Top 20 Beauty Influencers in Pakistan in 2025

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Here's the list of Top 20 Beauty Influencers in Pakistan in 2025:

20. Fatima Irfan Shaikh

Fatima Irfan Shaikh is a Pakistani YouTuber and founder of Glossips Beauty Bar, focusing on makeup, hairstyle, and lifestyle vlogs. Her content emphasizes affordable skincare routines, beauty tips, and personal grooming, appealing to a diverse audience interested in beauty and self-care. She actively engages with her followers through relatable content and product recommendations, showcasing her expertise in the beauty industry.

Favikon Authority Score : 8 669 pts

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19. Eyeina Shahzad

Eyeina Shahzad is a vibrant social media personality known for her engaging content centered around fashion, beauty, and lifestyle. Her posts often feature festive celebrations, outfit inspirations, and beauty product endorsements, showcasing her love for aesthetics and cultural events. With a strong presence on Instagram, she connects with her audience through relatable and visually appealing content, often highlighting her personal style and experiences.

Favikon Authority Score : 8 770 pts

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18. Hemayal Aizat

Hemayal is a prominent content creator and fashion influencer based in Pakistan, known for her stylish outfits and lifestyle content. She is the founder of 'herandhemofficial' and has a significant following on Instagram and TikTok, where she shares fashion tips, personal moments, and cultural celebrations. Her posts often highlight family, relationships, and festive occasions, showcasing her vibrant personality and connection to her audience. Hemayal has been recognized as a nominee for 'Influencer of the Year 2020'.

Favikon Authority Score : 8 777 pts

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17. Usama Khan

Usama Khan is a prominent Pakistani actor known for his roles in popular dramas such as 'Qarz e Jaan' and 'Ghair'. His social media presence showcases his work in the entertainment industry, including behind-the-scenes content, promotional posts for upcoming projects, and personal moments. He engages with his audience through relatable content and updates about his professional journey, often collaborating with other artists and brands.

Favikon Authority Score : 8 815 pts

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16. Atifa Arshad

Atifa is a beauty and lifestyle content creator known for her makeup tutorials and vlogs showcasing her experiences in Azad Kashmir. Her posts often feature product recommendations from various beauty brands, and she engages her audience with relatable content about her daily life and travel. With a strong focus on makeup routines and fashion, she connects with her followers through interactive and visually appealing content, often highlighting her cultural background and personal experiences.

Favikon Authority Score : 8 853 pts

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15. Urooba Faizan

Urooba Faizan is a Pakistani fashion blogger and content creator known for her engaging makeup tutorials, lifestyle tips, and daily vlogs. She actively shares her experiences as a wife and mother, focusing on relatable content that resonates with her audience. Her social media presence spans platforms like TikTok, Instagram, and YouTube, where she showcases her creativity and personality through humorous and heartfelt posts. Urooba emphasizes positivity and connection with her followers, making her a prominent figure in the beauty and lifestyle niche.

Favikon Authority Score : 8 893 pts

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14. Sonia Idrees

Sonia Idrees, known as Deedar, is a prominent social media personality from Pakistan, primarily active on TikTok and Instagram. She engages her audience with entertaining content, including dance and lifestyle posts, often featuring collaborations with other influencers. Her posts reflect a vibrant personality and a focus on beauty and makeup, as seen in her promotional activities for beauty salons. Deedar's content resonates well with a youthful audience, showcasing her as a rising star in the social media landscape.

Favikon Authority Score : 8 898 pts

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13. Nawal Saeed

Nawal Saeed is a prominent social media personality known for her engaging content on beauty, skincare, and lifestyle. She actively promotes various beauty products and services, showcasing her expertise in skincare routines and makeup. Her posts often feature collaborations with brands, highlighting her influence in the beauty industry. Nawal's content resonates with a wide audience, particularly in Pakistan, where she shares personal experiences and endorsements, making her a relatable figure in the beauty community.

Favikon Authority Score : 8 908 pts

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12. Farah Javed

Farah Javed is a professional hair and makeup artist based in Islamabad, Pakistan. She operates Farah's Salon, offering a range of beauty services including bridal makeup, hair styling, and makeup education. Her social media presence showcases her expertise through tutorials, client transformations, and promotional content for her salon. Farah actively engages with her audience, sharing updates about events and special offers, while also highlighting visits from local officials, enhancing her salon's reputation in the community.

Favikon Authority Score : 8 911 pts

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11. Humna Zahid

Humna Zahid, known as Samosiiii, is a prominent beauty content creator and influencer from Pakistan. She has been recognized as the Beauty Content Creator of the Year and shares engaging content focused on makeup, fashion, and personal experiences. Her social media presence is characterized by creativity, positivity, and a strong connection with her audience, often showcasing her unique style and cultural influences. Humna actively engages with her followers through various platforms, including TikTok and Instagram.

Favikon Authority Score : 8 943 pts

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10. Asma Akram

Asma Akram, known as Asma Doll, is a prominent beauty influencer and entrepreneur based in Bahawalpur, Pakistan. She runs the Asma Doll Beauty Bar, offering a range of beauty services including skin facials, hair treatments, and makeup. Her social media presence is marked by engaging and humorous content, often featuring pranks and beauty tips. Asma is active on TikTok and YouTube, where she shares viral videos and promotes her beauty products and services.

Favikon Authority Score : 8 950 pts

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09. Fiza Ali

Fiza Ali is a prominent social media personality and singer known for her engaging content across platforms like TikTok, Instagram, and YouTube. She shares a mix of lifestyle, music, and cultural themes, often incorporating hashtags related to her identity and experiences. Fiza actively promotes positivity and gratitude, connecting with her audience through relatable content and music. Her presence is marked by a strong connection to her cultural roots and a focus on uplifting messages.

Favikon Authority Score : 8 951 pts

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08. Amina Hussain

Amina Hussain, also known as Memoona Muslima, is a prominent YouTuber and influencer specializing in home economics, cookery, and beauty tips. With a substantial following across platforms, she shares DIY remedies, skincare routines, and household management advice. Her content often features product reviews and tutorials, appealing to a wide audience interested in health, beauty, and lifestyle improvements. She actively engages with her followers through relatable content and personal experiences.

Favikon Authority Score : 8 985 pts

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07. Hira Hassan Attique

Hira Hassan Attique is a prominent content creator from Pakistan, recognized as the first Award Winning Influencer at PISA 2020. Her social media presence focuses on fashion, beauty, and lifestyle, showcasing her unique style through vibrant posts and engaging content. She actively promotes brands and products, particularly in the beauty and fashion sectors, and engages her audience with relatable and entertaining content, including tutorials and personal insights.

Favikon Authority Score : 8 986 pts

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06. Arooj Fatima

Arooj Fatima is a creative director and social media personality with a strong presence on Instagram and TikTok. She is the creative director of Fatians Closet and Fatians Agency, showcasing her expertise in fashion and creative direction. Her content often features fashion promotions, personal lifestyle insights, and positive affirmations. Arooj's posts reflect a blend of cultural pride and modern fashion sensibilities, appealing to a diverse audience.

Favikon Authority Score : 9 013 pts

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05. Hoor Mahaveera

Hoor Mahaveera is a prominent content creator specializing in beauty and fashion, with a significant following across TikTok (17.6M+) and Instagram. She engages her audience with makeup tutorials, fashion trends, and personal insights, often sharing her experiences related to cultural transitions. Her content reflects a blend of Pakistani and Latin influences, showcasing her unique style and creativity. Hoor also participates in pageantry, emphasizing empowerment and resilience.

Favikon Authority Score : 9 028 pts

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04. L A R A I B R A H I M

Laraib Rahim is a Pakistani content creator specializing in makeup, skincare, and fashion. She shares vibrant content related to weddings, festive outfits, and beauty tutorials, often showcasing her unique style and cultural heritage. Laraib actively engages with her audience through interactive posts and tutorials, while also expressing her support for social causes, particularly related to Palestine. Her content reflects a blend of glamour and cultural pride, appealing to a diverse audience interested in beauty and fashion.

Favikon Authority Score : 9 070 pts

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03. Merium Pervaiz

Merium Pervaiz is a Pakistani beauty and lifestyle content creator known for her engaging makeup tutorials, skincare tips, and everyday life vlogs. As the founder of her own cosmetics line, she shares product reviews and beauty advice, often collaborating with brands. Her social media presence is characterized by a focus on beauty, wellness, and personal experiences, appealing to a diverse audience interested in makeup and lifestyle content.

Favikon Authority Score : 9 081 pts

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02. Kainat Faisal

Kainat Faisal is a dynamic entrepreneur and CEO of Minsa.pk and Mcosmeticsline, actively engaging her audience through TikTok and Instagram. Her content focuses on fashion, beauty, and lifestyle, showcasing styling tips, product promotions, and personal insights. With a strong presence in the beauty industry, she emphasizes self-care and empowerment, often sharing tutorials and product recommendations. Kainat's vibrant personality and relatable content resonate with her followers, making her a prominent figure in the online beauty community.

Favikon Authority Score : 9 128 pts

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01. Fakhra Khanum

Fakhra Khanum is a prominent influencer and makeup artist with a strong presence on YouTube, TikTok, and Instagram, focusing on beauty tips, natural remedies, and lifestyle vlogs. She has garnered millions of followers across platforms, showcasing her expertise in makeup tutorials, product reviews, and family-oriented content. Fakhra emphasizes health, beauty, and confidence, often sharing personal experiences and engaging with her audience through relatable content. Her work includes collaborations with beauty brands and participation in influencer events.

Favikon Authority Score : 9 179 pts

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