Top 20 Beauty Influencers in Portugal 2025

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Here's the list of the Top 20 Beauty Influencers in Portugal 2025: 

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20. Inês Franco

Inês Franco is a professional makeup artist with a career spanning over two decades, specializing in beauty, fashion, and travel content. She shares beauty tips, product recommendations, and personal experiences through her social media platforms, including Instagram and YouTube. Inês runs workshops and has an online store, showcasing her expertise in makeup application and product knowledge. She collaborates with brands like KIKO Milano and is involved in beauty editorials for magazines.

Favikon Authority Score : 8 286 pts

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19. Mariana Valente

Mariana Valente is a Portuguese makeup artist and live streamer known for her engaging TikTok content that combines beauty tutorials with humor. She shares her experiences in makeup application, often involving her friends and followers in challenges and trends. Her content reflects a playful and relatable approach to beauty, aiming to empower her audience. Mariana also emphasizes body positivity and self-acceptance, encouraging her followers to embrace their uniqueness.

Favikon Authority Score : 8 329 pts

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18. Maria Eva

Maria Eva is a vibrant social media creator known for her engaging TikTok and Instagram content, focusing on lifestyle, fashion, and personal experiences. Her posts often feature beauty tips, casual fashion, and relatable moments, resonating with a youthful audience. With a playful and colorful aesthetic, she promotes brands through partnerships, showcasing products in a fun and approachable manner. Her content reflects a strong connection to her audience, encouraging interaction and engagement.

Favikon Authority Score : 8 345 pts

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17. Glória Dias

Glória Dias is a lifestyle and beauty advocate, founder of @ficaentrenos.pt, focusing on self-love and personal growth. Her Instagram content emphasizes the importance of self-acceptance, overcoming toxic relationships, and the journey to finding happiness. She engages her audience with relatable posts about personal experiences, running, and beauty routines, encouraging women to prioritize their well-being and self-worth.

Favikon Authority Score : 8 364 pts

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16. Marjolein van der Weide

Marjolein van der Weide is a professional dreadlock artist based in Portugal, specializing in premium handmade dreadlocks. Her social media presence focuses on hair transformations, tutorials, and the emotional journeys of her clients, particularly those dealing with hair loss. She emphasizes resilience and individuality through her work, often sharing personal stories and tips for maintaining dreadlocks. Marjolein also promotes her products, including temporary dread extensions, and engages with her audience through interactive content.

Favikon Authority Score : 8 385 pts

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15. Luana Mesquita

Luana Mesquita is an international makeup artist based in Lisbon, Portugal. She specializes in vibrant and culturally inspired makeup, particularly for the Roma community, showcasing her work through engaging TikTok videos and Instagram posts. With a focus on transformation and empowerment, she emphasizes the importance of respecting cultural traditions in her artistry. Luana also offers professional training and consultations, making her a prominent figure in the beauty industry.

Favikon Authority Score : 8 433 pts

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14. Jéssica de Castro

Jéssica de Castro is a Portuguese content creator and founder of Glow Agency, focusing on beauty, skincare, and lifestyle. Her TikTok features engaging content about Portuguese culture, skincare routines, and personal anecdotes, often infused with humor. She actively collaborates with beauty brands and shares her experiences with various products, showcasing her vibrant personality and connection to her audience.

Favikon Authority Score : 8 454 pts

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13. Inês Mocho

Inês Mocho is a professional makeup artist and CEO of multiple beauty-related ventures, including @mochobeauty and @inesmochoacademy. She shares her passion for makeup through tutorials, tips, and personal stories on social media, aiming to empower women and inspire future makeup artists. Her content often highlights her professional journey, beauty products, and personal life, fostering a community of beauty enthusiasts. Inês actively engages with her audience, encouraging them to participate in her projects and share their experiences.

Favikon Authority Score : 8 459 pts

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12. Mariana Azevedo

Mariana Azevedo is a Lisbon-based communicator with a focus on TV and radio. She shares her journey of personal growth and digital content creation, engaging with her audience of nearly 82,000 followers. Her posts often reflect on her experiences, including overcoming challenges and celebrating self-acceptance. Mariana promotes women's empowerment and actively participates in discussions around societal issues, such as public harassment. Her content is a blend of lifestyle, personal anecdotes, and advocacy.

Favikon Authority Score : 8 464 pts

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11. Inês Teixeir

Inês Teixeira is a vibrant TikTok creator from Portugal, known for her engaging 'Get Ready With Me' (GRWM) videos and lifestyle content. Her posts often feature fashion, beauty tips, and personal anecdotes, resonating with a young audience. Inês collaborates with brands like Maybelline and Pandora, showcasing products in a relatable manner. Her content is infused with humor and positivity, making her a beloved figure among her followers.

Favikon Authority : 8 484 pts

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10. Joana Fortunato

Joana Fortunato, known as ImAUppa, is a vibrant content creator active on TikTok, Instagram, and YouTube. Her content primarily revolves around lifestyle, beauty, and personal experiences, often showcasing her daily life, home renovations, and beauty products. She engages her audience with relatable posts and interactive content, reflecting her youthful and creative spirit. Joana also shares moments with her son and friends, creating a warm community feel.

Favikon Authority Score : 8 484 pts

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9. Maria Rodrigues

Maria Rodrigues is a vibrant content creator known for her engaging lifestyle and travel posts across platforms like Instagram and YouTube. She shares personal experiences, fashion insights, and creative processes, often highlighting her adventures and daily life. With a focus on beauty and wellness, her content resonates with a young audience interested in personal growth and exploration. Maria's collaborations with brands reflect her commitment to authenticity and creativity, making her a relatable figure in the influencer space.

Favikon Authority : 8 538 pts

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8. Ana Pacífico

Ana Pacífico is a Lisbon-based content creator known for her vibrant fashion and lifestyle posts on Instagram. She engages her audience with colorful outfit inspirations, personal anecdotes, and product recommendations, particularly in the fashion and wellness sectors. Her posts often feature interactive elements, inviting followers to share their thoughts on her looks. With a significant following on TikTok, she effectively combines visual appeal with relatable content, making her a prominent figure in the lifestyle influencer space.

Favikon Authority Score : 8 541 pts

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7. Sara Santos

Sara Santos is a beauty and lifestyle content creator known for her engaging posts on TikTok and Instagram. She shares personal experiences, beauty tips, and lifestyle content, often collaborating with brands. Her content features skincare routines, fashion, and home decor, appealing to a young audience interested in beauty trends and lifestyle inspiration. Sara actively promotes products and engages with her followers through relatable and personal storytelling.

Favikon Authority Score : 8 545 pts

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6. Margarida Antunes

Margarida Antunes is a digital content creator focused on lifestyle, beauty, and personal experiences. She engages her audience with relatable posts about family, travel, and product reviews, often collaborating with brands like L'Oréal and Kylie Cosmetics. Her content is vibrant and personal, showcasing her love for creativity and connection with her followers. With a background in Communication Sciences, she effectively combines her academic knowledge with her passion for digital branding.

Favikon Authority Score : 8 589 pts

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5. Bárbara Parada

Bárbara Parada is a Portuguese content creator known for her engaging TikTok and Instagram posts that blend humor, lifestyle, and personal reflections. She shares relatable moments, travel experiences, and beauty tips, often incorporating playful interactions with her audience. Her content features a mix of personal anecdotes and promotional collaborations, showcasing her vibrant personality and connection with followers. She expresses excitement for the future and emphasizes self-love and positivity.

Favikon Authority Score : 8 610 pts

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4. Alice Trewinnard

Alice Trewinnard is a content creator based in Lisbon, Portugal, focusing on beauty, fashion, and healthy living. As a co-founder of Tarwi Foods, she shares insights into her entrepreneurial journey while also documenting her life as a mother. Her social media presence includes engaging posts about family, travel, and lifestyle, often featuring collaborations with brands. Alice's content is visually appealing and resonates with a diverse audience interested in personal growth and wellness.

Favikon Authority Score : 8 625 pts

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3. Catarina Frazão

Catarina Frazão is a Portuguese content creator known for her engaging makeup tutorials and artistic transformations on platforms like TikTok and YouTube. With a strong following, she often collaborates with beauty brands, showcasing products through creative storytelling and behind-the-scenes content. Her posts reflect a blend of personal expression and professional artistry, appealing to a diverse audience interested in beauty and lifestyle.

Favikon Authority Score : 8 690 pts

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2. Sara Victorino

Sara Victorino is a Portuguese model represented by Papaya Management. She shares glimpses of her modeling work, personal reflections, and lifestyle content on Instagram, engaging her audience with vibrant visuals and heartfelt messages. Her posts often highlight fashion events and personal milestones, showcasing her connection to the fashion industry in Lisbon.

Favikon Authority Score : 8 758 pts

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1. Helena Coelho

Helena Coelho is a beauty and lifestyle content creator based in Lisbon, Portugal. Her social media presence focuses on beauty tips, motherhood, and outfit inspiration. She actively engages her audience with personal anecdotes and product promotions, often collaborating with brands like L'Oréal and Dyson. Her posts reflect a blend of family life and beauty expertise, showcasing her passion for creating memorable moments with her children while sharing makeup and fashion advice.

Favikon Authority Score : 8 877 pts

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View the full top 200 ranking here:

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🏆 Top 200 Beauty Influencers in Portugal

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