Score: 7 187 pts

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13. Vinicius Gambeta

Vinicius Gambeta is a marketing and communication expert, Head of Content at Pocket Agency, and a key figure in multiple ventures, including Agência de Bolso, Aquela Caixa, and Phoca Estúdio. With over five years of experience leading sales teams at 2trend Comunicação, he has trained more than 9,000 students in digital marketing, automation, and AI. As an author and educator, he shares daily insights on marketing, business, and sales, offering practical strategies through live sessions, courses, and speaking engagements. His content emphasizes retention in content consumption, project management efficiency, and strategic communication, helping professionals and businesses maximize their impact.

Favikon Authority Score: 7 365 pts

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12. Victor Wendt

Sou um estrategista e designer, ajudando founders e empreendedores solo a gerar mais autoridade, conhecimento e vendas no LinkedIn com conteúdo visual, simplificado, didático e criativo — de forma prática, com a mão na massa, sem grandes barreiras de entrada.

Favikon Authority Score: 7 546 pts

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11. Marcela Lúzio

Marcela Lúzio is a content marketing expert specializing in leveraging artificial intelligence to enhance content creation and sales strategies. Her Instagram posts focus on practical tips for using AI tools like ChatGPT to grow social media presence and increase sales. She actively engages her audience with actionable insights and innovative techniques for digital marketing, emphasizing the importance of consistency and strategic content planning.

Favikon Authority Score: 7 986 pts

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10. Roberto Altenhofen

Roberto Altenhofen is the CMO of Empiricus, specializing in digital marketing and copywriting. He shares insights on marketing strategies, emphasizing practical experience over theoretical knowledge. His content focuses on the effectiveness of copywriting in driving sales, with a strong belief in the importance of measurable results. Altenhofen engages his audience through daily content, live sessions, and a commitment to transparency in marketing practices, often discussing successes and failures in the industry.

Favikon Authority Score: 7 801 pts

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9. Kim Walachai

Kim Walachai is an educational content creator focused on helping individuals monetize their online presence, particularly through YouTube and digital marketing strategies. She emphasizes teaching and provides resources for working from home, creating viral videos, and leveraging affiliate marketing. Her content is aimed at beginners looking to earn money online, and she actively engages with her audience through various platforms, promoting her courses and mentorship programs.

Favikon Authority Score: 7 808 pts

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8. Iverson Iório

Iverson Iório is a Brazilian content creator focused on helping others grow their social media presence. With over 1 million followers and extensive views, he shares insights on viral content creation, digital marketing strategies, and social media trends. His posts often highlight new tools and techniques for content creation, emphasizing the importance of understanding audience engagement and SEO. He also offers tutorials and practical advice for aspiring creators, positioning himself as an authority in the digital space.

Favikon Authority Score: 7 831 pts

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7. Victor Danilo

Victor Danilo is a copywriter specializing in digital marketing strategies. He shares insights on persuasive writing and mental triggers to enhance sales for online businesses. His content includes promotional posts for his e-book 'Copywriting para Negócios', which teaches effective sales techniques. With a strong presence on Instagram and YouTube, he engages an audience interested in improving their marketing skills and increasing sales through copywriting.

Favikon Authority Score: 7 850 pts

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6. André Oliveira

André Oliveira is a marketing expert focused on content creation and personal branding. He transitioned from a corporate career to teaching others how to leverage content for professional opportunities. His social media presence includes practical marketing tips, community building, and insights into the marketing industry. He emphasizes the importance of authenticity and continuous learning in content creation, sharing strategies that have led to significant financial success and audience growth.

Favikon Authority Score: 8 369 pts

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5. Roose Martins

Roose Martins is a marketing expert focused on helping individuals create engaging content that drives sales organically. She motivates her audience to improve daily and shares insights on learning and personal growth through her Instagram posts, which often feature inspirational messages and humor. Her content resonates with those looking to enhance their marketing skills and personal development.

Favikon Authority Score: 8 402 pts

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4. Leticia Imai

Leticia Imai is a Brazilian content creator and digital entrepreneur focused on content creation, monetization, and personal development. She shares insights on social media strategies, creativity, and productivity through her posts and videos. Leticia encourages her audience to embrace their routines, cultivate healthy habits, and explore new hobbies. She also offers courses and presets for photo editing, aiming to inspire others to monetize their online presence effectively.

Favikon Authority Score: 8 501 pts

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3. Rafa Brito

Rafa Brito is a digital marketing expert known for creating simple yet effective content strategies that go viral. With over 17,000 students across 19 countries, he shares insights on engagement and marketing techniques primarily through Instagram and TikTok. His posts often emphasize the importance of storytelling, frequency of content, and audience connection, making him a go-to resource for aspiring marketers and entrepreneurs.

Favikon Authority Score: 8 641 pts

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2. Paulo Cuenca

Paulo Cuenca is a Brazilian content creator focused on teaching effective social media strategies and branding. With over 20,000 students, he emphasizes the importance of content creation for business growth. His posts often discuss marketing techniques, audience engagement, and personal branding, using humor and relatable examples. He also hosts a podcast called 'Os Conversadores', where he explores various topics related to social media and marketing.

Favikon Authority Score: 8 725 pts

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1. Leo Dias

Leo Dias is a content creator focused on teaching strategies for growing social media profiles organically. With over 197 million views, he shares tips on video editing, content creation, and audience engagement. His posts often include tutorials on using editing software like CapCut and emphasize the importance of lighting in videos. He also incorporates motivational themes, highlighting the significance of focusing on spiritual values over material gains.

Favikon Authority Score: 8 782 pts

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View the full top 200 ranking here:

🏆 Top 200 Content Marketing & Copywriting Creators in Brazil

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.