Top 20 Beauty Bloggers in the United States in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Beauty Bloggers in the United States in 2025: 

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20. Brynne Marie

Brynne Marie is a 26-year-old beauty, lifestyle, and fashion content creator known for her engaging presence on TikTok and Instagram. With over 5 million followers on TikTok, she shares makeup tutorials, vlogs, and personal insights, often collaborating with brands like Benefit Cosmetics and EVRY JEWELS. Her content reflects a vibrant and relatable style, appealing to a young audience interested in beauty and lifestyle trends.

Favikon Authority Score : 9 292 pts

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19. Eva Miller

Eva Miller is a content creator based in Los Angeles, sharing her life through DIY projects, home decor, and lifestyle content across platforms like TikTok and YouTube. She engages her audience with creative ideas, often incorporating humor and personal anecdotes. Eva produces content in both English and Russian, appealing to a diverse audience. Her posts frequently feature DIY crafts, home improvement, and personal vlogs, showcasing her artistic flair and relatable personality.

Favikon Authority Score : 9 297 pts

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18. Brad Mondo

Brad Mondo is a prominent hairdresser and social media personality known for his engaging content focused on hair transformations and reactions to hair dye fails. He operates brands XMONDO Hair and XMONDO Color, showcasing his expertise in hair care and styling. His TikTok and YouTube channels feature entertaining and educational videos, where he reacts to various hair disasters, providing tips and insights for viewers. His content resonates with a wide audience interested in hair trends and DIY hair care.

Favikon Authority Score : 9 305 pts

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17. Jeffree Star

Jeffree Star is a prominent makeup mogul and cosmetics creator, known for his brand Jeffree Star Cosmetics. He is also a singer, songwriter, and fashion enthusiast. Based in Wyoming, Jeffree has expanded his ventures to include a yak ranch, showcasing a diverse lifestyle. His social media presence is characterized by makeup reviews, product launches, and personal updates, often featuring collaborations with other artists. Jeffree is recognized for his bold and innovative approach to beauty and fashion.

Favikon Authority Score : 9 115 pts

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16. Monet McMichael

Monet McMichael is a vibrant content creator known for her engaging presence across TikTok, Instagram, and YouTube. With a background in nursing from Rutgers, she shares her passion for beauty, fashion, and family life. Her content often features makeup tutorials, fashion tips, and family vlogs, resonating with a diverse audience. Monet's posts are characterized by a casual and conversational style, making her relatable and approachable to her followers.

Favikon Authority Score : 9 333 pts

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15. Jaclyn Hill

Jaclyn Hill is a professional makeup artist and beauty influencer known for her engaging makeup tutorials and product reviews across platforms like YouTube and Instagram. She shares personal insights into her life, including her journey with sobriety and her experiences as an aunt. Jaclyn promotes her own cosmetics and jewelry brands, showcasing a variety of beauty products and lifestyle content. Her posts often reflect a blend of humor and authenticity, resonating with a broad audience interested in beauty and personal growth.

Favikon Authority Score : 9 346 pts

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14. Gianna Harner

Gianna Harner is a vibrant content creator known for her engaging TikTok videos and YouTube vlogs. She shares a mix of lifestyle content, including gym routines, hauls, and personal stories, often infused with humor and relatability. With a significant following across platforms, she connects with her audience through real-life moments and motivational themes. Her content often features collaborations and sponsored posts, showcasing her influence in the beauty and lifestyle sectors.

Favikon Authority Score : 9 336 pts

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13. Mariale Marrero

Mariale is a prominent beauty and lifestyle content creator based in Los Angeles, known for her engaging videos on makeup, skincare, and beauty hacks. She has a significant following across platforms like YouTube and Instagram, where she shares tutorials, product reviews, and giveaways. Mariale collaborates with various beauty brands, showcasing products and promoting self-care routines. Her content is characterized by a positive and approachable style, appealing to a diverse audience interested in beauty and lifestyle.

Favikon Authority Score : 9 376 pts

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12. Jezelle Catherine

Jezelle Catherine is a 20-year-old content creator known for her engaging TikTok videos and Instagram posts. Her content often revolves around relatable scenarios, humor, and personal experiences, with a focus on making her audience smile. She actively engages with her followers and promotes a positive outlook on life. Jezelle's social media presence is characterized by her playful personality and a love for pop culture, particularly Taylor Swift. She aims to create a happier world through her content.

Favikon Authority Score : 9 439 pts

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11. Thai Nguyen

Thai Nguyen is a licensed professional barber based in Richmond, VA, with a significant social media presence, particularly on TikTok where he has over 1.5 million followers. He specializes in modern men's hairstyles, offering transformations like textured fringes, quiffs, and fades. His content is engaging, showcasing various haircut styles and techniques, often with a humorous twist. Thai is dedicated to his craft, continuously expanding his clientele and sharing his journey and gratitude with his audience.

Favikon Authority Score : 9 451 pts

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10. Brooke Ashley Hall

Brooke Ashley Hall is a prominent content creator known for her engaging family-oriented vlogs and lifestyle content. Her social media presence emphasizes beauty, aesthetics, and family life, often featuring playful and suspenseful themes. As part of 'The Beverly Halls,' she shares relatable moments and DIY projects, appealing to a broad audience interested in family dynamics and lifestyle tips. Her content is characterized by a blend of humor and creativity, making her a favorite among viewers seeking light-hearted entertainment.

Favikon Authority : 9 474 pts

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9. Mirta Miler

Mirta Miler is a vibrant content creator specializing in Latina makeup tutorials and beauty hacks. Her social media presence is characterized by engaging posts showcasing makeup techniques, transformations, and personal reflections. With a strong following, she connects with her audience through relatable content and interactive trends. Her posts often highlight beauty products and techniques, appealing to a youthful demographic interested in makeup and lifestyle.

Favikon Authority Score : 9 484 pts

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8. Mikayla Nogueira

Mikayla Nogueira is a makeup artist and social media personality based in Massachusetts. She shares beauty tutorials, get-ready-with-me content, and personal reflections on her life and career. With a strong following on TikTok and Instagram, she engages her audience through relatable posts and giveaways. Her content often features collaborations with beauty brands, showcasing new products and trends. Mikayla emphasizes gratitude towards her community and frequently expresses her love for makeup and beauty.

Favikon Authority : 9 493 pts

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7. Nailea Devora

Nailea Devora is a prominent social media personality known for her engaging content across platforms like TikTok, Instagram, and YouTube. She shares a mix of lifestyle, fashion, and beauty content, often collaborating with major brands such as H&M, Chanel, and Dior. Her posts frequently include makeup tutorials, fashion tips, and humorous takes on everyday life. Nailea is also involved in mental health advocacy, partnering with organizations like Madhappy to support youth emotional health.

Favikon Authority Score : 9 513 pts

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6. Tabitha Swatosh

Tabitha Swatosh, known as the 'big sister' of the internet, focuses on PCOS awareness and shares personal insights about her life, including her journey with health and lifestyle changes. Her content often features relatable moments, humor, and a strong connection with her audience, particularly younger women. She engages with her followers through various platforms, emphasizing community and support, especially for those dealing with similar health issues.

Favikon Authority Score : 9 524 pts

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5. Jessica Alba

Jessica Alba is a multifaceted entrepreneur and actress, known for founding The Honest Company, which focuses on eco-friendly consumer products. She shares insights into her family life, wellness, and beauty tips across her social media platforms. Alba's content often highlights her personal experiences as a mother and her passion for healthy living, while also showcasing her involvement in various fashion and lifestyle events. She engages with her audience through relatable posts and collaborations with other influencers.

Favikon Authority Score : 9 526 pts

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4. Emmy Combs

Emmy Combs is a licensed cosmetologist and professional makeup artist based in Los Angeles, specializing in beauty and fashion content. She openly shares her journey with alopecia universalis, aiming to highlight beauty in diversity. Her social media presence includes makeup tutorials, beauty hacks, and personal stories, often featuring collaborations with brands like Benefit Cosmetics and Urban Decay. Emmy engages her audience with relatable content, focusing on makeup techniques and lifestyle experiences.

Favikon Authority Score : 9 536 pts

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3. Alabama Barker

Alabama Barker is a rising music artist and social media personality known for her engaging content across platforms like TikTok and Instagram. She shares insights into her music career, beauty routines, and personal experiences, often collaborating with notable figures in the entertainment industry. Her posts reflect a blend of music promotion and lifestyle content, appealing to a young audience interested in pop culture and celebrity lifestyles.

Favikon Authority Score : 9 573 pts

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2. James Charles

James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.

Favikon Authority Score : 9 772 pts

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1. Kylie Jenner

Kylie Jenner is a prominent figure in the beauty and fashion industry, known for her successful brands Kylie Cosmetics and KHY. Her social media presence is characterized by beauty tutorials, behind-the-scenes content, and product launches. She frequently collaborates with high-profile designers and brands, showcasing her influence in the fashion world. Kylie also shares personal moments, family interactions, and lifestyle content, engaging a vast audience across multiple platforms.

Favikon Authority Score : 9 993 pts

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View the full top 200 ranking here:

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🏆 Top 200 Beauty Bloggers in the United States

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