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Top 20 Beijing Influencers in 2025

Get to know the leading 20 influencers from Beijing in 2025, who are setting the pace in social media. They are the voices that captivate and influence a diverse audience.

April 4, 2025
Justine Castany

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Here's the list of the Top 20 Beijing Influencers in 2025:

20. Cici Xiang

A gallerist and nonprofit art program leader based in Beijing, she shares her passion for art and luxury fashion through vibrant Instagram posts. Her content features high-end brands, cultural experiences, and personal reflections, showcasing a blend of lifestyle and artistic expression. Engaging with her audience, she promotes exclusive shopping experiences and art events, reflecting her deep connection to the art community and luxury market.

Favikon Authority Score : 6 942 pts

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19. Jade 袁小玉

Jade袁小玉 is a Beijing-based art and dance photographer specializing in ballet. Her Instagram showcases stunning ballet photography, featuring dancers in dynamic poses and elegant settings. With a strong following, she engages her audience through visually captivating content that highlights the beauty of ballet and the artistry involved. Jade actively promotes the ballet community and shares her passion for dance through her photography, making her a prominent figure in the ballet photography niche.

Favikon Authority Score : 7 396 pts

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18. Roy Wang

Roy Wang is a renowned light artist and a four-time Guinness World Record holder, known for his innovative light painting techniques that blend traditional Chinese culture with modern artistry. Based in Beijing, Guangzhou, and Dubai, he actively engages in collaborative art projects and exhibitions, showcasing his work globally. His social media presence highlights his artistic endeavors, including large-scale light installations and community art initiatives, emphasizing creativity and cultural fusion.

Favikon Authority Score : 6 238 pts

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17. 魏布斯 | Webbs

魏布斯 | Webbs is a digital lifestyle and travel content creator based in Beijing, China. He specializes in photography and technology, often showcasing the latest gadgets and smartphones through engaging video content. His posts highlight outdoor adventures and product reviews, particularly focusing on high-end cameras and mobile devices. With a strong presence on YouTube and Instagram, he shares visually stunning imagery and personal experiences from his travels, appealing to tech enthusiasts and photography lovers.

Favikon Authority Score : 4 551 pts

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16. Celina Jade

Celina Jade is an actress and musician based in Beijing, known for her advocacy against plastic pollution and her involvement in environmental movements. She actively promotes the #PlasticsTreaty and collaborates with various activists and organizations to raise awareness about climate issues. Her social media presence includes personal updates, professional milestones, and a focus on health and wellness, including yoga and fitness. She also shares her music journey, recently signing with Warner Music China.

Favikon Authority Score : 7 801 pts

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15. Vica Feeka

Vica, also known as Feeka, is a vibrant content creator based in Beijing, sharing her experiences as an international student. Her posts often feature themes of study, cultural exploration, and personal moments, resonating with a youthful audience. She engages her followers with relatable content, including dance videos and study sessions, showcasing her life in China. Vica's social media presence reflects her journey and connection to her studies, making her a relatable figure for students and young adults.

Favikon Authority Score : 5 606 pts

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14. 天野大叔 | Uncle Amano

A fitness model and coach based in Beijing, known for motivational posts about self-discipline and personal growth. His content emphasizes the importance of perspective and making choices in life, resonating with an audience interested in fitness and self-improvement.

Favikon Authority Score : 5 456 pts

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13. 丽菲 | Yingzeedd

Yingzeedd is a vibrant content creator based in Beijing, China, showcasing her life through engaging posts on Instagram and TikTok. With a focus on lifestyle, travel, and cultural experiences, she shares relatable moments and humor, often incorporating elements of her education and personal interests. Her content resonates with a youthful audience, reflecting a blend of Chinese and Thai influences, and she actively engages with her followers through interactive and entertaining posts.

Favikon Authority Score : 8 229 pts

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12. Teresa

Teresa is a content creator from Beijing, China, focusing on sharing insights about Chinese culture and language, particularly through her YouTube channel. She engages her audience with a mix of cultural comparisons, language lessons, and personal experiences, often highlighting the beauty of both Chinese and Spanish cultures. Her content includes travel vlogs, language classes, and cultural discussions, appealing to a diverse audience interested in learning about China and its traditions.

Favikon Authority Score : 7 738 pts

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11. Tongtong

Tongtong is a food explorer from China, fluent in Japanese, sharing insights about Chinese and Japanese cuisine. Through engaging videos, she introduces local delicacies, cooking tips, and cultural anecdotes, making Chinese food accessible and interesting for Japanese audiences. Her content includes food reviews, cooking demonstrations, and explorations of culinary traditions, often highlighting unique dishes and food experiences from her travels in China.

Favikon Authority Score : 5 412 pts

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10. He Di Di

He Di Di is a vibrant social media personality known for her engaging posts about friendship, fashion, and festival experiences. Her content often features playful interactions with friends, showcasing stylish outfits and relatable moments. With a strong presence on Instagram, she connects with her audience through humor and visual storytelling, particularly in the context of social gatherings and celebrations.

Favikon Authority Score : 5 800 pts

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09. Yan Bo

Yan Bo is a contemporary artist based in Beijing, known for his conceptual and reductive art. His Instagram showcases a variety of works, including mixed media pieces and sculptures, often accompanied by reflections on his artistic process and life experiences. He engages with themes of abstraction and minimalism, and his posts frequently highlight exhibitions and installations. Yan Bo's work is characterized by a focus on form and materiality, appealing to art collectors and enthusiasts.

Favikon Authority Score : 5 848 pts

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08. Eunice Yoon

Eunice Yoon is a Senior Correspondent and Bureau Chief for CNBC in Beijing, focusing on U.S.-China relations and economic issues. She shares insights on trade, tariffs, and the impact of policies on businesses in China. Her social media presence includes updates on significant political events and personal reflections on life in China, showcasing her expertise in journalism and international affairs.

Favikon Authority Score : 5 620 pts

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07. Kika Mi

Kika Mi is a talented cookie artist based in Beijing, China, known for her intricate designs and participation in international cake competitions. She shares her artistic journey through visually appealing posts on Instagram, often highlighting her work and collaborations with various sponsors in the baking community. Kika's content reflects her passion for cake artistry and her engagement with the global cake community, making her a notable figure in the culinary arts.

Favikon Authority Score : 5 336 pts

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06. 老冯 | Lao Feng

老冯 | Lao Feng is a culinary creator based in Beijing, known for his YouTube channel featuring traditional Chinese barbecue and local delicacies. His content focuses on food exploration, showcasing various regional cuisines and cooking techniques, while engaging viewers with personal anecdotes and restaurant reviews. He emphasizes the cultural significance of food and aims to connect with food enthusiasts through immersive experiences.

Favikon Authority Score : 5 726 pts

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05. William Guey

William Guey is a director at Beijing China Wemax and a PhD scholar at Tsinghua University. His social media presence focuses on international projects, education, and Sino-Brazilian relations. He shares insights on China's marketing strategies, educational initiatives, and renewable energy advancements. Guey actively engages in discussions about the economic ties between China and Brazil, highlighting cultural exchanges and technological innovations. His posts reflect a strong commitment to fostering collaboration between the two nations.

Favikon Authority Score : 4 245 pts

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04. 李兴哲 | Li Xingzhe

Jorson Lee is a 26-year-old travel and photography enthusiast from Beijing, China. He shares captivating travel experiences and stunning photography on Instagram, showcasing various destinations and luxury accommodations. His content often highlights the beauty of nature and cultural experiences, appealing to a global audience interested in travel and lifestyle. Jorson engages with his followers through visually rich posts and personal reflections on his journeys.

Favikon Authority Score : 7 889 pts

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03. Toby Huang

Toby Huang is a Beijing-based social media personality known for his casual and relatable posts, often sharing snippets of his daily life, gaming interests, and personal reflections. His content includes a mix of humor and personal anecdotes, appealing to a youthful audience. He engages with followers through light-hearted tweets and visual content, showcasing a blend of lifestyle and gaming themes.

Favikon Authority Score : 5 907 pts

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02. Darrin Ning

Darrin Ning is a marketing professional based in Beijing, actively sharing insights about his life, work, and interests in music, fitness, anime, gaming, travel, and food. His social media presence reflects a busy lifestyle filled with work commitments and personal adventures, including frequent travels to Tokyo and other cities. He engages with his audience through relatable posts about work-life balance and personal experiences, showcasing a blend of professional and personal content.

Favikon Authority Score : 7 922 pts

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01. Jason 俊

Jason is a Beijing-based aesthetic medicine surgeon and fitness enthusiast, sharing insights on health, exercise, and personal growth. His Instagram features motivational content, fitness tips, and reflections on life, often accompanied by vibrant imagery of nature and personal experiences. He engages with his audience through casual and relatable posts, emphasizing self-improvement and positivity.

Favikon Authority Score : 8 127 pts

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.