Top 20 Beauty Influencers in Singapore in 2025

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Here's the list of the Top 20 Beauty  Influencers in Singapore in 2025:

20. Arie Asoge

Arie Asoge is a designer based in Singapore, originally from Malaysia, who shares content focused on lifestyle, beauty, and styling. Her posts reflect personal experiences, including heartfelt moments with her partner and family, as well as her passion for beauty products. She engages with her audience through relatable anecdotes and beauty tips, showcasing a blend of personal and professional insights.

Favikon Authority Score : 7 823 pts

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19. Wendy Cheng

Wendy Cheng, known as Xiaxue, is a prominent Singaporean YouTuber and influencer with a focus on beauty, parenting, and social commentary. She has been active since 2003, initially sharing beauty tutorials but has since shifted to documenting her life as a mother and engaging in topical discussions. Her content includes product reviews, personal anecdotes, and critical analyses of current events, often infused with humor and a candid perspective. Xiaxue is also the owner of a cosmetics brand and actively collaborates with various brands.

Favikon Authority Score : 7 837 pts

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18. Kye Tan

Kye Tan is a Singapore-based content creator focusing on fashion, beauty, and lifestyle. She engages her audience with vibrant posts showcasing her style, beauty tips, and lifestyle experiences. Kye actively collaborates with brands, promoting products through creative content on Instagram and TikTok, where she has a growing following. Her posts often highlight events, product launches, and personal experiences, making her a relatable figure in the beauty and lifestyle community.

Favikon Authority Score : 7 988 pts

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17. Keisha Sarah Wee

Keisha Sarah Wee is a vibrant social media personality known for her engaging content on beauty, lifestyle, and personal experiences. She shares her journey as a flight attendant and her passion for makeup, collaborating with brands like Maybelline and Charlotte Tilbury. Her posts often highlight beauty tips, product reviews, and personal anecdotes, resonating with a youthful audience. Keisha's content reflects her fun and approachable style, making her a relatable figure in the beauty community.

Favikon Authority Score :8 032 pts

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16. Unknown | fthwng

A vibrant content creator based in Singapore, known for her engaging TikTok videos and Instagram posts that showcase fashion, lifestyle, and personal experiences. She frequently shares outfit inspirations, beauty tips, and local cafe visits, appealing to a youthful audience. Her content reflects a love for Korean culture and trends, particularly in fashion and beauty, while also incorporating humor and relatable moments from her daily life.

Favikon Authority Score : 8 053 pts

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15. Patrine Choo 俊思

Patrine Choo is a vibrant content creator known for her engaging posts on lifestyle, beauty, and personal growth. She shares insights on financial advising, self-improvement, and wellness, often highlighting her experiences and collaborations. With a focus on positivity and encouragement, her content resonates with a diverse audience, particularly in the realms of personal finance and lifestyle. She actively engages with her followers through relatable anecdotes and interactive content.

Favikon Authority Score : 8 071 pts

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14. Rayyan Afiq

Rayyan Afiq is a beauty and lifestyle content creator known for his engaging presence on TikTok and Instagram. He shares insights on skincare, makeup, and lifestyle trends, often collaborating with brands like L'Oreal and Samsung. His content includes product reviews, personal experiences, and humorous takes on everyday situations, appealing to a young audience interested in beauty and lifestyle. Rayyan also promotes inclusivity in the beauty industry, challenging stereotypes and advocating for self-expression.

Favikon Authority Score : 8 086 pts

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13. Anda Lutanda

Anda is a beauty and lifestyle content creator known for her engaging posts about skincare, makeup, and body positivity. She shares personal experiences, including her journey with acne, and promotes various beauty products and brands. Her content often features tutorials, product reviews, and lifestyle tips, appealing to a young audience interested in beauty trends. Anda is also involved in collaborations with brands like Dior and Maybelline, showcasing her influence in the beauty community.

Favikon Authority Score : 8 106 pts

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12. XinLin Khaw

XinLin Khaw is a Singapore-based content creator known for her engaging posts about travel, beauty, and lifestyle. She shares her experiences with various airlines, local food, and personal style, often incorporating humor and relatability. Her content includes makeup routines, travel tips, and home improvement insights, appealing to a diverse audience interested in lifestyle and travel. She collaborates with brands, showcasing products in a casual and approachable manner.

Favikon Authority Score : 8 115 pts

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11. Byul Lee Jia Xin

Byul Lee Jia Xin is a Singapore-based model and beauty enthusiast known for her engaging TikTok and Instagram content focused on makeup tutorials, product recommendations, and fashion. She frequently collaborates with beauty brands, showcasing her favorite products and sharing her daily looks. Her posts often highlight her vibrant personality and love for beauty, making her a relatable figure in the beauty community.

Favikon Authority Score : 8 238 pts

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10. Natalie Naploes

Natalie is a beauty, fashion, and lifestyle content creator based in Singapore, with a significant following on TikTok and Instagram. Her posts often feature humor, travel experiences, and personal anecdotes, showcasing her vibrant personality. She engages her audience with relatable content, including outfit ideas and food adventures, while also promoting brands through reviews and collaborations. Her social media presence reflects a youthful and trendy aesthetic, appealing to a diverse audience interested in lifestyle and beauty.

Favikon Authority Score : 8 261 pts

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09. Christabel

Christabel, known as Bel, is a lifestyle content creator based in Singapore, focusing on beauty, fashion, and travel. Her social media presence showcases a blend of personal experiences, product reviews, and lifestyle tips, often featuring collaborations with brands like Dyson and Adidas. She engages her audience with relatable content, humor, and insights into her daily life, including her love for food and travel adventures. Bel also emphasizes mental health awareness and community support through her posts.

Favikon Authority Score : 8 271 pts

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08. Joan

Joan is a beauty enthusiast based in Singapore, focusing on makeup reviews and aesthetic product showcases. Her content features a variety of beauty products, often highlighting PR gifts and personal purchases. She engages her audience with playful and relatable captions, frequently using hashtags related to beauty and aesthetics. Joan promotes brands like OliveYoung and YesStyle, sharing discount codes and product recommendations, particularly in the realm of K-beauty and makeup collections.

Favikon Authority Score : 8 292 pts

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07. Mong Chin Yeoh

Mong Chin, known as Mongabong, is a Singaporean content creator focusing on beauty, fashion, and lifestyle. She shares her experiences as a mother, beauty tips, and vlogs about her travels, particularly in Korea. Her social media presence includes engaging posts about parenting, beauty hacks, and personal anecdotes, appealing to a diverse audience interested in lifestyle and motherhood. She actively collaborates with brands, showcasing products and sharing her insights on beauty and fashion.

Favikon Authority Score : 8 357 pts

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06. Johnstan Chua Shun An

Johnstan Chua Shun An, known as Kazue, is a Singaporean content creator focusing on K-pop and cosplay makeup. With a significant following on TikTok and Instagram, he shares tutorials, reactions, and commentary on the K-pop industry, often highlighting its darker aspects. His content includes makeup transformations, humorous takes on K-pop culture, and personal anecdotes, appealing to a youthful audience interested in K-pop and cosplay. He engages with trends and challenges, showcasing his creativity and unique style.

Favikon Authority Score : 8 424 pts

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05. Ken

Ken is a skincare enthusiast based in Singapore, known for his brutally honest reviews and recommendations on various skincare products. He focuses on products suitable for oily, dehydrated, sensitive, and acne-prone skin. His content spans Instagram and TikTok, where he shares tips, product reviews, and personal experiences with skincare routines. Ken engages with his audience through relatable posts and humor, making skincare accessible and enjoyable for his followers.

Favikon Authority Score : 8 433 pts

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04. Rupini Anbalagan

Rupini Anbalagan is a vibrant social media personality known for her engaging content centered around family, cultural celebrations, and travel. She hosts the travel show 'Rayil Sneham' and shares her experiences exploring Japan. Her posts often highlight her love for family, traditional attire, and personal milestones. Rupini's content is infused with positivity and gratitude, resonating with a wide audience who appreciate her authentic and joyful approach to life.

Favikon Authority Score : 8 493 pts

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03. Melvin Tseng

Melvin Tseng is a prominent makeup artist based in Singapore, known for his vibrant and creative makeup looks that blend Indian and Singaporean influences. With a strong presence on TikTok and Instagram, he engages a large audience through tutorials, transformations, and collaborations with beauty brands. His content often features cultural themes, including Hinduism and festive celebrations, showcasing his expertise in makeup artistry. Melvin's work has gained significant traction, making him a notable figure in the beauty community.

Favikon Authority Score : 8 499 pts

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02. Crystabel Tan

Crystabel Tan is a beauty, fashion, and lifestyle content creator based in Singapore. She shares makeup tutorials, skincare routines, and fashion tips across platforms like TikTok and Instagram, where she has a significant following. Her content often features product recommendations and personal experiences, engaging her audience with relatable themes and aesthetics. Crystabel emphasizes individuality in beauty and encourages her followers to embrace their unique styles.

Favikon Authority Score : 8 681 pts

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01. Jeanette Ong

Jeanette is a Singaporean mom living in Korea, sharing her experiences as a first-time mother. Her TikTok content focuses on family life, parenting, and beauty tips, often featuring her son and personal anecdotes. She engages with trends and showcases her love for Korean beauty products, while also highlighting the joys and challenges of motherhood. Her posts resonate with a community of parents and beauty enthusiasts, reflecting her unique cross-cultural perspective.

Favikon Authority Score : 8 716 pts

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