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Here's the list of the Top 20 Beauty Influencers in Indonesia in 2025:

20. Audi Marissa Xie
Audi Marissa Xie is a dynamic content creator and entrepreneur based in Indonesia, known for her engaging posts about travel, beauty, and lifestyle. She is the founder of Soul Padel Club and Axam.id, and actively promotes events like BTS Festa trips. Her social media presence is characterized by vibrant visuals and a strong connection with her audience, particularly fans of K-pop and lifestyle enthusiasts. She also shares beauty tips and personal experiences, making her a relatable figure in the influencer space.
Favikon Authority Score : 9 179 pts
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19. Maharani Kemala
Maharani Kemala is a prominent figure in the beauty industry with over 10 years of experience. She is the founder of MK SKIN, a skincare brand focused on quality and transparency in ingredients. Her social media presence highlights her journey in launching her brand, engaging with her audience through personal stories and product insights. She actively promotes her brand and connects with her community, showcasing her commitment to empowering others in the beauty space.
Favikon Authority Score : 9 179 pts
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17. Naila Dinillah
Naila Dinillah is a vibrant content creator known for her engaging TikTok and Instagram posts that blend personal anecdotes with beauty and lifestyle themes. She promotes her brand, Cama Labs, and shares relatable experiences about motherhood and personal growth, often using humor and heartfelt messages. Her content resonates with a young audience, particularly during Ramadan, showcasing her connection to cultural traditions and modern beauty trends.
Favikon Authority Score : 9 189 pts
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16. Dilla Jaidi
Dilla Jaidi is an Indonesian beauty content creator known for her engaging makeup tutorials, skincare routines, and lifestyle vlogs. Her social media presence showcases a blend of beauty tips, personal experiences, and travel adventures, particularly in Japan and Korea. Dilla actively collaborates with beauty brands, sharing product reviews and tutorials, while also engaging her audience with relatable content about her daily life and family interactions.
Favikon Authority Score : 9 206 pts
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15. Lula Lahfah
Lula Lahfah is a vibrant social media personality known for her engaging content across platforms like Instagram and TikTok. She shares snippets of her life, including personal experiences, beauty tips, and lifestyle vlogs. Her posts often reflect a youthful and fun approach, with a focus on friendship and self-expression. Lula's content resonates with a young audience, showcasing her personality through humor and relatable moments. She also engages in promotional activities for brands related to beauty and lifestyle.
Favikon Authority Score : 9 233 pts
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14. Azkha Tegar
Azkha Tegar is a content creator focused on makeup tutorials and transformations, primarily on TikTok and YouTube. Her posts often feature behind-the-scenes content and trending makeup styles, showcasing her creativity and engagement with her audience. She promotes her Instagram and TikTok accounts in her bios, indicating a cross-platform presence. Her content is vibrant and interactive, appealing to a youthful audience interested in beauty and makeup trends.
Favikon Authority Score : 9 234 pts
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13. Rajwa
Rajwa is a vibrant social media personality known for her engaging TikTok and Instagram content. She shares a mix of personal anecdotes, beauty tips, and lifestyle insights, often featuring product endorsements. Her posts resonate with a youthful audience, showcasing her playful personality and love for beauty and self-care. With a significant following, she effectively engages her audience through relatable content and humor, making her a notable figure in the beauty and lifestyle niche.
Favikon Authority Score : 9 236 pts
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12. Adira Sahara
Cassandra Lee is a prominent Indonesian actress and brand ambassador known for her engaging social media presence. She shares personal milestones, including her recent marriage, and promotes various brands, particularly in the jewelry and beauty sectors. Her content often highlights her lifestyle, relationships, and endorsements, showcasing a blend of personal and promotional posts. With a significant following, she effectively connects with her audience through relatable and heartfelt messages.
Favikon Authority Score : 9 246 pts
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11. Cassandra Lee
Adira Sahara is a vibrant social media personality known for her engaging TikTok content, which often features relatable scenarios, personal anecdotes, and lifestyle themes. She actively promotes her endorsements and campaigns, showcasing a mix of humor and authenticity. Her YouTube channel expresses gratitude towards her supporters and encourages continued engagement. Adira's posts reflect a youthful, fun-loving spirit, appealing to a diverse audience interested in lifestyle and personal experiences.
Favikon Authority Score : 9 264 pts
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10. Hanummegaa
A vibrant 24-year-old content creator known for her engaging posts on Instagram and TikTok. She shares beauty tips, personal moments, and lifestyle content, often highlighting her experiences with skincare and fashion. Her posts resonate with a youthful audience, showcasing a blend of humor and relatable content. She promotes products and brands, particularly in the beauty and fashion sectors, and engages her followers with interactive and fun content.
Favikon Authority Score : 9 276 pts
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09. Kara
A vibrant TikTok creator known for engaging beauty and skincare content, often featuring product reviews and personal care tips. Her posts highlight various beauty products, particularly focusing on underarm care and skin brightening solutions. With a strong presence on TikTok and Instagram, she connects with her audience through relatable and fun content, often incorporating popular trends and hashtags. Her collaborations with brands like Brighty showcase her influence in the beauty industry.
Favikon Authority Score : 9 283 pts
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08. Alifhia Fitri
Alifhia Fitri is a brand ambassador and influencer known for her engaging content on TikTok and Instagram. She shares personal milestones, including the birth of her daughter, and promotes various brands, particularly in the fashion and travel sectors. Her posts often reflect her cultural background and personal experiences, resonating with a broad audience interested in lifestyle and family themes.
Favikon Authority Score : 9 317 pts
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07. Sintia Ike Nurdiana
Sintia Ike Nurdiana, known as Ikke Jenner, is a prominent content creator on TikTok and YouTube, focusing on humorous pranks and engaging vlogs. With a significant following, her posts often showcase her playful personality and interactions with friends, particularly in comedic scenarios. She actively encourages audience engagement through likes and comments, and her content reflects a lighthearted approach to everyday situations. Her social media presence is characterized by high engagement rates and a strong connection with her audience.
Favikon Authority Score : 9 330 pts
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06. Jazmine Tan
Jazmine is a prominent content creator based in Jakarta, Indonesia, known for her engaging videos on YouTube and TikTok. With a focus on lifestyle, beauty, and personal growth, she connects with her audience through relatable content, including makeup tutorials, personal anecdotes, and discussions on societal issues. Her platforms showcase a blend of humor and empowerment, particularly aimed at young women. Jazmine's influence is amplified by her significant follower count and interactive style.
Favikon Authority Score : 9 348 pts
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05. Tasya Farasya
Tasya Farasya is a prominent beauty and lifestyle content creator from Indonesia, known for her engaging makeup tutorials, product reviews, and personal vlogs. She actively promotes her beauty brand, MOP Beauty, and shares insights on skincare and makeup trends. Her content often features collaborations and challenges, appealing to a young audience interested in beauty and lifestyle. Tasya's posts reflect a vibrant and trendy aesthetic, resonating well with her followers across platforms like Instagram and TikTok.
Favikon Authority Score : 9 462 pts
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04. Princess Azzura
Princess Azzura is a prominent social media personality known for her engaging content on Instagram and TikTok. She shares a mix of lifestyle, beauty, and entertainment posts, often featuring collaborations with brands. Her posts reflect a vibrant and youthful aesthetic, with a focus on fashion and personal experiences. Azzura has a significant following, indicating strong audience engagement and influence in the lifestyle and beauty sectors.
Favikon Authority Score : 9 514 pts
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03. Aqeela Aza Calista
Aqeela Aza Calista is a prominent Indonesian content creator known for her engaging presence on Instagram, TikTok, and YouTube. She shares a mix of lifestyle content, beauty tips, and promotional posts for various brands, particularly in the beauty and entertainment sectors. Aqeela is also an actress, starring in the series 'Asmara Gen Z', which showcases her talent and connects her with a younger audience. Her posts often highlight her personal experiences and collaborations, making her a relatable figure in the digital space.
Favikon Authority Score : 9 654 pts
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02.Jennifer Coppen
Jennifer is a social media personality based in Bali, Indonesia, known for her engaging content centered around family life, motherhood, and personal experiences. She frequently shares moments with her child, Kamari, and expresses gratitude and love for her family. Jennifer also promotes her businesses, including Jennskin Naturals and Chewy's Dessert, and collaborates with brands like Tineco Indonesia. Her content often includes heartfelt messages and personal reflections.
Favikon Authority Score : 9 810 pts
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01. Fujianti Utami Putri
Fujianti Utami Putri is a prominent social media personality known for her engaging TikTok and Instagram content, often featuring lifestyle, food, and personal experiences. With millions of likes on her posts, she showcases a vibrant personality and a strong connection with her audience. Her content includes product promotions, personal anecdotes, and interactive discussions, making her a relatable figure in the digital space.
Favikon Authority Score : 9 957 pts
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🏆 See the top 200 Beauty Influencers in Indonesia
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Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.
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